Welcome to a New Episode of Next Level Pros! Join us in this insightful episode as we sit down with PR expert, Ulyses Osuna. Known for his remarkable work with top industry figures, Ulyses shares a candid look into the financial hurdles and strategic pivots of scaling a business. Dive deep into the practicalities of growth, the importance of understanding financial metrics, and how Ulyses recalibrated his business model to align better with both his professional and personal life.

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Highlights:

"You can grow, but it doesn't work like that if you don't understand the underlying metrics." 

"The right reasons to grow a business are about making it the vehicle for your life, not just your life itself." 

"Scaling isn't just about growth; it's about smart, sustainable actions that align with your long-term vision."

"When you truly understand your business numbers, you unlock the power to scale effectively." 

Timestamps:

00:00 - Introduction: The pivotal decisions in business growth

05:24 - Ulyses discusses the challenges of scaling too quickly

11:00 - Breaking down the cost of goods sold and gross margins

17:00 - Importance of fixed and variable costs in scaling

23:16 - The strategic recalibration for better business health

29:45 - The psychological impact of rapid business changes

36:05 - Sales strategies and maintaining quality during growth

42:11 - Leveraging existing resources to maximize output

48:22 - Effective financial strategies for sustainable growth

50:37 - Closing thoughts

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