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Marketing Minute

Author: Brandi

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How do you describe marketing your business? If overwhelming, confusing, hard, or just a pain in the butt come to mind - then this podcast is for you. I make marketing easier in just a few minutes a day. Join me!
41 Episodes
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Have you been tempted by one of those ads to buy a pre-made content bundle? Even though I’m a content creator at heart, I have! In this episode, I talk about why it’s not usually a good idea, and 3 things to do instead.   Blog Post: https://heybrandi.com/purchase-pre-made-content-bundles  How to Batch Content: https://heybrandi.com/can-create-blog-posts-faster  Facebook: http://facebook.com/heybrandi  Instagram: https://www.instagram.com/hey.brandi/  Order Minimum Viable Marketing: https://www.minimumviablemarketing.com/book  Sign up for the Minimum Viable Marketing Foundations Course: https://www.minimumviablemarketing.com/course  Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist in the blog post.   Blog Post - with Free Checklist!: https://heybrandi.com/how-and-why-to-clean-up-your-email-list  Facebook: http://facebook.com/heybrandi  Instagram: https://www.instagram.com/hey.brandi/  Order Minimum Viable Marketing: https://www.minimumviablemarketing.com/book  Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
You’ve got a great idea for a new piece of content. It’s not quite big enough to charge for it - but should it be a lead magnet? In this episode, I review the two key questions you need to ask yourself before you create (another) lead magnet - or if you need a lead magnet at all!  Be sure to join in the conversation with the question of the week: Of the last 5 freebies or lead magnets that you signed up for, how many of them did you actually use?   Blog Post: https://heybrandi.com/the-problem-with-live-webinars  Facebook: http://facebook.com/heybrandi  Instagram: https://www.instagram.com/hey.brandi/  Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM  Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
Does it feel like everyone else out there has these perfect branded photo shoots and virtual assistants - and you’re trying to figure out how (and if) you need to be doing all those same things?   In this episode, I share with you several of these ‘every one is doing it’ activities that I’m not doing in my business in the hopes that these give you permission to take a less-traveled road for yourself!   Be sure to join in the conversation with the question of the week: What things you see other people doing in their businesses that you’re not planning on doing?  Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/  Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM  Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
What are the key foundations of a strong marketing strategy? No, it’s not your logo or brand color. Its your website and your email list. Learn more about why each of these is critical to your marketing success in this week’s episode.  Be sure to join in the conversation with the question of the week: Is your messaging consistent? Does it inspire action? Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com
Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages:  Blog Post: https://heybrandi.com/artificial-scarcity-in-marketing-messages Facebook (for question of the week): https://www.facebook.com/HeyBrandi Instagram (for question of the week): https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM
If you're not meeting your marketing goals for Q1, then don't miss out on this chance to get Minimum Viable Marketing - for FREE! (Offer good February 13-15) Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM  Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
Have you ever signed up for a webinar only to find that it was a pre-recored video? You’re not alone. In this episode, I share why these are a bad tactic for your marketing, and ways that you can still meet your customer’s needs without the deception.   Be sure to join in the conversation with the question of the week: What’s your target market’s biggest motivation to seek your product or service?   Blog Post: https://heybrandi.com/the-problem-with-live-webinars  Facebook: http://facebook.com/heybrandi  Instagram: https://www.instagram.com/hey.brandi/  Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM  Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
In this episode, I breaks down the marketing tactic of using fear and blame to drive action. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages Maslow’s hierarchy of needs,. Instead of using positive statements to make customers feel like they’re going to fill a need with their purchase, the fear statements motivate by making the customers feel like they’re missing something.   Blog Post: https://heybrandi.com/stop-using-fear-and-blame-tactics-in-your-marketing Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like me to answer on the show? Send me a line - brandi@heybrandi.com
In this episode, I take the popular KonMari method that's emptying houses and filling up thrift stores and apply it to your marketing efforts. If you've been feeling cluttered up and overwhelmed by your marketing efforts, then this episode is a must-listen! Blog Post: https://heybrandi.com/how-to-apply-the-konmari-method-to-your-marketing Order Minimum Viable Marketing: https://amzn.to/2Uayykt Connect with me! Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ LinkedIn: https://www.linkedin.com/in/brandicjohnson/
