Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop.

Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that will completely transform how you approach your real estate marketing.

If you're constantly reinventing the wheel, drowning in your to-do list, or beating yourself up for not being "consistent enough," this episode is your roadmap to working smarter.

Kayla discusses:

♡ Why "decide once" will revolutionize your content creation process

♡ How to start small and actually stick with your marketing goals

♡ The magic question that makes everything easier later

♡ Why you need to honor your season

♡ How to essentialize your marketing and cut out what’s not working

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Podcast: The Lazy Genius Podcast

♡ Book: The Lazy Genius Way: Embrace What Matters, Ditch What Doesn't, and Get Stuff Done

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Past Episode: “26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold”

♡ Past Episode: “14. 4x Your Results With This Strategy”

This episode was edited by Adrienne Cruz.