In this deeply personal and professional episode, Amy Bradley Radford opens up about her most difficult season — walking through cancer diagnoses, loss, and caregiving across her family — and how those experiences reshaped her understanding of Neutral Space, compassion, and healing. Amy shares how even healers reach a breaking point, what compassion fatigue really looks like for massage therapists, and how to return to center through grounding, allowing, and letting go. With honesty, humor, and heart, she offers a map for staying steady in the storm — whether that storm is at the massage table or in your own life. You’ll learn: What compassion fatigue looks and feels like for bodyworkers. How Neutral Space protects your energy and your clients’ healing. The seven elements of holding space without over-giving. Why allowing, not forcing, creates deeper healing outcomes. Amy’s real-life journey through loss, burnout, and rediscovering balance. (Approx. 48 min episode — reflective, heartfelt, and restorative) Timestamps: 00:00 Introduction and Welcome Back 03:20 The Hardest Season: My Family’s Journey Through Cancer and Caregiving 10:00 Finding Calm in the Chaos — Living in the Eye of the Hurricane 14:45 Understanding Compassion Fatigue in Massage Therapy 20:10 The Power of Neutral Space — Caring Without Carrying 25:30 When Giving Becomes Too Much: The Balance Between Help and Healing 31:00 Allowing vs. Forcing Outcomes: Trusting the Process 36:15 The Seven Elements of Holding Space 42:00 Burnout vs. Compassion Fatigue — What’s the Difference? 46:10 When the Healer Finally Stops: Rest, Reset, and Recovery 49:00 Returning to Center and Final Reflections MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch https://www.amybradleyradford.com/launch Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strategist Joanna Sapir about shifting from an “employee mindset” (book every hour!) to leading your practice with clarity and calm. We dig into realistic boundaries, money stories that sneak in, and why moving from selling single sessions to structured treatment programs helps your clients get better results—while protecting your energy. You’ll hear about a new way to model your business, how to think about enrollment without feeling salesy, and why long-term planning matters for wellness pros. Grab a cup, take a breath, and let’s reframe how you run your practice—so it actually supports the healer you are. Timestamps: 00:00 Introduction to the Podcast and Guest02:15 Joanna's Journey to Business Strategy08:30 The Importance of Leadership in Business15:45 Creating an Ideal Schedule22:10 Identifying Your Bullseye Client30:00 Developing Programs and Treatment Plans40:20 The Predictable Sales System50:00 Empowered Practitioner Event55:30 Conclusion and Final Thoughts OFFER(S) MENTIONED: Access to Joanna's upcoming The Empowered Practitioner Event which happens September 15-19, 2025: https://joannasapir.com/EPEMBS Access to Joanna's Three Powerful Systems download: https://joannasapir.com/MBS MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch https://www.amybradleyradford.com/launch Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
In this episode of Massage. Business. Success., Amy shares the personal story that inspired her proven 90-Day Referral System—a strategy she created after relaunching her massage practice and realizing her old clients weren’t returning as easily as she’d hoped. What started as a moment of panic turned into one of the most powerful business lessons of her career. Amy explains why referrals are the most authentic and effective way to build a massage practice, and she breaks down her 3-Part Referral Strategy: how to inspire clients to refer, how to reward them in a way that motivates, and how to welcome new clients so they immediately feel connected. She also explores the ripple effect of referrals, how to avoid overwhelming your schedule, and why trust and gratitude are the foundation of a thriving practice. This episode isn’t just about filling appointments—it’s about building a business rooted in connection, integrity, and sustainability. Amy’s approach shows massage therapists how to grow a steady, full schedule in 90 days without relying on expensive ads or gimmicks. Timestamps: 00:00 Introduction to Referral Systems 07:50 Building a Referral Strategy 12:53 Creating Motivation for Referrals 19:46 Incentivizing Referrals 22:56 The Pyramid Effect of Referrals 23:48 The Power of Selective Referrals 28:05 Building Trust Through Referral Systems 31:32 Strategies for Different Stages of Business 36:27 The Importance of Community Engagement 38:47 Creating Meaningful Connections in Business 43:47 The Essence of Relationship-Driven Business OFFER(S) MENTIONED: Discovery Call for Coaching with Amy Launch https://www.amybradleyradford.com/launch MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
