Marketing and Communication

(High) 5 Business Trends to Reflect on in 2016

2015-12-0903:13

Get inspired! Subscribe to IESE's YouTube Channel: http://bit.ly/IESEyoutube http://www.iese.edu/ U.S. interest rates are expected to rise, reversing some capital flows and slowing the growth of certain emerging economies in 2016. Five IESE professors indicate five key trends that will directly impact businesses in the months ahead: transparency, the sharing economy, cultural intelligence and millennials as customers join rising rates to make for an interesting new year.

(Low) 5 Business Trends to Reflect on in 2016

2015-12-0903:13

Get inspired! Subscribe to IESE's YouTube Channel: http://bit.ly/IESEyoutube http://www.iese.edu/ U.S. interest rates are expected to rise, reversing some capital flows and slowing the growth of certain emerging economies in 2016. Five IESE professors indicate five key trends that will directly impact businesses in the months ahead: transparency, the sharing economy, cultural intelligence and millennials as customers join rising rates to make for an interesting new year.

(High) Equipos de ventas para después de la crisis: la red comercial para el cliente del futuro

2015-05-1203:30

Los equipos comerciales son “supervivientes” de una crisis larguísima que ha cambiado definitivamente nuestras formas de competir. Y las nuevas generaciones vienen con otra formación, valores y expectativas. Ilusionarles y prepararles para el nuevo entorno se convierte en una prioridad, pero quizá nos falten referentes. Por tanto, las mejores prácticas comerciales pueden seguir siendo una guía donde acudir pero… ¿por cuánto tiempo? ¡Inspírate! Suscríbete al canal de YouTube del IESE http://bit.ly/IESEyoutube http://www.iese.edu/

(Low) Equipos de ventas para después de la crisis: la red comercial para el cliente del futuro

2015-05-1203:30

Los equipos comerciales son “supervivientes” de una crisis larguísima que ha cambiado definitivamente nuestras formas de competir. Y las nuevas generaciones vienen con otra formación, valores y expectativas. Ilusionarles y prepararles para el nuevo entorno se convierte en una prioridad, pero quizá nos falten referentes. Por tanto, las mejores prácticas comerciales pueden seguir siendo una guía donde acudir pero… ¿por cuánto tiempo? ¡Inspírate! Suscríbete al canal de YouTube del IESE http://bit.ly/IESEyoutube http://www.iese.edu/

(High) The New Challenges of the Media Industry

2015-03-2002:37

Two big concepts are set to shake up the media industry over the next few years. "Net neutrality" and "over the top" consumption of content will be dominant forces affecting the sector, according to members of the IESE U.S. Council who shared thoughts with MBA students on campus in Barcelona last week.

(Low) The New Challenges of the Media Industry

2015-03-2002:37

Two big concepts are set to shake up the media industry over the next few years. "Net neutrality" and "over the top" consumption of content will be dominant forces affecting the sector, according to members of the IESE U.S. Council who shared thoughts with MBA students on campus in Barcelona last week.

(High) Social Networks, Bridging Gaps and Your Reputation at Work

2015-02-1102:33

American sociologist and strategist Ronald Burt is known for his work on social networks and structural holes, the information gaps that can hold organizations back. In this interview with IESE, Burt explains why network brokers are so valuable and how reputations are made -- and how they travel. Get inspired! Subscribe to IESE's YouTube Channel: http://bit.ly/IESEyoutube http://www.iese.edu/

(Low) Social Networks, Bridging Gaps and Your Reputation at Work

2015-02-1102:33

American sociologist and strategist Ronald Burt is known for his work on social networks and structural holes, the information gaps that can hold organizations back. In this interview with IESE, Burt explains why network brokers are so valuable and how reputations are made -- and how they travel. Get inspired! Subscribe to IESE's YouTube Channel: http://bit.ly/IESEyoutube http://www.iese.edu/

(High) Feedback: A Game of Give and Take

2014-07-0412:17

Sheila Heen, author of Thanks for the Feedback, explains to her audience on the Fast Forward program how the way we give and receive feedback is inextricably bound up with our personalities. Many people simply don't hear what it is being said, either because they are insensitive or because they are too sensitive, and the messenger needs to understand this and adapt the message accordingly. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

(Low) Feedback: A Game of Give and Take

2014-07-0412:17

Sheila Heen, author of Thanks for the Feedback, explains to her audience on the Fast Forward program how the way we give and receive feedback is inextricably bound up with our personalities. Many people simply don't hear what it is being said, either because they are insensitive or because they are too sensitive, and the messenger needs to understand this and adapt the message accordingly. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

