More 2 Marketing Podcast - Expert advice on marketing, product and all things business

How brands can be successful on wikipedia with Bill Beutler In this podcast, we learn more from Bill on the role of Wikipedia in brand strategy, with Bill explaining how his company helps organisations maintain accurate and transparent Wikipedia pages. Bill shared his journey from journalism to founding Butler Inc., a digital agency specialising in Wikipedia editing. They explored the value of having a Wikipedia presence, with Bill noting that it can confer legitimacy and credibility to a brand. Bill also highlighted the gap his company fills by providing expertise on corporate biographies and profiles, which are often overlooked by volunteer Wikipedia editors. Bill Beutler - Best President – Beutler InkLinkedIn - https://www.linkedin.com/in/williambeutler/As President of Beutler Ink, Bill leads a team of skilled professionals in providing strategic communications services, with a strong focus on Wikipedia consulting. With over a decade of experience in ethical approaches to Wikipedia engagement, Beutler Ink has built a track record for helping clients accomplish their messaging goals while carefully following Wikipedia's policies and guidelines. They partner with clients ranging from startups to Fortune 500s, ensuring their narratives are presented with accuracy.Learn more at http://thewikipedian.net/http://enterthevoid.fm/http://infiniteatlas.com/ Visit ⁠@more2marketing⁠  www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

The power of human-centered design in modern marketing with Laura Forester In this podcast, we learn more on human-centered design in modern marketing, with Laura Forrester explaining how this approach prioritises understanding audience needs and building genuine relationships through co-creation rather than broadcast marketing. Susan and Laura discuss the four stages of human-centered design and emphasise the importance of experiencing marketing from a consumer's perspective, including testing various touchpoints and making incremental changes to avoid alienating audiences. The conversation concluded with discussions about inclusivity, accessibility, and the value of human-centered design in driving business results while maintaining authenticity and alignment with brand objectives. Laura ForesterLaura Forester is an award-winning Director of Strategic Planning and Head of US Brand Strategy at Gravity Global, celebrated for her ability to deliver impactful insights and fuel successful brand growth across complex global markets. With deep expertise in human-centered design, creative results, and strategic leadership, she has guided transformative campaigns for clients such as Netflix, Nestlé USA, Siemens Energy, and Smucker’s Natural Food.She is recognized for excellent planning and organizational skills, relentless enthusiasm for innovative ideas, and a people-first approach to leadership. Laura’s experience spans boutique and top-tier creative agencies, and her work has received industry honors including ADDYs and Shorty Awards. Beyond her executive roles, she is a certified LUMA Institute facilitator and educator, known for helping companies embrace collaborative problem-solving and digital transformation.Active in both US and international markets, Laura brings a passion for storytelling, research, and writing, and is often sought after for her strategic acumen and creative vision.  Linkedin https://www.linkedin.com/in/foresterlaura/ Learn more at: https://www.gravityglobal.com/ Visit ⁠@more2marketing⁠  www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How AI is transforming content and marketing in 2025 with Mike Sanchez In this podcast, Mike Sanchez, the founder and CEO of Eccentric, shares his journey of building a platform that helps adult content creators maximise their earnings while maintaining anonymity. The discussion covers how Eccentric uses AI technology to create realistic content for various models, including those in specialised niches, and explores the ethical implications and applications of AI in content creation. Mike and Susan discuss the future of AI in content creation and marketing, emphasising the importance of authenticity and personal branding in the face of advancing technology, while highlighting successful case studies and the potential for growth in the platform's anonymity features. Mike SanchezMike Sanchez is the visionary Founder and CEO of Xentrik, a pioneering platform empowering adult content creators to maximize their earnings and grow their brands—without increasing the explicitness of their content. Under Mike’s leadership, Xentrik champions innovative, AI-driven strategies that help creators scale income streams strategically and sustainably.With a keen understanding of the creator economy and a commitment to ethical, forward-thinking growth, Mike