My 2 Cents Marketing Podcast

In this episode, our guest is James Hurman, entrepreneur, investor and advertising effectiveness expert. We delve into the ongoing debate between brand and performance marketing. Exploring the current trends in marketing budget allocation, the challenges of balancing brand and performance investments, and the importance of long-term thinking in marketing strategies. The conversation also highlights the need for better education in marketing effectiveness and the integration of brand and performance marketing for optimal results.We hope you enjoy the show.Join our free marketing community: ⁠my2cents.com.auLinks/Sources mentioned:James Hurman leads the Master of Advertising Effectiveness course through LIONS: https://learning.lions.co/courses/master-of-advertising-effectivenessMark Ritson - Mini MBA: https://minimba.com/marketing/Analytics Partners (UK) - https://analyticpartners.com/knowledge-hub/PA Consulting - Brand Impact Index: https://www.paconsulting.com/industries/consumer-and-manufacturing/brand-impact-indexConnect with James Hurman:Linkedin: James Hurman - https://www.linkedin.com/in/jameshurman/Website: https://www.jameshurman.com/Connect with your hosts:Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital - / chrisjowsey Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - / rainey-day-digital Connect with My 2 Cents:Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193

In this episode, we are joined by Christian Young, co-founder of Lord Howe Island Distilling Co., to talk all things email marketing and brand building.We dive into how email remains one of the most powerful tools for creating direct customer relationships, especially during uncertain times like COVID-19. Christian shares how his team embraced innovative strategies, leaned into storytelling, and prioritised community engagement to grow their brand.We also explore the metrics that matter in email marketing, the challenges of indirect sales, and why delivering a strong customer experience is key to long-term success.We hope you enjoy the show.Join our free marketing community: ⁠my2cents.com.auConnect with Christian Young:Linkedin: Christian YoungWebsite: https://lhidistillingco.com.au/ Connect with your hosts:Linkedin: Chris Jowsey | Fractional CMO at NuggetDigitalLinkedin: Denise Rainey | Fractional CMO at Rainey Day DigitalConnect with My 2 Cents:Website: https://my2cents.com.au/Linkedin: my2centsYoutube: @my2cents_AustraliaApple Podcasts: My2Cents Marketing PodcastSpotify Podcasts: My2Cents Marketing Podcast

In this episode, our guest is Zac King, Fractional VP Sales and founder of The Fractional Exec Community. We delve into the intricacies of email marketing, focusing on the 'Show Me You Know Me' approach. We discuss the importance of personalisation, the role of AI in enhancing email strategies, and how to measure success through key performance indicators. We address the challenges faced in cold outreach and emphasise the need for persistence and creativity in crafting effective email campaigns.We hope you enjoy the show.Join our free marketing community: ⁠my2cents.com.auLinks/Sources mentioned:​Linkedin: Zachary King​AI in sales view [Jason Lemkin] - https://www.saastr.com/where-ai-will-and-wont-replace-sales-reps-in-2026/​View on email  [Jason Lemkin] - https://www.saastr.com/email-is-amazing-you-just-have-to-use-it-properly/Connect with Zachary King:​Linkedin: Zachary King​Website: Zachary King Fractional VP SalesConnect with your hosts:​Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital​Linkedin: Denise Rainey | Fractional CMO at Rainey Day DigitalConnect with My 2 Cents:​Website: https://my2cents.com.au/​Linkedin: my2cents​Youtube: @my2cents_Australia​Apple Podcasts: My2Cents Marketing Podcast​Spotify Podcasts: My2Cents Marketing Podcast

In this episode, our guest is Taz Bareham, former fractional and now full-time CMO. We’re diving into how marketers are using AI, their favourite tools & use cases.Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Taz brings a unique perspective, having spent over 20 years solving most business and marketing problems across SaaS, Tech & beyond. We cover how to approach the fast-changing AI landscape effectively and provide practical use cases to help you stay ahead.We hope you enjoy the show.Join our free marketing community: ⁠my2cents.com.au--Links/Sources mentioned:Nicole Leffer [LinkedIn] - AI advisor to CMOsCourse from Nicole Leffer: Foundations of generative AI for b2b marketingAI in Marketing folks to follow on:LinkedIn - Megan Bowen | William Choi | Andrew Bolis | Paul Roetzer | Dave BirssYoutube - AIExplained | CodeWithChris | The AI Show Podcast [Marketing AI Institute] | Matt Wolfe | MattVidPro | Marketing Against the Grain [Hubspot]Newsletters: Ben’s Bites | The Neuron | Christopher S. Penn | the rundown aiConnect with Taz Bareham:Linkedin: Taz BarehamWebsite: CMO at FairsupplyConnect with your hosts:Linkedin: Chris Jowsey | Fractional CMO at NuggetDigitalLinkedin: Denise Rainey | Fractional CMO at Rainey Day DigitalConnect with My 2 Cents:Website: https://my2cents.com.au/Linkedin: my2centsYoutube: @my2cents_AustraliaApple Podcasts: My2Cents Marketing PodcastSpotify Podcasts: My2Cents Marketing Podcast

In this episode, our guest is Michelle Kvello, Fractional CFO & founder of Lantern Partners, named one of the Top 50 Women in Accounting. We’re discussing marketing budgets, how they’re set and how they’re typically spent. Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Michelle shares her unique perspective as a successful CFO, advisor to Start-ups & SMBs in Australia, and small business owner who has developed her own unique and successful approach to marketing. We cover how best to approach marketing budgets during an economic downturn with super practical advice for Aussie marketing leaders and small business owners.We hope you enjoy the show. Join our free marketing community: my2cents.com.au