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Midlife Made Simple: Purpose and Peace for Faith-Filled Women
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Midlife Made Simple: Purpose and Peace for Faith-Filled Women

Author: Shelly Niehaus: Educated Empowered Inspired

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Midlife Made Simple: Purpose and Peace for Faith-Filled Women is a podcast for women 40+ navigating midlife transitions—from empty nest and caring for aging parents to menopause, reinvention, and beyond. Host Shelly Niehaus offers faith-based encouragement, practical tools, and soulful strategies to help you rediscover your identity, simplify life, and find purpose in this season. Each short, actionable episode will leave you educated, empowered, and inspired to step into what’s next.


Midlife isn’t just a career pivot—it’s a whole life pivot.

Hosted by Shelly Niehaus, Midlife Made Simple is a faith-based podcast for Christian women 40+ navigating midlife transitions—from empty nest and life after kids, to caring for aging parents, menopause and beyond, and even midlife reinvention in business and purpose.

Rooted in the legacy of Educated, Empowered, Inspired, this show offers midlife encouragement and practical tools for faith-based living, spiritual growth, and finding purpose in midlife—without the hustle or overwhelm.

Each week, you’ll hear short, actionable episodes—some solo, some with inspiring guests—created to help you:

Simplify life with rhythms and routines that work for your season

Grow in faith and trust God’s timing

Rediscover your identity and purpose in midlife

Shift your midlife mindset toward clarity and confidence

You’ll feel Educated with practical strategies, Empowered by honest stories and expert insights, and Inspired to step boldly into what’s next.

If you’re ready to trade overwhelm for peace, complexity for simplicity, and uncertainty for alignment—this is your space for clarity, connection, and hope.

