Modern Agent Marketing Girls

Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop.Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that will completely transform how you approach your real estate marketing.If you're constantly reinventing the wheel, drowning in your to-do list, or beating yourself up for not being "consistent enough," this episode is your roadmap to working smarter.Kayla discusses:♡ Why "decide once" will revolutionize your content creation process♡ How to start small and actually stick with your marketing goals♡ The magic question that makes everything easier later♡ Why you need to honor your season♡ How to essentialize your marketing and cut out what’s not working—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: The Lazy Genius Podcast♡ Book: The Lazy Genius Way: Embrace What Matters, Ditch What Doesn't, and Get Stuff Done♡ Past Episode: “16. The Content Formula That Changes Everything”♡ Past Episode: “26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold”♡ Past Episode: “14. 4x Your Results With This Strategy”This episode was edited by Adrienne Cruz.

Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!)In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired of logging into Instagram and thinking "what should I post today?" or feeling like you're doing so much and gaining so little, you’re gonna want to click play on this episode immediately.The girls discuss:♡ The power of signature posts that make people recognize your content♡ How to turn your camera roll into community currency with monthly photo drops♡ The weekly story strategy that gets people sliding into your DMs♡ Why sending 1-2 emails a month is non-negotiable♡ How to find your marketing community and stop feeling like you're doing this alone—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Karrie Locher (chill mom tips)♡ Book: Malibu Rising♡ Past Episode: “25. The Soundbite Strategy: Why Repetition Builds Your Brand”♡ Instagram: Becca Tilley♡ Post: The summer I…♡ Instagram: Pretty on FridaysThis episode was edited by Adrienne Cruz.

It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions.We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives.In this episode, Chelsea and Kayla are breaking down the difference between treating real estate like a hobby versus running it like the business it actually is. From investing in your health and relationships to finally putting money behind your marketing, they're covering all the ways successful realtorpreneurs think differently about time, energy, and, yes, money.The girls discuss:♡ Why you need to start acting like your future self today (not next month)♡ The non-negotiable investments every realtorpreneur should make♡ How to audit your time and money to see where you're actually investing♡ The mindset shift from "I can't afford it" to "I can't afford not to"♡ Why money needs to flow like air to keep your business breathing—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast Episode: “My Exact Weekly Schedule That’s Made Me 5x More Productive” from The Everygirl Podcast♡ Book: The Weekenders Club: Redefine Your Weekend, Redirect Your Life: Crafting the Life You Desire, One Weekend at a Time by Emily JudiceThis episode was edited by Adrienne Cruz.

Ever feel like you're doing ALL the things with your marketing but still not seeing the results?In this episode, Chelsea and Kayla are doing a deep dive into exactly how to audit your own marketing to find those sneaky gaps that might be holding you back. They're breaking down the most common missing pieces they see when agents DM them asking "what am I doing wrong?" and giving you the framework to finally start building that sustainable, referral-generating business you've been working toward.The girls discuss:♡ The #1 missing piece in most agents' marketing♡ How to make your content feel conversational instead of promotional♡ Why your stories are your secret weapon for building real relationships♡ The face-to-camera challenge♡ How to audit your time and money to focus on what matters♡ Simple profile fixes that make you instantly more memorable and approachable—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: Giggly Squad♡ Reel (sent by Ashley Voller): I wish Belly never turned pretty♡ Reel: Conrad doing the dishes♡ Reel: Wedding dresses for Belly♡ Past Episode: “16. The Content Formula That Changes Everything”♡ Reel: The pretty feed police♡ Reel: Instead of doing this at mealtimes…♡ Past Episode: “21. Raise your Standards and Grow your Business”This episode was edited by Adrienne Cruz.

Let's settle this once and for all: you don't need a client to create content. You need content to get clients.In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you about 3 months’ worth of content ideas, as usual!)The girls discuss:♡ Why the majority of your content shouldn't be your listings anyway♡ How to use your own home and stories to create engaging real estate content♡ What it means to document your process (even without a client to document)♡ The mindset shift from "I need clients to post" to "I need to post to get clients"♡ Specific content ideas you can start using TODAY—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ TV Show: The Summer I Turned Pretty♡ Instagram: Copy Uncorked♡ Past Episode: “16. The Content Formula That Changes Everything”♡ Reel: Xanthe Appleyard’s empty apartment♡ Freebie: The Ultimate Modern Agent B-roll List♡ Past Episode: “21: Raise Your Standards and Grow Your Business”♡ Past Episode: “17. Basic Listing Posts? We Don’t Know Her”♡ Instagram: Jessica GarvinThis episode was edited by Adrienne Cruz.

