Million Dollar Marketing

In this powerful transition episode, Jodi opens up about the internal shifts she’s made personally and professionally, and why the podcast is evolving into a deeper conversation around leadership, clarity, and the systems that actually scale a business. She celebrates recent client wins, breaks down the strategic tweaks creating massive returns, and introduces the new direction for Million Dollar Marketing: the Million Dollar Standard.

Most entrepreneurs don’t have a lead problem; they have an optimization problem. In this straight-shooting conversation, Jodi sits down with profit strategist and international coach Stacey Hylen to expose the money entrepreneurs are stepping over every single day. They unpack why business owners chase new tactics instead of fixing what’s already sitting under their nose, how resourcefulness beats “not enough resources” every time, and why action-takers scale while excuse-makers stall.Stacey reveals the real hidden profits inside every business: deeper client relationships, smarter offers, identity upgrades, and strategic uses of AI that free time and multiply revenue. They also talk lifestyle design, scaling without destroying your life, and building a business that supports your family instead of swallowing you whole. Whether you’re at six, seven, or knocking on eight figures, this episode will show you exactly where your next growth jump is hiding, and what needs to change to reach it.

In this episode, Jodi Sodini engages with Kevin Jacobson Jr. and Joshua Collier, co-founders of Leverage AI, to discuss the realities of AI in business, the challenges of entrepreneurship, and the importance of balancing personal values with professional ambitions. They explore the misconceptions surrounding AI, the significance of effective sales strategies, and the necessity of continuous personal growth in achieving business success.

Online marketing is noisy, bloated, and full of promises no one can keep.In this episode of Million Dollar Marketing, Jodi Sodini sits down with Sarah Grace Alred to unpack what it really takes to build trust in a space where integrity is often an afterthought.Together, they dive into:🔥 How to build genuine trust with your audience using webinar strategy that’s grounded, not gimmicky🔥 The 2X and 10X framework Sarah uses to set expectations that clients can actually grow from🔥 Why transparency and qualified leads aren’t “nice-to-haves” (they’re the foundation of long-term business)If you’re tired of marketing that feels performative or predatory, this episode will show you another way to lead and sell with integrity.

If you think your ads are the problem, think again.In this episode of Million Dollar Marketing, Jodi Sodini breaks down the real reason Facebook ads “don’t work”... and it is not what you think. Most ad problems are not about the ads. They are symptoms of deeper issues in your funnel, messaging, or overall strategy.Jodi calls out the lazy approach of boosting posts, shares why ad variation is not optional, and explains how the wrong strategy can tank even the best offer. If you’ve ever felt like you’re throwing money at Meta and hoping for the best, this is your wake-up call.You don’t need more ad spend. You need a stronger system behind it.

In this episode of the Million Dollar Marketing Podcast, host Jodi Sodini shares what it really takes to build a marketing system that scales without relying on quick fixes or viral content.Jodi walks you through her proven four-step framework that helps smart entrepreneurs stop leaking revenue and start creating consistent sales. This is about building a system that works together, not just running ads and hoping for the best.You will learn:• Why ads are not your problem if your system is broken• How to audit your full buyer journey to spot the leaks• What it means to build assets that actually convert• How to launch ads with data and strategy• What sustainable scaling looks like when it is done rightIf you are ready to stop patching your marketing together and build a machine that turns strangers into buyers, this episode is for you.🎧 Listen now and start building smarter.

Jodi Sodini didn’t leave emergency medicine to play it safe…she left to rewrite the rules of how we build and scale in the online space. In this powerful solo episode of the Million Dollar Marketing Podcast, Jodi shares her journey from firefighter/paramedic to digital strategist, and the burnout that forced her to rebuild everything from the ground up.This isn’t just her story…it’s a call to every entrepreneur who’s tired of sacrificing peace for performance. Jodi unpacks what it really takes to grow a legacy-driven business with sustainable systems, soulful messaging, and a strategy rooted in truth.If you’re done with hustle culture and ready to build smarter, this episode will feel like a breath of fresh air.

How do you scale a business to seven figures without burning out or selling your soul?In this episode, host Jodi Sodini sits down with Dave Lindenbaum—entrepreneur, conversion rate expert, and creative brain behind several successful ventures—to unpack what it really takes to grow a business with heart and results.From leveraging customer feedback to unlocking the power of fun in your marketing, Dave breaks down the mindset shifts and CRO strategies that lead to real, sustainable growth. You'll also hear how imposter syndrome (yes, really!) can actually be an asset—and why authenticity is the ultimate conversion tool.

