Marketing The Invisible

 Discover the importance of learning and using CRM as a team and as a business Find out why discussing as a team and collaborating is crucial in handling CRM Learn more on why guideline and training are important for team collaboration and development Resources/Links: Check out Jeroen’s Website: www.salesflare.com Summary Is your team struggling with CRM? Are you struggling to achieve the level of collaboration needed when handling CRM? Do you want to know the steps on how to maximize the use of your CRM? Do you want to know the secrets that can guarantee you better team cooperation in sales? Jeroen Courthout is the Co-Founder and CEO of Salesflare, an intelligent CRM built for small and medium businesses (SMBs) selling B2Bs, mostly popular with agencies and SaaS companies. In this episode, Jeroen shares his ideas on how to simplify and make CRM easier for you and your team to handle. He also talks about how you can get your sales team to work and cooperate for better collaboration and maximize the use of CRM. Check out these episode highlights: 01:19 - Jeroen’s ideal client: “It's small and medium-sized businesses selling B2B, mainly agencies and tech companies. It's a bit broader than SAS companies only, but it's a lot of agencies and quite some tech start-ups and tech companies.” 01:36 - Problem Jeroen helps solve: “Most of these companies have a CRM or they have a spreadsheet or they have something but they don't really use it, and that's because the software usually comes with outsized expectations of how they're going to fill out the software to make it work.” 02:23 - Typical symptoms that clients do before reaching out to Jeroen: “The symptoms are mostly symptoms of them not using the CRM. Its leads slipping through the cracks. It's, for me, number one, that's why most people start using a CRM.” 03:34 - Common mistakes that people make before they find Jeroen’s solution: “The main mistake is probably they look for a solution, which is good, but they don't look for a solution that will solve their problem. They just figured they need a system.” 05:04 - Jeroen’s Valuable Free Action (VFA): “find something they want to use. Secondly, make sure they understand what it does that's obvious. So training is usually aimed at making sure that the team knows how to use the system, like what functionality is there.” 06:06 - Jeroen’s Valuable Free Resource (VRF): Check out Jeroen’s Website: www.salesflare.com 07:21 - Q: How does our software solve the problem of people not using CRM? A: We made it very easy to use, which is obvious. Then the second thing is we automate most of the data input that you normally have to do in a CRM by pulling the data from all the places where it already is. Tweetable Takeaways from this Episode: “It's really important to find something that your salespeople want to use, so go with them on the lookout. Don't do it alone. Don't find something and then enforce it on them.” -Jeroen CourthoutClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings everyone and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from Little Castaways Beach in Queensland, Australia, joined today by Jeroen Courthout. Jeroen, very good morning, I believe, it would be for you. Welcome. Jeroen Courthout 00:23 Yeah! It's morning here in Antwerp, Belgium. Tom Poland 00:25 Antwerp, Belgium. Perfect. Our hands around the world. You're on top. I'm underneath. Let's get rock and rolling! So, for those of you who haven't heard of Jeroen, he's the Co-Founder and CEO of Salesflare, which is a very, very cool, and very intelligent CRM built for small and medium-sized businesses selling business-to-business services and products.

 Discover why it’s important to strategically plan your videos for a successful outcome Find out what’s wrong with your marketing videos Learn more on how you can avoid making a “corporate” video Resources/Links: Check out Guy’s Free Guide: umault.com/theinvisible Summary Are you struggling to make a marketing video that everyone would want to watch? Have you found yourself being bound to the “corporate” video template? Do you want to know how you could make creative videos that could bring out the best in your business and promise you more views and clients? Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. In this episode, Guy shares the best and promising ways to make creative marketing videos that can guarantee more views and sales. He also talks about how you can avoid the typical and plain “corporate” video that everyone dreads to watch. Check out these episode highlights: 01:20 - Guy’s ideal client: “Our ideal clients are marketers who work for B2B brands, and usually, these B2B brands sell complicated or hard-to-explain things like Cloud, AI, digital transformation, complicated financial products.” 01:50 - Problem Guy helps solve: “Our clients are B2B marketers, and they have increasing pressure to make a splash with their brand, especially as you know, competition proliferates. And there are big brands, you know, big behemoths like Google, Amazon, Microsoft, and every day they expand into more and more B2B services.” 03:08 - Typical symptoms that clients do before reaching out to Guy: “Our ideal clients are marketers who have that feeling that the stuff they're making isn't cutting the mustard, right? It's work that just feels corporate. It just doesn't feel exciting. They're not seeing the excitement in their prospects.” 04:32 - Common mistakes that people make before they find Guy’s solution: “The biggest one is that they're rushing into making the video, rather than stepping back and thinking about a strategy and a message and an idea. They think of all that stuff on the way to the production, on the way to the shoot.” 05:19 - Guy’s Valuable Free Action (VFA): “Stop rushing to make a video, which is so counterintuitive. If you want to make a video don't make a video yet.” 06:04 - Guy’s Valuable Free Resource (VFR): Check out Guy’s Free Guide: umault.com/theinvisible 06:51 - Q: What is video strategy? A: Video strategy is this, here's my metaphor, is that video is a delivery mechanism, just like how a missile works. So, a missile without a warhead, if you just lobbed a missile over to a target without a warhead, it would just hit the ground and do nothing. The missile is worthless without a warhead. The strategy is the warhead; the video is the missile. Tweetable Takeaways from this Episode: “The strategy is the warhead; the video is the missile. Don't go rushing into making an empty missile that just hits with a thud. You need to build the warhead.” -Guy BauerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Guy Bauer. Guy, good day, sir. A very warm welcome. Where are you based? Guy Bauer 0:22 I am in a little suburb of Chicago, Illinois called Elmhurst. Tom Poland 0:27 Elmhurst. Well, welcome! Folks, if you don't know Guy, he is the Founder and Creative Director of- Guy Bauer 0:34 Umault. Tom Poland 0:35 Umault. Thank you! U-M-A-U-L-T. Now,

