Design thinking basics
Description
Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb's platform improvements, and Oral-B's toothbrushredesign. While acknowledging the benefits and pitfalls of design thinking in marketing, Susan stressed the importance of authentic understanding, collaboration, and alignment with business strategy for effective implementation.
Learn more at www.more2marketing.com.au
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
United States
