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Next Level Pros

Next Level Pros
Author: Chris Lee
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© Chris Lee
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Welcome to Next Level Pros, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
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In this episode of the Next Level Pros Podcast, Daryl sits down with his wife Joanna to share the real side of building a marriage and raising a family while growing businesses. Together they open up about the highs and lows of nearly 20 years of marriage, raising four daughters, and navigating seasons where entrepreneurship pulled them in opposite directions. You’ll hear how they built trust, created family culture, and learned to renegotiate their relationship through different phases of life. If you’ve ever wondered how to keep your spouse connected and your kids grounded while you scale a business, this conversation will give you practical tools and honest insight from both sides of the journey.🔥 Highlights:✅ The hidden struggles of being married to an entrepreneur✅ How to stay connected as a couple when life gets busy✅ Building family culture with mission, values, and vision✅ Why opposites in marriage can actually be a strength✅ Simple practices to protect your relationship while scaling a businessPartner Spotlight: 1SEO Digital AgencyAt Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/🎧 Listen on:Apple: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/1e0cL2v...YouTube: / @nextlevelpros Want more tools and strategies? Join the community:📲 https://linktr.ee/nextlevelprosWant to be a guest? Apply here:📩 https://docs.google.com/forms/d/1YlkV...#nextlevelpros #hvacbusiness #tradesbusiness #businessgrowth #salestraining #nlp #leadership
Welcome to a new episode of Next Level Pros! In this episode, Chris sits down with David Mayster, owner of Maester Heating and Air in Seattle. David shares his remarkable journey from Ukraine to building a thriving HVAC business, overcoming personal struggles, and learning the hard truths about running a profitable company. This episode is packed with insights for business owners—especially those in the trades—who want to get their pricing right, build a strong team, and scale their business while staying true to their values.Highlights:"If you know how to work, America will reward you for that.""A standardized offer is one of the best things that I could get for you.""Numbers don’t lie. People do.""If the company makes a lot of money, we can provide you a lot of opportunity."Timestamps:0:00:00 – Introduction & David’s Background0:06:09 – Starting Maester Heating and Air0:10:13 – David’s Personal Transformation0:19:38 – The Power of Money and Business Purpose0:21:45 – Partnership Challenges and Lessons0:28:36 – Pricing Strategy and Gross Margin Goals0:36:11 – Sales Negotiation and Standardization0:49:19 – Reviewing the Numbers: Revenue and Gross Profit1:01:23 – Marketing Spend and Customer Acquisition1:14:22 – Action Items: Standardizing Offers and Scaling UpWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, host Chris sits down with Alex Hormozi, founder of Acquisition.com, to dive deep into the mindset, strategies, and lessons behind building and scaling successful businesses. Whether you’re an entrepreneur, business owner, or aspiring operator looking to level up, this episode is packed with actionable insights on growth, investment, and the realities of the entrepreneurial journey.Highlights:“I just enjoy playing the game… I know I would do it if it didn’t make money.” “At some point you have to expand… I was just in a pond, and everyone else was going after an ocean.” “If I’m afraid to take a risk now, I’ll never be able to take a risk later.” “You have to provide value—make them an offer so good they feel stupid saying no.” “This is the point where most people quit, and that’s why they don’t quit.”Timestamps:00:00 – Introduction02:55 – The Obsession with Business: Playing the Game 04:48 – Transition from Gym Launch to Acquisition.com 09:08 – Defining Moments: Leaving Corporate for Entrepreneurship 12:45 – The Hardest Decision: Disappointing Family to Follow Your Path 21:03 – How to Work for Free and Actually Add Value 33:13 – What Acquisition.com Looks for in Investments 36:47 – Identifying Founders with Big Visions 45:54 – The Discipline to Say No: Focusing on the One Thing 1:04:49 – Advice for Tough Times: Why You Shouldn’t QuitWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, we dive deep into the realities of entrepreneurship and family life. Daryl Kelly is joined by his daughter Evelyn Kelly for an honest conversation about growing up in an entrepreneurial household, balancing ambition with family connection, and the lessons learned along the way. This episode is for parents chasing big goals without losing touch with what matters most, and for kids witnessing the journey up close.Highlights:"Being an