MozPod with Chima Mmeje

In this inaugural episode of MozPod with Chima Mmeje, Areej Abuli, the founder of the Women in Tech SEO Community, discusses why safe spaces matter for women in tech SEO. She shares her inspiration for starting the WTS Community, challenges, and best memories. This conversation provides valuable lessons and perspectives for those thinking of building a community and for founders who want to foster a more inclusive workplace.  This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer.  Grab a ticket at https://mz.cm/podcast to secure your spot now! ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH:  Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/  

In the season finale of MozPod, Hayley Sherman is joined by Brian Childs to chat about the season - including how we got the podcast up and running, major themes we noted, and episode recommendations. If you have feedback about what you'd like to see next season, feel free to reach out to us on Twitter or at podcast@moz.com.

MozCon brings SEO industry leaders for a 3 day conference, where they present tactical strategies to drive revenue through digital marketing. In this week’s LIVE episode, we had Sarah Bird, Hayley Sherman and Brian Childs share insight on what occurred during MozCon. They point out sessions that they enjoyed most, topics that were trending, and key takeaway. If you don’t want to miss out on next year’s MozCon you can get Early bird tickets (with a generous discount) here: http://bit.ly/Mozcon2019

Curious about how speech recognition functions? Neil Martinsen-Burrell, Sr. Data Scientist at Moz, joins MozPod to describe the science behind voice recognition technology. Building on the great podcast with Purna, Neil dives into how we should understand speech recognition models, how language is understood by machines, the technical hurdles involved, and a bunch of other incredible stuff. Neil does a great job of blowing our minds, yet again.

Curious about the ins & outs of voice search? Purna Virji of Microsoft joins Hayley Sherman on MozPod to share her insights. Purna discusses how & why we are using voice search, how it differs from the more standard text input search, & what's next on the horizon. She also breaks down the difference between three "avenues" of voice search: traditional, digital assistants, & chatbots. Purna's blog posts can be found here: http://bit.ly/MozPod39-blog; http://bit.ly/MozPod39-chatbots. She mentions a few other resources during the conversation: https://bit.ly/2wE8Op1 ; https://gtnr.it/2z428RS; Dr. Pete: bit.ly/MozPod30

Shannon McGuirk, Head of PR and Content at Aira.net, joins Brian Childs to discuss the evolution of PR in a digital world. She starts by describing how PR activities have evolved since the days of print media and then shares her perspective about how digital marketing and PR have converged. PR professionals are changing how they evaluate their efforts. You should too. You'll hear the questions you need to ask your PR firm and the metrics they need to be tracking.

Aleyda Solis de Orainti regresa a MozPod y habla sobre SEO Internacional con Heidi Noonan-Mejicanos. En esta oportunidad, la charla trata sobre los retos que existen en el mundo de SEO para sitios web que se expanden a otros países. Da consejos sobre cómo estructurar un sitio, los beneficios de expandir, y la importancia de las características del lenguaje y los modismos propios de cada país.

Sherry Bonelli returns to MozPod to discuss Car Dealership SEO best practices. Almost every digital marketer will be approached by a dealership & Sherry tells us what to look at during a site audit. She talks about the common challenges you will discover, & how to think about car dealership websites. If you want to work with car dealerships, please listen to this episode. It's a fascinating discussion. 

Kate Morris of Craftsy.com discusses how to use content to improve the performance of your eCommerce site. She shares some interesting ways to segment content, align it with search intent, and measure the impact. Kate has over 15 years of experience in search marketing and it's great to get her perspective as an expert in paid marketing where everything comes down to conversion rates. She is interviewed by host Brian Childs.

David Folwell, CEO of StaffingReferrals.com, describes how companies can improve their referral and incentive programs. Most companies don't take full advantage of referral strategies when sourcing candidates or leads. Dave shares his recommendations on how to set up a program as well as helpful software to track results. He mentions one helpful tool called ClickFlow during the conversation: https://www.clickflow.io/?ref=davidfolwell

Want to learn how to optimize Javascript for SEO? Neil Martinsen-Burrell returns to the pod to share his wisdom. We start by defining what javascript is and how it works. Then we dissect javascript from the perspective of Google's crawler. We also cover how to optimize javascript for SEO. 

Britney Muller is back for another episode of 2Bs in a Pod with host Brian Childs. 2Bs talks about the latest SEO news and topics, keeping you informed on important trends. In this episode, Britney shares some recent articles about Google's algorithm research and features that are being tested in Google's search results. She brings us up to speed on the concept of reinforcement learning and how SERP features may be playing a role. You can find the resources Britney references here: Google Tests Submitting Question Directly In Search Results: https://bit.ly/2rq3FMf ; Google Publishes New Algorithm Research: https://bit.ly/2wiX6zL ; The Shallowness of Google Translate: https://theatln.tc/2nrxngN

Ian Lurie is CEO and Founder of Portent, a Seattle-based internet marketing agency. Ian joins the pod to discuss the concept of writing for search, and what it means for content development. Is there such thing as writing for search anymore? Ian discusses that providing quality content stems from doing your research, delivering necessary information, and writing well. It's not for the search engines anymore - but for the people visiting the site. Ian's ebook on Lean Content can be found here: http://bit.ly/LeanContenteBook

In March 2018, Google ran a global test of zero-results pages. These were search result pages that contained no organic links and only one knowledge card. Dr. Pete Meyers of Moz chats with host Brian Childs about the initial analysis of the Zero-Results test, why he believes it was conducted, and how businesses should think about the implications. His article on the subject is here: https://moz.com/blog/zero-result-serps

Sarah Bird, CEO of Moz, shares the development that took place for Link Explorer and its exploration into link data technology. With a new link product launching, Sarah provides insight into why this launch in particular is so meaningful to the Moz team. She discusses risk-taking, resilience, and how Moz's journey (or any journey in general) unfolds based on outlook and hard choices. Don't miss Sarah's story of a link data journey, and a bonus: the mantras that she swears by! More details on Link Explore here: moz.com/blog/link-explorer

Sha Menz joined Moz back in January 2018 and shares her insight about how to handle link penalties. A lot has changed recently on how Penguin handles link spam and Sha describes the various methods to manage your links using Google tools. Learn about Link Penalties, Manual Actions, and Disavow files. Sha also provides some great nuggets of wisdom about how to approach your link building activities, including how to interpret the value of paid links (hint: they aren't always bad). Sha mentions the Google Webmaster Blog as a great place to stay up to date on how Manual Actions are determined: https://webmasters.googleblog.com/search/label/webmaster%20guidelines

Bridget Randolph, a freelance SEO in New York and Chief Strategist at Cavi Consulting, helps us answer the important questions about the mobile first index. What is the mobile-first Index? What do I need to prepare for it? What are some best practices for building websites? Bridget also shares insight about things she has seen work well on sites when optimizing for mobile and some case studies of things that haven't worked. If you have clients asking about how to optimize for their mobile experience, this conversation will help tease out the nuance between design considerations and technical SEO options. If you want to learn more about Bridget's work, you can contact her at www.bridgetrandolph.com

Thinking of attending an SEO conference? Britney Muller from Moz is a regular speaker at conferences around the world. She provides an insider view on the biggest SEO conferences, how they differ in size and format, and recommendations on how to take advantage of the experience. Learn about Search Love, MozCon, SMX Advanced, and others. If you are in the process of choosing a conference to attend, we hope this discussion will provide some great insights and advice. Also, don't miss out on the big news about Britney's pet duck!

Mike Blumenthal, Co-Founder of Get Five Stars and Local SEO Genius, joins MozPod with host Brian Childs to chat about the new Question and Answers Feature in Google Local listings. The Q&A feature came out in late 2017 and shows up on knowledge panel results for businesses. Mike reviews some of the analysis he has done on Q&A users by industry vertical, the opportunities and shortcomings of this feature, and how businesses can get ahead using his framework. Q&A appears to provide a great opportunity for agencies to provide value to their clients, so definitely listen for some of Mike's nuggets of wisdom. Some of the articles mentioned in today's pod: The Big Guide to Google's Q&A: bit.ly/2H7J4CY Google's Policy Guidelines for Maps: bit.ly/2H8cLnl

Connor Folley is CEO of Downstream, a Seattle-based technology company focused on helping companies scale their presence on Amazon. Connor joins the pod to talk about Amazon Marketing Services (AMS) which is the large and growing paid advertising channel on the Amazon platform. You will learn all about what AMS is, how it works, and the expected growth of Amazon paid ads over the next few years. (Hint: It's huge). Connor helps us make the connection between SEO and paid channels, as well as describes when and how companies should engage in ads on Amazon and elsewhere. You can read more about Connor's business, Downstream, here: https://www.downstreamimpact.com/