has positioned Xentrik at the forefront of digital creator support. His expertise bridges technology, brand development, and monetization, making Xentrik a go-to partner for creators seeking to differentiate themselves while remaining authentic to their audience.Xentrik’s recent partnership with Million Billion Media (MBM)—a leading global PR, integrated marketing, and talent management agency—marks a significant milestone for the company. This collaboration will amplify Xentrik’s impact through a strategic launch campaign, leveraging MBM’s extensive experience with content creators and challenger brands.Mike is available for interviews to discuss the motivations behind partnering with MBM, the unique challenges adultcreators face in today’s landscape, and his bold plans for the future of Xentrik and its mission-driven approach to creator empowerment.Learn more at:Instagram https://www.instagram.com/mikeandhisbananahttps://www.instagram.com/xentrikmarketing Visit ⁠@more2marketing⁠    www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The ultimate guide to influencer marketing with Lucy Banks In this podcast, we talk to Lucy Banks, a former corporate banker, transitioned into the adult industry by leveraging OnlyFans, which initially faced societal stigma but ultimately provided financial independence and flexibility. She founded 1 Million Building Media, Australia's first PR and talent management agency for adult content creators, and has since become a successful entrepreneur and mentor, reaching a $1 million milestone within four years. The discussion covers the evolving landscape of influencer marketing, including the impact of COVID-19, the rise of micro-influencers, and the shift towards more relatable content. They explore strategies for OnlyFans creators transitioning to other careers and the significance of building genuine connections with audiences through user generated content and strategic partnerships. Lucy BanksLucy built a six-figure career as an OnlyFans creator, navigating the highs, the challenges, and the complexities of the industry. After four years of grinding to become one of Australia's top creators - Lucy saw the massive gap in PR, marketing, and brand strategy for adult industry creators, and I knew I could change the game.Million Billion Media is Australia’s first-ever PR agency specialising in OnlyFans creators, influencers, and brands in the adult industry. They have pioneers in this space, helping creators get mainstream media coverage, build powerful personal brands, and scale their businesses beyond a single platform.She has helped secure major media placements, built long-term monetisation strategies, and helped creators move from content-driven income to full-fledged business ownership. If you’re ready to transform your brand, scale your audience, and secure your future, we're your team.LinkedIn https://www.linkedin.com/in/lucybanksmbm/https://www.linkedin.com/company/million-billion-media/ Learn more at:Website - https://millionbillionmedia.com/Podcast - https://millionbillionmedia.com/podcast/Podcast Professional Attention Seekers - https://open.spotify.com/show/0qc3WbC2ISRyZw5WajQMnh?si=ba56678ee2964fb8  Visit ⁠@more2marketing   ⁠ www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Helping lean marketing teams and getting more done with AI with Dom O’Brien In this podcast, Dom discusses lean marketing strategies for small teams, emphasising the importance of hiring experienced marketers and leveraging AI tools to maximise output. Dom shares his experience working with startups and scale-ups, highlighting the challenges of choosing the right marketing tools and the need for regular audits to ensure efficient use of resources. They also touched on Dom's book, "The Startup Marketing Playbook," which provides actionable strategies for marketing in the digital world.Dom O’Brien - CMOLinkedin https://www.linkedin.com/in/domobrien/Dom O’Brien is a marketing leader who has spent his career helping brands grow in fast-moving environments. From telco to tech to retail, he’s built strategies for some of the world’s most recognisable companies. Today, as CMO at MATE internet + mobile and author of The Startup Marketing Playbook, he’s focused on helping lean marketing teams punch above their weight — and on how AI is changing what’s possible for marketers. Learn more at:Book – The Startup Marketing Playbook  Visit ⁠@more2marketing  ⁠ www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Meet Dan and how he uses his skills as an ex-detective to help businesses grow! With Dan Nikas In this podcast, we meet Dan, a former homicide detective, he discusses his transition to digital marketing and the transferable skills he brought from his law enforcement career. He emphasises the importance of data-driven marketing, building trust, and providing value, and shared his experience in