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Mortgage Tech Talks

Mortgage Tech Talks
Author: Tom Hall
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Join Tom Hall (@Mortgage_Tech_Tom) in discovering the latest in the world of mortgage technology.
Join us for interviews with tech founders, mortgage broker owners, lenders and everything in-between.
If you’re in the mortgage industry, and believe technology will continue to play an integral role, this is the podcast for you.
Join us for interviews with tech founders, mortgage broker owners, lenders and everything in-between.
If you’re in the mortgage industry, and believe technology will continue to play an integral role, this is the podcast for you.
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In this episode, we break down a McKinsey report on how global organizations are adopting AI—and what it means for mortgage brokers right now. From marketing and sales to compliance and service operations, we explore where AI is already transforming financial services and how you can leverage it to futureproof your business.
You’ll also hear about Rob Macalister’s take on “vibe coding” and why AI may soon make developing your own tools as common as using email. If you’ve ever wondered whether AI will replace jobs or actually create more opportunities, this episode gives you a clear look at both the risks and the upside.
Timestamps
00:00 – Why mortgage brokers need to develop new skills
00:40 – Introduction and overview of the McKinsey AI report
01:26 – Who McKinsey is and why their data matters
02:36 – Breaking down the first chart: AI use in financial services
05:11 – What brokers actually do (sales, service, legal, marketing, IT)
07:06 – How to start using AI in day-to-day broker activities
08:38 – Report data: hiring challenges in AI-related roles
11:17 – Why this matters for mortgage brokers (Rob Macalister’s article)
13:52 – How AI unlocks opportunities for brokers to build tech
15:35 – The job loss question: what the survey really shows
18:28 – Which roles and functions will actually grow with AI
20:27 – Where brokers should focus to futureproof their careers
21:17 – Final thoughts and call to action
Listen if you’re a mortgage broker who wants to:
Understand how AI is reshaping the industry
Learn which skills will be critical in the next 3 years
See how to apply big-picture trends directly to your business
👉 Don’t forget to like, comment, and subscribe for more insights on mortgage technology and the future of the industry.
#MortgageBroker #AI #MortgageTech #RealEstate #FutureOfWork
AI Clones for Mortgage Brokers? How This Tech Could Change the Industry
In this episode of Mortgage Tech Talks, we dive into a futuristic—but very real—idea: AI clones. Imagine a digital version of you that clients can interact with online, ask questions, and even hear your voice respond back.
We’ll cover what AI clones are, how they work, and how mortgage brokers and financial advisors can use them today for lead generation, nurturing, and building client trust. This isn’t sci-fi. People in the Canadian financial space are already using this technology.
⏱ Timestamps
00:00 – Intro: What’s an AI clone?
00:23 – Why mortgage brokers should care
01:04 – How the idea came about
01:22 – What an AI clone actually is
01:58 – Example: Delphi AI and how it works
03:11 – Real-world example with Balaji (ex-CTO of Coinbase)
04:12 – How suggested questions work for clients
05:11 – Exploring blockchain Q&A with an AI clone
06:20 – Voice cloning: live phone calls with AI
07:22 – Using an AI clone for lead generation
08:29 – Training your AI clone with content
08:48 – Business applications for mortgage brokers
09:57 – AI clones as nurturing tools
11:04 – Privacy, compliance, and risk considerations
12:27 – Who’s already using this in Canada
13:45 – Addressing the “Will AI replace me?” question
15:24 – Where human expertise always wins
16:13 – The legacy and future of AI clones
16:38 – Final thoughts and wrap-up
👉 If you’re a mortgage broker, financial advisor, or just curious about how AI is reshaping client relationships, this episode is packed with insights you can’t ignore.
🎧 Listen to Mortgage Tech Talks on YouTube or wherever you get your podcasts.
In this episode of Mortgage Tech Talks, I dive into one of the most common questions I hear at conferences and panels: “Should mortgage brokers be worried about client privacy when using AI tools like ChatGPT?”
Instead of giving the usual surface-level answer, I take a contrarian approach and unpack why many of the fears around AI privacy are more about perception than legal reality. From comparing ChatGPT to Gmail, to breaking down Canadian compliance laws, this 15-minute rant is all about challenging the myths that keep brokers from adopting powerful technology.
Whether you agree or disagree, this episode will push your thinking and hopefully unlock new opportunities for how you use tech in your business.