Let’s make midlife simple—together.
162 Episodes
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Designer Deanna “Dee” Kline shares how pruning a good thing made space to step back into her business full time—and why changing your mind is growth, not flakiness. We talk about trusting God’s plan over expectations, noticing how discernment shows up in your body, and simple, quiet practices that help you hear your inner yes. If you’re standing at a threshold, this conversation will help you feel seen, supported, and ready to take your next right step.Key TakeawaysPrune the good to make room for the right thing.Changing your mind = growth with new information, not failure.Discernment can show up as body signals (chills, flutters—even nerves).“Sleep on it”: if it still resonates after 24 hours, it’s worth exploring.Quiet your world to hear God: voice memos, messy brain-dumps, porch time.You don’t need everyone to understand your “download”—the assignment is yours.Adult-child relationships flourish when we release control and support how they want to be supported.Start small: schedule one tiny action toward what God keeps nudging.Join the Simple Shifts newsletter for episode resources + one doable rhythm each week: midlifemadesimplepodcast.comTry It This WeekTake 10 minutes to “brain-dump & be still”: record a voice memo or scribble a page, then sit quietly for two minutes and notice what idea keeps returning. That’s your next right, very small step. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
Summary:Ready to make joy practical? In this second half of my conversation with Emily Schickli, founder of Mind Body Dharma, we’re moving from the “why” to the how.Emily—who has worked with companies like Google, Microsoft, Uber, and YouTube—shares simple, actionable ways to bring more fun and fulfillment back into your life. We talk about how to calm your nervous system in just three minutes, start small “bite-size experiments” to find what lights you up, move through resistance, and set boundaries that protect your joy.If you’ve been craving something that’s just for you, this episode will give you the clarity and confidence to finally begin.Key Takeaways:Regulate first: Emily shares her “Butterfly Hug,” a 3-minute nervous-system reset to calm anxiety and spark creativity.Start small: Try two-week experiments to explore what brings you joy—no big life overhaul required.Move through resistance: Fear and self-doubt are normal; awareness helps you keep going anyway.Protect your spark: Communicate your project, plan with seasons, and give yourself permission to pause.Simple first step: Reset your nervous system, download Emily’s guide, and journal one small idea that excites you.Mentioned in this episode:Get Emily's FREE Guide, The 7 Passion Projects That Actually Give You More Purpose, Energy & Time: https://emilyschickli.com/7-passion-projectsExplore Emily's Passion Project Membership, The Compass Club: https://emilyschickli.com/compass-clubFollow Emily on YouTube: https://www.youtube.com/@MindBodyDharma Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
Summary:Somewhere between raising kids, managing careers, and caring for everyone else, joy can quietly slip off the calendar. In this heartfelt conversation with Emily Schickli, founder of Mind Body Dharma, we explore how starting a passion project—something creative, meaningful, and just for you—can reignite your joy and sense of purpose in this next chapter.Emily shares her own story of walking away from burnout in the tech world and how a simple spark of curiosity led to a new, life-giving path. You’ll learn how a passion project is different from a hobby, self-care routine, or side hustle—and why it can become a devotional practice that restores your energy and clarity in midlife.Key Takeaways:A passion project isn’t about hustle or money—it’s about meaning, creativity, and fulfillment.Joy is a spiritual discipline—it reconnects you to who God created you to be.Purpose isn’t found, it’s created through consistent, life-giving action.Following your curiosity can help you uncover your next chapter without overhauling your whole life.Next Week:In Part 2, we’ll get practical—Emily shares a 3-minute nervous-system reset, small “bite-size experiments” to help you start, and simple boundary habits that protect your joy. Resources in the episode:Get Emily's FREE Guide, The 7 Passion Projects That Actually Give You More Purpose, Energy & Time: https://emilyschickli.com/7-passion-projectsExplore Emily's Passion Project Membership, The Compass Club: https://emilyschickli.com/compass-clubFollow Emily on YouTube: https://www.youtube.com/@MindBodyDharma Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
Summary:Feeling digitally overloaded? In this Midlife Made Simple episode, Shelly shares simple tools and soul-centered rhythms to help you unplug from the noise and reconnect with what matters most. Inspired by Emily P. Freeman and John Eldredge, you’ll learn how to create margin, reclaim peace, and make space to hear God’s voice again.💡 What You’ll LearnWhy our souls need quiet in a noisy worldHow digital clutter blocks peace and purposeFive practical tools to help you unplugA simple “digital Sabbath” challenge to reset your spirit🧰 Five Tools to TryNewsfeed Eradicator – Removes social feeds, replaces with inspirationBrick – Blocks distractions so you can be fully presentThe Newsworthy – 10-minute news podcast without the overwhelmOne-Minute Pause App – Simple daily pause to reconnect with God1000 Hours Unplugged – A challenge to track intentional offline time🕊️ Faith Anchor“Be still, and know that I am God.” — Psalm 46:10✅ Simple Shift ChallengeTake one evening to unplug completely—no notifications, no scrolling.Sit in the stillness and ask:“What have I been too busy to hear?”📬 Connect with ShellyNewsletter: midlifemadesimplepodcast.comInstagram: @shellyniehausShare your #MidlifeEdit: How are you creating space for your soul to breathe? Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