In Episode 041 of Million Dollar Marketing, Jodi Sodini sits down with Dan Henry — a bold, unapologetic marketer who’s turned raw sales skill into a $35M online empire. From his early days doing grocery store demos to selling out high-ticket masterminds, Dan shares the real strategy behind his success: presentation over motivation.He breaks down why $7 paid webinars outperform traditional sales calls, how authenticity fuels conversion, and the controversial reason he believes marketers should stop obsessing over imposter syndrome. Plus, the wild story of how getting naked (literally) in a Facebook group changed his life — and his bank account.Whether you’re scaling a funnel or rethinking your entire message, this episode gives you the unfiltered truth about what it really takes to grow.

In this episode of Million Dollar Marketing, Jodi Sodini talks with Alex Sanfilippo, founder of PodMatch, about the practical ways podcasting drives business growth. They discuss how strategic podcast content creates revenue opportunities while building audience trust. Alex shares effective monetization approaches, explains the profit potential many podcasters miss, and outlines the mindset shifts that help transform podcasting from a hobby into a business asset. Their conversation highlights how genuine human connection has become a key advantage in digital marketing.

Jodi Sodini and Angelique Lucas reveal how strategic HR practices drive business growth and marketing ROI. Learn practical approaches to hiring, onboarding, and building teams that can support sustainable scaling.

Running ads and driving traffic is only half the battle. Without an intentional nurture strategy, your marketing funnel becomes a leaky bucket losing potential clients at every stage.In this episode of Million Dollar Marketing, I reveal the exact nurture framework that's transformed my client conversion rates and cut their sales cycles in half. I break down why traditional marketing approaches are failing in today's environment and how focusing on emotional connection dramatically outperforms logical persuasion.You'll discover the intimacy sequence I use to turn cold leads into eager clients, how to repurpose your existing content into a powerful nurture system, and why clarity in messaging is the make-or-break element for conversion success.I also share real-world examples of businesses that transformed their results by implementing this strategy, and the three specific action steps you can take immediately to stop wasting money on traffic that doesn't convert and start building genuine connections that close deals.

Ever feel like you’re making great money… but still not building real wealth?In this episode of Million Dollar Marketing, I sit down with wealth strategist and entrepreneur Brad Gibb, founder of The Sovereign Entrepreneur, to uncover why so many high-earning entrepreneurs are still stuck on the financial hamster wheel and what to do about it.We’re diving into the difference between income and wealth (yes, there’s a huge one), why your business should become your first asset, and how most entrepreneurs are unknowingly building unstable growth by relying too heavily on paid ads.Brad also shares why wealth building isn’t a solo sport, the problem with traditional advice like “just reinvest,” and the critical mindset shift that separates the financially free from the forever burnt out.Want help to increase your leads and profits using Facebook ads? Go over to https://sodinimarketing.com/apply-now and let's chat!______________________Connect with our guest, Brad Gibbhttps://sovereignentrepreneur.com/podcastInstagram:https://www.instagram.com/thebradgibb/

Think you need to hustle harder to scale your business? Bart Miller says otherwise.In this episode of Million Dollar Marketing, I’m sitting down with entrepreneur and coach Bart Miller, aka the Billion Dollar Cowboy, to talk about what it really takes to grow a wildly successful business without burning out. Bart has helped build brands across industries, and his secret? Architecting your life first, then building a business that supports it.We’re talking about how to create a magnetic personal brand, why knowing your “why” changes everything, and what high-performance habits actually look like behind the scenes. Bart also shares his approach to personal identity, energy management, and how to stand out in a crowded market by being fully aligned with who you are.If you’re scaling and want more energy, more clarity, and a brand that truly reflects your next-level self, this episode is a must-listen.Want help to increase your leads and profits using Facebook ads? Go over to https://sodinimarketing.com/apply-now and let's chat!______________________Connect with our guest, Bart Milleridoepic.com -> Bart's upcoming retreatIG: https://www.instagram.com/bartandsunnymiller/FB: https://www.facebook.com/bartamiller