What would you do if your hands gave out tomorrow? In this deeply personal and eye-opening episode, Amy Bradley Radford shares the hard-learned lessons from over 30 years in massage therapy—including three career-altering surgeries, full-blown burnout, and the painful wake-up call that made her rethink everything. You’ll hear: What happened when Amy walked away from massage—and why she came back How injuries forced her to rebuild her business from the ground up Why disability insurance, savings, and backup plans aren’t optional The real cost of undercharging, overworking, and not planning ahead What every massage therapist needs to know about career longevity Whether you're new to the table or decades in, this episode is your permission slip to plan ahead, protect your body, and build a business that supports your future—not just your next client. This isn’t about fear—it’s about freedom.Start creating a massage career that’s sustainable, smart, and truly yours. Massage therapist, massage business, burnout, injury recovery, massage career backup plan, massage income strategies, passive income massage therapy, Amy Bradley Radford, massage podcast, self-care for massage therapists, career longevity massage, holistic business coaching TIMESTAMPS: 00:00 What Would You Do if You Couldn't Work Tomorrow? 03:00 When Passion Turns into a Trap 13:00 When the Body Says "No" 21:33 Take it From Me... 24:03 "Reverse Engineer" Your Business 26:28 Creating Multiple Revenue Streams 31:01 I Can't Walk Away From Massage 39:24 Dear Younger Self 43:18 You Deserve the Life You Want OFFER(S) MENTIONED: 1:1 Coaching w/Amy LAUNCH LIMITED TIME OFFER: Special Pricing on 1:1 coaching through October 15th, 2025! $249 (reg $350) book your appointment here: Exclusive Coaching with Amy MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn
In this episode of the Massage Business Success Podcast, host Amy Bradley Radford delves into the art of client retention by mastering the understanding of client expectations. Discover why new techniques aren't the key to repeat business, but rather the ability to listen and interpret what clients truly want from their massage experience. Amy shares insights on how to align your skills with client motivators like relaxation, stress reduction, and pain management, ensuring that each session meets and exceeds expectations. Tune in to learn how to transform client interactions into lasting relationships by becoming a translator of expectations in the massage world. TIMESTAMPS: 00:00 Understanding Client Expectations in Massage Therapy 02:10 The Real Listening Gap 03:53 The Unspoken Image 09:37 Relaxation vs. Relief vs. Rescue 15:06 Massage Motivators: Relaxation 17:43 Massage Motivators: Stress Reduction 20:33 Massage Motivators: Pain Management 25:29 Listening Differently = Matching the Right Motivator. 28:44 How to Listen Proactively 31:56 The Listening Challenge 35:15 Recap & Learn More OFFER(S) MENTIONED: Massage Your Market (found inside Launch) MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn
Are you feeling stretched too thin, running on empty, or wondering where all your hard work is actually going? In this empowering and honest episode, Amy walks you through a candid, interactive audit of your massage business—helping you identify where time, energy, and money are slipping through the cracks. Because here’s the truth: most massage therapists aren’t failing… they’re just leaking. This episode is for you if: You’re constantly behind, overwhelmed, or booking on your days off “just this once.” You feel run over by client demands but aren’t sure how to set boundaries without guilt. Your bank account isn’t reflecting the amount of work you’re putting in. You suspect your systems (or lack of them) are draining your momentum—and your joy. You’ll learn: How to spot subtle time drains that sabotage your schedule and sanity. The mindset shift every self-employed therapist must make to thrive long-term. Amy’s practical strategies for batching, automating, and setting unapologetic boundaries. How energy leaks show up in client relationships—and what to do about them. The financial blind spots that cost you more than you realize (and how to fix them without fear). Plus: Amy shares an eye-opening reframe around pricing, boundaries, and the emotional toll of “people-pleasing policies” that are holding your business back. If your business feels like it’s running you instead of the other way around, this episode will hand the