 Discover the secret power of podcasting as a marketing tool Learn more on the importance of loving and treating marketing as a hobby Find out how to overcome those limiting beliefs and get the most out of your marketing Resources/Links: Check out Tim’s Website: smallbusinessbigmarketing.com Summary Have you always had a grudge when it comes to marketing? Does hearing the word “market” or “marketing” instill fear in you? Do you feel limited when it comes to marketing your product or business? Well, fear not. Podcasting is the answer to that! Get the stress out of marketing and let your business grow beautifully and your profit greatly! Tim Reid is the Host of Australia’s #1 award-winning, 12-year-old Small Business Big Marketing Podcast. He is one of the true early pioneers of podcasting. In this episode, Tim shares his insights on the beautiful hidden secrets of podcasting that can guarantee you less stress and fear when it comes to marketing, while more profit and promising customers for you! Check out these episode highlights: 02:09 - Tim’s ideal client: “I love talking to business owners with turnovers of less than $5 million who have respect for marketing, but at the same time are incredibly frustrated by marketing.” 02:31 - Problem Tim helps solve: “I'm really big on mindset. There's plenty of things that all these small business owners can do, but unless they got their head straight around marketing, and my dream is that I take them from a mindset of frustration to making marketing a hobby. Because when something's a hobby, you'll find time, you'll find the resources, you'll find the energy, you'll put it in your diary, and you can't wait to do it next time.” 03:30 - Typical symptoms that clients do before reaching out to Tim: “These symptoms, I call them limiting beliefs, and when it comes to marketing, or podcasting, which is you know, a component part of marketing, three limiting beliefs stop them from cranking out great marketing or a great podcast.” 04:39 - Common mistakes that people make before they find Tim’s solution: “They try to do everything themselves. And I kind of get that. I mean, particularly as business owners, we're control freaks, and we don't like letting things go because our business is our baby. We gave birth to it. We want to nurture it through.” 06:02 - Tim’s Valuable Free Action (VFA): “Embrace helpful marketing. I wrote about helpful marketing in my book, The Boomerang Effect. It's a very simple concept and it's around- it's literally being helpful. It's actually not pushing people away through sales messages. It's pulling people towards you by being incredibly helpful and being helpful in your marketing returns you more customers and makes you more money.” 07:21 - Tim’s Valuable Free Resource (VFR): Check out Tim’s Website: smallbusinessbigmarketing.com 08:20 - Q: What are you really curious about? A: The well-being of middle-aged men. Tweetable Takeaways from this Episode: “Do a little pivot and try again because sure enough at some point you'll crack the magic code. Make time for your marketing!” -Tim ReidClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone and another very warm welcome to yet another edition of Marketing the Invisible. My name is Tom Poland, beaming out to you from Little Castaways Beach in Queensland, Australia joined today by Tim Reid. Tim, good day, mate! Where are you hanging out? Tim Reid 0:23 Good day, Tom. I am in the downtown Parisian beach which I think I could probably hit a decent one ward into your backyard. Tom Poland 0:30 Normally, I'm interviewing people on the other side of the world,

 Discover how to make the most out of your marketplace and platform to get more sales and get your message across Learn more about the right strategies that guarantees you sales and the “Best Selling” title Find out why you shouldn’t rely too much on Amazon when starting off Resources/Links: Check out Susan’s FREE Playbook: The Author to Authority Playbook: How to Get Recognized as an Expert in Your Industry Summary Are you struggling with getting the “Best Seller” title on your book? Have you ever dreamt of selling thousands of copies of your book across the world? Do you want to ensure that your book’s message and value will be welcomed by readers? Do you want to know the secrets of marketing your book in a way that guarantees sales? Susan Friedmann is on a mission to wipe out sameness and add vitality and differentiation to your marketing. She helps struggling non-fiction authors get known and paid for their expertise. In this episode, Susan shares her insights on what makes a book unique and best-selling. She shares what readers want and look for in a book. She also talks about the right strategies and techniques on how you should be selling your book and get that “Best Selling” title real quick! Check out these episode highlights: 01:19 - Susan’s ideal client: “My ideal clients are nonfiction authors who are serious about the message and the value that they bring to the marketplace. So, people who have expertise who really want to get recognized as being an expert in their industry.” 01:51 - Problem Susan helps solve: “The problem is, literally, as you said in the introduction, that they're struggling to get known and paid for their expertise. They're not getting the recognition and the income that they deserve, and they are just- they don't know what to do.” 02:52 - Typical symptoms that clients do before reaching out to Susan: “Yes, the books are not selling. And they're not selling because they think they are- it's all about selling books, rather than selling the message and the value. And they often don't realize that so their concentration is just on selling books.” 03:51 - Common mistakes that people make before they find Susan’s solution: “first of all, realizing that their message isn't for everyone. They come to me and the first thing I say to them is, you know, "What do you want your book to do for you?" And it's like, "Get it out to everyone." And I'm like, "Hey, that's really difficult, not even the greatest Procter and Gambles of this world can do that." 05:51 - Susan’s Valuable Free Action (VFA): “Well, the step in the right direction is identifying the niche market, their real target. Who needs what they have to offer? And yes, it may be for everybody, but you can't sell to everybody.” 06:47 - Susan’s Valuable Free Resource (VFR): Check out Susan’s FREE Playbook: The Author to Authority Playbook: How to Get Recognized as an Expert in Your Industry 07:28 - Q: Why do I do what I do? A: Because it really upsets me to see authors who have something really valuable to add and not being able to share their message, drowning in the tsunami of books, titles, and authors, and their book dies and it shouldn't have to. So, I don't want that to happen. Tweetable Takeaways from this Episode: “Let's throw the pebble in the pond, let the ripples flow out, and target a smaller group that is easy to get to. Then go from there.” -Susan FriedmannClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone! A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from a Little Castaways Beach here in sunny Australia, joined today by Susan Friedmann. Susan, good day.

 Discover what makes a brand referable and memorable Find out what to do when you fall into the “echo chamber of the enlightened” Know more about how to make your brand influential and get the most out of it Resources/Links: Check out Michael’s Referability Rater: myreferabilityrater.com Summary Are you struggling with getting sales? Don’t want to spend more money on advertisements or marketing, but want to make sure your brand’s message will still be able to reach people? Do you want to know the secrets to spread your brand’s message and identity for free through referrals? Do you want to know how to make your brand referable and unforgettable? Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. In this episode, Michael shares his ideas and techniques on how to make one of the best marketing strategies, known as referrals, work for you and your business. He also shares his insights on what to avoid and do in your business that can guarantee you more referrals and interaction from other people. Check out these episode highlights: 01:36 - Michael’s ideal client: “The entrepreneur who has been de-prioritizing packaging their intellectual property. They're really brilliant. They know what they're doing, but they don't know how to explain it to other people.” 01:58 - Problem Michael helps solve: “Most of the time, the challenge they have is that people don't know how to talk about them when they're not there. So, I look at their business like a Broadway show, and I help them reframe it so that people would want to buy a ticket.” 02:43 - Typical symptoms that clients do before reaching out to Michael: “Yeah, so most common is people say, ‘Well, what do you do again? Can you explain that to me again? Can you sort of break that down for me again?’ Or, ‘Wow, you're so brilliant, and you're so amazing, but I just can't figure out how to explain you to my friends.’” 03:33 - Common mistakes that people make before they find Michael’s solution: “Most common is they try to just keep producing more content, coming up with more ideas and more things. It's just an overload, as opposed to looking at what they already have, and saying, 'How do I refine this?'" 04:09 - Michael’s Valuable Free Action (VFA): “The absolute best thing if you're falling into what I call the "echo chamber of the enlightened", where everybody in your industry gets you, but nobody else does, is to go to somebody outside of your industry, say whatever your pitch is, give them your breakdown, and then ask them to tell you in their own words, what you just said.” 05:18 - Michael’s Valuable Free Resource (VFR): Check out Michael’s Referability Rater: myreferabilityrater.com 05:53 - Q: What do most people get wrong about influence? A: Most people think influence is about persuasion, and true influence is when people do things without you asking them to. So, the best way to do that is to actually create something that makes them look good when they share it. Tweetable Takeaways from this Episode: “We spent a lot of time focusing on telling the story, not enough time focusing on teaching people how to retell the story.” -Michael RoderickClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings everyone and welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you as always from Little Castaways Beach in sunny Queensland, Australia, joined today by Michael Roderick. Michael, good day. A very warm welcome from down under. Where are you hanging out, sir? Michael Roderick 0:24