entrepreneur isn't just about building a business. It's about carrying the weight of providing while trying to be present at home.""Success isn't just one thing, it's a million things combined.""I just want to be able to have whatever, keep my choices open.""The reason I want people to be at my house is to see that I'm not chasing money, but I'm building a family."Timestamps:00:00 – Introduction01:33 – Evelyn’s Unique Path: Graduating High School and College Early02:37 – Realizing Dad Was Different: The Entrepreneurial Mindset05:01 – Quality Over Quantity: Making Family Time Count10:31 – The Impact of Absence: When Dad Was Away16:10 – Childhood Hardships: Seeing the Ups and Downs19:14 – Redefining Success: More Than Money22:36 – What Drives Evelyn: Going 100% in Everything28:55 – High School Side Hustle: Building a Dance Business40:46 – Family as the Why: Building a Legacy Beyond WealthWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, Chris Lee takes us on a candid journey through his entrepreneurial highs and lows, sharing the real story behind building Sol Gen Power and the lessons learned along the way. If you’re an entrepreneur, founder, or anyone interested in the realities of building and scaling a business—especially in the trades or home service space—this episode is for you!Highlights:“Throughout my life, I’ve had a very divisive personality. It’s either you love me or you friggin hate me.”“There’s not a playbook for doing it. You’re literally just learning as you go, until you get slapped on the hand, and then you change your behavior.”“The goal isn’t to produce the fruit. The goal is to become the tree that has the ability to continue to produce the fruit.”“Life was meant to be hard, but when it’s hard with a positive mindset, it becomes bearable and joyful.”Timestamps:00:00 Introduction02:19 Various Business Ventures and Experiences 04:56 Transition to Employment and Learning from Entrepreneurs 8:57 Vivint Solar and IPO Experience 25:48 Starting Sol Gen Power and Early Challenges 32:59 Growth and Expansion of Sol Gen Power Building a Strong Team and Culture 42: 28 Overcoming Financial and Operational Challenges 57:11 Expansion and Acquisition 58:44 Personal Reflections and Future Plans Want me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, Chris shares the raw, unfiltered story of his first major business failure, the lessons learned from bankruptcy, and how he rebuilt his career and mindset. If you’re an entrepreneur, operator, or anyone in the trades or home service space looking for real, tactical advice and inspiration, this episode is for you.Highlights:“Take everything you believe are going to be your expenses and at least double it, sometimes triple it.”“There is almost always a way out… Go ask for help. Quit being prideful.”“Do what you’re physically able to do, not what you’re mentally able to do.”“The best flattery you could ever give me is something that I 100% know that I did, and it was amazing.”Timestamps:00:00 - Introduction02:34 - Challenges and Mistakes in Early Business 09:55 - Changing the Approach16:06 Handling “Dead Partners”19:36 - Impact of the 2008 Economic Crash 24:02 - Rebuilding and Learning from Failures 30:26 - Competing in the Sales Seminar 34:33 - Winning the Sales Competition 47:50 - Lessons Learned and Future Plans Want me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a New Episode of Next Level Pros! Today, Chris Lee shares his powerful origin story. From humble beginnings in a small town to early business ventures, overcoming personal challenges, and finding his true path in entrepreneurship. Originally recorded for his first podcast, “The Founder Podcast,” this replay dives deep into Chris’s childhood, his work ethic shaped by necessity, how he found confidence through Cutco sales, and the pivotal decision to walk away from medical school and build something on his own.Apply to be on the show:https://forms.gle/hwDijQPFyKCEtHNs8 Highlights:"Sales is the root of every successful business. Learn it or lose.""Diabetes didn’t define me. It disciplined me.""I was making $65,000 in three months while my dad worked all year for that.""You don’t need to be the quarterback to win the championship."Timestamps:00:00 – Why This Episode Matters00:38 – Meet Chris Lee: Early Retirement & Entrepreneurial Lessons02:00 – Growing Up in Connell, Washington05:10 – Childhood Jobs & Early Financial Discipline 08:10 – Discovering Sales Through Cutco at 1813:00 – Lessons from Sports & Being Benched18:00 – Diabetes Diagnosis & Life-Changing Identity Shift21:00 – Serving a Mission & Developing Deeper Resilience27:11 – Marriage, Fatherhood & That First $65K Summer31:30 – Pivoting from Medicine to EntrepreneurshipLooking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl Join my community - Founder Acceleration https://www.founderacceleration.com Apply for our next Mastermind: https://www.thefoundermastermind.com Golf with Chris: https://www.golfwithchris.com Watch my latest PodcastApple- Next Level Pros Podcast - Apple PodcastsSpotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2 YouTube - @christhefounder
