It's been four months since Name, Image and Likeness came into effect in collegiate athletics. Hear from our panel of experts on what we've learned so far, how NIL is redefining roles within intercollegiate athletic departments and where we’re headed next in this new frontier.
Jordan Looby (Assistant AD- Marketing Strategy & Fan Experience, University of Maryland) joins Markeisha Everett (Assistant AD of Marketing, University of Pittsburgh) to discuss how their team put together their submission for this year’s award.
Markeisha Everett (Assistant AD of Marketing, University of Pittsburgh) and SuperFan Co-Founder and COO, Kayla Mount, discuss marketing changes during COVID-19 and how SuperFan is shifting during this time.
Emily McMillan and Scott Peace of the Power 5 Mentality Podcast discuss the NACMA 3 Pillars (Fan Development, Brand Management, Revenue Generation) and more with Bradley Associate AD for Marketing and Tickets, Nathan Bramwell.
The 2018-19 NACMA “Best Of” Community & PR Gold Winners (Arizona and UNC-Pembroke) both had winning submissions for football theme night events, that celebrated nationally recognized heritage nights. Thomas Harris (Arizona) sat down with Ben Chulick (Arizona) and Grace Moore (UNC-Pembroke), to discuss their events and what advice they had for departments thinking about hosting similar events.
Listen in while the members of the Rider University athletic department discuss marketing, fan engagement, broadcast & digital media preparation for the MAAC Conference tournament in Atlantic City, NJ.
Hear from Tyler Jones, deputy AD at Cleveland State University and his career path that took him to Cleveland State. Jamaal Walton, associate athletic director at College of Charleston takes the lead on this insightful conversation.
A conversation with Ole Miss Men’s Basketball Coach Kermit Davis and Ole Miss Women’s Basketball Coach Yolett McPhee-McCuin.
This episode of the NACMA Podcast addresses best practices for motivating and challenging your marketing/external teams throughout the year. The University of Maryland’s Carrie Blankenship and Leah Beasley of Mississippi State discuss ways to keep staff morale high, while producing high quality marketing content throughout even the busiest times of the year.
This Podcast offers a behind the scenes look at the NACMA Strategic Plan. Boston College’s Jamie DiLoreto hosts and interviews NACMA Past-President Joni Smoller of Kansas State, and NACMA President Ayo Taylor-Dixon from the University of Minnesota.
This interview is with former NACMA board member Tyler Jones, Deputy AD, Chief Strategy Officer and General Manager at the University of Virginia focused on transferable skills between his experiences in marketing, revenue generation, NIL and player management.
Today we discuss the branding behind Eastern Michigan University with Greg Steiner and University of Colorado Boulder with Brent DePaepe and Lexi Hartmann. We discuss maintaining brand integrity with the use of team specific logos, how vault marks are approved and used, also the approach to social media voice and tone, and much more. Tune in for tips and insights on how to maintain your brand and differentiating your social media voice.
Cruisin’ with the Cougs with BYU Senior Associate ADfor External Operations David Almodova.
NACMA announced at its recent convention that Virginia Tech (Group 1), University of Montana (Group 2) and Minnesota State University Moorhead (Group 3) as its 2025 Marketing Team of the Year Award (MTOY) recipients, presented by PrestoSports.
As big changes are coming to college athletics, it is increasingly important that we, as marketers, not only generate revenue, but also help fans understand the importance of their financial support. Tennessee Senior Deputy Athletics Director/Chief Revenue Officer, Ryan Alpert, and Colorado Director of Athletics Strategic Communications, Steve Hurlbert, join members of the NACMA Research and Resources Committee to discuss common revenue sharing myths as well as tools and best practices to educate our fans.
Hear from Jon Wepking, associate AD for external relations at MSU Moorhead, who talks about turning a non-revenue generating event into a huge revenue generator for the university. Out of a problem for the cross-country team came a solution that led to more than $14,000 in participation revenue and over $11,000 in ticket sales! Listen to Jon talk about the planning and execution of this unique event.