Between the boob sweat, brain fog, and "wait, what day is it?" summer chaos, marketing right now might feel like you're clawing your way to the finish line, but it doesn’t have to feel that way.In this episode, Chelsea and Kayla are breaking down what "easy" really means when it comes to social media marketing during the summer. They're sharing the decide-once strategy that saves your brain for bigger decisions, why your camera roll is a content goldmine you're probably ignoring, and how to create a signature series that makes you the agent people can't stop talking about.All without spending hours on CapCut or stressing about the perfect carousel, of course!The girls discuss:♡ Why "easy" marketing still requires effort (but the RIGHT kind of effort)♡ The decide-once strategy that saves your brain calories for more important things♡ How to stop chasing trends and start building trust instead♡ Why your email list should do the heavy lifting♡ How to use your camera roll from this summer to create content with ease—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Wealthy and Well-Know by AJ Vaden and Rory Vaden♡ Instagram: Cheese Gal♡ Instagram: The Lazy Genius♡ Freebie: Maha Copy Co - 250 Email Subject Lines♡ Past Episode: “Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth”This episode was edited by Adrienne Cruz.

You're scrolling through Instagram at 10 PM, saving every real estate reel you see, thinking "I should post more content like this." Meanwhile, your camera roll is full of screenshots, your brain is full of everyone else's ideas, and your business feels like you're running on a hamster wheel that never stops.What if we told you the problem isn't that you need more content ideas, more leads, or cheaper marketing tools? What if the real issue is that you're asking the wrong questions entirely?In this episode, Chelsea and Kayla are discussing the three questions that keep agents stuck versus the game-changing questions that actually build momentum and position you as the go-to agent you want to become.The girls discuss:♡ The white tank top theory that will transform your marketing strategy♡ How to get off the hamster wheel and build a business flywheel that works for you♡ The difference between chasing clients and becoming the only agent people recommend♡ Why asking "what does it cost?" keeps you stuck in scarcity mindset—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Reel: The white tank top♡ Instagram: Mallory Ervin♡ Instagram: Natalie Borton♡ Video: How a potter’s wheel work♡ Podcast Episode: “Why That Worked #27: Bombas” from Donald Miller’s Marketing Made Simple♡ Podcast Episode: “21. Raise your Standards and Grow your Business” from Modern Agent Marketing Girls!This episode was edited by Adrienne Cruz.

Your broker is wrong about what "professional" looks like in 2025.While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I add personality to my brand without looking unprofessional?" They're breaking down exactly what personality means in marketing terms, why your "boring" small town actually has the best content potential, and how to handle pushback from brokers who think professional means playing it safe.The girls discuss:♡ The real definition of personality and why it has nothing to do with being funny or outgoing♡ How to pass the "beer test" with your content♡ Why posting every day can still make you completely forgettable♡ How Taylor Swift’s and Wendy's social media strategies can teach real estate agents everything about building community♡ The simple homework assignment that will transform your stories starting tomorrow—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: Giggly Squad (Chelsea’s favorite!)♡ Reel: “Dinner For One” by Olivia Noceda♡ Instagram: Sivan Ayla♡ Instagram: Bryann Buhl Realtor♡ Instagram: BTL Copy♡ Podcast Episode: “Your Copy’s Too Safe” from The Amy Porterfield Show♡ Podcast Episode: “The Content Formula That Changes Everything” from our podcast!This episode was edited by Adrienne Cruz.

You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.The girls discuss:♡ How to use your Modern Agent membership without getting overwhelmed by all the content♡ The perfect content cadence for getting started♡ Why authenticity even means in the context of social media♡ The 3-email delivery trick to boost deliverability♡ How to turn your "normal" life into connection-building content—Nikki’s Links:♡ Instagram: @nikki.southard♡ Subscribe to her newsletter, The Front Porch♡ Check out her freebies!—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Krista Horton♡ Instagram: Mallory Ervin♡ Instagram: Samantha Sommelier♡ Podcast Episode: “Your Life is Not Aesthetic but You Want Your Brand to Be” with Tori Sprankle♡ Instagram: The Content CoveThis episode was edited by Adrienne Cruz.

You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.Why???Because one of you has built trust, and one of you is still chasing virality as a strategy.In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll help you build the kind of trust that turns followers into lifelong clients.The girls discuss:♡ Why some agents get amazing results while others get radio silence, even with similar content♡ The "trust recession" and how consumer behavior has shifted♡ How to show up as a thought leader in your content♡ Why testimonial graphics might be doing more harm than good♡ How your energy and confidence directly impact trust♡ How to avoid tone-deaf marketing that pushes people away—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Facebook group mentioned by Kayla with all the funny animal stories♡ The Secret Lives of Mormon Wives - the TV show that’s making Chelsea feel grateful for her friends♡ Podcast episode from The Amy Porterfield Show with Jenna Kutcher♡ Reel by Chelsea Peitz about how the Instagram algorithm has changed♡ Client story Thread by Jereshia Hawk♡ Carousel by Coming Up Roses about 9 of her clients♡ Carousel by Coming Up Roses promoting her podcast episode with Xanthe Appleyard♡ BTL Copy’s newsletterThis episode was edited by a...