creating multiple brief interactions with customers to build trust. The discussion also covered the effectiveness of advertorials, the importance of nurturing relationships with existing customers, and the value of focusing on post-purchase customer engagement. Dan Nikas - Director Elite BrandsLinkedIn https://www.linkedin.com/in/dan-nikas-10379665/A former Homicide Detective Sergeant of 17 years, Dan turned his Policing skillset to eCommerce in 2015 when he founded & ran Gearbunch turning over US$4m in it’s first year. Dan has since become an in-demand Keynote speaker atindustry events worldwide & sits on the advisory board of many organisations.Dan Nikas now brings his expertise exclusively to Elite Brands.Learn more at  http://www.elitebrands.org/ Visit ⁠@more2marketing⁠   www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Top tips to Live podcasting - How can it improve your business In this podcast, Susan explores the benefits and considerations of live podcasting, highlighting its potential for real-time engagement, community building, and monetisation. She discusses the growth of live broadcasting,provides a roadmap for creating live content, and emphasises the importance of planning, promoting, and following up on live sessions. Susan also addresses key questions to consider before going live, such as the primary goal, target audience, and resources needed.Learn more at www.more2marketing.comVisit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The art of design thinking in marketing and branding with Shannon Harris In this podcast, our guest Shannon discusses the importance of design thinking in marketing and branding, with Shannon sharing her journey and experiences in the industry. She also emphasises the need for campaigns to be adaptable and extendable to different mediums, and the importance of considering various campaign elements and media strategies from the beginning.The conversation concluded with a discussion on the importance of constraints in creative processes, the value of design thinking in campaign creation, and the need for diversity in the creative process. Shannon Harris - ExecutiveCreative Director at Big CommunicationsLinkedIn https://www.linkedin.com/in/shannonharris-cd/Executive Creative Director, leading award-winning creativeand crafting brand identities across industry verticals including tech, healthcare, retail, economic development, and CPG, among others. Shannon has partnered, and driven results with Google Fiber, Texas Children’s Hospital, FedEx, UAB Callahan Eye, DoorDash, Taziki’s, Moore’s Marinades, and Bayer Properties. As a founding chairperson of Big Com’s Culture Club, as well as its mentorship program, Big Growth, she also remains invested in creating opportunities for growth and development across the agency. She’s cracked the code on how to market everything from retail to healthcare, rewiring the way our clients think about their audiences and creating iconic campaigns.Learn more at Big Com https://www.bigcom.com/Alabama https://www.madeinalabama.com/ Visit ⁠@more2marketing⁠ www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

AI & Authenticity: How marketers can stand out in the Age of Automation In this podcast, we discusses how AI is transforming marketing, with the industry now worth $47.3 billion and expected to reach $107 billion by 2028. She explains that while AI helps speed up content creation,improve personalization, and automate tasks, marketers must maintain authenticity since 90% of consumers consider it important when choosing brands.Susan shares examples of successful AI implementation, including Nike's 25% increase in customer retention and Starbucks' 20% growth in loyalty membership, and offers three tips: use AI for insights while preserving brand voice, be transparent about AI use, and build human connections across all channels.Learn more at www.more2marketing.com Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How agency partnerships can allow clients to align their advertising/marketing efforts with their overall business strategy with Stephanie Spicer In this podcast, Stephanie Spicer, an advertising and communications agency specialist from Charlotte, share her career journey and discusses her agency's approach to integrated marketing services. Stephanie explains how her agency helps clients achieve their marketing objectives through a combination of proven strategies, evolving tactics, and experimentation, while emphasising the importance of brand messaging alignment and agency partnerships for accessing specialised expertise. The discussion concludes with insights about the balance between brand and performance marketing, along with Stephanie's favourite brands and the benefits of working with marketing agencies to achieve better campaign effectiveness and ROI. Stephanie Spicer – President at LuquireLinkedin - https://www.linkedin.com/in/stephanie-spicer-a914903/As the President at marketing agency Luquire, Stephanie helps clients win by developing a clear roadmap for success—and then making it happen. Before assuming the role of president at Luquire in 2020, Stephanie was responsible for establishing and developing the agency’s strategy department, integrating cross-agency disciplines including platform development and positioning, digital strategy, and qualitative and quantitative research initiatives into one cohesive service line. With a rare talent for keeping an eye on the big picture while never losing sight of the details, Stephanie has a proven track record of developing growth-driving strategies for brands large and small, including Oreo, Advil and Botox. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

From Insight to Impact: The power of data-driven marketing In this podcast, we learn more about data-driven marketing, explaining its importance in making informed decisions based on evidence rather than intuition. Susan outlined a framework for implementing data-driven strategies, including setting clear objectives, collecting and integrating data, segmenting audiences, analysing insights, implementing and optimising actions, and measuring results. Susan highlighted several successful case studies, such asMcDonald's, Abreva, Very.co.uk, Spotify, DirecTV, USPS, and Olay, demonstrating the power of data-driven marketing in achieving better ROI and competitive advantage.She also touched on emerging trends like predictive analytics, AI-powered personalisation, and sophisticated attribution models. Learn more at www.more2marketing.com.au Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How to build strong communities with Tatiana Dutra Perez In this podcast, special guest Tatiana Dutra Perez, a global product leader and internationalisation specialist, discusses her journey from corporate tech leadership to helping tech companies expand internationally. She emphasises the importance of diversity in innovation, sharing examples of how different cultural perspectives can lead to more creative solutions and successful product adaptations across markets. Tatiana highlighted that having diverse team members who reflect the target market's demographics can significantly improve product design and user experience, drawing on her experience working with companies like Twitter, Google, and Airbnb.Tatiana Dutra Perez – Growth strategistLinkedin - https://www.linkedin.com/in/tatiana-dutra-perez/Tatiana is an entrepreneur and global innovation strategist with over 20 years of international experience in technology, product, and business development. She has led large-scale digital transformation initiatives at Fortune 100 companies such as Prudential and AXA, and has held executive roles in startups across Europe, Brazil, and the U.S.Today, Tatiana helps companies, primarilyin tech, expand globally through strategic connections, innovation programs, and international immersion experiences. She is passionate about fostering cross-cultural collaboration and building inclusive business ecosystems that drive meaningful impact.Recognized for her visionary and impactfulleadership, Tatiana is a trusted reference in community building and in strengthening entrepreneurial ecosystems. She is also the creator and host of CLIP (Collaboration and Leadership in Innovative Products), a podcast that features global tech leaders and explores strategies for scaling innovative products across borders.Learn more at  http://tatianadperez.wordpress.com/Podcast CLIP https://www.linkedin.com/company/clip-podcast/ Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb's platform improvements, and Oral-B's toothbrushredesign. While acknowledging the benefits and pitfalls of design thinking in marketing, Susan stressed the importance of authentic understanding, collaboration, and alignment with business strategy for effective implementation. Learn more at www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How the CPM (CORE, Prospecting, Messaging) framework can boost sales instantly, and why it's the only way to set a strong foundation for growth and scalability in business with Doug C Brown In this podcast, Doug and Susan discuss various topics including Doug's journey into sales and business, the challenges of inflation, the importance of understanding one's core values and messaging, and the significance of prospecting and maintaining strong relationships with clients and prospects. They also emphasise the importance of setting realistic business goals, focusing on quality over quantity in prospecting, and the need for reliable and predictable revenue.Doug shares his experiences and insights, and offered free training on the 2X methodology and follow-up. Doug C. Brown – CEO of CEO Sales Strategieshttps://www.linkedin.com/in/dougbrown123/Doug