Timestamps
00:00 – Privacy concerns as a crutch for avoiding tech adoption
00:37 – Why this rant started: the Canadian Mortgage Summit panel
02:13 – The big audience question: “Should I be concerned about privacy?”
03:37 – Compliance realities in a regulated industry
05:06 – What I would have answered differently
06:00 – Comparing ChatGPT risk vs Gmail risk
08:03 – Separating legal compliance vs industry comfort
10:08 – Why practical risk feels higher with AI tools
11:27 – Do Canadian laws really require data to stay in Canada?
13:00 – The myth of “data must stay in Canada” explained
14:18 – AI as just another tool: it’s how you use it
15:29 – My closing thoughts: stop using privacy concerns as an excuse
👉 If you found this useful, subscribe to Mortgage Tech Talks for more unfiltered conversations on mortgage technology, compliance, and growth.
In this episode of Mortgage Tech Talks, we dive into three brand-new mortgage technology startups that recently hit the Canadian market. Each of these companies is tackling a different problem in the broker and consumer journey—from digital mortgage investing, to qualifying first-time homebuyers, to automating document management.
If you’re a broker curious about how tech could change your business—or an entrepreneur looking to build something new in this space—you’ll want to tune in.
⏱️ Timestamps
00:00 – The ROI of tech for Canadian brokers
00:33 – Welcome and episode intro
01:19 – Startup #1: Mercado (mortgage investing platform)
03:42 – Industry leaders branching into new ventures
04:25 – Startup #2: Homie (app for homebuyers and brokerages)
06:36 – Features breakdown: buying power, down payment planning, rate alerts, and more
08:41 – Homie as a brokerage lead qualification tool
10:30 – Startup #3: PureLend (document management & compliance automation)
12:33 – Key features: doc organization, fraud detection, borrower portals
14:10 – Broker-focused pricing model and adoption challenges
16:45 – Partnering with deal submission platforms: the growth unlock?
18:58 – Final thoughts: why mortgage tech momentum is exciting right now
👉 If you enjoyed this episode, don’t forget to subscribe and hit the notification bell for more insights on mortgage tech, innovation, and the future of brokering.
In this episode of Mortgage Tech Talks, we put AI to the test in a live phone call simulation. We set up an AI assistant to act as a mortgage broker’s team member, following up with a client, and then break down the results.
How natural was the conversation? What can mortgage brokers actually use this technology for today? And what are the risks and future implications as AI-powered calls become more common?
Tune in to hear the full call, my breakdown, and the opportunities—and challenges—AI phone calls present for the mortgage industry.
Timestamps:
00:00 – Intro: Setting up the AI phone call
01:05 – Why this experiment matters for mortgage brokers
01:25 – Building the AI assistant (tools + setup)
02:48 – How the AI call works (voice & prompt setup)
03:45 – The call script and goals explained
05:29 – Live AI phone call demo
07:16 – Immediate takeaways from the conversation
08:18 – What AI can do well (and what it can’t)
09:21 – The importance of “specific knowledge” in brokering
11:07 – Efficiency gains for brokers using AI assistants
12:03 – Potential downsides: will calls get commoditized?
13:31 – The future of communication (calls, texts, proof of humanity)
17:12 – Blockchain, identity, and trust in calls
18:29 – Social networks as the new trust system
19:37 – Final thoughts + what’s next for brokers
If you’re a mortgage broker, lender, or financial professional looking to understand how AI will impact your business, this episode is for you.
👉 Don’t forget to like, subscribe, and comment below with your thoughts on AI-powered calls. Do you see this as the future—or a problem waiting to happen?
In this episode of Mortgage Tech Talks, we set out to uncover AI tools built specifically for mortgage brokers. But what started as a simple research mission turned into a much bigger realization: there aren’t really standalone AI tools just for brokers—and maybe that’s the point.
Instead, we explore how brokers are actually using tools like ChatGPT, Fathom, and voice AI dialers, and why the future of AI in the mortgage industry might be less about new standalone apps and more about embedding AI capabilities into existing platforms like Velocity and BluMortgage.
If you’ve ever wondered “What AI tools should I actually be paying attention to as a mortgage broker?”—this is the episode for you.
⏱️ Timestamps
0:00 – Why AI still needs context (it’s not end-to-end, it’s “middle-to-middle”)
0:17 – How mortgage brokers actually fit into AI workflows
0:33 – Why standalone “Mortgage AI” apps don’t make sense
0:54 – Introduction to today’s episode
1:20 – Looking for AI tools built specifically for mortgage brokers
2:04 – The search: are there broker-only AI tools?