 Discover how to double your revenue without sacrificing your personal life Find out what’s the right sales system and strategy for you Learn more on the importance of working on the form, fit, and function of your sales system Resources/Links: Want to work on the form, fit, and function of your sales system? Check out Simon’s FREE Tool: Strategysprints.com/equalizer Summary Are you stuck in the revenue plateau and just don’t know how to go out of it? Do you want to still be able to get the income you deserve without sacrificing too much of your personal time? Do you want to make the most out of your sales system and redefine it in a way that can guarantee you better revenue? Simon Severino is the CEO of Strategy Sprints GmbH. He teaches growth, strategy, and innovation at select MBA courses across Europe. He is also the host of the Strategy Show. His value proposition is to double your revenue in 90 days and he backs that with a money-back guarantee! In this episode, Simon shares his insights on why it is important to cut down your project and focus your time and attention on the core competencies and what you’re currently working on. He also shares his experiences of starting small and working his way up, and the do’s and don’ts on finding the right sales system and strategies for you and your business. Check out these episode highlights: 01:27 - Simon’s ideal client: “We work with SAS and service businesses who have less than 10 people. So, they have something between two and five staff and five contractors, vendors, freelancers that they work with.” 02:25 - Problem Simon helps solve: “Their life is miserable. So, I was- in my first year- yeah, I was there. My first year of my own business, I started strategy sprints. We crushed it in the first year. We had some good traction from the market, good resonance because I was doing this for 17 years already, so we knew what we do.” 03:31 - Typical symptoms that clients do before reaching out to Simon: “This is the moment where the vicious cycle starts in sales because right now you are so much in the business that you don't have time to work on the business. You deliver your good work for your clients, and you're solving their problems” 05:38 - Common mistakes that people make before they find Simon’s solution: “Yes, too complicated business. Too many things going on. Right now, they are jumping on the next shiny thing that is the clubhouse, and starting rooms on the clubhouse. This is the main common mistake is ‘shiny object syndrome’.” 05:57 - Simon’s Valuable Free Action (VFA): “The solution is to reduce the amount of projects that you have right now. You will only need four traction channels and you probably have already seven of them. So, you just need four of them, and this is where my invaluable free action comes in.” 06:44 - Simon’s Valuable Free Resource (VFR): Check out Simon’s FREE Tool: Strategysprints.com/equalizer 07:36 - Q: What can you do in the pandemic right now? A: I would say in the pandemic resist the urge to start too many things. Really focus on your core competencies. What's currently working. Tweetable Takeaways from this Episode: “Simplify your business. Four endpoints. One main product for one client at one price and then you think about one upsell. This is your main business.” -Simon SeverinoClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings everyone a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland in Little Castaways Beach, Australia, joined today by Simon Severino. Simon, good day. Sir, a very warm welcome from down under. Whereabouts are you hanging out? Simon Severino 0:23 Hey, it's so cool to be here.

 Learn about the ways on how you can be a hometown hero yourself Find out the common mistakes people do when marketing their business Discover a training ground where you can be helped on becoming aware of the ways you can market a business Resources/Links: Do you want to know more about what Tom Gaddis does and be trained with stuffs related to how he helps people in becoming a hometown hero? Learn more through clicking this link: https://www.offlinesharks.com/resource/ Summary Are you one of those people who have always dreamt of becoming an entrepreneur but have no idea how to go out into the public’s world? Have you ever thought of being a ‘hometown hero’ in your local position? Just like you, Tom Gaddis has always wanted to be self-employed and free from the butt-smooching of the corporate world. He started from zero but he wanted success bad enough. This led him to struck the entrepreneur dream – positioning himself as a local ‘hometown hero’ – that has now resulted to a successful local marketing consulting business he manages. Now, he teaches others to do the same. Check out these episode highlights: 1:55 – Tom’s ideal client: “So, my ideal clients are agency owners, freelancers, people looking to build a business in their local area, helping other local business owners either with their marketing or getting more exposure to what they're doing.” 2:28 – The nature of the problem Tom helps to solve: “So, specifically we help, like the agency owners, the freelancers bring in more qualified prospects.” 3:11 – Typical symptoms clients do: “Well, one obviously, inconsistency of cash flow, right? The kind of up and down inconsistency. But I think another thing is maybe just feeling stuck like they are not really sure where to turn, where to start, and they're kind of forcing sales on potential prospects.” 4:05 – The common mistakes people make before reaching out to Tom: “Typically they're doing a lot of outreach themselves, like they have to physically go chase their prospects, instead of attracting them to what I like to call their sphere of influence.” 4:44 – Tom’s Valuable Free Action (VFA): “So I think the first step is realizing that you don't have to go big right out of the game.” 5:37 – Tom’s Valuable Free Resource: https://www.offlinesharks.com/resource/ 6:37 – Q: What does it mean becoming an entrepreneur? A: “The big turning point was just starting to develop the habits and the actions that successful people take, right? Developing the morning routines, the showing up for appointments on time, showing up prepared.” Tweetable Takeaways from this Episode: “I didn't need to go big to be successful.” -Tom GaddisClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone! Another very warm welcome to yet another episode of Marketing the Invisible. My name is Tom Poland, beaming out here from a little castaways beach in the exotic Queensland, Australia, joined today by Tom Gaddis. Tom, good day. So, welcome from down under. Where are you hanging out? Tom Gaddis 0:24 Aloha. I am on Maui in Hawaii. Tom Poland 0:28 Another beautiful part of the world. Why doesn't everyone live where we live? I don't know. Go figure. Tom Gaddis 0:32 It's a rough life, but somebody's got to live it. Tom Poland 0:34 Somebody’s got to live it, right? Folks, I had a look at Tom's website and I kind of stalked him a little bit around the internet, and he has just one of the best thought-out value propositions that I've seen. And I know he's been remarkably successful at what he's doing, and he's going to share with us a lot of really helpful insights, but let me give you that,