reins back to you—with grace, clarity, and a touch of tough love. Grab some paper and listen with a pen handy to get ready to reclaim your business one smart shift at a time. Because you don’t need a new business—you just need to fix the leaks and let your magic flow again. TIME STAMPS 00:00 Introduction to the Massage Business Audit03:41 Identifying Time Leaks in Your Business06:22 Setting Healthy Boundaries08:49 Redefining Time and Money in Self-Employment11:35 The Importance of Planning13:52 Maximizing Efficiency and Batching Tasks16:18 Automating Business Processes21:13 Addressing Energy Leaks24:10 Understanding Money Leaks26:26 Realignment and Moving Forward FREE GUIDE: "Discover Your Value" FREE Q & A: "What Are Your Questions?" Form MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
In this heartfelt and illuminating episode, Amy Bradley Radford speaks to every massage therapist, healer, and intuitive business owner who has ever whispered to themselves, “This doesn’t feel like me anymore.” If you’ve built your business with grit and grace, only to find that it no longer fits who you’ve become—this is your gentle permission slip to change. Amy walks you through the quiet signals of misalignment, the grief and guilt that come with evolving, and the real, practical shifts you can make to reclaim your business as a reflection of your current self—not a past version. Through vulnerable storytelling, affirming truths, and compassionate coaching, you’ll explore: How your body and energy reveal it’s time for change Why grief and guilt show up when letting go of old business models What it means to realign vs. reinvent Tiny, courageous edits that honor your growth Whether you’re craving subtle adjustments or a full business reinvention, this episode will leave you feeling validated, grounded, and inspired to trust your next chapter—even if it’s still whispering. You are not behind. You are becoming. And your business? It’s not a monument—it’s a canvas. Let’s begin. TIMESTAMPS: 1:18 min - Welcome to the podcast 2:53 min - How do you know when you have outgrown your business model? 5:47 min - Your not wrong for evolving 6:49 min - The guilt and the grief of letting go 10:00 min - What you have been avoiding 10:45 min - Being loyal to yourself 12:07 min - Full permission to shift 14:00 min - Shifting from tender and practical 15:09 min - "Edits" for your business 20:13 min - Realignment vs. Reinvention 20:45 min - Examples of realignment 23:20 min - Reinvention... that's much deeper 26:26 min - Have a back up plan 28:16 min - Clarity comes from movement 30:15 min - Hesitating in growth impact you negatively 31:58 min - The best advice I can give you 32:27 min - Let it land and settle 34:32 min - Questions and coaching/journaling moment for your business model 36:51 min - You are allowed to change OFFER(S) MENTIONED: The 5 Journaling Questions Form VIP Coaching Experience MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
If you’ve ever done a happy dance (on the inside) when a client cancels... this one’s for you. You’re not lazy. You’re not broken. You’re just a massage therapist whose nervous system is waving a tiny white flag—and it’s time we talked about it. In this raw, real, and ridiculously relatable episode, we’re diving into the secret sigh of relief that happens when your schedule “accidentally” opens up. We’ll unpack why that sweet cancellation feels better than a bubble bath and what it really means when your calendar starts giving you anxiety instead of income. 🔥 Here’s what we’re getting into: The guilty joy of a last-minute no-show (and why it’s actually a red flag) Why your business might be low-key gaslighting your nervous system The “overwork > under-support” trap—and how to escape it with your sanity intact How to stop using cancellations as your only self-care plan (because yikes… that’s not the vibe) Permission (yes, permission!) to raise your rates, get real support, and build a schedule that doesn’t make you want to fake your own death 💡 Bonus moments include: business therapy disguised as tough love, schedule rethinks that don’t ruin your bank account, and the radical reminder that you are allowed to rest, too. So grab your earbuds and your favorite beverage—you’re about to feel seen, supported, and maybe even a little fired up. Your business doesn’t have to drain you. Let’s rebuild it to heal you, too. 🎧 Hit play and start breathing again. TIMESTAMPS: 01:15 - Welcome 02:51 - When you dread the schedule 05:26 - What is happening when your happy your client cancels 10:33 - Overworked and under supported 17:10 - Constantly over giving 23:50 - Undervaluing yourself and raising prices 28:40 - Ask yourself these questions.... 31:13 - Cancelations shouldn't be a form of self care 36:11 - What would you change in your business? 39:29 - Making your dreams a reality 40:00 - Help is not a luxury 43:57 - Circling back: Why are you relieved when clients cancel OFFERS MENTIONED: VIP Coaching Package: https://www.amybradleyradford.com/coaching MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