3:00 – Google search results and first impressions
4:07 – Testing ChatGPT for broker-specific AI recommendations
5:22 – Four main categories of AI tools brokers are using
6:01 – ChatGPT as a thought partner, not just a search engine
6:36 – Note-taking AI tools like Fathom, Fireflies, and Otter
7:15 – AI dialers and voice tools (Voiceflow, Blend)
7:52 – OCR/document reading tools for income and docs
8:18 – Why none of these tools are truly “broker-only”
9:00 – Why ChatGPT is good enough to replace niche tools
11:06 – How ChatGPT might eat up other use cases
12:25 – Why AI growth may be slowing down (deceleration vs acceleration)
14:10 – The limits of AI: still needs context and human oversight
15:20 – The future: AI embedded in existing broker tools
16:21 – Final conclusions and takeaways
👉 If you found this discussion valuable, don’t forget to like, subscribe, and drop a comment with your thoughts on AI in the mortgage space. Do you think we’ll see broker-specific AI tools, or will ChatGPT and existing platforms be enough?
In this episode of Mortgage Tech Talks, we dive deep into the latest developments shaping Canada’s mortgage, real estate, and business landscape. From how top influencers are dominating both social media and deal volume, to surprising leadership moves at Quest Mortgage, to Brookfield’s $2.9B acquisition of First National — we go beyond the headlines to explore what these changes really mean for mortgage professionals.
Whether you’re a broker, lender, or real estate pro, you’ll walk away with insights on market dynamics, influencer strategy, and the forces shaping Canada’s largest financial players.
Timestamps:
00:00 – Shopify as Canada’s biggest non-quasi government company
01:16 – Why we go deeper than the headlines in industry updates
02:03 – Ron Butler named #1 mortgage & real estate voice in Canada
03:28 – How influencer rankings work (and why they matter)
05:24 – Discovering the top mortgage influencers in Canada
06:20 – The “feast or famine” reality of mortgage social media success
08:07 – Keys to building an influential presence: education & authenticity
09:34 – Leadership move: Bucky Mendieta joins Quest Mortgage
11:13 – The rise and pause of Quest Mortgage’s operations
13:30 – Why Quest’s “pause” might be a strategic reset
14:27 – First National’s $2.9B acquisition by Brookfield & Birch Hill
16:17 – How government policy shifts impact private mortgage lenders
17:06 – Is Canada’s business environment a cartel?
18:52 – Shopify CEO on breaking through Canada’s corporate mold
20:15 – Final thoughts & key takeaways
If you found this valuable, please share it with your colleagues and peers in the industry. It helps us grow the Mortgage Tech Talks community and continue delivering relevant, no-fluff insights.
#MortgageIndustry #CanadianRealEstate #MortgageBroker #RealEstateCanada #IndustryUpdate
In this episode of Mortgage Tech Talks, we explore one of the most exciting new AI advancements — ChatGPT’s Agent Mode — and why it’s a potential game-changer for mortgage brokers, real estate professionals, and anyone in the housing industry.
You’ll see a live demo where Agent Mode goes beyond just answering questions — it literally opens a virtual desktop, clicks through RBC’s affordability calculator, uses Ratehub, researches home prices, and even starts booking appointments with mortgage brokers and real estate agents… all on its own.
We’ll break down:
What Agent Mode actually is
How it works (live example)
The opportunities and risks for mortgage brokers
Why human trust will always be irreplaceable
How to position yourself so AI chooses you in the future
Whether you’re tech-curious or already deep in AI tools, this is a must-watch to see where the industry is headed.
Timestamps:
00:00 – Live demo: ChatGPT Agent Mode opening a virtual desktop
00:17 – Navigating RBC’s affordability calculator
00:33 – Using Ratehub to compare mortgage options
00:49 – Episode intro & what to expect
01:08 – Explaining Agent Mode & “AI agents”
01:26 – Simulating a first-time homebuyer scenario
02:14 – How Agent Mode bridges research and action
03:03 – Example mortgage financing prompt setup
03:20 – Asking AI to find homes & book appointments
04:02 – How to enable Agent Mode in ChatGPT
05:13 – Inputting financial details for a real example
05:55 – Watching Agent Mode research in real time
07:12 – Why this tech has the industry buzzing
08:11 – Potential for AI-to-AI interaction
08:51 – AI booking appointments with mortgage brokers & agents
09:18 – Official ChatGPT breakdown of Agent Mode features
10:17 – Future use cases & possibilities
10:52 – AI filling out contact forms automatically
12:12 – Affordability results & neighborhood suggestions
13:04 – AI presenting real appointment slots from broker websites
14:06 – Why human trust still matters in mortgage decisions
15:38 – How client acquisition will change in the AI era
17:21 – Final thoughts on adapting to AI-driven search
MORTGAGE TECH INDUSTRY UPDATE – Summer's Not So Slow After All 🚨
In this episode of Mortgage Tech Talks, we’re diving into the latest movements shaking up the Canadian mortgage technology space. From Pineapple Financial’s dramatic stock rebound to M3 Tech’s broker-first narrative and Pine’s continued success with a borrower-first approach — this one is full of insights and analysis you don’t want to miss.