Shelly shares the real story behind her family’s move from Dallas to Boise—how a quiet nudge became a series of brave, practical steps. This episode is a hand on your shoulder for midlife women who feel the tension between a “good life” and an aligned next chapter. You’ll feel seen, supported, and walk away with a simple rhythm to make confident, faith-forward decisions (without blowing up your life overnight).Key Takeaways:You’re not alone. Wanting “different” in midlife doesn’t make you ungrateful—it makes you honest.The regret test helps: Picture porch-you at 80. What would you regret not trying?Four-word prayer to steady you: Direction • Clarity • Discernment • Courage.Start tiny (coffee date, not wedding): One low-risk step (email the realtor, DM a mentor, write 5 bullets) creates momentum and clarity.Collect breadcrumbs: Log confirmations and roadblocks—patterns will guide timing and reduce second-guessing.Expect wobbly nights: Hard seasons don’t mean wrong decisions; look for “God-winks” and practical mercies along the way.There’s always a paper to sign: When it’s time, take the leap. Let your fear of staying stuck be smaller than your faith to move.Action beats overthinking: God often confirms in motion.Scripture anchor: Proverbs 3:5–6 — Trust before certainty; paths straighten as you walk. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
In this Community Conversation, Kate opens up about leaving a #1 morning show, the pay-equity moment that sparked her exit plan, why she chose privacy to find love, and how midlife priorities now shape her calendar. We talk boundaries, grief of changing friendships, and what it means to “have it all—just not all at the same time.”Get the links + extras in my bi-weekly Simple Shifts newsletter. https://resources.shellyniehaus.com/midlife Key takeawaysThe whisper often starts as a nudge—honor it before it becomes a shout.You can have it all, just not all at the same time; decide your season’s non-negotiables.Boundaries will change some friendships—and that’s part of growth.If work consumes all mental space, there’s no room for love or new callings.Think in “future bricks”: every yes is building the house you’ll live in next.Consider bookending days around family and fitting work in the open spaces.Regret check: Picture yourself 20 years from now—what choice would you wish you’d made? Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
Are you building a future you’ll actually want to live in? In this episode, Shelly shares her own story of letting go of what no longer fit, a powerful “house” metaphor, and a simple tool to help you shape a life that feels peaceful, purposeful, and aligned.What You’ll Learn:Why being good at something doesn’t mean you have to keep doing itHow every “yes” today becomes a brick in your future homeThe Future House Inventory: 3 questions to check your directionPractical examples for marriage, faith, and friendshipsEncouragement to release perfection and build brick by brick with GodKey Takeaway:Small, intentional choices—made with God’s guidance—can reshape your next chapter into one you’ll love to live in.✨ Want the links from this episode plus extra encouragement and tools for midlife? Join my Simple Shifts newsletter https://resources.shellyniehaus.com/midlife. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
👉 This episode is part of my monthly Midlife Edit series — where I share the tools, rhythms, and resources that are helping me simplify and stay connected in this season.In this Midlife Edit episode, I’m rethinking my relationship with technology through a simple but powerful lens: Does this tool enhance my community, or does it diminish it? Inspired by wisdom I came across while reading Reconnected by Carlos Whittaker, I share five practical ways I’m using technology right now to build connection instead of distraction.If you’ve ever felt like your phone pulls you away from what matters, this episode will encourage you to see how technology — used with intention — can actually deepen your relationships with God, yourself, and the people you love.Key TakeawaysWhy filtering technology through the lens of community and faith can simplify your choices.A reminder that technology isn’t the enemy — it’s how we use it that matters.Five practical tools I’m using to enhance connection:Zoom → weekly prayer calls with women across the country.Voxer → deeper, voice-based friendships without schedule stress.Touchnote → sending postcards from everyday moments.Nixplay Frame → sharing photos instantly with family.Snapchat → meeting my boys where they’re at and staying close to their daily lives.Encouragement that midlife is the perfect time to reset your tech habits and use them to strengthen community.Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall  Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
One of the biggest surprises of midlife is how friendships shift—and how lonely it can sometimes feel. If your circle feels smaller than you expected, you’re not the only one. In this episode, Shelly shares encouragement and three simple ways to start building connection again. Because loneliness isn’t your identity—it’s just a signal that your soul is ready for connection.Key Takeaways:💛 You’re not alone—many women in midlife quietly carry the same ache for deeper connection.🌱 Your worth isn’t measured by the size of your circle. One-to-one friendships can be some of the most meaningful relationships of this season.👣 Try these three small steps this week:Send a quick text or Voxer message to let someone know you’re thinking of them.Invite a friend on a walk—low-pressure, shoulder-to-shoulder connection.Start something consistent, like a monthly coffee date or weekly check-in.🙋‍♀️ Remember: someone has to go first—and the friend you’re thinking of may be waiting for you to reach out, too. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
