My Business Playbook

Creating content is only the beginning; building genuine community is where the magic happens. In this episode, I’m breaking down why community matters and how you can build a powerful, engaged group around your brand. From defining your ideal audience to amplifying what makes you unique, these strategies will help you turn followers into a thriving community.You'll Learn:Why building a community is essential for your businessHow to define your ideal client and create meaningful contentStrategies for amplifying your personal brandTips on choosing the best channels to show up consistentlyWays to elevate your reach once your foundation is solidGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business.From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the complexities of scaling, this episode is for anyone who’s ever felt that pull to start something big. I’m breaking down the lessons, the missteps, and the behind-the-scenes moments that shaped my business and me as a founder.You'll Learn:The mindset shifts that took me from selling coffee beans to selling out my own servicesHow to balance being both the creative and the strategist in your businessWhy embracing "scrappiness" helped me survive the early days—and how it can work for youMy best tips for turning creative skills into a sustainable, scalable businessThe role community and connection played in my journey, and why they’re essential to any entrepreneur’s successGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy.You'll Learn:Why amplifying what makes you unique is key to cutting through the noiseHow I’ve dialled in on my ideal client and use that to drive our content directionThe systems and tools we rely on to produce content consistently (and how to simplify your own process)What's currently working in our content strategy—quotes, carousels, Reels, and moreThe importance of tracking content performance and being curious about the resultsTips for building a lean, effective content team (plus some AI tools to make it happen)Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.You'll Learn:Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.How to create consistent revenue streams without burning out.The importance of making offers regularly and why it's key to your business growth.How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.Practical steps to move away from the all-or-nothing mindset of launches.How Ross structures his offers and marketing to keep sales flowing year-round.Links:Download Ross's Hook Frames Tool: 10 Energizing Hook FramesBook Mentioned: Accidental Genius by Mark LevyConnect with Ross: Ross O'LochlainnGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom.I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most important shift you make to reach your dream income and the freedom you're after.You'll Learn:5 key shifts to get consistency so that you can scale sustainably.Why so many entrepreneurs struggle with inconsistent revenue—and how to fix itThe mindset shift that transformed my approach to business growthHow to create a consistent pipeline of clients and avoid dry spellsHow to set up simple systems that keep your business running, even when you’re notGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day.You'll Learn:Why taking a 30-day vacation is the true test of a scalable businessHow to map out your processes to create a scalable operating systemThe importance of documenting critical tasks and assigning accountabilityHow to use scorecards to track and optimize key business metricsWhen to know it's time to shift from working in your business to on your businessLinks:Ryan Deiss' YouTube ChannelWatch Ryan’s full video on building scalable systemsGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results?In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days.I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals.You'll Learn:The three major reasons why we overwork—and how to break the cycleHow to conduct a time and energy audit to pinpoint where your hours really goThe steps to redesign your week for more productivity and creativityHow to theme your days for maximum focus and efficiencyWhy working less won’t hurt your business—and may actually help it growReal-life examples of business owners who’ve successfully transitioned to a 4-day work weekGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancing self-care with business goals, recognising burnout signs, and how to create a business that supports your well-being and nervous system.You'll Learn:How to recognise early warning signs of burnout before it’s too lateWhy managing your nervous system is essential for personal and business growthHow to craft a business model that supports your well-being and aligns with your life goalsThe importance of self-care as a daily practice, not just a weekend luxuryHow to set boundaries and communicate them clearly to those around youHow to trust yourself in both business and life decisionsLinks:Melissa Ambrosini's WebsiteFollow Melissa on InstagramGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months.You'll Learn:The turning point that led Polly to invest in her business despite financial fears.The practical steps Polly took to scale her business to $30k monthsHow shifting her content strategy helped Polly connect more deeply with her audience.The power of nurturing an email list and why it’s a crucial step for any creative.The importance of selling and connecting through DMs and how it transformed Polly's sales approach.How to overcome self-doubt and build confidence in your offers and services.Links & Resources:Follow Polly on Instagram: Polly Jane PhotographyJoin The Next Level Club: Learn more about the Next Level ClubGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai, to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business.You'll Learn:The psychology behind why deadlines motivate buyers to take actionPractical ways to add authentic urgency to your marketing campaignsHow to use deadlines effectively in both one-on-one and group offersThe difference between urgency and scarcity—and how to use eachCommon mistakes to avoid when creating time-sensitive offersLinks:Follow Jack Born on LinkedIn: Jack Born LinkedInCheck out Deadline Funnel: Deadline FunnelCheck out Jack's new software: https://voma.aiGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

Ready to scale your creative business to the next level? In this episode, I’m breaking down exactly what you need to focus on to reach those big milestones, like hitting 30K months and scaling all the way to 100K months.We’ll talk about the key strategies that can help you simplify your business, streamline your systems, and maximise your profits—all while maintaining your freedom and fun.You'll Learn:Why simplicity is key and how a narrow niche and irresistible offer can help you hit 30K months faster than you think.How to streamline your systems, outsource the right tasks, and automate processes to free up your time and scale your business efficiently.The high-value, high-impact activities that will drive sales and keep your business growing.Ways to amplify what’s already working in your business to hit 100K months without adding complexity.How to build authority and leadership to establish yourself as a go-to expert in your field and lead a team that scales with you.The mindset shifts needed to overcome roadblocks, let go of control, and step into a higher-level version of yourself for effortless scaling.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want my system to hit $30k months?Join my free training: https://pages.laurahiggins.com/the-system-2Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents.We sat down in my living room for an honest conversation about business, life, and everything in between. Ben shares his insights on how to scale your business without complicating things, and how to make more money from your existing clients without constantly chasing new leads.You'll Learn:Ben’s simple strategies for scaling your business while keeping things streamlined.How to optimise what’s already working in your business to maximise profits.Tips on building a thriving community that supports your growth.The power of focusing on your current clientele to boost revenue.Insights into Ben’s journey from co-founding a major buyer’s agency to running a successful coaching company.If you’re ready to take your business to the next level without adding more stress, this episode is a must-listen.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why.You'll Learn:Why selling low-ticket items can feel like an uphill battle.The real reason why high-ticket offers are a game-changer.How to avoid the common pitfalls of low-ticket sales.The secrets to positioning yourself as a premium brand.Why charging more can actually make selling easier.If you've been struggling with low-ticket sales or wondering if high-ticket is the way to go, this episode is for you. Let’s dive in and uncover the truth!Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

Say Goodbye to Ghosting: How to Get a Yes on the CallOne of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls.You'll learn: The ultimate questions that will seal the deal every time.Game-changing tips to handle any objection like a pro.How to turn expensive problems into high-paying opportunities.Secret techniques to create urgency and make clients say "yes" on the spot.The mindset shift that will transform your sales success.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

Ugly Crying in a CarwashI’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first ever tax bill #uglycryingIt was a turning point that taught me invaluable lessons about resilience, responsibility, and managing business finances. Tune in to discover how to transform your lowest moments into powerful breakthroughs that can propel your business forward.What You'll Learn:How to navigate the emotional rollercoaster of running a business.The importance of taking responsibility without self-blame.Strategies for managing business finances effectively.Turning breakdowns into breakthroughs for sustainable growth.Practical steps to regain control and move forward confidently.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.