We revisit past stories, assess how they’ve played out, and challenge some of the industry’s assumptions around whether building great tech is really enough to win in today’s market.
📌 Key Themes Covered:
Is "great tech" enough for brokerages?
M3’s broker-first claims – marketing or mission?
Pineapple’s stock surge – real growth or financial maneuvering?
Pine’s Properly tool vs. HouseSigma – feature-by-feature breakdown
Strategic bets: should platforms serve brokers, broker-owners, or borrowers?
⏱ Timestamps
00:00 – The problem with relying only on great technology
00:43 – Welcome to this week’s industry update
01:20 – Why every story today is a follow-up with new data
01:56 – M3 Tech's broker-first narrative under the microscope
04:30 – Who are tech companies really building for? Brokers, borrowers, or broker-owners?
06:06 – Is M3 Tech’s adoption data telling the full story?
07:20 – Pineapple Financial surges 180%… but why?
09:32 – The real reason behind Pineapple’s stock rebound
10:43 – Great tech, weak results? A deeper look at Pineapple One
12:06 – DLC vs. Pineapple: Same market, different outcomes
13:19 – Did Pineapple build backwards?
14:36 – Why tech can’t be the foundation of a brokerage
15:03 – Pine’s borrower-first strategy and $1B in managed mortgages
16:24 – Pine’s path in a collapsing digital mortgage space
17:07 – Pine vs. HouseSigma: Which real estate tool is stronger?
20:24 – Why Pine chose to focus on fewer features
21:01 – Lessons in product design and platform adoption
22:07 – Final thoughts – what this all means going forward
📣 If you’re in mortgage tech, you need to watch this.
Don’t forget to like, comment, and subscribe so you never miss an update.
#mortgagetech #brokeragegrowth #canadianmortgage #fintechnews #mortgagebroker
In this episode of Mortgage Tech Talks, I sit down with Tyler Cameron, Founder & CEO of wrksourcing, to talk about the real path from chaos to clarity in entrepreneurship.
We break down:
Why being a visionary isn’t enough anymore
The difference between a VA and a true integrator
What brokers actually need to scale
How to adopt tech (without getting lost in the noise)
Why FOMO is hurting entrepreneurs more than helping
Whether you're a solo mortgage broker or leading a growing team, this episode will help you understand when it’s time to stop doing everything yourself — and how to bring on the right kind of help to grow without burnout.
👇 Skip to the parts that matter most:
Timestamps:
00:00 – Why Visionaries Need Integrators
01:00 – Meet Tyler Cameron of wrksourcing
02:00 – Tyler’s Entrepreneurial Journey
04:00 – From Ad Agencies to Startups
06:00 – Growing Up in a Family Business
09:00 – What wrksourcing Really Does
12:00 – Why “Virtual Assistant” Isn’t the Right Term
15:00 – The Real Problem Founders Need Solved
17:00 – What Makes a Great Entrepreneurial Client
20:00 – Visionaries vs. Executors: EOS Explained
23:00 – Why Process Comes First, Then People
26:00 – Choosing the Right Tech Stack
29:00 – Shiny Object Syndrome in Business
30:00 – Clarity Beats More Tools
33:00 – What AI Changed & Didn’t Change
36:00 – Staying Curious Without Overwhelm
38:00 – Networking, Masterminds & Real Connections
40:00 – How to Connect with Tyler and wrksourcing
📌 Like this episode?
Subscribe, leave a review, and share it with a fellow entrepreneur or mortgage professional. Word of mouth is everything.
