Personal Injury Mastermind

Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction and drives better reviews. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  We discuss: Why the final settlement experience makes or breaks client reviews How early settlement planning prevents common client care disasters The hidden costs of in-house lien resolution (like time spent on Medicare hold) Using expert partners to provide concierge-level client care Turning post-settlement work from a cost center into a growth driver Why specialized settlement knowledge prevents malpractice risks Guest Details Jason Lazarus is the CEO of Synergy Settlement Services, bringing insider expertise to lien resolution and settlement planning.  Jason Lazarus: LinkedIn, Website Synergy Settlement Services:  Website Book: The Art of Settlement Brian Adair is the founder of Adair Financial Group, specializing in comprehensive settlement planning and client care solutions.  Brian Adair: LinkedIn  Adair Financial Group: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:01 Dan's journey from trial attorney to business operations  02:07 Evolution of Morgan & Morgan's Purple Cow Committee  04:54 Building an elite referral operation  08:00 The "nuclear plan" for referral conversion  10:07 Why they refer out turndown cases  13:37 Tracking metrics and maintaining quality  16:22 Sports partnerships and marketing innovation 1 9:16 Leveraging partnerships beyond sponsorships  21:31 Community involvement and disaster response Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

In this landmark 300th episode of Personal Injury Mastermind, Dan Morgan reveals how Morgan & Morgan transformed their referral operations from a legal pad system into a $63 million revenue engine. From outbound referral optimization to groundbreaking sports partnerships, Dan shares the exact strategies that helped build one of the most recognizable law firm brands in America. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  When Dan took over Morgan & Morgan's referral operations in 2020, they were generating $15 million in referral revenue. Today, they're on track for $63 million, with projections of hitting nine figures next year. He explains how in this special keynote talk from  PIMCON. Dan breaks down the systems and strategies that drove this explosive growth, including how they're converting 85% of rear-end accident referrals through their "nuclear plan" and why they're sending turndown cases to partner firms. We discuss: How Morgan & Morgan increased referral conversion rates from 18% to 38% with one simple change Why they're getting 7-figure settlements on cases they initially turned down The exact formula they use to evaluate marketing spend and determine budgets Their "bullets before bombs" testing strategy for new marketing channels How they're leveraging sports partnerships with UFC, WWE, and others to drive record call volume The sweepstakes strategy that's helping them track marketing attribution Why investing in local community presence delivers consistent ROI Guest Details Dan Morgan serves as head of partnerships and referral operations at Morgan & Morgan, one of America's largest personal injury law firms. Under his leadership, the firm has pioneered innovative marketing strategies and built a nationwide referral network handling over 100,000 case referrals annually. Dan Morgan: LinkedIn, Instagram Morgan and Morgan: Website, LinkedIn, TikTok  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:01 Dan's journey from trial attorney to business operations  02:07 Evolution of Morgan & Morgan's Purple Cow Committee  04:54 Building an elite referral operation  08:00 The "nuclear plan" for referral conversion  10:07 Why they refer out turndown cases  13:37 Tracking metrics and maintaining quality  16:22 Sports partnerships and marketing innovation 1 9:16 Leveraging partnerships beyond sponsorships  21:31 Community involvement and disaster response Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Stop letting valuable cases walk out the door. In this episode of Personal Injury Mastermind, Matt Thelen reveals how modern referral networks are transforming case sharing and creating new revenue streams for forward-thinking firms. From automated case distribution to nationwide partnerships, discover how technology is eliminating the inefficiencies that have plagued referral management for decades. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  We discuss: Why traditional referral networks leave money on the table How automated "waterfall" distribution gets cases to the right attorneys faster Building merit-based partnerships beyond your immediate network Digital tracking systems that eliminate referral management headaches Integrating referral management with your existing case management software Strategies for monetizing out-of-jurisdiction and practice area cases Guest Details Matt Thelen holds a joint JD/MBA and has taken a startup through an IPO on the New York Stock Exchange. Now he's applying that same efficiency-focused mindset to solve one of the legal industry's biggest headaches - referral management. Matt Thelen: LinkedIn Attorney Share: Website, LinkedIn, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:51 Breaking away from old-school referral networks  02:27 The three major pain points in case sharing  05:27 From IPO to legal tech innovation  07:07 Automating case distribution with waterfalls  09:14 Integration with case management platforms  10:30 Building nationwide network effects  14:31 Future-proofing your practice through diversification  15:00 Simple pricing for maximum value Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

"When I started LawHer, only 18% of law firm partners were women. Just 3 years later, it's 22% - and that's just the beginning." - Sonya Palmer. Listen to LawHer here. From intake mastery to AI implementation, Rankings.io's VP of Operations Sonya Palmer shares the systems and strategies that actually move the needle in 2024. If you're looking to scale your firm while building a culture that attracts top talent, don't miss this special partner episode from Be That Lawyer with Steve Fritzen. In this special partner episode of Personal Injury Mastermind, we're excited to share a powerful conversation from Be That Lawyer with Steve Fritzen featuring Sonya Palmer, VP of Operations at Rankings.io and host of the LawHer podcast. From scaling operations to empowering women in legal leadership, Sonya shares insights on building successful teams and transforming law firm culture. We discuss: Why diversity in leadership leads to better client service and business outcomes How the pandemic has transformed opportunities for women in law Practical strategies for creating content and leveraging AI in legal marketing Building effective hiring and onboarding processes that identify top talent Managing underperforming employees and creating accountability The importance of establishing clear KPIs and performance metrics Why authenticity matters more than traditional networking approaches How to scale operations while maintaining quality and culture Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:03 Leadership Philosophy & Vision  04:41 Women in Legal Leadership 09:12 Marketing & Content Strategy  13:34 AI Tools & Implementation  15:32 Hiring & Team Building  20:36 Performance Management  24:27 Scaling Operations  28:05 Future of Legal Industry  31:00 Closing Thoughts Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? KurtzReilly Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for accelerating your firm's growth through smart partnerships and systems. We discuss: Referral partnerships vs. traditional marketing for new firms Using AI and automation to handle rapid case growth The exact tech stack for moving files faster Strategic case selection criteria for maximum growth Building relationships that drive consistent referrals Balancing growth with quality representation The future of legal tech and firm operations Guest Details Austin Kurtz is co-founder of a rapidly growing personal injury firm in Arizona. Known for their innovative approach to operations and marketing, they've built one of the fastest-growing referral networks in the Southwest through strategic partnerships and cutting-edge technology. Austin Kurtz: LinkedIn, Website, Instagram Kurtz Riley Law: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:32 Tech-first approach to scaling  02:12 Building elite referral partnerships  04:34 Strategic case selection  07:02 From commercial litigation to PI  09:30 Operational efficiency  10:44 The referral advantage  12:30 Future of legal tech  14:30 Arizona’s evolving legal landscape 16:00 Serving underserved communities  17:03 Culture and authenticity Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Most law firms never reach $1M in revenue, but Sasha Berson has helped countless firms double their income through data-driven marketing. We dive deep into the exact metrics and strategies needed to hit critical revenue milestones. From calculating your required lead volume to identifying untapped practice areas, Sasha shares the framework that's helped 2,000+ firms scale their practices. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, the Chief Growth Master at Grow Law Firm reveals his proven blueprint for scaling from $1M to $10M+.  Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI. We discuss: The precise lead volume needed to achieve revenue targets Key challenges in scaling beyond $8M revenue Finding profitable practice areas in competitive markets Client acquisition costs across different case types Search marketing fundamentals for sustainable growth Building an effective organizational structure Integrating sales enablement into your practice Guest Details Sasha Berson is the Chief Growth Master at Grow Law Firm, where he's helped over 2,000 law firms double their revenue through data-driven marketing strategies. Sasha Berson: LinkedIn, Instagram,  Grow Law Firm: Website, Podcast Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:37 Finding Profitable Niches  04:32 Scaling to Your First Million  07:27 The Path to $10M Revenue  09:12 Search Marketing Dominance  12:03 Social Media Reality Check  13:38 Sales Enablement in Law Firms Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Most lawyers think success means looking polished and professional. This former firefighter proved them wrong. In this episode of Personal Injury Mastermind, Ryan reveals how his early attempts at "looking like a lawyer" bombed, while raw, emotional content built him a following of 1.9 million. From getting rejected by 13 law schools to becoming a social media phenomenon, Ryan breaks down why authenticity beats credentials in modern legal marketing. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, former firefighter turned employment lawyer Ryan shares how he built a following of over 1.9 million people through education instead of advertising. Ryan found his path and revolutionized legal marketing by focusing on authentic content that serves his audience. We discuss: How to build trust through education instead of sales Why practice area shouldn't limit your content strategy The power of showing emotion and being real on camera Why competing with big firms on their terms is a losing strategy The metrics that actually matter for social media success Guest Details Ryan Stygar is a former firefighter who spent four years battling California's wildfires and serving as a desert-rescue specialist in the Ocotillo Wells region before becoming an employment lawyer. He's built an incredible following with 1.9 Million TikTok followers and 191K YouTube subscribers. Ryan Stygar: LinkedIn, Website, Books Centurion Trial Attorneys: Website, YouTube, Podcast, TikTok, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 02:11 Why Ryan Left Firefighting  04:14 Starting from Zero: Early Days of Marketing  05:47 The Anti-Sell Approach: Education Over Advertising  07:03 Content Strategy: Why Practice Area Doesn't Matter  08:41 The Evolution: From Polished to Authentic Content  13:20 Organic vs Paid Growth: Strategic Approach  14:33 Building a Personal Brand vs Traditional Marketing  15:34 Don’t Box Mike Tyson: Play Him at Pickelball  16:25 The Power of Authenticity and Work-Life Balance  17:30 Closing Thoughts Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Mike Perez, founder of iLawyer Marketing, reveals groundbreaking research that challenges everything you think you know about legal marketing. His latest click study exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this data-driven episode of Personal Injury Mastermind, Mike shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms. We discuss: The real reason some Google Ads campaigns crush it (while others fail) How to turn data into media coverage and high-authority backlinks Why your website is the biggest factor in securing seven-figure cases Organic vs. paid social for social Smart strategies for new firms entering competitive markets Guest Details Mike Perez, has conducted pioneering research on legal consumer behavior through iLawyer Marketing and 1.21 Interactive. His click studies and heat map analysis have revolutionized how elite firms approach digital marketing, leading to breakthrough insights about how serious clients actually choose their lawyer. Mike Perez:  LinkedIn iLawyer Marketing: LinkedIn, Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 03:15 Click Studies: How Clients Actually Choose Lawyers  05:30 The Truth About LSAs: Is the Golden Age is Over? 06:57 Put it All on Google Ads: Why Six-Figure Budgets Win (And Small Spends Fail)  09:45 Fight Fake Reviews & Spam to Boost SEO 11:42 Earned Media: Turning Data into Headlines 13:15 Designing the Perfect Website to Attract Seven-Figure Cases  15:00 The Ultimate Marketing Mix: Strategies from Startup to Empire Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse that's converting at elite levels. