Mortgage Marketing Radio

Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:Go to: https://www.go.myagentclasses.comEpisode Summary:In this episode, we talk with Andrew Penner about the often-overlooked goldmine every loan officer already has: their past clients.We explore why so many lenders lose out on repeat business because they don’t know when clients are ready to buy again, refinance, or invest.Andrew introduces Milo.ai, a platform that uses behavioral signals and deeply integrates with CRMs to help mortgage professionals stay top of mind without overburdening their time.The conversation also touches on maintaining authenticity in communications, balancing automation with the human touch, and preparing now for a likely surge in demand moving into 2025–2026.Learn More About MiloConnect With Andrew Double Your Agent Referrals With myAgent ClassesWatch the Video HereConnect With GeoffA Connect on InstagramS Connect on LinkedInK Subscribe on YouTubeSAY THANKS  Leave a review on Apple PodcastsG Leave a rating on Spotify

Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:Go to: https://www.go.myagentclasses.comEpisode Summary:Why are so many loan officers struggling in today’s market, while some are having their best year? In this episode of Mortgage Marketing Radio, real estate coach Tom Ferry reveals the hard truth: most loan officers and real estate agents won’t survive unless they adapt.Tom explains why this market requires four times the effort for a fraction of the income and why so many originators are struggling to generate leads, build referral partnerships, and close deals. If you’re a mortgage professional who feels stuck, ignored by Realtors, or frustrated with the current market, this interview is packed with strategies to help you stay relevant and grow.You’ll learn:Why most loan officers fail in a shifting marketThe mindset shift from ego to economicsHow to create momentum when sales cycles get longerSimple ways to differentiate yourself from other LOsWhat top performers are doing to generate Realtor referrals and client trustIf you want to survive and thrive as a loan officer in this tough housing market, don’t miss this powerful conversation with Tom Ferry.Follow Tom FerryInstagram: @TomFerry - https://www.instagram.com/tomferry/Facebook: @TomFerry - https://www.facebook.com/TomFerryLinkedIn: Tom Ferry - https://www.linkedin.com/in/tomferry1/YouTube: Coach Tom Ferry – https://www.youtube.com/user/RealEstateTrainingTFHave a question you’d like Geoff to answer on the podcast? Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode!Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Watch the Video Summary HereConnect With Geoff📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans?You’ll learn how to:Choose the right social platform to prioritize for conversions.Move beyond posting for vanity metrics and start generating real conversations.Create a simple, repeatable follow-up flow once a lead reaches out.Turn casual engagement into booked calls and, ultimately, funded loans.Whether you’re just getting started with social or you’ve been posting for years without much traction, this episode will give you the clarity and confidence to start converting.Have a question you’d like Geoff to answer on the podcast? Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode!Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffConnect With Geoff📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as the Home Loan Superhero, is consistently closing 20–30 loans every single month.Whether you’re a mortgage loan officer, branch manager, or sales leader, this conversation will give you a blueprint to grow your business in any market. Paul shares the systems, scripts, and strategies that are driving his success, and how you can implement them to win more deals without chasing every agent in town.Key Takeaways:How Paul’s “selective partnership” approach creates loyalty and repeat referrals.Why focusing on first-time buyers is a winning strategy in today’s market.How TikTok and virtual homebuyer seminars are turning browsers into buyers.The Realtor onboarding process that builds trust and differentiation.How to avoid the “transaction recession” mindset and grow regardless of market conditions.Connect With Paul:InstagramTikTokConnect With Geoff📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyASK GEOFF A QUESTION❓ Ask Your Question Here

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this episode, we’re joined by Arjun Dhingra, mortgage veteran, media brand builder, and martial arts coach, who shares how to flip the script, stop chasing, and start building a platform that pulls agents to you.You'll learn:Why “F coffee” is more than a catchphrase, it’s a strategic resetHow to identify your unique value and package it into a brand that agents rememberThe exact playbook Arjun used to create a referral-generating community of agentsHow to build exclusivity that makes agents ask you for a seat at the tableAnd More!If you're ready to go from overlooked to in demand, this episode shows you how.Connect With Arjun Here------------------------------------Connect With Geoff📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyASK GEOFF A QUESTION❓ Ask Your Question Here

Here’s How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day. What you’ll learn in this episode:Why “more followers” and “higher engagement” aren’t the right goals – and the single question you should be asking insteadHow to identify your personal “levers” so every message resonates with prospectsThe breadcrumbing approach that turns one-to-many outreach into real conversations (without endless scrolling)A real-world success story of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later🔗 Resources & LinksConnect with Michelle Berman MikelASK GEOFF A QUESTION❓ Ask Your Question Here***CONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework.Define target viewer personas (buyers, referral partners, niche professionals)Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlightsMultiply your content by combining each persona with each pillar for 25 micro-topicsRepurpose one core idea across reels, shorts, posts, emails, and moreCraft conversational CTAs that spark genuine lead conversationsYou’ll discover the exact metrics to track (hint: it’s not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.Connect With Mike on LinkedInVisit Mike's WebsiteGet Mikes Book on AmazonASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Here's What You'll Learn:How to get in front of the right agents (and actually get a response)What to say to position yourself as a partner, not a vendorHow to turn one agent class into a steady stream of referrals—without doing it all yourselfSeats are limited. Register for the Training HereEpisode Summary:In this exclusive interview, top mortgage influencer Neel Dhingra breaks down exactly how he went from zero social media presence to 4X business growth using content marketing for loan officers. No more cold calling. No more begging agents. Just modern, scalable loan officer marketing strategies that actually work in 2024.What you'll learn:How to get mortgage leads without paid adsThe "cringe before they binge" approach to contentHow to turn Instagram videos into closingsWhy most mortgage pros fail at content—and how to fix itLead gen systems that work while you sleepIf you're ready to stop chasing and start attracting, this conversation is a masterclass in modern marketing for mortgage professionals.Connect With Neel on InstagramFollow Neel on YouTube