Are you a massage therapist drowning in laundry instead of living your life? In this game-changing episode, we explore how outsourcing your massage laundry can unlock time freedom, reduce burnout, and boost your business profits. Join Amy and special guest David Laing as they dive into the real cost of DIY laundry — and how reclaiming your energy can transform your massage therapy career. From mindset shifts to practical tips, this episode is packed with real talk, relatable stories, and a powerful reminder: you became a massage therapist to change lives, not fold towels. You’ll learn: Why outsourcing laundry is the first step to building a sustainable massage business How to stop trading your energy for chores and start focusing on growth Simple ways to find a local laundry service for massage linens How one extra client can cover your laundry costs with our free calculator And how to get our free mini-course on energy + income maximization Whether you’re just starting out or feeling overwhelmed, this episode will help you work smarter, avoid burnout, and fall back in love with your business. TIMESTAMPS: 01:46 min - Trading chores for choices 03:30 min - Meet David Laing from Guelph Laundry in Guelph, Ontario, Canada 05:00 min - Laundromat owner 06:28 min - Better serving the massage therapy population 09:05 min - Free up your time 11:20 min - What do massage therapist really want? (more money, no additional hours) 14:00 min - Conserve your energy.... let someone else handle your laundry 24:27 min - Types of changes massage therapists can make to earn more money 26:19 min - The "time calculator" for Massage Therapists (link below - massage business planner) 29:10 min - A sample time calculator 31:57 min - RMT Report on the "Top 5 Mistakes Massage Therapists Make" (link below) 35:57 min - David's dream - exclusive laundry services for massage therapists 40:50 min - Opportunities to partner with David Amy's BLOOPER just for fun! - 46:03 min OFFER(S) MENTIONED: Massage Business Planner https://sites.google.com/view/massagebusinessplanner/home Massage Therapy Free Report (ways to increase your income): guelphlaundry.ca/rmtreport Contact David: info.guelphlaundry.ca MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
Feeling like your massage business is running you instead of the other way around? It’s time to flip the script. In this high-energy episode, we’re digging into why you’re stuck in energy debt—and how to break free without grinding harder. You’ll learn simple ways to protect your energy, boost your income, and start running a business that actually supports you. We’ll talk energy conservation hacks, smart outsourcing moves, and how just a few changes can get you hours of your life back. Your energy is your most valuable asset—let’s start treating it that way. Tune in, get inspired, and take the first step toward a business (and a life) you love! TIMESTAMPS: Coming soon.... 01:22 min - Today OFFER(S) MENTIONED: Coaching LAUNCH Your Massage Business MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn
Bridging the Gap: From Struggling Therapist to Successful Massage Business Owner No one tells you that after massage school there is this a gap— this space of time between graduating and actually becoming a thriving business owner. In this episode, Amy breaks down why that gap exists, how to navigate it, and what new (and struggling) therapists need to succeed faster. You’ll learn: It doesn’t have to take five years to build a successful massage business—there’s a faster path with the right plan. Learn how to navigate the post-graduation “GAP” that leaves so many therapists feeling lost. Discover practical tools to grow your hands-on skills and business confidence right now. Get real talk on what’s missing in massage education—and how we can fix it. Walk away with clear steps, renewed motivation, and support to succeed in your massage career. If you’ve ever felt stuck, overwhelmed, or unsure if you’re doing it “right”—this episode is your roadmap! TIMESTAMPS: 01:22 min - Today we will be talking about the GAP 01:38 min - the "5-year" myth 02:40 min - The gap - what it is, the place you get stuck in until you become successful, and how to get out. 04:12 min - The 4th "trimester" of infants and new massage therapists 08:10 min - Most graduates need more training time and the history of our industry and how this fits into the GAP concept 14:25 min - My ideas of how to change the GAP in the future 23:19 min - How to bridge the GAP for ourselves 27:49 min - The things I did to help myself grow through the GAP OFFER(S) MENTIONED: The 6 Questions To Gaining Repeat Clients (Free Guide) Coaching LAUNCH Your Massage Business MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn
Is your massage schedule running you into the ground? Are you stuck in the cycle of unpredictable income, awkward gaps between appointments, and burnout creeping in no matter how full your calendar is? In this episode, Amy gets real about one of the most impactful business strategies she’s ever implemented: The Power of the Hour. It’s not about working more—it’s about working smarter by standardizing your session lengths to eliminate time waste, maximize energy, and create predictable, stable income. Inside this episode we talk about: How inconsistent session lengths drain your energy and your income Why committing to one appointment length (60, 75, or 90 minutes) can streamline your schedule and reduce burnout The real numbers that revealed Amy’s scheduling inefficiencies—and how she fixed them How to shift your existing clients without losing them Why you come first when designing your schedule—and how to build a business that actually supports your life This isn’t just time management—it’s about stepping into the CEO role of your massage practice. If you’ve ever felt like you’re working your tail off but still not getting ahead, this episode is your game-changer. Here are key time points inside the podcast: 01:18 Welcome to the power of the hour episode 05:51 Physical limits to how much you work 06:52 Working too much 07:30 Recording your money and time - looking at the "black and white" 09:05 What is "time waste" 12:57 How I came into the power of the hour concept 14:37 Streamline your business 17:37 How do you implement the power of the hour 23:23 How to shift your schedule without freaking out your clients 27:16 Don't change your schedule for anything Ready to create a business that supports you? Learn more at amybradleyradford.com or explore the LAUNCH Your Massage Business program for the full training. MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!
This week on the podcast, Amy is joined by the brilliant and intuitive Hannah Van Woert—founder of Meteor Street Studio, expert Showit website designer, and brand strategist with a knack for turning scattered online spaces into stunning, soul-aligned client magnets. Together, they dive into the science of first impressions and how your website might be silently pushing away your dream clients. From the subtle visual red flags that signal “amateur” instead of “professional healer,” to why listing your credentials isn’t the magic ticket to premium clients—it’s an eye-opening conversation you don’t want to miss. Hannah also shares her signature 4-step Magnetic Presence Method™ to help you transform your website into what she calls a Digital Treatment Room—a space that feels calm, clear, and deeply aligned with the work you do. If you're tired of blending in and you're ready to visually communicate the power of your work, this episode will help you elevate your brand and finally attract the clients who get it. Here are some key points inside the podcast: 02:00 - Welcome and Introduction 03:05 - Hannah Van Woert; Brand strategist and website designer 07:00 - Statistics of viewers attention 10:56 - Visual cues 12:20 - Mobile optimizing 14:27 - Test your presence 20:58 - Set yourself apart from other massage therapist 26:30 - Use your Face 27:30 - Story telling about your treatment room 34:32 - White space on your website creating "calm" 39:42 - Experiment and play with your website 40:41 - Magnetic Presence Framework (astrology midheaven placement for professional presence) 47:48 - Define and craft your story for your website 54:51 - How to develop this process for yourself OFFER(S) MENTIONED: Unique Template Bundle Discount Code: MBSUCCESS The Magnetic Presence Quiz FIND HANNAH VAN WOERT (Guest): Website Instagram MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn
In this episode of the Massage Business Success podcast, host Amy breaks down the real secret to creating loyal, repeat clients—and it's not about marketing, membership programs, or finding "ideal" clients. Instead, it's about understanding and meeting client expectations through the power of touch. Amy shares key insights from her experience, including six essential questions every therapist should ask before a massage to ensure clients get the experience they’re hoping for. If you're struggling to get clients to rebook, this episode is a game-changer! Here are some key points inside the recording: 01:15 - Introduction & common comments from therapists 03:20 - Getting a repeat client is simple 05:22 - What are expectations? The stuff in your client's mind.... 08:54 - Touch and massage is invisible art and built from client expectation 15:00 - The 6 questions 24:04 - Q1: Is this your first massage? yes/no 25:27 - Q2: Which massage intent are you looking for? Relaxation, stress reduction, pain reduction (or a combination of these) 27:49 - Q3: How to personalize the massage flow (intent + starting and ending points) 31:44 - Q4: What is your current pain level? 33:34 - Q5: What pressure do you want? (and the way to actually offer it) 38:12 - Q6: What results do you want to receive from the massage? (The ultimate expectation) Here is the link for the FREE PDF download of the 6 questions we talk about in this episode: FREE 6 QUESTIONS And of course.... don't forget LAUNCH Your Massage Business where you can learn how to grow your massage business and clientele faster! https://www.amybradleyradford.com/launch MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!
In this episode, I sit down with the incredible Gael Wood—massage therapist, writer, educator, business mentor, and coach—to explore how to make marketing fun instead of frustrating. Gael shares her journey of turning marketing from a dreaded chore into a creative, engaging process that actually fuels business growth. We dive into mindset shifts, simple strategies, and practical tips that help massage therapists and wellness professionals market their services with authenticity and ease. Whether you're just starting out or looking to breathe new life into your promotions, Gael’s insights will leave you inspired to market in a way that feels natural and enjoyable. From leveraging social media without burnout to creating engaging content that resonates with your ideal clients, Gael and I unpack ways to market smarter, not harder. We discuss why consistency beats perfection, how to tap into your strengths, and the importance of building relationships over simply “selling.” If you’ve ever felt overwhelmed by marketing, this conversation will give you a fresh perspective and actionable steps to make promoting your business something you actually look forward to! Here are some key points inside the podcast: 01:15 - Introduction to Gael Wood 02:57 - The 5 pillars of marketing 18:10 - Be consistent 19:56 - How to get out of your comfort zone: 27:32 - Finding niche clients 30:45 - How to make your marketing more fun 46:30 - Be proactive 47:42 - Social media success tips For more information about Gael, download her free e-book here: https://www.elevatewithgael.com/ And of course.... LAUNCH Your Massage Business where you can learn how to grow your massage business and clientele faster! https://www.amybradleyradford.com/launch MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!
In this episode, we talk about a very real issue in our field; BURNOUT. In my coaching business, I get calls from therapists who don't know how to get out out of or away from being burned out - they want OUT the situation they find themselves in. These amazing people are overwhelmed and need to change but have no idea where to start. As I will talk about in this podcast, burn out is a multifaceted problem. Its a feeling of being overwhelmed ALL THE TIME. But you can start changing all of that today simply by altering a few things that you are probably doing in your business and with your clients that is creating the burnout you feel. Here are some key take aways from this recording: 02:00 - You are not alone 05:04 - You are probably undervaluing yourself 07:19 - I have quit three times because of burnout (and what it felt like) 13:47 - Fear of Moving Forward 18:40 - Unbalanced life = burned out 22:40 - Boundaries and burn out 26:35 - Giving too much 29:54 - Expecting too much from yourself 34:47 - Things you can do to overcome burnout 1:03:20 - Build your schedule and business differently; change your life You can overcome burnout. I have and I have helped many others do the same in my coaching programs. After years of working successfully with my clients struggling from burnout, I took what worked and created a business system that can help you not only overcome burnout but actually fall in love with massage again. Its call LAUNCH Your Massage Business and this program teaches you how to raise your prices, set a new schedule, and develop systems to support you, To learn more click here: LAUNCH MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!