(High) Roll With the Punches: How to Accept Feedback

2014-06-2302:26

The main issue with receiving feedback is how it's delivered and who is delivering it, says Sheila Heen, author of Thanks for the Feedback, told participants in the Fast Forward program. Everyone wants to be loved and no one likes criticism, but often the people we like least offer the best advice. Sometimes we should pre-empt feedback by asking how we could do things better. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

(Low) Roll With the Punches: How to Accept Feedback

2014-06-2302:26

The main issue with receiving feedback is how it's delivered and who is delivering it, says Sheila Heen, author of Thanks for the Feedback, told participants in the Fast Forward program. Everyone wants to be loved and no one likes criticism, but often the people we like least offer the best advice. Sometimes we should pre-empt feedback by asking how we could do things better. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

(High) E-commerce and the Global Storefront

2014-05-2102:50

Digital has changed everything about retail and marketing is now a multi-screen operation, speakers heard at IESE?s first Industry Meeting on e-commerce. Among the issues discussed were the need for an international currency to meet the demands of the global storefront and an approach that involves using resources better rather than simply producing more and more. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

(Low) E-commerce and the Global Storefront

2014-05-2102:50

Digital has changed everything about retail and marketing is now a multi-screen operation, speakers heard at IESE?s first Industry Meeting on e-commerce. Among the issues discussed were the need for an international currency to meet the demands of the global storefront and an approach that involves using resources better rather than simply producing more and more. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

(High) "Print is Not Dead", Arthur Sulzberger, NYT

2014-05-1902:50

While the New York Times sees its future in mobile devices, it will continue to print a paper edition for as long as people want it. At an IESE business breakfast meeting, NYT publisher Arthur Sulzberger also said his paper reaches 65 million readers worldwide, a fact that he attributes to the quality of the paper's journalism. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

(Low) "Print is Not Dead", Arthur Sulzberger, NYT

2014-05-1902:50

While the New York Times sees its future in mobile devices, it will continue to print a paper edition for as long as people want it. At an IESE business breakfast meeting, NYT publisher Arthur Sulzberger also said his paper reaches 65 million readers worldwide, a fact that he attributes to the quality of the paper's journalism. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

(High) Marketing estratégico: claves para lograr la fidelización del cliente

2014-03-2704:16

Para ver la versión completa del webinar: http://forms.iese.edu/appnet/webinars_rec/Index.aspx?eventdate=201403131300&lang=es El marketing estratégico basado en las relaciones, orientado al cliente para lograr su satisfacción y fidelización, cambia la perspectiva de la simple venta en una empresa. Las estrategias llamadas CRM (customer relationship management) son el foco principal para no solo atraer, si no retener clientes. En el webinar de marketing estratégico que se celebró en el IESE, el profesor Cosimo Chiesa abordó estos temas y profundizó en sus beneficios para la empresa.

(Low) Marketing estratégico: claves para lograr la fidelización del cliente

2014-03-2704:16

Para ver la versión completa del webinar: http://forms.iese.edu/appnet/webinars_rec/Index.aspx?eventdate=201403131300&lang=es El marketing estratégico basado en las relaciones, orientado al cliente para lograr su satisfacción y fidelización, cambia la perspectiva de la simple venta en una empresa. Las estrategias llamadas CRM (customer relationship management) son el foco principal para no solo atraer, si no retener clientes. En el webinar de marketing estratégico que se celebró en el IESE, el profesor Cosimo Chiesa abordó estos temas y profundizó en sus beneficios para la empresa.

(High) Redes sociales: cuatro claves que todo director general debe conocer

2014-01-1502:47

Los medios sociales están cambiando el modo en que se gestionan las relaciones comerciales, la imagen de marca, la reputación corporativa, las reclamaciones de los clientes e incluso la comunicación con los inversores. ¿Cómo puede una empresa de BTB o de BTC sacarles partido? El colaborador científico del IESE Pablo Foncillas desvela cuatro claves que todo director general debería tener en cuenta.

(Low) Redes sociales: cuatro claves que todo director general debe conocer

2014-01-1502:47

Los medios sociales están cambiando el modo en que se gestionan las relaciones comerciales, la imagen de marca, la reputación corporativa, las reclamaciones de los clientes e incluso la comunicación con los inversores. ¿Cómo puede una empresa de BTB o de BTC sacarles partido? El colaborador científico del IESE Pablo Foncillas desvela cuatro claves que todo director general debería tener en cuenta.

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