 Learn about the legal aspects of business and be briefed on how the business’ legal world works Discover the problems entrepreneurs usually encounter and the ways on how to deal with such Find out why it is important to seek legal advice even before a problem appears at your front Resources/Links: Learn more about the Law and its relation to Business through this link: www.jeremystreten.com/mti Summary Are you a business owner that is stuck with an event that needs legal assistance? Have you been an entrepreneur for a long period of time but is still stagnant with the state of your business? Do you manage your business on your own and you’re bothered by the countless possibilities of conflicts you’re not sure how to resolve? Jeremy Streten is a successful entrepreneur and lawyer applying his passion and experience to help entrepreneurs succeed in their business so that they can live the life that they want to live. He collaborates with lawyers from different countries – especially the US, UK, and Australia – as he works and writes books to help lawyers and business owners in dealing with the legal aspect of their businesses. In this episode, Jeremy talks about the legal aspect of people’s businesses and the common mischief entrepreneurs experience as they manage work. Here, he shares his ideas on how to prevent a problem within your business and how helpful a legal advice would be in terms of knowing the legal aspect of what you do. Check out these episode highlights: 1:18 – Jeremy’s ideal client: “My ideal clients for The Business Legal Lifecycle are actually other lawyers, because they can help their clients.” 2:18 – The nature of the problem Jeremy helps to solve: “So for the lawyer, we help find the blind spots that their clients don't know that they're missing, and that's what we do for the business owner client as well. We find the problems that would otherwise arise if they didn't get that advice.” 3:10 – Typical symptoms that clients do before reaching out to Jeremy: “So, for the lawyer, what we find is the lack of work, and they're constantly finding new clients. For the business owner, it's really just a lack of knowledge. It’s a lack of not knowing what's going to happen.” 4:23 – Jeremy’s Valuable Free Action (VFA): “So for the lawyer, I've got a very specific action they can take and that is to pick their top 10 clients. Who are the top 10 clients by revenue that they like working with? Pick up the phone and have a chat to them. If you're a business owner listening to this, pick up the phone and call your lawyer and have a chat to them about what's going on at your business and find out what other opportunities there might be for them to help you.” 5:51 – Jeremy’s Valuable Free Resource: Check out Jeremy’s website: www.jeremystreten.com/mti 7:16 – Q: What's the block that most lawyers have in getting that repeat work? A: "It's really because they're focused on doing the work. Most lawyers are great technicians – they're great at getting in there and doing the work. Their block is that they don't even spend time getting the work in, and they think ‘sales’ is a bad word – they think that they don't want to do that, but really, it’s necessary for their business." Tweetable Takeaways from this Episode: “Law is too reactive, we react to problems. And we want to change that to make it proactive so we can actually find the problems before they arrive.” -Jeremy StretenClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Hello everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, beaming out here from little castaways beach in Queensland, joined today by Jeremy Streten. Jeremy,

 Discover how knowing your “why” should be the foundation of your business Learn more about why analyzing your key performance is essential to business growth Find out how you can make an effective financial strategic plan that can increase your financial well-being and grow your business Resources/Links: Check out Susie’s Website: live.susiecarder.com/path-to-profits1 Summary Do you want to learn how to increase your financial well-being and grow your business more? Do you want to know how to make an effective financial strategic plan? Susie Carder has created $10 million dollar businesses and her genius is the ability to simplify complicated issues by creating simple proven systems that create dramatic growth. She’s helped over 100,000 entrepreneurs increase revenues by anywhere from 25% to over 3,000%. In this episode, Susie shares how to quit running your business blind because you do not have the ROADMAP that will tell you exactly what you need to do to reach your revenue goals. Check out these episode highlights: 01:54 - Susie’s ideal client: “My ideal client is an entrepreneur that loves to grow, that's gotten themselves to a certain spot and now they're ready to leverage it. They're out of answers themselves.” 02:07 - Problem Susie helps solve: “I'm the money honey. So what I know 88% of small businesses are not profitable, only 1.7% hit that million-dollar mark. So I make math fun, I make the money fun.” 03:01 - Typical symptoms that clients do before reaching out to Susie: “So what I find is business is a lot like this combination lock. Remember these from school, one little kick-off, and it won't open. And so you can have your sales, your marketing, your operations, your finance, but if it's not done in the right order, if it's not done in the right process, if we're not evaluating and analyzing what are the key performance indicators, you can have the right combination in the wrong order, and it's not going to open.” 04:04 - Common mistakes that people make before they find Susie’s solution: “Again, it goes back to the finances of the foundation. You're right. We build it on cement not sinking sand. With the clients that I've worked with, that's what I always start with. And what I realize is people either overspending, they're not following budgets, they get caught up in the excitement of "I made a million dollars", but they spent 1,000,005. Right?” 05:25 - Susie’s Valuable Free Action (VFA): “So the quickest way to cash, like everybody wants that, the quickest way to cash, is finding the right strategic partner. So I grew this brand with strategic partners, instead of me building clients one time, one at a time, one at a time, let me go find those partners that have my ideal client that I'm in complement with, not a competition with.” 06:10 - Susie’s Valuable Free Resource (VFR): Check out Susie’s Website: live.susiecarder.com/path-to-profits1 07:30 - Q: Why? A: Like if you don't have your “why” clear, money is not the answer. So many entrepreneurs chase the money. It's not the money. It's what's the "why" for you in the world. Tweetable Takeaways from this Episode: “If you don't have your 'Why' clear, money is not the answer. So many entrepreneurs chase the money. It's not the money, it's what's the 'Why' for you in the world.” -Susie CarderClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland joined today by the illustrious, the bodacious, and the most beloved Susie Carder. Good day, Susie, how are you doing? Where are you hanging out? Susie Carder 0:23

 Discover how planning your marketing strategies and brand is important Find out why investing in a high-quality and world-class brand logo, and web design is better than under-investing Learn how first impressions matter in a business brand Resources/Links: Check out Ross’ Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity Summary Are you struggling with how to build your own brand? Are you planning on using an online logo generator for your brand? Don’t settle with the generic instead go with something mesmeric. Be authentic with your brand and settle with something high-quality and world-class while paying less! First impressions matter, so grab their attention with your authenticity and the rest will follow. Ross Kimbarovsky is the Founder and CEO of Crowdspring where 220,000+ creatives help businesses, startups, agencies, and non-profits with high-quality custom logos, web and graphic design, product design, and business names. In this episode, Ross shares how thinking about your brand identity and investing in it is very crucial, especially for small businesses. He also shares his insights on what to do and what to avoid when building your own brand. Check out these episode highlights: 01:28 - Ross’ ideal client: “Ideal client is a solopreneur or small business, one-to-nine employees looking for ways to level the playing field against bigger competitors.” 01:50 - Problem Ross helps solve: “Small businesses, entrepreneurs, startups have a tough time finding affordable high-quality design and finding people that can execute, do high-quality design. And so, Crowdspring helps entrepreneurs, those businesses, small agencies with everything from custom logo design, to website design and marketing materials design for every stage of their growing business.” 03:11 - Typical symptoms that clients do before reaching out to Brad: “Well, there are a number of things. First of all, marketing campaigns. Good marketing needs two things. Well, three things. Strategy, good copywriting, and good visual design. Marketing campaigns fail without any of those three things.” 05:08 - Common mistakes that people make before they find Ross’ solution: “I was going to say that this is a problem. When you under-invest in design in the beginning, it creates a poor foundation. So, everything you do later, you're making poor first impressions. Your marketing campaign suffers.” 06:02 - Ross’ Valuable Free Action (VFA): “Do a SWOT analysis. So, SWOT stands for strengths, weaknesses, opportunities, and threats used by big businesses, great for small businesses. It's a way to evaluate what your strengths as a company and brand are, what your weaknesses are, and foremost, it will be about visual design and the way you message and communicate about your products.” 06:43 - Ross’ Valuable Free Resource (VFR): Check out Ross’ Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity 07:20 - Q: Why can't they wait a year, six months, a year and a half, to invest in design after they've launched and have a bit more money? A: You make first impressions when you're initially launching. And when you've been in business for a year, whether you like it or not, you've developed a brand. You've developed a visual brand identity. And if it's poor, if the foundation is poor, it's really difficult to turn around after a year. And now the cost is significant because you have an identity. Tweetable Takeaways from this Episode: “Cheap, and free design is never cheap or free. It costs you a lot more in the long term.” -Ross KimbarovskyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Hello everyone and a very warm welcome to another ed...