📞 Connect with Tyler:
Website: https://www.wrksourcing.com
How Mortgage Brokers Should Use Summer to Get Ahead (And Avoid AI Overwhelm)
In this solo episode of Mortgage Tech Talks, Tom Hall gets tactical on how mortgage brokers can use the slower summer months to reset, refocus, and retool. From confidently taking time off to building systems, cleaning up your business backend, and diving deep into AI (instead of chasing every new tool), this is the episode you didn’t know you needed.
If you’re feeling the pressure to “keep up” with AI or wondering how to finally take a guilt-free vacation, listen up.
👇 FULL EPISODE TIMESTAMPS BELOW:
⏱️ TIMESTAMPS
00:00 – Why "going deep, not wide" with AI matters
00:36 – Tom kicks off the solo summer episode
01:13 – How to use summer intentionally as a mortgage broker
02:03 – The first thing: Take time off (and actually take it off)
04:00 – The power of a confident handoff when you're away
05:06 – Why process comes before tech
06:20 – Build your workflow BEFORE choosing tools or hiring
07:13 – Real tech automation examples to save time
08:39 – Task: Clean up your business (3 easy wins)
10:04 – Why brokers must own their own domains and emails
11:19 – Organizing client lists and files for long-term efficiency
12:15 – Build one habit that sticks (and it’s NOT using AI)
13:09 – The importance of self-contained habits
14:19 – Let’s talk AI: go deep, not wide
15:00 – Why most new AI tools might not be worth your time
16:50 – The difference between using Google and using ChatGPT
18:16 – Two deep resources to better understand how AI really works
20:06 – Final thoughts: reduce anxiety by understanding the unknown
21:19 – Recap: 3 things to do this summer as a mortgage broker
In this episode of Mortgage Tech Talks, I’m not just talking about AI... I’m showing you exactly how to use it. I walk you through three powerful ChatGPT prompts (plus a bonus fourth) that you can copy and paste today to actually grow your mortgage business.
Most people are still using AI the way they used Google — and that’s a huge mistake.
I’ll show you how to get way better results by treating ChatGPT like a business partner, not just a search engine.
You’ll learn:
How to generate new business in a tough market using AI
The single most effective way to write ChatGPT prompts
How to use different GPT models depending on your goals
5 time-saving ways to automate your workflow as a mortgage broker
And how ChatGPT can help you structure complex deals like a pro
If you’re in the mortgage industry and want to save time, close more deals, and finally get value out of these tools — this episode is for you.
📍 Timestamps:
00:00 – Intro: Why this is the most tactical episode yet
00:20 – Prompt 1: How to get new business fast using ChatGPT
02:00 – What makes a great AI prompt (tone, constraints, specificity)
06:00 – ChatGPT’s 6 strategies for mortgage brokers in a tough market
08:40 – Prompt 2: How to plan for long-term success using the GPT-4 "thinking model"
10:15 – What model you should actually be using in ChatGPT (and why it matters)
12:00 – Prompt 3: AI prompts to save hours in your mortgage workflow
14:00 – Deal structure brainstorm: ChatGPT as your second brain
16:00 – Why the same prompt can get you completely different (but valuable) results
17:00 – Final takeaways from the long-term planning prompt
18:00 – Niches to explore: Renewals, debt consolidation, equity release
19:00 – Recommended tools + skills to level up as a broker
21:00 – BONUS Prompt: Let ChatGPT help you structure a deal in real time
21:45 – Final recap + why the time to start using AI is right now
If this gave you some ideas, let me know in the comments — or just try one of the prompts I shared and see what happens.
Let’s stop talking about AI in theory… and actually start using it to grow our businesses.
– Tom
#MortgageBroker #MortgageTech #ChatGPT #AIforBusiness #GPT4 #MortgageMarketing #RealEstateTech
In this episode of Mortgage Tech Talks, host Tom Hall sits down with Rich Spence, President of Mortgage Centre Canada (part of the DLCG network), for a powerful deep dive into the past, present, and future of mortgage tech.
Rich shares:
His origin story launching Nexxa, the first web-based CRM for brokers
The mindset and grind that helped scale to 7,000+ users
How DLCG and Velocity are future-proofing the mortgage industry
Why emotional intelligence is just as important as AI
And how consumer expectations are forcing innovation faster than ever
Whether you're a broker, lender, tech founder, or industry leader—this episode will challenge how you think about change, innovation, and what it really takes to stay relevant.