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff  ASK GEOFF A QUESTIONAsk Your Question Here Episode Summary:Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.In this episode of Mortgage Marketing Radio, host Geoff Zimpfer sits down with Theoni Rapo, the powerhouse behind the viral brand Not Your Daddy’s Lender. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates. Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you.Key TakeawaysWhy Social Content Beats Cold Calling - Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.The Anatomy of High-Converting Content - Discover the hooks, themes, and call-to-actions that turn views into loan apps.Build a Brand That Filters, Not Just Attracts - Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.Scaling Nationwide Without a Local Focus - How her digital-first approach enabled business across all 50 states.Systemizing Lead Intake and Follow-Up - From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder.Follow TheoniTikTokInstagram

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff  ASK GEOFF A QUESTIONAsk Your Question HereEpisode Summary:CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer expectations in the financial services industry over the past seven years. He emphasizes the importance of customer retention and loyalty, highlighting how data and technology can enhance customer engagement. Three Key Takeaways:1. Client Retention Is the New BattlegroundMost lenders retain less than 20% of past clients, while leaders like Rocket approach 85%. The difference isn’t just in technology—it’s in having a consistent, disciplined customer journey that starts before the next transaction is even on the radar.2. Consistency Beats ComplexityTop-performing LOs and lenders win not by doing more, but by doing the right things consistently—like building automated, intelligent customer journeys that trigger the right message at the right time, without relying on manual follow-up.3. You Don’t Need a Call Center to CompeteWith today’s tech, even individual originators can run plays that mimic large, high-retention teams—thanks to tools that automate outreach, monitor customer intent, and surface high-value opportunities already in your database.Connect With Joe on LinkedIn Learn More About Total ExpertCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff Connect With NatalieLinkedInInstagramZonda (The Builder Database Software)CONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyASK GEOFF A QUESTION❓ Ask Your Question Here

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff  ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?See the system that gets these results:Ben Doubled His Monthly ProductionKevin Closed a $700K Loan from One ClassJenel Got a $1M Loan from an Agent She Never MetIf you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, click below to watch a brief review of the Agent Referral Xcelerator.Agent Referral Xcelerator

Ready to attract more agent referrals without cold calling? Click the link below to join the VIP waitlist for the Agent Referral Accelerator. Spots are limited, and this opportunity won’t come around again at this level—so don’t wait.Join the VIP Waitlist Here.

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff  CONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅  Get Your Realtor Referral Score💰 Join myAgent Classes

Key Takeaways:Use Data to Work Smarter, Not HarderFocus on Relationships That Actually MatterLeverage Past Transactions to Grow FasterWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of having a clear target audience for effective communication.Key Takeaways90% of the things you worry about don't come to passReferral partnerships are still a viable source of businessEngagement on social media is crucial for successClasses can significantly enhance your business networkUsing AI can streamline content creation processesWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.CONNECT WITH ME 📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. TakeawaysYou're not alone in feeling like progress is slow.Momentum is built during quiet periods.Social visibility can lead to unexpected referrals.Teaching positions you as an expert.Your breakthrough is in the boring stuff.Embrace consistency for long-term success.Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU’RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. Episode Timestamps:00:50 – PJ’s bold move to Orlando and landing a dream house05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly08:57 – The million-dollar networking question10:14 – How random coffee meetings lead to realtor referrals16:34 – Buy back your time: Email system with LOA17:29 – Building momentum from 1 to 27 loans/month25:22 – VIP vs. A vs. B vs. C referral partners27:24 – Scaling via one-to-many events and CE classes29:58 – PJ’s four strategic pillars of business growth31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit37:21 – PJ’s 10-step mortgage workflow and team huddles40:44 – Instagram strategy and real deals from DMsConnect With PJ On InstagramWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let’s make your classes work for YOU!Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU’RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let’s make your classes work for YOU!Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.Show Notes & TimestampsMortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title GuyEpisode Summary:In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.Timestamps & Key Topics:[00:50:17] - Why Hosting Events & Classes WorksWhy education-based marketing is key to attracting high-value clientsThe challenge of getting engagement from real estate agents[00:52:03] - The Turning Point: Choosing to Host ClassesJared's realization that traditional sales methods weren’t workingHow he positioned himself as a marketing resource instead of a sales rep[00:55:01] - Overcoming the “Bagel Boy” MentalityHow title reps (and other professionals) are often seen as commodity-basedThe process of breaking industry norms and carving out a personal brand[00:57:35] - The Power of Consistency & ExperimentationWhy most classes fail at first—and how Jared pushed throughThe importance of iterating, refining, and adapting marketing strategies[01:00:07] - Diversifying Event Topics to Attract the Right AudienceExamples of successful class topics (AI, social media, branding, etc.)Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged[01:03:29] - The Secret to Getting Butts in SeatsHow Eventbrite became Jared’s #1 marketing toolUsing Facebook ads and social media targeting for event promotionHow Jared automates outreach to thousands of real estate agents[01:10:54] - The Event Follow-Up Process That ConvertsThe simple one-page handout that skyrocketed Jared’s meeting requestsHow he filters and prioritizes prospects for follow-ups[01:12:26] - Scaling Up: Running 100+ Events Per YearHow Jared manages event logistics while balancing a young familyHis strategy for maintaining momentum and staying...