In this deeply personal episode, I share a journal entry I wrote just weeks before dropping my boys off at college, closing my business, grieving friendship shifts, and walking through the final days of my mother-in-law’s Alzheimer’s journey.This isn't a strategy session. It’s an honest reflection on what it feels like to let go of everything familiar—and face the silence that follows. I call it The Void—and if you’ve ever been there too, I hope this episode helps you feel seen, supported, and a little less alone.Whether you’re grieving a role, a relationship, or just sitting in a season of waiting, this conversation is for you.Key Takeaways:You’re not the only one feeling lost after the kids leave or the business endsLetting go isn’t failure—it’s often the first step of obedienceSometimes the hardest part isn’t what we lose—it’s the quiet space left behindYou can’t out-strategize surrender or hustle through heartbreakGod is still working—even when life feels foggy, slow, or silentThe daily things (walks, dishes, dinner) are sacredIt’s okay to just be here, to breathe, and to trust His timing Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
Description:Welcome to Midlife Made Simple—a podcast for faith-driven women in their 40s, 50s, and beyond who are navigating big transitions with a desire to simplify, reconnect, and rediscover what truly matters. In this special kickoff episode, Shelly shares the heart behind the podcast, what you can expect each week, and the six powerful pillars that will guide every conversation.If you're feeling overwhelmed, stuck, or simply ready for more clarity and connection in this next season, this episode will remind you: you're not alone—and it's not too late to begin again.✨ In this episode, you’ll learn:Why this podcast was created for women in the messy middle of midlifeWhat makes Midlife Made Simple different (short, actionable, soul-aligned)The six core pillars: Faith, Foundations, Fitness, Family & Friends, Fun, and FrameworksHow this podcast will support you with both real-life tools and deep encouragementWhy you don’t need more noise—you need clarity, courage, and connection💌 You’ll feel seen if you’re…Letting go of old roles and asking, “What now?”Craving peace after a season of burnout, hustle, or transitionReady to rebuild your rhythms, relationships, and purpose—with faith as your compass Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
Welcome to Midlife Made Simple. In this short trailer, Shelly Niehaus shares the heart behind the podcast and what you can expect moving forward. If you’ve ever felt overwhelmed, disconnected from your purpose, or unsure of who you are in this season—you’re not alone. This podcast is here to help you simplify life, strengthen your faith, and find peace in your next chapter.Whether you’re navigating an empty nest, caring for aging parents, questioning your identity, or simply longing for a new rhythm—this space was made for you.✨ Key Takeaways:Why Shelly shifted the podcast from marketing to a more soul-aligned missionWhat it means to experience a whole life pivot in midlife—not just a career changeWhat to expect from upcoming episodes:Short, actionable insightsHonest stories and faith-forward conversationsTools to help you build rhythms, deepen your faith, and rediscover your purposeA reminder that midlife transitions are sacred, not something to hustle through🙌 If you're ready to:✅ Trade overwhelm for clarity✅ Grow in your faith✅ Live with intention and peace in this next chapterThen hit follow and come walk this new season with us. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
In this honest and heartfelt episode, I’m pulling back the curtain on a big shift—one that’s been quietly unfolding behind the scenes for months. From turning 50 to launching our twins to college and stepping into the role of caregiver, this season of life has brought deep reflection, unexpected pivots, and a call to let go of what no longer fits.If you’ve ever felt stuck, disoriented, or unsure of what’s next, you’re not alone. This episode is for the woman navigating change and wondering if it’s time to release what once worked to make room for something new.📅 Mark your calendar: A special announcement is coming on Thursday, September 4.Key TakeawaysLetting go isn’t failure—it’s faith and freedom.Sometimes we stay too long because the familiar feels safer than the unknown.God often peels our fingers off slowly when we’re clinging to something too tightly.Midlife transitions—like empty nesting, caregiving, or turning 50—can be sacred invitations to begin again.You’re not alone in the in-between. This podcast is evolving to hold space for your next season, too. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
This week’s episode is short and real—just five minutes.Life doesn’t always go according to plan. In the past two weeks, my family has walked through the loss of my mother-in-law while also moving our boys into college and stepping into the new season of empty nesting.I don’t have the margin for a full episode, and maybe you need to hear that too: sometimes five minutes is enough.In this mini-episode, I share:What happens when life throws curveballsWhy pausing doesn’t mean failingA reminder that God’s timing is always right on timeWe’ll be back next week, September 1, with a full episode: When It’s Time to Pivot. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
📄 Episode Summary:Tired of relying on social media to grow your business? This episode is for you. I’m joined by podcast growth coach and host of Podcast Growth Club, Rayna Rokicki, to unpack how podcasting can become your most powerful marketing tool—whether you start your own show or simply guest on others. We’re talking visibility, audience building, expert positioning, and how to simplify your content strategy by making podcasting your home base.🎧 Key Takeaways:Why podcasting is the platform for high-income, educated, action-taking listenersThe truth about social media optional marketing—and how podcasting supports itHow to pitch yourself as a guest (without hiring a PR firm)Easy ways to build authentic relationships with podcast hostsWhat to consider before launching your own podcastWhy solo episodes help you position yourself as the go-to expertThe ideal podcast episode length and frequency (it’s shorter than you think!)SEO tips to make your podcast more discoverableHow to monetize your podcast without sponsors or a huge audience✅ Action Step This Week:Block 30 minutes to research 3 niche podcasts your audience listens to and brainstorm how you could collaborate or feature the host—before asking to be a guest.🔗 Resources Mentioned:🎙 Podcast Growth Club by Rayna Rokicki – listen to Episode 44 for tips on SEO Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