📍 Timestamps
00:00 – The future belongs to brokers who text
00:20 – The power of DLCG’s network and tech adoption
01:00 – Meet today’s guest: Rich Spence
02:00 – The untold origin story of Nexxa CRM
05:00 – How they scaled to 7,000 mortgage brokers
08:30 – Building software by hand—then hitting the phones
10:00 – What brokers can learn from DLCG's growth
14:00 – The evolution of Velocity and its rapid release cycle
18:00 – Why persistence and iteration drive tech success
21:00 – AI, cold calls, and the irreplaceable human touch
25:00 – How brokers need to adapt to Gen Z and tech trends
29:00 – What your clients expect (and how DLCG is building it)
34:00 – Why the right partnerships matter in 2025 and beyond
🔗 Connect with Rich Spence
Instagram: @richspence3
LinkedIn: @richspence3
✅ If you enjoyed this episode, subscribe for more insights from top minds in mortgage and financial tech.
💬 Leave a comment sharing your favourite insight or takeaway.
#MortgageTech #DLCG #RichSpence #VelocityCRM #MortgageBroker #AIInMortgages #BrokerInnovation #CRM #MortgageIndustry #TechForBrokers
In this episode of Mortgage Tech Talks, Tom sits down with Karen Wilson — founder of Broker Complete and VP of Training & Operations at DLC Elite Team — to unpack what truly drives success in today’s mortgage industry: trust, accountability, community, and process efficiency.
Karen shares her journey from running a successful fitness business to becoming a leader in the mortgage world, drawing powerful lessons about relationship-building, creating accountability structures, and optimizing your business for long-term growth.
If you’re a broker looking to strengthen your client relationships, scale your business, and implement more effective systems — this conversation is packed with practical insights.
👉 Follow Karen on Instagram: https://www.instagram.com/brokercomplete/
Timestamps:
00:00 – Why trust is the most valuable currency in today’s mortgage industry
01:11 – Welcome and intro: Who is Karen Wilson?
02:45 – Karen’s background in the fitness industry and transferable skills
05:19 – Rebranding from fitness to finance: The learning curve
08:06 – How accountability groups helped Karen scale her mortgage business
09:13 – Building an accountability call that delivers real industry value
11:30 – The "give, give, give, ask" principle for long-term relationship-building
14:36 – Why trust-building matters more than rates or speed
15:29 – Leveraging tech to scale personal connections
16:40 – Types of social media content that actually build trust
19:14 – Human, imperfect content vs polished posts
20:14 – Coaching agents to recognise when to seek help and training
22:00 – Mapping your client process from lead gen to post-close
25:28 – Customising your mortgage process to match your strengths
27:44 – Process first — then pick the right tech or team
29:18 – The wrong way to implement new tools — and how to avoid it
32:14 – Why free services often have low follow-through — and how accountability changes that
34:12 – Building a brokerage culture of high standards and high expectations
35:18 – The value of surrounding yourself with high achievers
37:05 – Recognising opportunities and relationships that move your business forward
39:22 – How to connect with Karen and learn more about Broker Complete and DLC Elite Team
In this episode of Mortgage Tech Talks, I’m pulling back the curtain on everything I’ve learned building BluMortgage—and what I’d do differently if I were starting from scratch today.
I’m walking you through how I’d think about:
→ Building a simple, addictive product
→ Structuring a freemium model
→ Leveraging referrals over paid ads
→ Using AI (the right way)
→ And why simplicity always wins
Whether you’re in mortgage tech or any kind of SaaS, this episode will give you a fresh framework to think about how to build and scale your next product.
👇 Full timestamps below — enjoy the episode and leave a comment if you’d take a different approach!
Timestamps:
00:00 — Why AI should not be forced into your product
01:00 — If I launched a new mortgage tech company today
02:10 — The 3 key lessons from building BluMortgage
04:00 — What should your product actually offer?
06:00 — How to make your product simple and addictive
09:00 — Why onboarding should feel as seamless as Facebook or TikTok
11:00 — How to improve your product without feature bloat
12:30 — Why simplicity is harder than complexity
14:00 — How I’d market the product (freemium + referrals)
15:45 — How to drive viral referrals inside your app
16:50 — Why trade shows and in-person events still matter
17:45 — The right way to use AI inside your company
19:20 — Final thoughts + a challenge for you
👍 If you enjoyed this episode, hit Subscribe for more weekly insights from the world of mortgage tech and SaaS.
#MortgageTech #SaaSBusiness #FinTech #BluMortgage #AIInBusiness
In this episode of Mortgage Tech Talks, Tom breaks down the biggest shifts happening in Canada's mortgage technology landscape — from major lender-platform disconnections to what AI could mean for the future of mortgage app development.
