• Discover the secret power of podcasting as a marketing tool


• Learn more on the importance of loving and treating marketing as a hobby


• Find out how to overcome those limiting beliefs and get the most out of your marketing

Resources/Links:

• Check out Tim’s Website: smallbusinessbigmarketing.com

Summary

Have you always had a grudge when it comes to marketing? Does hearing the word “market” or “marketing” instill fear in you? Do you feel limited when it comes to marketing your product or business?

Well, fear not. Podcasting is the answer to that! Get the stress out of marketing and let your business grow beautifully and your profit greatly!

Tim Reid is the Host of Australia’s #1 award-winning, 12-year-old Small Business Big Marketing Podcast. He is one of the true early pioneers of podcasting.

In this episode, Tim shares his insights on the beautiful hidden secrets of podcasting that can guarantee you less stress and fear when it comes to marketing, while more profit and promising customers for you!

Check out these episode highlights:

• 02:09 – Tim’s ideal client: “I love talking to business owners with turnovers of less than $5 million who have respect for marketing, but at the same time are incredibly frustrated by marketing.”


• 02:31 – Problem Tim helps solve: “I’m really big on mindset. There’s plenty of things that all these small business owners can do, but unless they got their head straight around marketing, and my dream is that I take them from a mindset of frustration to making marketing a hobby. Because when something’s a hobby, you’ll find time, you’ll find the resources, you’ll find the energy, you’ll put it in your diary, and you can’t wait to do it next time.”


• 03:30 – Typical symptoms that clients do before reaching out to Tim: “These symptoms, I call them limiting beliefs, and when it comes to marketing, or podcasting, which is you know, a component part of marketing, three limiting beliefs stop them from cranking out great marketing or a great podcast.”


• 04:39 – Common mistakes that people make before they find Tim’s solution: “They try to do everything themselves. And I kind of get that. I mean, particularly as business owners, we’re control freaks, and we don’t like letting things go because our business is our baby. We gave birth to it. We want to nurture it through.”


• 06:02 – Tim’s Valuable Free Action (VFA): “Embrace helpful marketing. I wrote about helpful marketing in my book, The Boomerang Effect. It’s a very simple concept and it’s around- it’s literally being helpful. It’s actually not pushing people away through sales messages. It’s pulling people towards you by being incredibly helpful and being helpful in your marketing returns you more customers and makes you more money.”


• 07:21 – Tim’s Valuable Free Resource (VFR): Check out Tim’s Website: smallbusinessbigmarketing.com


• 08:20 – Q: What are you really curious about? A: The well-being of middle-aged men.

Tweetable Takeaways from this Episode:

“Do a little pivot and try again because sure enough at some point you'll crack the magic code. Make time for your marketing!” -Tim Reid
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Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings everyone and another very warm welcome to yet another edition of Marketing the Invisible. My name is Tom Poland, beaming out to you from Little Castaways Beach in Queensland, Australia joined today by Tim Reid. Tim, good day, mate! Where are you hanging out?

Tim Reid 0:23

Good day, Tom. I am in the downtown Parisian beach which I think I could probably hit a decent one ward into your backyard.

Tom Poland 0:30

Normally, I’m interviewing people on the other side of the world, in New York or France or London or somewhere but you are literally like, I mean, you’d have to have a pretty strong arm but it’s almost a stone’s throw away from where I am on-

Tim Reid 0:39

It is.

Tom Poland 0:39

On the beach.

Tim Reid 0:40

And is a significantly better location than London, Paris, or New York.

Tom Poland 0:46

Yeah, well, it’s not too shabby. Life’s wise is it? Folks, Tim and I have known each other for quite a number of years, actually off and on. It was until just recently, we reconnected. Actually, most recently at the local cafe next to the beach, and the second beach down from where I live and Tim lives in between. But enough of the geography lessons, Tim.

Tim Reid 1:04

Yes, I agree.

Tom Poland 1:03

For those of you who’ve been living under a rock or in a cave, and don’t know you, let me just introduce you. Tim’s the host of Australia’s #1, by a longshot, award-winning, 12-year-old Small Business Big Marketing Podcast. Tim is one of the true early pioneers of podcasting. And, I remember Tim, you know, years and years and years of you- the quality of the production and the introductions and the dialogues and the guests you had was phenomenal! And yet for many years podcast was kind of like one of the world’s best-kept secrets, but you kept that at all those years and have been when I say, an in-demand conference speaker, I know that for a fact, you know, every week you’re speaking on stages around the world pre-COVID. And I’m sure that’ll happen again, post-COVID. But that brings us nicely to the subject today, folks, which is Tim’s going to reveal in seven minutes or less, How to Use Podcasting to Grow that Big, Beautiful Business of Yours. So, Tim, thanks for rocking up, sir. Our time starts now. Question number one is who is your ideal client?

Tim Reid 2:09

I love talking to business owners with turnovers of less than $5 million, Tom, who have respect for marketing, but at the same time are incredibly frustrated by marketing.

Tom Poland 2:19

Which is pretty much all of them.

Tim Reid 2:22

Pretty much everyone. Yeah.

Tom Poland 2:24

Tell us about the problem you solved. That’s question number two, six and a half minutes left. Give us a bit more detail on what’s the problem you solve for those people.

Tim Reid 2:31

I’m really big on mindset, Tom. There’s plenty of things that all these small business owners can do, but unless they got their head straight around marketing, and my dream is that I take them from a mindset of frustration to making marketing a hobby. Because when something’s a hobby, you’ll find time, you’ll find the resources, you’ll find the energy, you’ll put it in your diary, and you can’t wait to do it next time. And I’ve interviewed 541 successful small business owners on the Small Business Big Marketing Podcast, and they all talk about marketing as if it were a hobby.

Tom Poland 3:03

Something that I look forward to. That would be a phenomenal transformation for a lot of folks! I could have not agreed more that if they’re enthusiastic about it, they’ll do it. And if they’re not, if they see it as a chore, then probably not going to. So, let’s look at question number three, six minutes left. Someone listening to this, what’s going on in their business? What’s going on in their life, that they go, “Yep, that are symptoms that are telling me that I need to find out more about what Tim’s talking about.” What are some of the typical symptoms?

Tim Reid 3:30

These symptoms, I call them limiting beliefs, and when it comes to marketing, or podcasting, which is, you know, a component part of marketing, three limiting beliefs stop them from cranking out great marketing or a great podcast. “I think it’s going to take way too much time.” Not true. If something’s a hobby, time becomes irre