How to Measure the Value of PR
Update: 2018-07-03
Description
Shannon McGuirk, Head of PR and Content at Aira.net, joins Brian Childs to discuss the evolution of PR in a digital world. She starts by describing how PR activities have evolved since the days of print media and then shares her perspective about how digital marketing and PR have converged. PR professionals are changing how they evaluate their efforts. You should too. You'll hear the questions you need to ask your PR firm and the metrics they need to be tracking.
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