We cover:
Why top lenders are cutting ties with major tech platforms
Real examples of platform incentives (like free trips) and their long-term strategy
A powerful update from Ben Salami (Canadian Mortgage App) and why his coding approach is a game-changer
The potential of AI tools like ChatGPT to empower non-coders to build game-changing tools
If you're a mortgage professional, lender, tech builder, or just love staying ahead of the curve in this space—this one’s for you.
👇 Timestamps
00:00 – Can ChatGPT turn mortgage pros into coders?
00:44 – Welcome to the episode + key themes
04:25 – Platform economics: Why lenders are switching highways
05:34 – Exclusive partnerships: Not new, but more aggressive
06:12 – Could this fracture the marketplace model?
07:27 – Will brokers be forced into multiple portals?
08:04 – Industry-wide implications: are platforms losing value?
08:37 – M3 VIP trip strategy breakdown
09:26 – Platform incentives: the “free dry cleaning” analogy
10:47 – Boss, Uber, and network effects
12:01 – More users = more leverage with lenders
13:04 – Ben Salami’s new CMA feature release
13:58 – Scenario planning tools for mortgage brokers
14:40 – Comparing fixed vs. variable + lender options
15:34 – Why Ben's speed in building is his superpower
16:46 – Iteration cycles: 1 week vs 10 minutes
17:25 – How AI might democratize fast iterations
18:26 – Final thoughts + call to share
🔔 Don’t forget to like, comment, and subscribe for more weekly insights on mortgage tech, tools, and trends.
#mortgagetechnology #mortgagebroker #canadianmortgage #mortgageplatforms
If your brokerage went under tomorrow—would your business survive?
In this episode of Mortgage Tech Talks, Tom breaks down a powerful video from Ron Butler that’s making waves across the mortgage industry. From ownership of your domain and CRM to warning signs your brokerage might be in financial trouble, this episode is a wake-up call for brokers in Canada.
Timestamps:
00:00 – Why every broker must own their domain, inbox, and CRM
01:21 – Welcome to Mortgage Tech Talks
01:42 – Ron Butler’s video breakdown: What happens if your brokerage collapses?
03:08 – The danger of relying on your brokerage for commission payments
05:23 – Signs your brokerage might be in financial trouble
06:07 – How to protect your business before it’s too late
06:43 – The tech barriers that keep brokers stuck
07:01 – 3 things your brokerage might control that you need to own
08:00 – Step-by-step: how to get your tech stack independent
10:02 – Mortgage payment surge projections
11:53 – Why inflation rising again could be a disaster
13:21 – Who are mortgage tech platforms really built for?
14:03 – The 4 audiences mortgage tech must serve
15:23 – The trade-offs platforms make to keep lenders happy
15:42 – Shoutout to Scarlett Jo Factory: Canadian Mortgage Award wins
16:19 – BluMortgage wins at the Mortgage Awards of Excellence
17:02 – What this award means for the BluMortgage team
17:39 – Final thoughts and viewer call-to-action
28:34 – BONUS: Recap of the tech ownership framework for brokers
Whether you’re a new broker or a seasoned pro, this episode gives you practical advice to bulletproof your business—and insights on how the industry is evolving in real time.
#mortgagebroker #mortgagetech #canadianmortgages #realestatecanada #mortgageadvice
Let me know if you'd like a shorter version for Spotify or LinkedIn as well.
In this episode of Mortgage Tech Talks, Tom dives deep into one of the most practical AI tools available to mortgage brokers today: AI-powered note-taking bots.
You’ll learn how tools like Fathom, Fireflies, and Otter are transforming how brokers run client meetings, track follow-ups, and stay compliant — all while saving time and improving client service. Tom breaks down the exact features that make these tools game-changers, how to integrate them with your CRM for max efficiency, and which platform fits your workflow best.
If you're a mortgage broker, financial advisor, or service-based professional running multiple meetings per week — this tech is a no-brainer.
🔧 Want to automate your notes, track commitments, and improve compliance? Start here.
📍 TIMESTAMPS
00:00 – Why handwritten notes still matter — and how AI note-takers complement them
01:11 – What are AI meeting bots and how do they work?