 Discover how hiring the next generation could be one of your best investments yet Learn more on how to recruit next generations as interns Find out why hiring next generations is important in growing your business Resources/Links: Check out Jordan’s Website: capsource.io Summary Is your business slowly lacking connection with all the new changes brought by time? Do you want to know how you can engage more and increase your audience even with the change? Welcoming the next generation of smart, young, and fresh talent is one of the greatest investments you can give to your business. With this change, you may be able to get a bigger audience, more connections, and a booming profit. Don’t be the boomer in the business industry and stay updated and fresh with the new-gen! Jordan Levy is a serial education technology entrepreneur. He has started two EdTech companies that help higher-ed programs bridge the skills gap for their students through experiential learning. In this episode, Jordan shares his insights on how you can avoid business fluctuation by recruiting the next generation, giving both an opportunity for your business to connect more given these changes, and the next generation for experiences and opportunities. He also adds the best way of recruiting. Check out these episode highlights: 01:31 - Jordan’s ideal client: “We love working with companies that want to connect with that next generation and stay relevant forever. And typically, the folks that we work with are hiring managers, business unit leaders that want to recruit young talent, keep their interests coming in, and their new ideas coming in that will really benefit the future of that particular area of the organization.” 02:22 - Problem Jordan helps solve: “Most of the Fortune 500 companies from just 50 years ago are no longer Fortune 500 companies and the reason why is because they're not able to connect meaningfully. And it seems like it's very complicated to build programs that engage young professionals, or the employees or the interns. It's complicated.” 03:46 - Typical symptoms that clients do before reaching out to Jordan: “The symptoms are that they're growing and need to tap into the entry-level talent market, or that they're experiencing some turnover with some of the entry-level talents. The average is about every two and a half years, someone between the age of 16 and 34 is going to leave your organization. It's even less at the bottom of that out in that bracket.” 04:41 - Common mistakes people make before they find Jordan’s solution: “I think the most wasteful thing to do is just not do an internship program because you don't want to spend the effort on assembling one and making it a good experience. And so that's typically the case with most companies.” 05:42 - Jordan’s Valuable Free Action (VFA): “I think one thing that could take you in the right direction is if you don't want to work directly with us, just reach out to your local university and just say, "Hey, I have a business in the area. How can I support you and your students?" 06:29 - Jordan’s Valuable Free Resource (VFR): Check out Jordan’s Website: capsource.io 06:59 - Q: Why? A: Like, one of my favorites, Simon Sinek started with why. And so, you know, my experience as a student, going to a top tier institution, I went to Lehigh. I only had one internship when I graduated, and that internship was the single-handed, most important factor in defining my career because I did not like it. Tweetable Takeaways from this Episode: “Most of the Fortune 500 companies from just 50 years ago are no longer Fortune 500 companies, and the reason why is because they're not able to connect meaningfully.” -Jordan LevyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect...

 Find out what you need to fill your website with and how to make it navigable for people to know that they are in the right place Learn how not to be chasing all the shiny objects you see and instead find the clarity to know who you're working with, what their problem is, and how you solve it Find out how to make your marketing a money magnet Resources/Links: Get your Seven Client-Getting Strategies that you can use on your website. Click here: https://csicorporation.com/7-strategies Summary Are you someone who loves chasing shiny objects and never ever gets to decide which way to go and focus on? Do you love following people who seem to have the solution you are looking for, but nothing is tried, tested and true with them? Is your website navigable and filled with essential elements people truly look for? How do you turn your marketing into something that actually works and bring in money for you? Carol J. Dunlop, The Online WOW! Strategist and 3X Amazon Best-selling author teaches brilliant creators to convert marketing into money using their WOW! website as their hub. In this episode, Carol shares how she teaches people how to do the things that are authentic to them in the way that they need to do it so that it actually works and brings them money. Check out these episode highlights: 02:00 - Carol's ideal client: "My ideal clients are brilliant creators, coaches, service providers and business owners who love shiny object syndrome, but don't know which way to go. I help them get on that straight road." 02:29 - The problem Carol helps solve: "I teach them how to convert their marketing into money." 02:55 - The symptoms clients face before they consult Carol: "They don't know which marketing strategy to use. The money is kind of getting away from them. They're doing the marketing, but it's not bringing in the money." 03:47 - The common mistakes people make before they reach out to Carol: "They try what they think is the hottest thing out there. If they see a lot of people going toward a specific marketing strategy or playing, like, doing more Facebook lives, or maybe getting more Facebook ads, or maybe just going to Google and trying to see what Google is doing. Nothing is tried and true with them." 05:19 - Carol's Valuable Free Action (VFA): "What I need to do is make sure that their website is filled with pain. And when I talk about pain, I mean, the pain of the people who are coming to the website, if they come to your site, and they say, 'Oh, they solve this problem', 'Oh, they talk about this problem', then they know that they're in the right place." 06:30 - Carol's Valuable Free Resource: Get your Seven Client-Getting strategies that you can use on your website. Click here: https://csicorporation.com/7-strategies 07:45 - Q: How does your website kill your business? A: The main way that your website kills your business is having a lack of clarity. Because when those people come there, they need that pain. They need to know who you're working with, what their problem is, and how you solve it. Right away. Tweetable Takeaways from this Episode: “What they need to do is make sure that their website is filled with pain. And when I talk about pain, I mean, the pain of the people who are coming to the website, so, then they know that they're in the right place.” -Carol DunlopClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out at Little Castaways Beach, COVID-free, Queensland, Australia. Joined today by Carol J. Dunlop. Carol, get a very warm welcome to the show. Thanks for being here. Where are you living?

