In this episode, we are joined by Christian Young, co-founder of Lord Howe Island Distilling Co., to talk all things email marketing and brand building.

We dive into how email remains one of the most powerful tools for creating direct customer relationships, especially during uncertain times like COVID-19. Christian shares how his team embraced innovative strategies, leaned into storytelling, and prioritised community engagement to grow their brand.

We also explore the metrics that matter in email marketing, the challenges of indirect sales, and why delivering a strong customer experience is key to long-term success.

We hope you enjoy the show.

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Connect with Christian Young:

• Linkedin: Christian Young

• Website: https://lhidistillingco.com.au/ 

Connect with your hosts:

• Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital

• Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital

Connect with My 2 Cents:

• Website: https://my2cents.com.au/

• Linkedin: my2cents

• Youtube: @my2cents_Australia

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