Permission to bring your kids to work. Permission to use bright colors. Permission to never cold call again. Permission to build your business exactly how you want it.Chelsea Harold is here to give you all the permission slips you need.In this episode, we're sitting down with the agent everyone kept telling us we HAD to interview (seriously, like 35 of you said her name when we asked for your favorite agents to follow). Chelsea's been doing things her way for 10 years.From building an 11,000-member Facebook community to having her kids in listing videos, Chelsea proves there's no one-size-fits-all approach to real estate success. She's sharing how she built a team that lets her spend more time at home, why she pays her agents 50% (yes, really), and how being of service turned into a thriving business.The girls discuss:♡ The real strategy behind Chelsea's Colorado Girl Gang and why she never mentions real estate in her 11K-member group♡ Why Chelsea's colorful rebrand was worth every penny♡ The $2 donation hack that keeps trolls out of Facebook groups♡ The mindset shift from "realtor" to "entrepreneur" and why it changes everything♡ How Chelsea’s team structure works♡ Chelsea's favorite content hacks, from tagging cities to engaging with local business followers—Chelsea Harold’s Links:♡ Instagram: @chelsea.harold♡ Join her Facebook group Colorado Girl Gang and follow on Instagram♡ Learn more about Chelsea♡ Get her Denver and North Carolina Relocation Guides♡ Download her freebie Future Homeowner Guide♡ Follow @new2towndenver—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram:

We’ve all done it. Posted something we thought was genius and got total silence in response. No likes, DMs, new leads…. What gives? Well, if your marketing makes you the main character, your audience might not know what’s in it for them.This week’s episode is inspired by the Modern Agent Social Club’s latest book club pick, Building a StoryBrand 2.0 by Donald Miller, and it’s a must-listen if you want to write content that truly connects. Chelsea and Kayla are breaking down the difference between being the hero vs. the guide in your content, how to clarify your message, and why the words you use matter more than any trend.Plus, they’re sharing what this looks like in real life, with examples from agents and brands that are getting it right. You'll learn how to use words that resonate and make your audience feel like THEY’RE the main character. Because they are!The girls discuss:♡ Why making yourself the “hero” in your content doesn’t help your audience♡ The 3 types of problems your clients have, and which one your content should focus on♡ How to create repeatable, recognizable messaging (without sounding like a robot)♡ How to use social media to build trust before your clients ever slide into your DMs—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Building a StoryBrand 2.0 by Donald Miller♡ Podcast Episode: “16. The Content Formula That Changes Everything”♡ Instagram: Raising Little Talkers♡ Instagram: Dietitian With Twins♡ Instagram: The Balance RoutineThis episode was edited by Adrienne Cruz.

Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.They're breaking down their "Summer I Turned Local" strategy that's helping their members grow their local following FAST, from the exact hooks that stop people mid-scroll to the simple documentation trick that turns your weekly coffee run into consistent content.The girls discuss:♡ Why being obsessed with your local consumer changes everything♡ How to “rebrand” your offers for summer♡ The content formula that gets locals sharing your posts with their friends♡ Why getting specific attracts the right people (and repels the wrong ones)♡ How to turn inside jokes with your community into content♡ Why should pick one local spot to visit constantly over the summer—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast episode: Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant (The Skinny Confidential)♡ Book: The Strawberry Patch Pancake House♡ Example of the type of shareable carousel post Kayla was talking aboutThis episode was edited by Adrienne Cruz.

Ever wonder what would happen if someone just said "screw it" to all the real estate marketing rules and did something completely different? Well, Kaitlin Hannig did exactly that, and gained 100,000 followers by squatting in bathroom corners, roasting potential buyers, and proving that authenticity beats aesthetics every single time.In this episode, Chelsea and Kayla sit down with Salt Lake City's most delightfully unhinged realtor who's become a viral sensation by doing everything the "experts" say not to do. What makes Kaitlin special isn't just her humor — it's her ability to turn her personality into a marketing superpower that actually converts.If you've ever wanted to ditch the cookie-cutter content and actually connect with your people, this episode is your permission slip to get weird, get real, and get results.The girls discuss:♡ Why having "nothing to lose" is actually your biggest advantage as a new agent♡ How to find your signature style without labeling yourself into a corner♡ The three video formats that built a six-figure following♡ Why "document, don't create" beats high-production content every time♡ How to turn your weirdest personality traits into your biggest marketing assets—Kaitlin’s Links:♡ Instagram: @realtorkaitlin♡ Subscribe to her newsletter, Single Lake City♡ Check out her website♡ Watch Kaitlin’s favorite TV show—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.

Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two.In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the window and your camera roll is 90% popsicles and pool floats.You’ll learn how to strike a balance between savoring every moment and setting up systems that quietly work behind the scenes. Because when fall hits (and it will), you’ll be so glad you stayed in the game, without sacrificing any of that summer magic with your family and friends.The girls discuss:♡ What “consistency” means for agents in summer♡ How to build a bare-minimum checklist that keeps your brand alive♡ Why documenting beats designing♡ The power of themed content days♡ How to use local, seasonal content to stay top of mind and have fun—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: “Good Hang” by Amy Poehler♡ Podcast: “The Lazy Genius Podcast” by Kendra Adachi♡ Podcast: “Life’s a Tripp” by Ryan and Shannon Tripp♡ Book: Atomic Habits by James Clear♡ Chelsea’s “ask me anything” reel♡ Podcast Episode: “Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed”♡ Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown♡ Book: Purple Cow by Seth GodinThis episode was edited by

We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that.In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, this one’s a love letter to modern agents who want more from their work and their everyday.The girls discuss:♡ Why romanticizing your everyday life makes you a better agent♡ How to use movement, habits, and routines to boost energy and creativity♡ Why showing up local is non-negotiable (no excuses!)♡ The mindset shift that helps you define your own version of success—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: The Salesgirls♡ Podcast episode: “Every Walk is an Opportunity to Grow the Brain | Annabel Abbs, 52 Ways to Walk” by the 1,000 Hours Outside Podcast♡ Donald Miller’s podcast: Why That Worked♡ Podcast episode: Skinny Confidential♡ Book: Make Your Bed: Little Things That Can Change Your Life...And Maybe the World by Admiral William H. McRaven♡ Strength Training Guide by Rachael’s Good Eats♡ Instagram: Paige Desorbo♡ Substack: Effortless Style with Natalie Borton♡ Instagram: Mallory Ervin♡ Book: The Seven Levels of Communication by Michael J. MaherThis episode was edited by Adrienne Cruz.

Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos.In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone.From picking the perfect location and curating fun, story-driven props (hello, pink straws and pizza boxes!) to avoiding outfits you’ll instantly regret, they’re sharing all the inspo you need to capture content that actually works.If you want photos that stop the scroll, spark engagement, and feel totally on-brand, this is your playbook.The girls discuss:♡ Why you don’t need a model home to get on-brand photos♡ The real reason some content just doesn’t feel “you-enough” and how to fix it♡ Creating your go-to brand prop basket for stories, reels, and everyday posts♡ How to plan poses for a personal brand photoshoot♡ What to wear, what to bring, and how to walk away with 20 hours of content in one day—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Grab our FREE Ultimate Modern Agent B-Roll List and our other freebies here!♡ Home Studio List - find homes for photo shoots♡ Tami O’Malley - interior design♡ Create your own newspaper!♡ Mallory Ervin - cowboy boot collection♡ Jessica Garvin - Chelsea is obsessed with her puppy’s dog bed♡ Shannon Gilland - movie listing reelsThis episode was edited by Adrienne Cruz.

To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content.The girls discuss:♡ How to sprinkle motherhood into your marketing without making it all about motherhood♡ How motherhood can help you connect with dream clients♡ The big debate: Should you show your kids’ faces online?♡ Why oversharing every messy moment can hurt your brand♡ Easy story-driven content ideas for busy moms—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Natalie Ellis♡ Nesting with Grace♡ Pretty on Fridays♡ Mallory Ervin♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez♡ Modern Agent Marketing Girls podcast episode on how to build an email list♡ Emma’s post on finding the best muffin spots♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny YurichThis episode was edited by Adrienne Cruz.

If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately.The girls discuss:♡ How to create a signature content series that makes showing up feel way easier♡ Why sharing your Starbucks order on social media matters more than you think♡ Using stories, a P.S., and local content to stay top of mind♡ What actually works with freebies, content strategy, and posting consistency♡ Letting go of the “perfect brand” and leaning into real life—Kelly’s Links:♡ Instagram: @kellyalthofhome♡ Podcast: The Action Women Podcast—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Building a StoryBrand♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe♡ Instagram: Jenna Kutcher♡ Instagram: Dietitian with TwinsThis episode was edited by Adrienne Cruz.

Listings aren’t just about square footage and granite countertops anymore.In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat.Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative.The girls discuss:♡ Why every listing should help you grow your business♡ How to market a “meh” house with dream-home energy♡ Creative ways to get seller leads without a current listing♡ How to turn one listing into 20+ content ideas—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Bailey’s reel about the feminine urge to buy an A-frame house♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service♡ Chelsea’s Flight Planner♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house♡ Donald Miller’s podcast episode on nostalgia♡ Kayla recommends this reel as a really good example♡ Chelsea recommends following this IG accountThis episode was edited by Adrienne Cruz.