 Find out the secrets to let you stand out in the market How to name your price as an established authority and not charging based on what the market perceives Find out why even if your work could speak for itself, no one would hear it, and why the need for you to be proactive Resources/Links: Get a full report on what you need to focus on to turn your business into a high 7 figure business in 2021. Click here:https://paulhigginsmentoring.com/assessment Summary Are you up for selling your business but couldn’t for lack of a repeatable sales system? Is your personal life compromised for working too many hours, and you can’t hand off sales to anyone? Do you get burned by people who try to fix things, over-promise but under-deliver? Paul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE. He has 27 years of experience in Sales & Marketing, finishing up an 18-year gig at The Coca-Cola Company as a Director. In this episode, Paul shares how to build a business with a repeatable sales system so you can sell easily. He also talks about having a business that funds your lifestyle while allowing you to give to others. Check out these episode highlights: 01:13 - Paul’s ideal client: “My ideal client is a service-based business owner, like you said, high six, early sevens, and a couple of particular ones that I normally work with outsourcing companies, consultants, and also with tech resellers.” 02:09 - The problem Paul helps solve: “he key thing is sales. So most of them have done exceptionally well to get to that high-six, seven figures, but it's predominantly relied upon them, sales, and they really haven't systemized it. So they leave the business. They can't get any more sales. They’re also relying upon referrals, which has been great up to now but they're very lumpy..” 02:57 - The symptoms people experience before they realize they need Paul’s expertise: “OMost of them have got an aspiration to sell their business. And as you know, it's very hard to sell your business if you don't have a repeatable sales system. So they hit the ceiling in their aspirations; they just can't get to their aspiration. The other is, they're working too many hours because they can’t hand off sales. So they just continue to do that. And that has an impact upon their personal life. The other thing is that they often get burned by people that say they're going to fix it. They just get burned a lot of money on agencies who over-promise and under-deliver.” 04:12 - The common mistakes people make when they're trying to solve that best-kept secret problem: “There are normally two big ones, and one is that they go and just hire a salesperson often a person that's probably got more experience and is used to a business where a lot of it is systemized. They come in; they find out there's hardly any systems, the owners are too busy to give them that information; it just turns into not a great situation, and they leave. And the other one is when they say, 'Hey, why don't I just bring someone in?' This person sounds great. And they can just make commission-only sales for me. So there's no risk to me; they take all the risk. And I don't know how many times someone's tried that. I'm yet to find someone where that's really worked.” 06:17 -Paul’s Valuable Free Action (VFA): The first one is, and it's a bit overused, but I think it's got relevance today, is a sales funnel. That's number one, two, is selling successfully on social, right? So, LinkedIn, massive B2B, but there are so many people that haven't been taught how to do it, and it is a skill to learn. But if you do learn that skill, you can get enormous success. The last one is referral partners. Even with LinkedIn, now you're trying to get individuals,

 Find out the secrets to let you stand out in the market How to name your price as an established authority and not charging based on what the market perceives Find out why even if your work could speak for itself, no one would hear it, and why the need for you to be proactive Resources/Links: Find your angle. Access your free content creation matrix. Click here: http://www.brettjarman.com/angle Summary Have you been wondering why, despite having excellent work, nothing is happening to your business? Do you find yourself always comparing your price with what the market perceives? Are you experiencing irregular cash flows and going the feast and famine route? Have you been working on tasks that don’t move the needle in your business? Are you not getting any referrals? Brett Jarman is a business strategist and the Founder of Help Me Leverage, providing training and coaching for business, and the Founder of Experts On Air, a podcast production agency. In this episode, Brett helps you become not just the best-kept secret but one that stands out in the market. He shares how to name your price as an established authority by making people pay for the value you provide more than your product’s features and benefits. Check out these episode highlights: 01:13 - Brett’s ideal client: “My ideal clients are business owners or leaders who usually, they're selling their expertise. Often, they'll be a consultant or a coach, someone providing professional services, or, and increasingly over recent months and years, there might be an executive who's looking to expand, build their personal brand, and maybe start a portfolio career.” 01:42 - The problem Brett helps solve: “I help them stop being the best-kept secret. I help them stand out from the crowd and claim their authority in the marketplace.” 02:22 - The symptoms people experience before they realize they need Brett’s expertise: “One of the first symptoms is irregular cash flow. The second symptom is that they're having to compete on price or negotiate price with the clients. Third symptom is they're probably either getting no referrals or only getting what I call first-degree referrals. And then probably the fourth most important symptom is they find that they're often busy working on tasks that don't actually move the needle in the business.” 04:55 - The common mistakes people make when they're trying to solve that best-kept secret problem: “They don't think they have time to market themselves. The truth is, they don't actually need time, they need a system, they need a good process.” 06:18 - One Valuable Free Action (VFA) Brett recommends: “I would say, start a podcast. And now we'll put the emphasis on the word free there. People don't realize that you can actually start a podcast for absolutely no cost.” 06:52 - Brett’s Valuable Free Resource (VFR): http://www.brettjarman.com/angle 07:22 - Q: Why are people so reluctant to promote themselves? A: We're driven by subconscious programming. Tweetable Takeaways from this Episode: “Features and benefits, they can always be beaten, competitors can always either match or beat them. You're better off to rely on your reputation, build trust in the market, then rely on features and benefits.” -Brett JarmanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings everyone and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland joined today by Brett Jarman, a fellow Australian. Brett, welcome. Where are you hanging out? Brett Jarman 0:22 Good morning, Tom. I'm just down the coast from you in Byron Bay. Tom Poland 0:26 Beautiful place. I think I called it Byron Bay,

 Discover how to establish, market, and monetize your credibility get ready and avoid making a premature proposition Find out how authenticity can get you more and promising prospects in the market Learn how by increasing your credibility, you'll increase your sales, because prospects will see you differently Resources/Links: Check out Michael’s Credibility Calculator: www.thecredibilitycalculator.com Summary How do your prospects see you? Do they look at you as a credible expert...or do you look just like your competitors? Prospects "look" at you before they hire you. If you "look" like everyone else, there's no reason for them to hire you, so you lose the sale. Michael DeLon is the 'credibility creator'. He helps business professionals transform into recognized experts by helping them establish, market, and monetize their credibility. In this episode, Michael shares his insights on how credibility is important in pre-conditioning prospects in the market. He also shares how understanding your prospects and seeing your authenticity can lead you to more promising prospects and business growth. Check out these episode highlights: 01:29 - Michael’s ideal client: “My ideal client is a professional service provider. So, think financial advisor, attorney, chiropractor or coach, someone who sells through a consultative approach, and really wants to influence prospects to hire them before they ever have that first meeting.” 02:05 - Problem Michael helps solve: “So the problem we solve is that most business professionals look like all of their competition, right? They have a similar message; they have similar offerings. And from the prospect’s perspective, well, they all look the same! It's a lot like the "Where's Waldo?" puzzles, right? When your prospect doesn't have a compelling reason to choose you over your competition, they hire someone else, and you don't gain a client.” 03:25 - Typical symptoms that clients do before reaching out to Michael: “Yeah, well, they're losing sales that they know they should be making. they're having a lot of initial conversations with prospects, but they aren't closing the sale, and they're not sure why.” 04:34 - Common mistakes that people make before they find Michael’s solution: “They look for answers in all the wrong places. Okay, so when you think the answer to your problems out there in the marketplace, so a new social media platform, a new funnel, a new website, you're going to be disappointed, okay? Because the answer is found by looking into the mind of your prospect and understanding how they see you and when you can influence how they see you versus your competition, your business is going to grow.” 06:51 - Michael’s Valuable Free Action (VFA): “Just remember people buy who you are more or so than what you do, so discover your core story. Why do you do what you do? And tell that through all of your marketing.” 07:07 - Michael’s Valuable Free Resource (VFR): Check out Michael’s Credibility Calculator: www.thecredibilitycalculator.com 07:54 - Q: What's the biggest thing I've learned in marketing? A: The biggest thing I've learned in marketing is that the marketing battleground is not out there. It's in the mind of the prospect. And when you learn how to influence how people think about you, everything changes. Tweetable Takeaways from this Episode: “The marketing battleground is not out there. It's in the mind of the prospect. And when you learn how to influence how people think about you, everything changes.” -Michael DeLonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings everyone and a very warm welcome to Marketing The Invisible. My name is Tom Poland,

