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Marketing Without the Marketing
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Marketing Without the Marketing

Author: Michael Boezi

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Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com
201 Episodes
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Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Here are the 3 steps to create an effective marketing quiz. The post Designing the Perfect Quiz for Lead Generation appeared first on Control Mouse Media, LLC.
Scroll through LinkedIn, and it's cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It's done in earnest, I'm sure. But in expressing our genuine excitement, is it coming off the wrong way? Let's audit my feed. The post LinkedIn Is a Tough Scroll appeared first on Control Mouse Media, LLC.
It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second. The post How to Ruin a Good Customer Relationship appeared first on Control Mouse Media, LLC.
A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating leads? The post Four Principles of an Effective Marketing Quiz appeared first on Control Mouse Media, LLC.
People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you. The post Why Quizzes Are Good for Content Marketing appeared first on Control Mouse Media, LLC.
There's one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test. The post The Ambient Awareness Test appeared first on Control Mouse Media, LLC.
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression? The post Stop Mimicking What Marketers Do appeared first on Control Mouse Media, LLC.
Your "media fit" is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what's the best platform for you and your brand? The post Finding Your Media Fit appeared first on Control Mouse Media, LLC.
Speaking with clarity and empathy works. Here's a great example of that: How Jessica Valenti changed my mind about cancel culture. The post How to Change My Mind appeared first on Control Mouse Media, LLC.
If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. To that end, I'm launching a new project called "Consider the Source" that audits the way we consume, share, and produce media. The post Consider the Source: Extending the Scope of this Show appeared first on Control Mouse Media, LLC.
With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort. The post Using a Podcast to Create an Audiobook appeared first on Control Mouse Media, LLC.
It feels like a chance to reset. How will that affect our media diet - what we consume, what we share, and what we produce? The post Turning the Page appeared first on Control Mouse Media, LLC.
In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here's how to get set up. The post Promoting and Syndicating Your Podcast appeared first on Control Mouse Media, LLC.
Launching a podcast is different than a blog. Here's how to do a proper launch to take advantage of Apple's "New & Noteworthy" category. The post Setting Up and Launching Your Podcast appeared first on Control Mouse Media, LLC.
Anyone can start a podcast. What would yours be like? Let's take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software. The post Scripting and Recording Your Podcast appeared first on Control Mouse Media, LLC.
Podcasting offers the ability to create a virtual "rolling book tour" to find new readers and turn them into fans. It's simple to set up and run this strategy, even if you've never worked with audio before. Here's an overview. The post Podcasting as a Strategy for Writers appeared first on Control Mouse Media, LLC.
Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It's direct, efficient, and airtight as an assertion. Let's unpack the phrase to understand why it works so well. The post Why Black Lives Matter Is Such a Powerful Slogan appeared first on Control Mouse Media, LLC.
It feels good to celebrate, with good reason. But record turnout revealed something about the coming challenges we face as a culture. The post Now We Know appeared first on Control Mouse Media, LLC.
My hat's off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same. The post What Happens Tomorrow? appeared first on Control Mouse Media, LLC.
You don't need my help. You don't need anyone's help. The post Don’t Take My Advice appeared first on Control Mouse Media, LLC.
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