Marketing Mavericks (Audio)

15 Episodes

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MM 53: The Podcast Sizzle - Creating good podcast content, getting subscribers, and more.

2015-04-3001:03:10

We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the "sizzle", not the steak. Host: Tonya Hall Guests: Lynette Young, Cliff Ravenscraft, and Paul Colligan Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

MM 52: Liat Mordechay - 24me Co-Founder and CMO.

2015-04-2301:02:54

We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more. Host: Tonya Hall Guest: Liat Mordechay Hertanu Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415

MM 51: Marketing Your App - How to make your app sticky.

2015-04-1601:00:23

We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky. Host: Tonya Hall Guest: Ariel Michaeli Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415

MM 50: The Art of Tweeting - How to engage on Twitter.

2015-04-0952:00

We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works. Host: Tonya Hall Guest: Joel Comm Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

MM 49: Mad Men of Faith - Selling faith through a connected church.

2015-04-0201:03:20

We talk about selling faith through a connected church -- how do you market and measure religion? Host: Tonya Hall Guests: Brian Reich and Fr. James Martin, SJ Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

MM 48: Wanderu CEO Polina Raygorodskaya - Ground transportation, targeting millennials, and more.

2015-03-2646:33

We talk with Wanderu CEO Polina Raygorodskaya. Host: Tonya Hall Guest: Polina Raygorodskaya Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

MM 47: Chute Co-Founder Gregarious Narain - Solving problems with content.

2015-03-1901:05:39

Today we talk to Chute Co-Founder Gregarious Narain about solving problems with content, a wrap-up of SXSW, and the Meerkat phenomenon. Host: Tonya Hall Guest: Gregarious Narain Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code MM

MM 46: Overstock.com's Stormy Simon - Overstock's influence for social good.

2015-03-1259:38

Today we talk to Overstock.com's Stormy Simon about her climb to the top of the company, how they're using influence for social good, and more. Host: Tonya Hall Guest: Stormy Simon Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: harrys.com offer code MM squarespace.com offer code: MM

MM 45: Peter Friedman Chairman Founder and CEO Liveworld.com - Being the voice of a brand

2015-03-0555:26

We talk to Peter Friedman, the founder and CEO of LiveWorld, about being the voice of a brand, and the CMO's Social Media Handbook. Host: Tonya Hall Guest: Peter Friedman Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: legalzoom.com offer code: MM squarespace.com offer code:MM

MM 44: How To Build a Community on Twitter - Building a community before the brand

2015-02-2657:04

We talk about the importance of building a community before the brand and building a community on Twitter Host: Tonya Hall Guests: Scott Eddy and Alex de Carvalho Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

MM 43: Marketing ROI - Data is the new currency

2015-02-1954:50

We talk about our data driven society, marketing ROI, B2B, B2C, and the importance of collaboration. Host: Tonya Hall Guest: Jeff Winsper Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM

MM 42: Measuring Influence - What's your Klout score?

2015-02-1301:13:24

We talk about measuring influence, is any PR good PR, and what's your Klout score? Host: Tonya Hall Guests: Olivier Blanchard, David Spark, and Marcus Nelson Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: warbyparker.com/mm squarespace.com offer code:MM naturebox.com/twit

MM 41: Shiv Singh and Visa - Social Media Marketing

2015-02-0601:00:17

We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing. Host: Tonya Hall Guest: Shiv Singh Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM naturebox.com/twit

MM 40: The Big Game - The Super Bowl, social war rooms, halftime ads.

2015-01-2901:06:34

We talk about the Super Bowl, social war rooms, halftime ads, big data, and more. Host: Tonya Hall Guests: Brian Reich and Don Povia Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

MM 39: The Economy of Social - Measuring Social Engagement

2015-01-2201:01:41

Tonya talks to Tania about measuring social engagement. Host: Tonya Hall Guest: Tania Yuki Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM

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