Debunking Revenue Sharing: Talking Myths and Education Tools
Update: 2025-04-16
Description
As big changes are coming to college athletics, it is increasingly important that we, as marketers, not only generate revenue, but also help fans understand the importance of their financial support. Tennessee Senior Deputy Athletics Director/Chief Revenue Officer, Ryan Alpert, and Colorado Director of Athletics Strategic Communications, Steve Hurlbert, join members of the NACMA Research and Resources Committee to discuss common revenue sharing myths as well as tools and best practices to educate our fans.
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