 Discover how to ditch the ‘someday when’ thinking and live a day with ease, instead of feeling behind or depleted Find out how to change fear and resistance and make it into determination, working towards your highest goals instead of feeling victim to a busy schedule Know more about why small steps and consistency can make you and your business better Resources/Links: Check out Kristin’s Website: kristinswansonconsulting.com Summary Are you struggling to choose between whether you should do it or not? Do you end up constantly saying to yourself, “Someday when...” or “Soon…”? Do you find yourself putting off your most important business growth and scaling initiatives until “someday”? Face it, there is no right time. There is no ‘someday when’. Kristin Swanson helps service-based entrepreneurs execute their ‘someday when’ procrastinate projects with ease. As a cancer survivor and Co-Active Coaches Institute trained Coach, Kristin has learned the importance of getting out of one’s own way and how to stop waiting until someday to make a unique impact. Realizing deeply that you only live once, she has gained perspective, tools, and strategies to overcome the illusions fear instils in us. In this episode, Kristin explains how fear and that ‘someday when’ thinking can give us a life-long regret and missed opportunities. She also talks about the ways on how you can now start your ‘someday when’ projects and become open to change and progress. Check out these episode highlights: 02:32 - Kristin’s ideal client: “My ideal client is thought leaders in the personal and professional development space that they know what they want to be doing to grow and scale their business and they're just not doing it.” 03:07 - Problem Kristin helps solve: “What I help them with is to take consistent action regularly, and then that results in consistent revenue. So that's kind of what drives them, right?” 03:52 - Typical symptoms that clients do before reaching out to Kristin: “I think the biggest thing is, well, I mean, there is, like I said, that sort of roller coaster revenue, and then there is also like, you know, just knowing that you have the potential to be doing more and expanding your reach and touching more lives and that you're not doing it.” 05:03 - Common mistakes that people make before they find Kristin’s solution: “I think the biggest one is like going full bore, like, "I'm going to do this thing" and just like taking, and it's also kind of a bright, shiny object thing. So, like all or nothing or bright, shiny objects. So, going all the way like, okay, "So I want to increase my social media presence, so every day next week, I'm going to do you know, Facebook lives, and I'm going to do a post every day" and all of this, and then the next week, it's like, silence.” 06:20 - Kristin’s Valuable Free Action (VFA): “I would encourage you to ask yourself, "What am I resisting in my business?" and take, like 15 minutes to take action on it every day. So, first thing in the morning, every morning, before you open your email, take calls, all of it, ask yourself, "What am I resisting?" Take action.” 07:42 - Kristin’s Valuable Free Resource (VFR): Check out Kristin’s Website: kristinswansonconsulting.com 08:26 - Q: How would I know that, like, maybe I should go to that website or follow her or learn more about what she has to offer? A: The answer is if you just have one little inkling in the back of your mind that there's something that you want to be doing, that you've heard more than once than you actually might hear every day, this little voice that says, "I wish I was doing this." then I would love to either speak with you or just check out my free resources. Tweetable Takeaways from this Episode: “Take action. Run towards the resistance because I believe that what ...

 Discover the impact of goal setting on your planning and executing stage Learn the importance of a concise goal instead of multiple at once Know more about how you can avoid stress with the right marketing plan Resources/Links: Check out Mostafa’s FREE $2000 Course: Simple Marketing Formula Summary Are you sure you’ve got the right marketing plan for your business? Did you know you can have your own marketing formula as easy as counting from one to three? Do you want to know what’s the Simple Marketing Formula and how it can end all your frustration, and confusion? Mostafa Hosseini specializes in helping coaches, consultants, and experts create and implement their 1-page marketing plan in 7 days or less! In this episode, Mostafa shares the importance of sticking to one goal, and how it can affect the planning, executing, and marketing stages in your business. Check out these episode highlights: 01:07 - Mostafa’s ideal client: “I work with coaches, consultants, and experts who have their heads in 12 different things when it comes to marketing, and they're not seeing results, and they're frustrated, you know, they're experiencing anxiety, frustration, confusion, and depression because of lack of results.” 01:17 - Problem Mostafa helps solve: “They're not seeing results, and they're frustrated, you know, they're experiencing anxiety, frustration, confusion, and depression because of lack of results” 01:53 - Typical symptoms that clients do before reaching out to Mostafa: “So they've been poking around with different marketing ideas, tools, systems, programs, software and, you know, playing around, and they're not seeing results. They're not good at any simple one thing, and they get frustrated because they experienced that daily setback or failure. They're like, "Oh, my God, I've been giving it my all, but I'm not seeing results." 02:42 - Common mistakes that people make before they find Mostafa’s solution: “The number one mistake is they don't have a clear set of goals. And if you don't know what you want, it's impossible to get it. And so, the second mistake is, even if they have a goal, they don't have a plan to reach their goal.” 03:53 - Mostafa’s Valuable Free Action (VFA): “One thing you should do is write down a clear goal and concise that exactly what you want from your business. And I would write the goal in terms of the number of people that you need to serve and support, so money is a natural by-product of your main goal. The main goal should not be money, it should be the number of people you need to serve.” 05:46 - Mostafa’s Valuable Free Resource (VFR): Check out Mostafa’s FREE $2000 Course: Simple Marketing Formula 07:09 - Q: Why are you giving away a $2,000 course for free? A: We don't believe in going in first. So instead of trying to convince you to pay me to teach you how to do it, I'm like, "I'll go in first. Come see and experience us and hang out with other business owners." Tweetable Takeaways from this Episode: “The main goal should not be money; it should be the number of people you need to serve.” -Mostafa HosseiniClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Hello, everyone, a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland, beaming out to you, as always, from Little Castaways Beach here in Queensland, Australia, joined today by Mostafa Hosseini. Mostafa, a very, very warm welcome. Good day, and where are you hanging out? Mostafa Hosseini 00:25 Thank you. Thanks for having me. I'm in Calgary, Alberta in Canada. Tom Poland 00:29 Calgary, Alberta, and Canada to Castaways Beach here in Australia. Folks for those of you who don't know Mostafa,