In this episode, Amy talks about how to take your massage business from where it is, right at this moment, and learn how to make it soar! With the LAUNCH Your Massage Business coaching program, you can learn how to leverage what Amy calls the 3 "R's" - Referrals, Repeat Clientele, and Revenue - the key pieces to your business. Understanding how to work with the 3 R's helps solopreneur massage therapists create a new business model and have the systems in place to scale their business to new levels of success income. The LAUNCH program is the culmination of years of coaching massage therapists one-on-one, taking the best of that experience, and putting it all in one place. Amy has developed a system of what really works so that you can build your business much faster than you ever thought possible and LAUNCH your massage career. Some landmark topics in this episode can be found at: 07:03 - The 3 "R's": 08:46 - Referrals 16:45 - Repeat Clientele 24:26 - Revenue There is so much great information in this episode that you can start applying the principles today and begin creating your dream business! Coupon code mentioned on todays episode for 10% off the program: LAUNCH10 You can find the LAUNCH program at: https://www.amybradleyradford.com/launch MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!
In this episode of the Massage Business Success podcast, titled "Massage Table Talking Etiquette (A.K.A. Shut Up and Rub)," host Amy Bradley Radford discusses the nine "unspoken rules" of communication etiquette during massage sessions. LAUNCH your massage business! Episode Description: Join Amy Bradley Radford as she delves into the essential "unspoken rules" of communication etiquette at the massage table, providing valuable insights for both new and experienced massage therapists. LAUNCH your massage business! Key Points: Don’t be negative Watch for The Humming Sign One-Sided Talking Stick to the Clock People Just Need a Safe Place To Talk Learn the Art of Verbal Table Tennis “Do No Harm” Your Client is NOT Your Counselor Respect Yourself and Your Clients Conclusion and final thoughts. Learning the art of talking at the massage table will create more professionalism and success for you and your business. MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!
In this episode of the Massage Business Success Podcast, host Amy Bradley Radford dives into the essential topic of understanding your value as a massage therapist. Whether you're just starting out or a seasoned pro, recognizing and embracing your worth is crucial for building a thriving practice. Amy shares practical strategies on how to raise your rates confidently, communicating with clients, and overcoming common mindset challenges that hold therapists back. Tune in for tips on how to elevate your business, build client trust, and ensure you're compensated fairly for the life-changing work you do. Key Takeaways: • How to raise your rates and why charging what you're worth matters • Understanding tips and what they mean to your value • Mindset shifts to help you see the true value of your skills • Practical steps for growing your massage therapy business with confidence Join Amy for this empowering conversation that will help you not only understand but also embrace the full value of your massage therapy career! MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!
In this kickoff episode, meet your host, Amy Bradley Radford—a seasoned massage therapist turned business coach, educator, and fierce advocate for helping massage professionals build sustainable, successful practices they love. Amy shares how years of navigating the highs and lows of private practice led her to develop real-world business systems and mindset strategies that actually work in the massage industry. From launching her own programs to helping others escape burnout, she now trains therapists to stop winging it—and start running their practices like the powerful healing businesses they are. You'll also hear about the origin of her signature bodywork system, Pain Patterns & Solutions (PPS)—a method born out of necessity, and one that now supports her business coaching clients with deeper clinical success and confidence. If you’re tired of feeling stuck, overwhelmed, or underpaid in your massage career, this episode gives you a glimpse into what’s possible—with the right business foundation and a mentor who’s walked the path. MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!