In this episode, I break down my fifth marketing resolution for 2019: I resolve to make marketing fun again. Talking about consistency and data can make marketing seem like a chore instead of a joy. Get 6 tips on how you can make marketing fun again.  My Marketing Resolutions for 2019:  https://heybrandi.com/5-marketing-resolutions-for-2019 Make Marketing Fun Again:  https://heybrandi.com/make-marketing-fun-again Order Minimum Viable Marketing: https://amzn.to/2Uayykt Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
In this episode, I break down my fourth marketing resolution for 2019: I resolve to trust the data. It’s tempting to turn a blind eye to our marketing statistics; getting into the numbers isn’t the highlight of the week. And often those numbers can reveal inconvenient truths. But trusting the data helps you make better marketing decisions.   My Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019  Trust the Data: https://heybrandi.com/trust-the-data  Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
One of the biggest reasons that marketing fails is because we are not consistent in our actions. In this episode, I discuss resolution #3 of my 5 marketing resolutions for 2019: I will be consistent with my marketing efforts - including 4 tips to maintain your consistency.   Blog Post:  https://heybrandi.com/4-tips-for-marketing-consistency  5 Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019  Order Minimum Viable Marketing now: https://amzn.to/2Gnf60Z  Have a question you’d like covered on a future episode? Send them to brandi@heybrandi.com 
In part 3 of the six-part series about marketing resolutions for 2019, Brandi breaks down how to pick the best amplification channels for your marketing efforts. Have a marketing question you’d like answered on a future episode? Send it to brandi@heybrandi.com Related Links: ☞ Selecting Amplification Platforms: https://heybrandi.com/selecting-your-amplification-platforms ☞ 5 Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019 ☞ Preorder Minimum Viable Marketing now! https://amzn.to/2Uayykt
Resolution #1 of my 5 marketing resolutions for your business is “Support your customer first.” In today’s episode, I dig into what customer-first marketing is, and how you can leverage your ideal customer profile to make better marketing decisions. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Links: 5 Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019 What is Customer-First Marketing? https://heybrandi.com/what-is-customer-first-marketing How to Create an Ideal Customer Profile: https://heybrandi.com/ideal-customer-profile-icp Preorder Minimum Viable Marketing now! https://www.amazon.com/dp/B07L2KKPXM
Make 2019 your year with these 5 marketing resolutions for your business. No new platforms or strategies required! Have a marketing or business question? Send your questions to brandi@heybrandi.com Associated Blog: https://heybrandi.com/5-marketing-resolutions-for-2019 Join the conversation: Facebook.com/HeyBrandi Preorder Minimum Viable Marketing now: https://www.amazon.com/dp/B07L2KKPXM
Between video, podcasting and blogging, it’s hard to know what type of content you should create to reach your target audience. In this episode, we cover four key questions to consider when deciding what your core content type will be. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Blog Post: https://heybrandi.com/picking-a-content-format-for-your-business Facebook Discussion: https://www.facebook.com/HeyBrandi
If you only learn one thing about marketing - then this is *the thing* you need to know. This one principle will improve your conversion rates, help you make more money, and save you time and energy on doing the wrong things. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Links: Related Blog Post: https://heybrandi.com/one-marketing-principle-everyone-needs-to-learn Facebook Discussion: https://www.facebook.com/HeyBrandi Heather’s One Mindset Principle Everyone Needs to Learn: https://anchor.fm/heather-gray/episodes/One-Mindset-Principle-Everyone-Needs-to-Learn-e22k1f
Your email welcome series is one of the most important sets of emails that you’ll put together. It helps set the expectations for your new subscriber about who you are, and how you’re going to support them on their journey. With this easy-to-follow three-email template, you’ll be able to lay out a welcome mat that engages subscribers, builds the know-like-trust factors, and teaches them to buy from you. Related Links: Create a Great Welcome Series: https://heybrandi.com/create-a-great-welcome-series-for-your-email-list Double Opt-Ins are Good for You: https://heybrandi.com/email-marketing-double-opt-ins-good Have a marketing or business question? Send your questions to brandi@heybrandi.com.
Everyone says to use a strong call-to-action, but what does that even mean? In this episode, learn my two-step process to create compelling CTAs for your content. Have a marketing or business question? Send your questions to brandi@heybrandi.com Related Links: Blog Post: https://heybrandi.com/how-to-create-a-compelling-call-to-action
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