 Discover how partnerships can help you save less, and market more Find out how creating an affiliate partner program can grow out your revenue 10x more Learn more about the value of building business relationships with your list Resources/Links: Check out Laura’s Website: laurasprinkle.com/tom Summary Are your expenses on marketing more than your profit or revenue? Do you want to know the secret on how you can make 10x more revenue while spending less to none on ads? Have more students in your course, more money in your pocket, and more fun in your launches! Laura Sprinkle is an affiliate partnerships strategist who specializes in working with digital course creators. She has helped seven-figure industry leaders and budding entrepreneurs garner over $14 million in partner revenue. In this episode, Laura talks about how you can spend less, or zero, on ads and increase your revenue through referrals and partnerships. Check out these episode highlights: 01:19 - Laura’s ideal client: “It's a great question. My ideal client is somebody who has a proven product or program, so they have a digital course or they have a digital membership that has getting people results and has already made them money.” 01:38 - Problem Laura helps solve: “I help them 10x their revenue through creating an affiliate partner program. That's a dead giveaway on how to 10x the revenue.” 02:13 - Typical symptoms that clients do before reaching out to Laura: “I would say one of two things. They either are not getting enough leads in the door. So that's, you know, a typical marketing thing. They want more eyeballs on their free stuff, they want more eyeballs on their paid programs, so just more volume.” 03:09 - Common mistakes that people make before they find Laura’s solution: “some of the common mistakes are simply setting up an affiliate link and sending it out to people and thinking, "Oh, magic. Done." You're laughing cause- for a reason, probably. The other thing that they do is maybe spend a ton of money on Facebook ads and testing in that way when they could use partnerships instead, to grow without putting a bunch of money into it.” 03:47 - Laura’s Valuable Free Action (VFA): “I would make a list of everybody that you already know because oftentimes people will think, "Oh, well, I need to go find the person with the biggest audience. I don't know anybody yet." So, make a list of who are your current students that are already referring you? Who are your clients that love you? Who are your best business friends that could refer people to you? And start to build those relationships even deeper.” 04:28 - Laura’s Valuable Free Resource (VFR): Check out Laura’s Website: laurasprinkle.com/tom 05:18 - Q: Why I do what I do? A: For me, everything that I do is values-based. So, for me, not only does my ideal client have an amazing product that's getting people results, and they care about the people that are getting results. Tweetable Takeaways from this Episode: “Start to build those relationships even deeper. Now, do not wait until you've got an affiliate program for them. Start to build relationships.” -Laura SprinkleClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone. Another very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Laura Sprinkle. Laura, good day. Very warm welcome. Where are you hanging out? Laura Sprinkle 00:23 I am in Portland, Maine, in the US. Tom Poland 00:26 Portland, Maine, and congratulations on your brand spanking new prison. Well, let's not go there.

 Discover how it how to use public speaking as a free and effective marketing strategy Learn how to use your message to get more leads and clients Find out about the three important key points in public speaking and how these can help you become a superstar speaker even if you have never spoken in public before Resources/Links: Check out Arvee’s Website: arveerobinson.com Want to know more about how public speaking can be your marketing strategy to get new clients? Get Arvee’s Book: Speak Up, Get Clients Summary Are you stuck and struggling with how to get more clients? Do your sales starting to fluctuate? Did you know there’s a free marketing strategy that can guarantee you to get high paying clients? Yes. It exists, and you’ll only need your voice! Arvee Robinson is the Master Speaker Trainer, International Speaker, and author of Speak Up, Get Clients. She teaches business owners how to speak and generate leads, attracts clients, and grow their businesses fast. In this episode, Arvee shares her expertise on how public speaking can not only be a way for you to share your passion and knowledge, but also a free marketing strategy for you to garner more high paying clients. Check out these episode highlights: 01:28 - Arvee’s ideal client: “My ideal client actually is a business owner, entrepreneur, or consultant coach, anybody in business that wants to get more clients and struggling to do so.” 01:54 - Problem Arvee helps solve: “Not having- not getting enough leads. Not getting that constant flow of potential clients or prospects. You need that constant flow. So, once they get the lead, then you can actually close and turn them into a client.” 02:33 - Typical symptoms that clients do before reaching out to Arvee: “Well, typically, a lot of business owners, because they can flap their job, they can pay- they can go out and speak and without getting trained, and they fail miserably, so they think speaking doesn't work. And it does work, but it works because of two things.” 02:48 - Common mistakes that people make before they find Arvee’s solution: “Number one, getting trained professionally and keeping up with the latest trends. Now we're finding ourselves doing virtual speaking, which is much different. The clothes in virtual speaking is a hundred percent different than it is when you speak live. And I'm going to add one more, number three, and that's consistency. Consistency is key.” 04:26 - Arvee’s Valuable Free Resource (VFR): Check out Arvee’s Website: arveerobinson.com 05:43 - Arvee’s Valuable Free Action (VFA): “So when you go get out there and speak if you really want to change lives, the living, then you need to speak about what you're passionate about, what you're knowledgeable about, and what other people care about. Now, if one of those three isn’t there, then it won't work.” 07:25 - Q: How important stories are in your speech? A: Stories are number one, to build rapport with your audience, to get your audience to know you, to open their hearts. Once you open their hearts, their pocketbooks will fly open. Stories act as invisible set selling and stories to spend time. Tweetable Takeaways from this Episode: “If you really want to change lives for a living, then you need to speak about what you're passionate about, what you're knowledgeable about, and what other people care about.” -Arvee RobinsonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone, and another very warm welcome to yet another edition of Marketing The Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Arvee Robinson. Arvee, good day.

 Find out how you can have a successful website through a simple formula Learn the importance of gaining self-knowledge about digital marketing Discover how design is important for your website Resources/Links: Check out Jon’s Website: fivebyfive.com.au Summary Are you struggling to get traffic to your website? What does it take to build a great looking, high performing website that gets found in Google and generates leads and enquiries? In this episode, Jon shares his insights on how a simple formula can help step-up your website. He also talks about how learning and gaining self-knowledge about digital marketing is crucial in improving your website, and in gaining traffic. Check out these episode highlights: 01:45 - Jon’s ideal client: “An ideal client for us is an established business. Usually, they have five or more staff. They are turning over more than a million dollars in revenue.” 02:39 - Problem Jon helps solve: “There's three main problems that we're typically solving for clients on a consistent basis, and the first is they have website shame. So, their website looks horrible. Secondly, there's not enough traffic coming through to the website. And thirdly, it's not designed for conversion.” 03:54 - Typical symptoms that clients do before reaching out to Jon: “So typically, well in 15 years of doing this, we see a lot of people that are ultimately just lost. They feel lost, they don't know where to start, and they worry they’re going to stuff it up. So maybe they've had some failed attempts at building websites in the past they've been horribly burnt, and can they ever trust a website designer again?” 05:11 - Common mistakes that people make before they find Jon’s solution: “so the first one is just selecting the wrong partner. So, I already sort of spoken about this. There's good website designers out of the poor ones, and the barriers to entry to become a website designer are very low, all you need is a laptop and an internet connection, and you are now a website designer.” 06:34 - Jon’s Valuable Free Action (VFA): “There's no silver bullet, there is no quick fix to really get the results that you are destined for, really it's about getting educated. So, you have a duty and a responsibility as a business owner to get informed around what constitutes digital marketing, you know, the events of 2020, I mean, that every business owner needs to now be a technology expert, as well.” 07:25 - Brad’s Valuable Free Resource (VFR): Check out Jon’s Website: fivebyfive.com.au 08:21 - A: Consistency, like most things in life. Be regular and consistent. And given that over time, you will get amazing results. Tweetable Takeaways from this Episode: “Consistency, like most things in life. Be regular and consistent. And given that over time, you will get amazing results.” -Jon HollenbergClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach in Queensland, Australia, joined today by someone who's practically a neighbor, Jon Hollenberg. Good day, sir. Where are you hanging out? Jon Hollenberg 00:24 I am hanging out here at the sunny Gold Coast, the coast with the most beautiful one I've ever been. Tom Poland 00:28 West Coast or the Sunshine Coast with snobs up here, folks, for those who don't know, we look down our noses at the big, this where the Gold Coast and referred to as this sunny place for shady people a bit like- Jon Hollenberg 00:42 Were at in an industry trying to turn that on its head. Shady website designers and the shady Gold Coast and waves completely against all of th...