Pay Attention!

Welcome to Pay Attention, where Attention's CEO and Founder, Anis Bennaceur, interviews some of the smartest minds in sales, growth, and product leadership.

Ep. 10: Adapting to Market Dynamics with Sam Levan

In this episode, we speak to Sam Levan, the Co-founder and CEO of MadKudu.Sam shares his insights on; Building and Scaling a Sales-Driven StartupSignal-Based Selling and AutomationKey Insights for his team’s SuccessAnd more...

11-13
37:25

Ep. 9: Leadership and Team Dynamics with Adam Jay

In this episode, we speak to Adam Jay, the Co-founder and CEO of Revenue Reimagined.Adam shares his insights on; Sales leadership and team buildingEvaluating product-market fit The importance of transparency and accountability in salesAnd more...

10-09
39:00

Ep. 8: Bootstrapping with Adam Robinson

In this episode, we speak to Adam Robinson, the CEO of Retention.com and R!B2B.Adam shares his insights on;Bootstrapping versus fundraising for growing a businessContent creation and UGCThe challenges of growth and churn in SaaSAnd more...

08-21
42:58

Ep. 7: Mastering Top-of-Funnel with Alex Vacca

In this week’s episode, we talk to Alex Vacca, the Co-founder & COO of ColdIQ. Alex shares his insights on;The future of AI in sales Sales automation best practicesTips for a successful outbound strategyAnd more...

08-07
42:07

Ep. 6: Breaking Down Silos with Jane Van Sickle

In this episode, Anis interviews Jane Van Sickle, the VP of Sales at Bucketlist.Before Bucketlist, Jane led sales at Trulioo and Unbounce. She shares insights on;The value of cross-functional teamsData-driven decision makingComprehensive training for outbound salesAnd more...

06-11
36:17

Ep. 5: Scaling Revenue Operations with Mickael Jordan

In this episode, Anis interviews Mickael Jordan, the Chief Revenue Officer at AgiCap.Before AgiCap, Mickael founded Augment SAS and grew it to a multinational brand. He shares insights on;Adapting to international markets Building effective sales incentivesSelling into the C-SuiteAnd more...

06-04
45:34

Ep. 4: The Future of Business Development with Saad Khan

In this episode, Anis interviews Saad Khan, the Director of Sales and Business Development at Aligned.Before Aligned, Saad was instrumental in growing Business Development teams at Enable, Dooly, and Vendr. He shares insights on;The importance of initial manual efforts when developing sales skills signal-led sales the future of the BDR roleAnd more...

05-28
30:14

Ep. 3: Going from Zero to One with Austin Hughes

In this episode, Anis interviews Austin Huges, Founder at UnifyGTM. Before UnifyGTM, Austin was instrumental in helping Ramp scale to $100M ARR. He shares insights on;Going from Zero to OneThe importance of resilience for foundersHiring for growthAnd more...

05-20
33:31

Ep. 2: How to Win in Outbound Sales with Florin Tatulea

In this episode, Anis interviews Florin Tatulea, Founder at Sales Flo. Florin is one of the most respected voices in the start-up world when it comes to sales. He shares insights on;His start in the start-up & sales worldsOutbound strategiesThe benefits and potential pitfalls of automationCold-calling techniques

05-13
29:33

Ep. 1: Key Strategies for Successful Go-to-Market Execution (with David Barron)

In this episode Anis interviews David Barron, Director of Product Strategy & GTM at HubSpot. David has been instrumental in taking HubSpot to its status as a global brand. In this episode he shares insights on;The early days at HubSpot and key growth strategiesEffective implementation of intent dataTransitioning between sales and product rolesRetaining top talentLaunching new products

05-07
38:41

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