C. Brown is the CEO of CEO Sales Strategies and a leading expert in sales revenue and profit growth. With over 40 years of experience, Doug has helped thousands of businesses-from startups to Fortune 500 companies-dramatically increase their sales and profitability. He’s worked with major brands like Intuit, CBS Television, and Procter & Gamble, and has generated over $600 million in sales throughout his career.Doug’s background includes serving in the U.S. Army, earning three college degrees, and building his own successful businesses. He’s known for delivering impressive results, such as increasing sales for Tony Robbins’ team by 864% and helping clients achieve millions in new revenue in just weeks. Doug is also an international bestselling author, the creator of the Top 1% Academy, and a sought-after speaker and mentord edicated to helping organizations build high-performing sales teams and achieve sustainable growth.Learn more at www.businesssuccessfactors.comTrainingwww.ceosalesstrategies.com/prmwww.ceosalesstrategies.com/stoptheleakPodcasthttps://ceosalesstrategies.com/podcast/  Visit ⁠@more2marketing⁠  www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Sustainability now: Meeting consumer demand with real change In this podcast, discusses the growing importance of sustainability in business, driven by consumer demand and regulatory pressures. She highlights that by 2025, 73% of consumers are expected to prioritize environmental responsibility in their purchasing decisions, with Gen Z leading this trend. Susan mentions several examples of sustainable innovations, including Adidas' shoes made fromocean plastic, Coca-Cola's plant-based bottles, and Ikea's recycled furniture.She also emphasizes the importance of transparency and authenticity in sustainability claims, citing examples like Allbirds publishing detailed carbon footprints and Patagonia's "Don't Buy This Jacket" campaign. Susan concludes by encouraging businesses to consider how they can make a difference through recycling, reusing, and repurposing in their operations Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Sustainable practices and ethical design is achievable!How? In this podcast, Susan speaks to Jeff Gardner, founder of Prophetic, where he discusses his journey in sustainable and ethical fashion design. Born on a horse farm, his connection to nature influenced his vision to transform the fashion industry. Jeff realised early in his career how environmentally harmful traditional fashion production was, which led him to seek sustainable alternatives. He has worked with celebrities and won an Emmy for his documentary work on sustainable fashion. Jeff emphasises the lack of regulation in the fashion industry and the importance of transparency regarding the chemicals used in clothing production. He recently released a documentary called "Let Them Be Naked" to raise awareness about these issues. Jeff Garner - Celebrity designer & Emmy award winning sustainability activist reveals the shocking truth about what fashion brands put in our clothesLearn more at:https://www.prophetik.com/Shop: https://www.prophetik.com/stockist-1Other links for Let them be naked:Documentary: https://www.letthembenaked.com/YouTube teaser for documentary: https://youtu.be/Bm5-6lPteQsBook: https://shop.ingramspark.com/b/084?NV4ZEgngjvEm19P22DTZMnuGAwbWobz5m6pgHH8hPK7 https://shop.ingramspark.com/b/084?NV4ZEgngjvEm19P22DTZMnuGAwbWobz5m6pgHH8hPK7 About JeffJeff has designed for and dressed Giselle Bundchen, TaylorSwift, The Jonas Brothers, Rihanna, Cara Delevigne, Suzy Cameron, Def Leppard, Kings of Leon, and other artists out of his Nashville hometown.He recently won an Emmy for his sustainable documentary “Remastered” produced by Design Sensory which shines a light on the toxins in fashion and health implications along with the artist's journey.Currently has his latest full feature documentary 'Let them be Naked' in film festivals and released his book of the same title now on Amazon. When not designing sustainable garments you can find Jeffsurfing or on horseback. Garner surfs twice a day religiously and gets on a horse whenever possible. He is fuelled by meditation and acai bowls. Our guy literally eats acai bowls for breakfast, lunch, and dinner.You will never find Jeff wearing any garment that he did notcreate himself all from plant-based fibres & dyes. Garner is the most authentic representation of what the world would look like dressed head to toe in sustainability. Jeff is passionate about getting every human into toxin-free garments motivated by the passing of his mom to breast cancer and hippie father to bone marrow cancer. He dispels myths and brings some truths to the toxicity found in everyday clothing and the health implications. His new documentary on this very subject called ' Let them be naked'. www.leththembenaked.com Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How colours impact marketing In this podcast, Susan discusses the power of colour in marketing, emphasizing its influence on consumer perception and decision-making, and the importance of considering cultural context when using colours in marketing campaigns. She highlights the need for colour choices to align with brand values and audience expectations, and the importance of testing colour choices in real-world settings with diverse audiences. Susan also cautions against using clashing colours, overusing neon colours, and using text on busy backgrounds, and concluded by stating that colour is a powerful tool when used thoughtfully. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott In this podcast, Brad Scott shares his journey from industrial design to digital design, emphasising the importance of universal design and accessibility in product design. He discusses the need for inclusivity and accessibility in business culture, and the potential benefits of creating an inclusive environment for individuals with disabilities. The conversation also touched on the importance of authenticity in brand marketing, the potential benefits of implementing a new system, and the importance of accessibility in business operations.Brad Scott - Co-founder and Principal at Applied DesignLinkedin - https://www.linkedin.com/in/brad-scott-152448/Brad is a dedicated problem solver and designer who has worked with clients like Accenture, CleanLogic, and the World Trade Center Redevelopment for over two decades. Brad is a champion of creativity and has spoken at symposiums in Australia, China, United Kingdom, and the United States.Learn more at https://helloapplied.com/ Visit ⁠@more2marketing⁠ www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is connection In this podcast, Susan discusses the importance of connection in everyday life, business, and marketing. She defines connection as a subjective feeling of closeness to others or a larger community, and emphasised that it's not just about the number of relationships, but the quality and depth of those bonds. Susan highlighted three types of connection: intra-personal, interpersonal, and transpersonal. She explained that connection is fundamental to all of our well-being, boosting mental health, self-esteem, and life satisfaction. Susan provided evidence-based strategies to foster connection, including active listening, vulnerability, honest communication, empathy, spending quality time together, expressing appreciation and gratitude, creating rituals and shared goals, and personalizing one's approach. She also notes that connection can be challenging, especially in a fast-paced digital world, but it's a skill that can be learned and deepened over time. Visit ⁠@more2marketing⁠  www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Crafting community and connection with your audience with Casey Cheshire In this podcast, Casey and Susan discuss the importance of reconnecting with customers in the marketing industry and the potential of small communities to support a brand. They also discuss the benefits of podcasting and community engagement for businesses, the importance of timing and audience understanding in creating online communities, and the challenges of creating relevant and sustainable communities in a rapidly changing digital landscape. Casey Cheshire - PodcastProducer & Chief Evangelist @ RingmasterLinkedin - https://www.linkedin.com/in/caseycheshire/Marketing Strategist and Entrepreneur, Casey has a passionfor B2B podcasts.Previously, he founded and led the #1 Salesforce Partner forSalesforce Pardot professional services, Cheshire Impact. Founding the company in 2010, Casey’s passion for designing custom solutions for B2B businesses to succeed with Cheshire Impact’s Revenue Optimization Model™, has grown to helping over 2,600 clients. Driven to share his expertise with fellow B2B marketers,Casey is the author of Bookauthority rated, Top 100 Best B2B Marketing Books of All Time, "Marketing Automation Unleashed," and has shared his craft with thousands of marketers at conferences across several continents. His energetic, fun, and upbeat personality is contagious as he Hosts top rated B2B marketing podcast, The Hard Corps Marketing Show.A leader in the Trailblazer Community, Casey was named aSalesforce 2020-2021 Marketing Champion, has spoken at several community conferences, including Dreamforce, and is an avid supporter of his fellow Salesforce Military members.When not smashing marketing myths on his podcast or launching B2B podcasts, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.Learn more at  https://ringmaster.com/Book https://www.amazon.com.au/Marketing-Automation-Unleashed-Casey-Cheshire/dp/1599327384Podcast https://www.hardcorpsmarketing.com/ Visit ⁠@more2marketing⁠ www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.