Welcome to a new episode of Next Level Pros! Today, we sit down with Victor Rancour, a powerhouse in the trades and HVAC industry who scaled from scratch to multi-million dollar success in just a few years. In this episode, Victor breaks down the exact moves he makes when acquiring new businesses, the systems he installs for profitability, and the sales processes that drive results. If you're an entrepreneur, business owner, or sales professional looking to dominate your market and build a real machine, this episode is for you.Highlights:"If you decide to do something and you put your all into it, you can have an opportunity." "You have to recruit the sales guy. If you want to start winning, you got to get one from that big company." "If you can't get customers, you're not going to attract me and Chris ain't working for you." "Implement AI, know your numbers. Let's go."Timestamps:00:00 - Introduction01:06 - Breaking Into HVAC: The Craigslist Ad That Changed Everything04:03 - Learning the Business: From Sales to General Manager08:12 - Marketing in 2025: Hand-to-Hand Combat and Direct Mail12:11 - The Power of Follow-Up: Building a Rehash Strategy with RP115:19 - Pricing Models: 65% Gross Margin and Sliding Scale Commissions19:38 - Acquiring Businesses: The First Three Things Victor Changes22:12 - Sales Training: Four to Five Days a Week for Consistency28:53 - Leading with Financing: Making High-Ticket Sales Accessible44:29 - Upcoming Event: Victor’s Sales Training in Ohio & Final AdviceWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, Chris reveals three powerful strategies to 3x your revenue in the HVAC and trades industry. Whether you’re a business owner, manager, or sales leader in home services, this episode is packed with actionable insights to help you scale your business, avoid common pitfalls, and close more deals with confidence.Highlights:“Customers do not buy products. They buy solutions.”“Do not, I repeat, DO NOT train your technicians to go and do this work.”“A confused buyer does not buy.”“A no is still a decision. And a maybe, no matter how you convince yourself, is a freaking maybe.”Timestamps:00:00 Introduction02:25 Sales Process Separation and Technician vs. Salesperson Roles 05:34 Limiting Sales Options and the Louis Vuitton Approach 06:54 The Louis Vuitton Approach09:25 Eliminating Quotes and Adopting Yes or No Decisions 10:54 Understanding the Decisions Clients MakeWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, we dive into the journey of joining a startup from humble beginnings, the power of a clear mission and vision, and how culture can shape both personal and organizational success. This episode is perfect for entrepreneurs, leaders, and anyone seeking inspiration to build or join a purpose-driven team.Highlights:"He who has the bigger vision will always win.""If people come to you for money, they will leave you for money.""Culture eats strategy for breakfast.""Most people overestimate what they can do in one year and underestimate how much they can accomplish in five."Timestamps:00:00 Introduction02:01 First Impressions and Interview Experience 05:09 Starting at the Company and Initial Challenges 09:22 Growth and Success of the Solar Company 11:53 Building a Five-Year Roadmap 14:34 Adapting to Different Roles 17:33 The Importance of Clear Communication 18:50 Final Thoughts on Mission and Vision Want me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, Chris interviews Aaron Cooper from Sameday.ai, exploring how AI is transforming customer service and sales in home service businesses. Perfect for entrepreneurs, trade business owners, and tech-curious professionals looking to understand the future of customer interactions and business efficiency.Highlights:"If you're not using AI to rewrite your copy now, you're missing out." "The AI can close at rates in the 90s for HVAC, plumbing, and electric services.""We're training AI to be the best closer." "AI never has a bad day, never struggles with work ethic."Timestamps:00:00 Introduction02:57 AI's Impact on Marketing and Content Creation07:44 Consumer Fears About Talking to AI11:27 AI Voice Nuances and Realistic Interactions14:39 Overcoming Customer Objections with AI16:27 Replacing vs. Supplementing Human Customer Service19:29 AI Handling Difficult Customer Interactions21:51 Smart Dispatching and Technician Allocation25:08 The True Cost of Underperforming Customer Service28:07 Sameday.ai's Growth and Industry ImpactWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to Next Level Pros! In this explosive episode, we dive deep into the public feud between Elon Musk and Donald Trump, uncovering critical lessons about leadership, ego management, and healthy communication. Whether you're a business owner, team leader, or aspiring entrepreneur, this episode will transform how you handle disagreements and build