In this episode of Educated, Empowered, Inspired, I’m joined by Laurie Ann Murabito, a speaker, author, and speaking coach, who shares how public speaking can be a game-changer for your business. Whether you're a seasoned pro or just dipping your toes into the world of speaking, Laurie-Ann breaks down practical steps to start speaking and elevate your business, grow your email list, and build meaningful relationships with your audience.Key Takeaways:Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities. Resources Mentioned:Laurie Ann's new listener guide: speakandstandout.com/shellyLaurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid") Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
Content creation doesn’t have to be a full-time job—and in this episode, you’ll learn how to make it work for your real life and real business goals.I sat down with Luis Camejo, co-host of the top-ranked Content is Profit podcast and co-founder of BizBros, to talk about building a content engine that fuels your business without draining your energy. Luis breaks down his “Six Levers of Content,” shares his powerful publishing pyramid framework, and gives two brilliant examples of how local service providers can use content (without social media!) to grow their brand and income.Whether you’re just getting started or trying to get consistent, this episode is packed with practical strategies to help you create content that connects—and converts.🎯 Key Takeaways:Why most entrepreneurs struggle with content (hint: they misjudge their resources)How to audit your time, tools, and energy to create a minimum viable content strategyThe “Six Levers of Content” every business should considerWhat to do if you hate social media or don’t want to be on cameraReal examples: how a local wellness center and a Facebook Live strategy led to 6-figure winsWhy consistency trumps complexity when it comes to visibilityA simple 5-day challenge to help you find your voice and build momentumHow to connect with Luis and join the Business Creator Club for weekly content support📌 One Small Step This Week:Try Luis’s “Five Lives” method. Go live five days in a row on your favorite platform. Share one quick story from your day and tie it back to your business or client transformation. Keep it simple. Show up. Watch what happens. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
In this Marketing Makeover Strategy Session, I sit down with Lisa Boehm, a speaker who’s shifting from grief-focused work to broader topics like resilience, burnout, and mental health. She’s ready to get booked consistently—but needed clarity on how to connect with the right audience using the right message.We walk through the foundational pieces of her marketing strategy and identify practical next steps to gain traction in her speaking business.🔑 Key Takeaways:The three-legged stool of marketing: Audience, Offer, and Messaging must align to get results.Messaging is often the missing link—make sure you're speaking your audience’s language.Use Facebook groups to “lurk and listen” for real-world pain points and wording.Interview past attendees to capture transformation stories and dial in what’s working.Don’t create your offers in a vacuum—market research is everything during a pivot. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
In this episode of our Back to Business Coaching Week series, I sit down with product and brand photographer Randy Pyles from Javelin Photography. We dive into how he can grow his client base and build an email list using strategic lead magnets, content repurposing, and a systemized client experience.If you're a service-based entrepreneur looking to attract more clients or better communicate your value, you'll find plenty of ideas to apply to your own business—especially if you've struggled with how to market something that's not easy to explain.Key Takeaways:Why every entrepreneur needs a strong lead magnet—and how to build one from content you already haveThe importance of educating clients who “don’t know what they don’t know” about your serviceHow to identify the pain points your lead magnet should solve (before they’re ready to buy)The power of using blog posts and nurture emails to build trust and guide potential clientsHow Randy’s unique blend of photography + design + workflow gives him a competitive edgeThe key to standing out: speak both the creative and business language your audience needs🎯 Your Challenge This Week:What is one asset you can create or repurpose to solve a problem for your ideal client—even if they’re not ready to buy yet? Start there. Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.If you’ve ever felt like content creation is a full-time job or you’re managing too many platforms with too little ROI, this one’s for you.Key Takeaways:Start with one core content piece (like a video or podcast) and build everything else around itUse AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule contentLet go of perfectionism—people want real, not perfectBusiness pages need “proof of life,” but don’t require unique contentStructure before delegation: set up simple systems so a VA can step in and helpYour voice still matters—create the core content, then let tech and team handle the rest Resources:Instagram- https://www.instagram.com/shellyniehaus/Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tipsWomen Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer 
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