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Your firm can live and die by intake. In this episode of Personal Injury Mastermind, James Helm returns to share how TopDog Law scaled their in-house intake team while improving conversion rates. From AI-powered quality control to precision scheduling, this is the blueprint for building a modern intake operation. If you're ready to move beyond basic CRM and transform your intake into a revenue engine, this episode is your roadmap. We discuss: The real reason most law firms miss calls (hint: it's not understaffing) How Top Dog improved web form conversions from 25% to 29% with one change When to choose out-of-box solutions vs. enterprise platforms like Salesforce Using AI to flag high-value calls and monitor quality Data-driven scheduling that eliminated overflow calls The exact metrics that matter for measuring intake performance Guest Details James Helm is the founder of TopDog Law, handling thousands of calls monthly across multiple states. Under his leadership, TopDog has built one of the most sophisticated intake operations in the legal industry, combining cutting-edge technology with precision operations management. James Helm: LinkedIn TopDog Law: Instagram, Website, TikTok, Facebook  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 04:01 Evolution from Call Center to In-House Operations 08:24 Agent Performance & Turnover Management 13:19 Converting Web Forms vs Inbound Calls 16:42 Quality Assurance & AI Integration 22:00 Staffing & Scheduling Challenges 28:27 Tech Stack & Salesforce Implementation 30:21 CRM Solutions for Different Firm Sizes 33:43 Future of AI in Legal Intake 35:30 Outro Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Stop throwing away marketing dollars. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call. Legal intake expert Yani Smith reveals why most firms are leaking cases – and exactly how to fix it. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Your marketing budget means nothing if your intake system is broken. In this episode od Personal Injury Mastermind, Yani Smith exposes why PI firms spending millions on advertising are still losing cases to competitors. Learn the exact systems, tech stack, and team structure needed to transform your intake from a cost center into a profit machine. From scaling your team to managing referral partners, this is the playbook most firms wish they had years ago. We discuss: Building the right intake team structure (from 20 to 200+ cases) Essential KPIs for measuring intake performance Modern tech stack requirements for PI firms Quality control systems that work for both in-house and remote teams Referral partner management and tracking Data-driven strategies for improving conversion rates Guest Details Yani Smith is the Founder & CEO of Legal Intake Pros, launched in 2023. Previously, she spent a decade optimizing intake systems for PI firms, including her role at Steinberg Law Firm where she tripled the intake department size. Her expertise in conversion optimization and business intelligence has led to the implementation of cutting-edge intake management software, refined training protocols, and robust quality control systems. At Legal Marketing Company, her clients typically see a 2.5X increase in cases within their first year. Yani Smith: LinkedIn Legal Intake Pros: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 01:12 Meet Yani Smith - Intake Team Best Practices 01:34 The Marketing Money Pit, Why Firms Struggle with Intake 04:56 Quality Control Essentials: In-House vs. Outsourced Intake 10:00 Data Transformation: How to Triple Your Intake Department 12:30 Tracking What Matters: Essential KPIs for Intake Teams 16:29 Team Structure Guide: From 20 to 200+ Cases per Month 20:28 Modern Tech Stack 23:15 Lead Docket Deep Dive - Optimizing Your CRM 27:34 Managing Referrals: Live Transfers vs. Automated Systems Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today's episode of Personal Injury Mastermind, learn how Daniel Callahan, founder of Callahan Consulting Group, engineered a $934M media frenzy, turned seminars into authority-building machines, and created his own path to legendary status - all through strategic thinking and bold moves in the legal space. We discuss: How to engineer media events around major verdicts - including the exact strategy used to turn a $934M verdict into a press sensation Step-by-step approach to manufacturing authority Real-world examples of creative case strategy Managing multi-million dollar case costs Behind-the-scenes look at building a premier litigation practice Resources Orange County Business Journal  National Law Journal California Lawyer Magazine Orange County Bar Association Orange County Trial Lawyers Association Guest Details Daniel Callahan, founder