high-trust organizational cultures.Highlights:"Your ego is the guard dog that's been with you since you were two or three years old, and its self-appointed job is to make you feel safe.""Check your egos at the door.""To the degree that you are passionate about something, to that same degree you tend to be attached to it.""Real leaders understand how to work with both strengths and weaknesses."Timestamps:00:00 Elon Musk and Donald Trump's Feud: Initial Context and Reactions 02:27 Handling Disagreements in Leadership 05:07 The Role of Ego in Leadership 12:46 Building a Culture of Trust and Conflict Resolution Practical Strategies for Managing Ego and Conflict 13:18 The Impact of Ego on Organizational Dynamics 17:28 The Role of Passion and Attachment in Leadership 23:11 The Importance of Preemptive Communication in Leadership Want me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! Today, we’re diving into how Google's new AI video platform, VEO 3, is flipping the script for small business marketing and production. If you’ve ever felt overwhelmed by the cost or complexity of creating video content, this episode is for you. Learn how AI is making full-scale video production accessible — and how it could literally save your business millions. This one’s for small business owners, digital marketers, content creators, and anyone looking to scale using AI without a massive team or Hollywood budget.Highlights:“You can produce a Hollywood style commercial in a matter of what, 30 minutes?“You’re a freaking influencer.”“If you’re not using AI, see you later.”“This is the gold rush of the early 2000s… now’s your time to shine, baby.”Timestamps:00:00 – Introduction00:53 – Google's New Ecosystem02:19 – Community Use Case04:32 – Cost Comparison08:20 – The Business Bottleneck09:34 – AI Without Being On Camera10:30 – Scaling with AI vs. Teams11:53 – Strategy Over Automation14:59 – The 1% Opportunity18:17 – Free Resources & Next StepsWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, we dive deep into the transformative world of Artificial Intelligence and its game-changing impact on home service professionals. Whether you're a business owner, technician, or entrepreneur in the trades, this episode will reveal how AI can be your biggest opportunity or your biggest threat.Highlight:"AI will teach you about AI" "Don't be scared of AI. Utilize AI, learn AI" "The positions that are going to exist are people managing AI agents" "If you do not become an exceptional talent, you will face the need for a career change" Timestamps:00:00 Introduction: AI in Home Services00:28 How AI is Changing the Game for Professionals03:00 Practical AI Tools for Business Owners05:49 Wearable AI and Employee Interaction Tracking07:01 Creating an "Immortal" Digital Version of Yourself10:01 How to Start Using ChatGPT Effectively12:29 Voice Conversations with AI13:25 AI Voice and Text Bots for Customer Service14:45 Ethical Considerations of AI Job Replacement17:13 Closing Call to Action: Embrace AI or Get Left BehindWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! Today’s episode is a powerhouse roundtable featuring Ismael Valdez and Dustin Van Orman, two giants in the trades game who have each scaled service businesses to over $100 million in revenue. They join Chris and the team to talk about the real impact of private equity in the trades, the myths, the opportunities, and how the right mindset and sales driven culture can launch your business from $2M to $100M+. If you’ve been skeptical, or scared about private equity, this episode might just change your mind.Highlights:“AI won’t replace the trades. People still want humans in their homes.”“The loudest voices attract the most labor.”“We don’t have an information problem. We have an accountability problem.”“You’re not selling out. You’re building up.”Timestamps: 00:00 Welcome & Introductions03:12 From Zero to $108M: Ismael’s Growth Story08:30 The Private Equity Boom in Trades13:10 Tackling the Labor Shortage19:45 California vs. Washington: Tough Markets, Big Upsides26:30 Sales-Driven Culture: The Real Growth Lever32:58 How to Attract Top Sales Talent39:15 Picking the Right Coach (and Avoiding Scams)45:00 The Power of Accountability & Coaching51:25 What Drives These Founders TodayWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this engaging discussion, Chris Lee and Trent Lowenstein share the turnaround story of Amber's podiatry clinics in Portland, Oregon. Designed for medical practitioners struggling with profitability and business owners looking to scale efficiently, this episode provides actionable insights to transform your practice from running in the red to flourishing in the black. Learn how Amber went from a net operating income of negative $144,000 to a positive $23,000 in just a few months by joining the Next Level community, focusing on key metrics, and implementing strategic marketing initiatives. Discover the importance of staff accountability, the power of knowing and tracking key metrics, and how to effectively budget your marketing spend to fill up your practice’s calendar.Highlights:“Previously none of our employees knew what it meant to be successful.”