02:00 – How AI agents join your Zoom, Google Meet, or Teams calls
03:20 – Full transcript + meeting summary explained
04:45 – Custom summaries using frameworks like BANT
06:45 – Creating post-call checklists from AI takeaways
08:10 – How AI bots assist with training and coaching new team members
09:30 – Turning meeting snippets into internal learning playlists
11:00 – Using AI transcripts inside your CRM for deeper client tracking
12:10 – Unlocking call analytics and sales insights
13:10 – Automating tasks from AI takeaways directly into your workflow
14:00 – Compliance benefits of full transcripts
15:14 – Tool breakdown: Fathom vs. Fireflies vs. Otter
17:00 – When to use each tool (Zoom meetings, mobile recordings, integrations)
19:11 – Final thoughts + why these tools may become essential in your tech stack
✅ Keywords: mortgage broker technology, AI note taker, Fathom vs Otter vs Fireflies, best note-taking app for mortgage brokers, CRM integration, meeting productivity tools, compliance tools for brokers, AI meeting summaries, automate meeting notes
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#mortgagebroker #aitechnology #productivitytools #fintech #mortgagetech
In this episode of Mortgage Tech Talks, we pull back the curtain on a multi-million dollar secret most mortgage brokers never think about: your deal submission platform isn’t really free—and the reason why explains almost everything happening in the mortgage tech world today.
You’ll learn how lenders fund the systems you use, how that affects your brokerage’s software decisions, and what the future might look like in an AI-driven world.
Whether you're a broker, lender, or tech enthusiast—this is the episode that connects all the dots.
⏱️ TIMESTAMPS:
0:00 – Smaller brokerages building their own tech “pipes”
0:48 – Welcome + Why this hidden dynamic explains everything
1:36 – The “free” software myth: Who’s really paying?
2:58 – Let’s talk numbers: $95M–$155M annually
4:07 – Breaking down the $315B broker channel
5:20 – How much Velocity earns from lender fees
6:09 – The per-broker revenue reality
7:52 – What platforms are making off your volume
8:36 – How Filogix built the original network and fee model
10:11 – “The house with pipes” analogy explained
12:09 – How Velocity and Finmo gained traction
13:10 – Did Filogix enable their competition?
14:03 – The honey pot is leaking—market share is shifting
15:02 – Why big networks are launching their own platforms
16:24 – New revenue streams and tighter software control
17:40 – Why platforms are stacking on free tools (CRM, payroll, AML)
19:24 – What happens if lenders stop paying the fees?
20:20 – The rise of AI agents and platform-free futures
21:36 – Why brokers need to own their process
22:26 – The risk of misaligned incentives
23:09 – Wrap-up: why this matters more than ever
#mortgagetech #mortgagebroker #fintech #mortgageindustry #mortgageautomation
In this episode of Mortgage Tech Talks, Tom dives into the future of Canadian housing—and shares a bold theory: government-built homes might just become a new asset class.
He also breaks down the latest in mortgage tech innovation, including a deep review of Pineapple Plus, the all-in-one platform making waves in the broker space. Plus, he covers big leadership moves in the mortgage industry and what they could mean for tech adoption across brokerages.
Whether you're a mortgage broker, industry insider, or just want to stay ahead of what's next in real estate, this episode is packed with insight.
📌 Timestamps:
00:00 – Will government-built homes become a new asset class?
01:09 – Intro & today’s episode overview
02:08 – Pineapple Plus platform: first impressions
04:05 – Key features: CRM, client applications, centralized underwriting
05:19 – Google Drive integration + seamless doc management
05:56 – The paradox of “all-in-one” mortgage systems
07:48 – Simplicity vs. complexity in mortgage software
08:07 – Industry update: Chris Turcotte moves from Centum to TMA
09:18 – Why better tech is influencing brokerage leadership
10:20 – The rise of Velocity and brokerage-led tech tools
11:04 – “Championship teams” vs. “family” in company culture
12:12 – New leadership at Centum: Adrian Schulz steps up
13:14 – Mortgage Monitor: tech tools that analyze your book
14:34 – Will Adrian's promotion help or slow tech innovation at Centum?
14:53 – Political lens: Liberal housing plan & market impact
16:13 – Why 500,000 government-built homes might shift the asset landscape
17:52 – How a new asset class could protect home equity + create opportunity
18:25 – Final thoughts: what it all means for mortgage professionals
19:16 – Closing remarks + comments welcome
💡 Like this episode? Subscribe and comment your thoughts on government-built housing or all-in-one tech platforms for brokers. Your feedback helps shape future discussions!
#mortgagebroker #realestatecanada #mortgagetech #canadianhousing #mortgagepodcast #realestateinvesting #brokerlife