of Callahan Consulting Group, has carved an extraordinary path in the legal field over his 42-year career, securing some of the most notable verdicts in U.S. history. His crowning achievement - a $934,000,000 unanimous jury verdict - stands as the highest in Orange County history, while his 2007 personal injury settlement of $50,000,000 set a national record at the time. As the former President and Managing Partner of California's premier litigation firm, Callahan & Blaine, Daniel was named one of the Top 10 Attorneys in the United States by the National Law Journal and voted California Business Trial Lawyer of the Year by California Lawyer Magazine. Daniel Callahan: LinkedIn  Callahan Consulting Group: Website Calahan and Blaine: Website  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Opening 03:16 The $934M Verdict 07:00 Why choose Personal Injury Law  07:42 What Makes Elite Litigators  08:03 Smoke, Mirrors, and a Legal Looking Document: A Creative Repossession Story  11:11 Callahan Consulting Group Overview  13:44 Authority Building Through Seminars  15:28 Developing Multiple Practice Areas  16:02 The Road Design Liability Case  17:54 Managing Case Costs  18:35 Case Screening and Client Honesty  20:27 Recruiting Top Legal Talent  21:20 PIM Points: Key Takeaways  23:09 Closing and Show Information Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition. We discuss: AI content creation strategies for law firm websites Technical SEO and URL structure best practices Review acquisition tactics for improved local rankings Content pruning strategies that preserve traffic Reddit marketing opportunities for law firms Modern link building techniques for legal websites Law firm naming strategies for SEO advantage Resources Motorcycle Accident Lawyer  Surfer SEO SEO for Lawyers: The Definitive Guide to Law Firm SEO Guest Details Jason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing. Jason Hennessey: LinkedIn, Instagram, Podcast,  Hennessey Digital: Website Book: Law Firm SEO, Honest SEO  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 06:43 AI Content Strategy  08:50 Content Pruning Strategy  12:29 Technical SEO & URL Structure  16:14 Law Firm Marketing Book Promo  17:00 Local SEO & Law Firm Naming  18:56 Link Building Philosophy  20:30 Review Strategy  23:30 Reddit Marketing Strategy  24:38 PIM Points & Conclusion Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today's episode of Personal Injury Mastermind, criminal defense attorney Adam Rossen reveals how looking beyond traditional legal marketing led to extraordinary growth. While many firms struggle to get reviews in sensitive practice areas, Adam's team has generated over 1,000 five-star reviews through an innovative, gamified approach. He shares his successful two-pronged YouTube strategy that's garnered 2.5M+ views and drives consistent case acquisition. Plus, learn how his pod-based team structure, powered by virtual legal assistants, enables systematic scaling across eight locations. For personal injury attorneys looking for fresh perspectives on firm growth, this cross-industry conversation is packed with actionable insights. We discuss: Why looking outside your practice area leads to innovative growth strategies How to build trust and gather reviews in sensitive practice areas Scaling with virtual legal assistants and pod team structures YouTube marketing strategies that drive case acquisition Building systems that support sustainable growth Guest Details Adam Rossen, Managing Partner of Rossen Law Firm, is a former prosecutor turned criminal defense attorney who has scaled his practice to 8 locations. Adam focuses on implementing cutting-edge marketing strategies and scalable team structures, often drawing inspiration from personal injury and other practice areas. Adam Rossen: LinkedIn, email,  Rossen Law: Website, YouTube, TikTok, X (Twitter) Podcast: Success in South Florida  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 01:43 From Law School to Prosecutor  02:57 Basketball Coaching & Finding a Managing Partner 06:00 Scaling Across 8 Locations  06:30 Team Evolution & Growth During COVID  08:00 Virtual Legal Assistants & Pod Structure  14:00 Building 1000+ Reviews in Criminal Defense  15:06 The Trust Factor: Getting Sensitive Reviews  18:00 Tech & Gamification of Review Collection  20:03 Sponsor Break: PI Lawyer Marketing Book  20:54 Multi-Channel Marketing Strategy  24:00 YouTube Success: 2.5M Views and Growing  28:25 Podcast Strategy & Community Building  33:45 Key Takeaways: The PiM Points  Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts.  Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today’s episode of Personal Injury Mastermind, Niraj Chhabra helps you navigate the unique financial challenges of contingency fee-based practice while building lasting wealth. He shares expert insights on emergency funds, tax planning, and creating a comprehensive financial strategy tailored to PI attorneys. We discuss: Building adequate emergency funds for contingency-based practices Strategies for managing irregular income streams Tax planning for large contingency fee payouts Student loan management vs. investment priorities Updated 529 plan rules and education planning Investment strategies beyond basic index funds Succession planning for law firms Disclaimer: This conversation does not intend to recommend specific investment behavior. It's intended for informational and educational purposes only. Please seek independent legal, tax, and regulatory advice before making any investment decisions. Guest Details Niraj Chhabra, Managing Director of SideBar Advisors, launched the firm in 2022. Previously, he was an advisor with Ameriprise Financial since 2005, concentrating on clients in the legal profession. His central focus includes family finances, tax and estate strategies, retirement, and financial planning for small businesses. His goal is to help attorneys navigate their unique tax challenges and modify their financial plans as their careers evolve. He does this by offering attorneys holistic financial planning and complimentary educational workshops. Niraj Chhabra: LinkedIn Side Bar Advisors: Website, Podcast, Events and CLEs Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 01:47 Mastering PI Firm Budgeting 03:30 Student Loans vs Investment: Making the Choice 05:33 Family Financial Planning: The Education Factor 07:51 Smart Investment Strategies 10:29 Cryptocurrency: FOMO vs Facts 12:31 Planning Your Practice's Future 14:00 Young Attorney's Guide to Financial Success 17:30 Managing Million-Dollar Settlements 20:00 Building Your Professional Network 21:54 Key Insights: The Pim Points 24:25 Important Disclaimers & Closing Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today’s episode of Personal Injury Mastermind, get actionable insights on building your personal brand, choosing the right platforms, and creating engaging content that attracts not just clients but opportunities across the legal industry. We discuss: Why creating a personal brand alongside your law firm brand can exponentially increase engagement How to choose the right social media platforms for your law firm The importance of consistent posting (5 static posts + 1 video daily) Why weekend and holiday posts see higher engagement Strategic benefits of LinkedIn for attorney recruitment and referrals How to build an in-house marketing team Geofencing strategies for targeted hospital marketing Guest Details Jen Gore is the founder of Atlanta Personal Injury Law Group, a three-time Inc. 5000 honoree known for building a powerhouse social media presence with over 164,000 followers. Under her leadership, the firm has been recognized as one of Inc. magazine's fastest-growing law firms for three consecutive years, with their innovative social media strategy winning "Best Social Media in PI Space" at National Trial Lawyers. Jen Gore: LinkedIn, Instagram Atlanta Personal Injury Law Group: Website, Linkedin, Instagram, TikTok Alexa Levantis is the Director of Marketing at Atlanta Personal Injury Law Group, where she architects the firm's comprehensive digital marketing strategy. As the mastermind behind their award-winning social media presence, she has helped transform the firm's digital footprint from basic content to a sophisticated multi-platform strategy that generates consistent engagement and opportunities. Alexa Levantis: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned PIM Episode 281:Law Firm SEO Checklist: Win Better Cases, Dominate Local Search Time Stamps 00:00 Intro 00:35 Social Media as an Opportunity Magnet 01:57 Jen Gore's Growth Journey 03:30 Social Strategy Evolution 2021-2024 04:30 Becoming a Digital "Entity" 06:00 Strategic Post Timing 07:02 Platform Statistics & User Behavior 08:13 LinkedIn Strategy Deep Dive 10:00 Personal vs Law Firm Branding 11:30 Setting Up a Public Figure Profile 12:00 Building Your Marketing Team 14:00 Getting Comfortable on Camera 15:52 Award-Winning Results & Metrics 16:39 Geofencing & Ad Targeting 18:00 Final Thoughts: Being an Industry Leader 18:34 Episode Wrap-Up & Resources Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values.  Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today’s episode of Personal Injury Mastermind, Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are essential in modern PI cases. . We discuss: Why mental health claims are often overlooked in personal injury cases How psychological evaluations provide concrete evidence for mental anguish claims Understanding the impact of pre-existing conditions on mental health damages Strategies for incorporating mental health experts in pre-litigation How addressing psychological trauma can strengthen overall case value Guest Details Dr. Jeremy Cassius is a forensic psychologist and founder of the Mental Pain and Trauma Center, a nationwide organization operating in all 50 states. His organization specializes in providing psychological evaluations and treatment for personal injury clients while educating attorneys on maximizing mental anguish claims. Dr. Cassius: LinkedIn, Instagram, Website Mental Pain and Trauma Center: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:53 Meet Dr. Jeremy Cassius & Mental Pain and Trauma Center  01:47 Origins: From Immigration to Personal Injury Psychology  03:00 Evolution of Personal Injury Law: Beyond Physical Treatment  04:35 Real Case Study: Trauma Beyond Physical Injuries  10:33 Managing Pre-existing Mental Health Conditions  12:30 The Silver Lining: Making Mental Health Care Accessible  14:34 Conference Highlight: PIMCON Review  15:30 Episode Takeaways: The PIM Points  17:30 Closing and Resources Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn: How to adapt media strategies with shifting consumption  How to optimize budgets amid rising costs  How to align messaging for better client conversion In today’s special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss: Managing attribution challenges in traditional marketing Building brand awareness vs. brand loyalty in legal services The importance of memorability and creating memorable content Developing clear brand messaging for billboards Tips for maintaining brand consistency across different practice areas Leveraging traditional marketing for community engagement Guest Details Alexander Shannara - Founder, Alexander Shannara Trial Attorneys LinkedIn, Instagram, Website Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys LinkedIn, Instagram Ed Herman - Managing Partner, Brown and Crouppen LinkedIn, Instagram, Website Jeremy Corray - Executive Vice President, Cool Fire Studios LinkedIn, Instagram, Website John Berry - CEO, Berry Law LinkedIn, Instagram, Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:40 Welcome: Future of Traditional Marketing Overview  01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics  02:00 Billboard Evolution: Alexander Shannara's Journey from 2008  03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution  05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution  07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach  09:07 Tech Stack Integration: HubSpot & Digital Solutions  11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection  14:00 Brand Affection Strategy: Moving Beyond Awareness  15:35 Community Content: Three Lawyers Eating Sandwiches  16:39 Authenticity in Marketing: The Power of Genuine Content  18:00 Finding Your Voice: Working with Non-Natural Performers  20:22 Brand Identity: John Berry on Three-Word Brand Definition  21:00 Veterans First Strategy: Berry Law's Focused Approach  22:05 Billboard Branding: The 2-Second Rule  24:00 Community Integration: Building Brand Through Local Involvement  27:07 Outro Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Karl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time. "Speed is not just important in today’s law practice. It’s a requirement. The faster you can move on to the next task in your case, the faster you can actually turn your cases. Think about the cumulative effect across your entire docket.” - Karl Seelbach Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn: How to adapt media strategies with shifting consumption  How to optimize budgets amid rising costs  How to align messaging for better client conversion In today’s episode of Personal Injury Mastermind, we dive deep into the world of legal tech innovations with Karl Seelbach, founder of Skribe.ai. Discover how modern deposition technology is transforming the legal landscape, offering unprecedented time and cost savings for attorneys. We discuss: How video testimony is changing the game in personal injury cases Strategies for significant time and cost savings in the deposition process The power of video evidence in negotiations and court proceedings Overcoming challenges in remote and hybrid depositions Leveraging technology to increase case turnover and efficiency  How to work with the opposition to secure higher case values for your client Why early mediation helps all sides Guest Details Karl Seelbach - a former personal injury attorney and the founder of Scribe.ai, a cutting-edge legal tech company revolutionizing the deposition process. With experience on both sides of personal injury cases, Karl brings unique insights into litigation strategies and the practical application of technology in law. Karl Seelbach: LinkedIn,  Skribe.ai: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned Doyle and Seelbach Alex Hormozi Email Karl (karl@skribe.ia) for 25% off of your first deposition.   