“When you can measure something, you can control it. Before, there was no visibility—now we know our break-even, our gross margin, our average revenue per visit. That’s when it gets fun.”“It’s scary to spend money on marketing when you’ve been in desperation mode. But the opportunity cost of not spending is bigger.”“Nobody loves your business like you do. Everyone else gets paid, and the entrepreneur goes home wondering how they’re going to make payroll. That’s why alignment and incentive structures are so important—so your team starts pushing the wagon with you.”Timestamps:00:00 Introduction02:25 Turning Point: Joining the Community04:40 April's Success and Key Implementations08:50 Clinic Capacity and Staffing Issues14:24 Compensation Structures and Recruitment31:38 Marketing Strategies and Cost of Acquisition37:16 Addressing Marketing Concerns and Repeat Business40:16 Opportunity Cost and Scaling the Business49:44 Improving Front Desk Operations and Employee Incentives59:06 Exploring Marketing Channels and Strategies01:03:20 Conclusion
Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving.Highlights:"There's no such thing as lazy people. Only unclear people.""Competition is only the pain that you are solving.""Customers do not buy because of price, and reps do not work for you because of commission.""I would much rather recruit a C player and train them up to be a B player."Timestamps:00:00 Industry Introduction: Solar's Current Challenges09:50 Attracting Top Talent Through Clear Vision13:58 Why the "Red Line" Model Destroys Businesses20:30 The Importance of Prioritizing Company Health22:58 Breaking Down Revenue and Margin Structures25:22 W2 vs 1099: Building a Valuable Organization28:02 Motivating Sales Reps Beyond Commission29:01 The Fallacy of High Commission Rates30:16 Recruiting and Developing Sales Talent35:00 Leveraging AI and Technology in BusinessWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! Today, get ready to learn about surviving (and thriving) during economic chaos. Chris, Daryl, and Levi break down how to overcome fear, get creative with your business, and turn a potential recession into your personal comeback story. They'll show you why getting uncomfortable might just be the best thing for your business right now.Highlights:"What would I do if I had no fear?""Your experiences are a reflection of your internal thoughts, beliefs and emotions, not your external circumstances.""Most businesses are run by older people, but there's a lot of opportunity for younger people with ambition.""52% of Fortune 500 companies were started in a recession."Timestamps:0:00:00 Recession Alert: Economic Challenges Ahead0:01:33 Changing Strategies When Old Methods Fail0:04:03 Recession-Proofing Your Mind0:08:35 Opportunities Born from Economic Shifts0:10:27 Overcoming Ego in Business Challenges0:14:16 Transparent Leadership During Tough Times0:19:47 Finding Strategic Partnerships for SurvivalWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, Chris and Daryl dive deep into the public partnership fallout between Grant Cardone and Gary Brecca, using their dramatic split as a masterclass in how to (and how NOT to) manage business partnerships.Highlights:"Having a partner is hard, but there's nothing more rewarding than an incredible partnership.""The faster you can address hard things, the better.""A healthy relationship requires trust, and the ability to conflict.""Equity only gives you your portion of distributions, it does not guarantee a job."Timestamps:00:00 Introduction to the Partnership Drama03:23 Transforming Partnerships: When Business Changes Rapidly05:53 Communication Strategies: Resolving Disagreements11:42 Partnership Lessons: What Works and What Doesn't16:31 Decision-Making Superpowers in Partnerships21:52 The 618 Three-Year Partnership Method23:21 Equity vs. Job: Understanding Ownership DynamicsWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Welcome to a new episode of Next Level Pros! In this episode, sales expert Chris Lee breaks down the critical sales technique of transforming the common objection "I need to think about it" into a successful close. Through a detailed role-play demonstration, Chris reveals psychological strategies to help potential clients make decisive decisions while building trust and understanding.Highlights:"Maybes don't make the world go round.""Being decisive has really served me well.""There is not a concern in the world that can't be overcome."Timestamps:00:00 - Introduction: The Phrase That Kills Deals01:45 - Exploring Client's Fear and Hesitation04:06 - Understanding Decision-Making Motivations05:32 - The Value of Being Decisive07:34 - Authenticity in Sales ConversationsWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
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