Ever feel like your marketing is missing that ‘it’ factor? You’ve got the ads, the strategy, the KPIs… but if your story doesn’t connect, none of it really matters.In this episode of Million Dollar Marketing, I sit down with 10-time award-winning filmmaker Lefteris Koutinis to uncover the secret weapon most marketers overlook: the power of storytelling. Lefty has helped clients generate six figures with a single film, and today, we’re breaking down how you can use storytelling to make your marketing more magnetic and high-converting—whether in your paid ads, organic content, or personal brand.We’re diving into why storytelling is the most underrated marketing strategy, how to craft a story that actually moves your audience, using bingeable content to build deeper connections and the key to making your marketing legacy-proofIf you want people to truly buy into your brand, this episode is for you.Want help to increase your leads and profits using Facebook ads? Go over to https://sodinimarketing.com/apply-now and let's chat!______________________Connect with our guest, Lefteris Koutinishttps://www.instagram.com/yourlegacyfilmmaker/www.yourlegacyfilmmakeracademy.com

Ever feel like you're shouting into the void with your marketing? You’re posting, running ads, doing all the things—but it’s just not clicking?In this episode of Million Dollar Marketing, I sit down with Goose Dunlavey, the mastermind behind the School World Tour and School Game Events, to talk about what actually makes a brand stand out. We dive deep into the power of community, why authenticity beats mass appeal, and the real strategy behind scaling a business (without losing your sanity).Goose shares how he went from business setbacks to building thriving communities, the 3 key elements that make people stick, and why the weirdest parts of you are your biggest marketing superpower. We also break down paid vs. organic growth, how to increase customer lifetime value, and what it takes to keep business fun and sustainable.If you’re tired of blending in and ready to build something unforgettable, this episode is for you. Want help to increase your leads and profits using Facebook ads? Go over to https://sodinimarketing.com/apply-now and let's chat!______________________Connect with our guest, Goose DunlaveyIG: https://www.instagram.com/goosedunlavey/Skool: https://www.skool.com/unfckd

Ever feel like your funnel just isn’t converting the way it should? The problem isn’t the traffic—it’s the way your funnel is built. Too many entrepreneurs throw paid traffic at a broken system, hoping for results, only to watch leads slip through the cracks.In this episode, I’m joined by Jimmy Allen, a funnel strategist and offer conversion expert who has worked behind the scenes with some of the biggest names in the industry—think Russell Brunson, Tony Robbins, and ClickFunnels itself. With over a decade in the game, Jimmy has helped design and optimize some of the highest-performing funnels out there.Together, we break down what actually makes a funnel convert, from the hook, story, and offer framework to preparing your funnel for paid traffic. We also dive into the importance of market temperature, offer positioning, and why most funnels fail before they even get started. Plus, Jimmy shares insights from working with industry legends and rapid-fire advice for scaling without burning out.______________________Want help to increase your leads and profits using Facebook ads? Go over to https://sodinimarketing.com/apply-now and let's chat!______________________Connect with our guest, Jimmy Allenhttps://www.funnelperformance.com/

If you’ve ever tried running Facebook ads for your coaching business and felt like you were just burning cash with nothing to show for it, you’re not alone. Too many agencies treat coaching ads like e-comm ads, focusing on cheap leads and vanity metrics instead of real results.In this episode of Million Dollar Marketing, I’m breaking down why most Facebook ad strategies fail for coaches—and what actually works. We’ll cover the biggest mistakes that keep your ads from converting, why high-ticket coaching sales require a different approach, and how to stop wasting money on strategies that don’t match how your ideal clients buy.If you’re ready to finally get ads that bring in real clients, not just clicks, this one’s for you.

In this episode, I’m pulling back the curtain on what makes ad campaigns truly profitable. From deep audience research to tracking revenue-driven metrics, I’m sharing the exact approach I use to help clients scale without wasted spend. If you’re tired of agencies that keep you in the dark, this episode will show you what to look for—and how to finally get results.

In this episode of Million Dollar Marketing, I dive into the critical number every marketer needs to know: Customer Acquisition Cost (CAC). Understanding your CAC isn’t just about tracking a metric—it’s about creating ad strategies that are profitable, scalable, and aligned with your goals. I share real-world examples from high-ticket coaching programs, SaaS subscriptions, low-ticket memberships, and paid challenges to show you exactly how CAC impacts your results.From setting smarter budgets to optimizing your ad spend, this episode is packed with insights to help you stop guessing and start making confident, data-driven decisions.