Time Stamps 00:00 Intro  01:16 The Current Deposition Process Challenge 02:25 Scribe.ai: A Modern Solution 03:19 Transcript Accuracy & Two-Step Process  04:42 The Value of Speed in Legal Work  06:33 Zoom Integration & Video Features  08:30 The Court Reporter Shortage Crisis  10:11 Scribe.ai Library: Working with Legacy Content  12:06 Karl's Legal Background & Career Journey  14:30 Tips for Plaintiff Attorneys  15:51 Settlement Timing & Strategy  17:26 Early Mediation Benefits  19:00 Data-Driven Settlement Demands  21:27 Episode Takeaways & Closing Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months. "All of a sudden Google rewarded us and for three straight years we ranked number one in the country for car accident lawyer. ." - Matt Dolman In today’s episode of Personal Injury Mastermind, we explore the content marketing strategies that rank legal websites in the top 1% with Managing Partner of Dolman Law Group, Matt Dolman. We discuss: How to amplify content so it can be found Long-tail keywords, the new frontier in legal SEO Quality content production at scale Content freshness: When to update mass tort pages and practice areas Leverage AI for optimization, not creation, to maintain EEAT Strategic social media promotion impacts search rankings Collaboration with other lawyers can boost visibility Regular content pruning and 301 redirects preserve SEO value Guest Details Matt Dolman is the Managing Partner at Dolman Law Group. A trailblazer in legal content marketing, his efforts have helped his websites achieve 83 million impressions and 670,000 clicks in 12 months, and 10 million impressions on a new mass tort site in under a year. Matt Dolman:  LinkedIn Dolman Law Group: Website, Instagram, YouTube Lawsuit Legal News: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned Google Search Console Google Analytics Surfer SEO Frase.io Ahrefs SEMrush Time Stamps (00:00) Introduction (01:33) From Obituaries to SEO: The Unconventional Journey of a Personal Injury Lawyer (03:08) The Evolution of SEO (04:48) Content is King (05:37) Quality vs. Quantity: The Delicate Balance in Content Production (07:21) Dominating National Rankings (08:20) Content Refreshing for Better Rankings (10:28) AI and SEO in Search Results (12:29) Optimizing Content with AI Assistance (14:36) Sharing Can Boost Your Rankings (17:30) Reasons to Share Legal Content (18:30) Content Pruning (19:53) How to Measure Success (21:28) How Long Should You Wait for SEO Results? Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

"Knowledge is power. The more the attorney knows the science of their case, should there be drugs or alcohol in their case, the better that they understand it, the better they can develop their strategy." - Dr. Allison Muller, Clinical Toxicologist and Principal at Acri Muller Consulting In today’s episode of Personal Injury Mastermind, we explore how to assess case viability, build stronger arguments, and increase settlement values with Dr. Allison Muller, a renowned toxicology expert witness with over 30 years of experience. We discuss: Why every personal injury attorney needs a toxicology expert witness How toxicology expertise can uncover hidden case angles Interpreting drug levels and their impact on impairment Navigating complex medication interactions in nursing home cases Understanding postmortem toxicology for wrongful death claims Maximizing case values in drug and alcohol-related incidents The importance of continuing education in toxicology  Guest Details Dr. Allison Muller - Clinical Toxicologist and Principal at Acri Muller Consulting. Dr. Allison Muller: LinkedIn Acri Muller Consulting:  Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned American Board of Applied Toxicology (ABAT)  Poison Control Center Time Stamps 00:00 Meet Dr. Allison Muller 03:53 Dr. Muller's Legal Consulting Journey 06:28 The Science Behind Winning Cases 08:02 Unraveling Complex Nursing Home Cases 11:24 Toxicology's Critical Role in Auto Accidents 15:30 Maximizing Case Value Through Scientific Understanding 17:07 Staying Ahead of the Curve, Continuing Education in Toxicology and Law 21:28 Key Takeaways: Leveraging Toxicology Expertise in Personal Injury Law Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels