Pharma Marketing Playbook: Data, GenAI, and Beyond

Welcome to an enlightening episode of the Pharma Marketing Playbook! In this episode titled 'Data, Gen-AI and Beyond', host Saumya Prakash, co-founder of Multiplier AI, sits down with the seasoned pharmaceutical marketing leader, Mr. Subhojit Mukherjee. Explore cutting-edge strategies, the impact of emerging technologies, and how data-driven insights are transforming the pharmaceutical landscape. Mr. Mukherjee shares his journey, the role of AI in addressing industry challenges, patient-centric marketing campaigns, and essential leadership lessons. Stay tuned for invaluable insights to stay ahead in the rapidly evolving world of pharma marketing. Key Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 00:41 Guest Introduction: Mr. Subhojit Mukherjee 02:03 Journey in Pharmaceutical Sales and Marketing 04:01 Challenges in Pharma Expansion and New Therapies 07:41 The Role of Technology and Data in Pharma 10:58 Patient-Centric Marketing Campaigns 22:51 Future Trends and AI in Pharma 36:01 Leadership Lessons for Future Pharma Leaders 41:35 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest : - Mr. Subhojit Mukherjee is a seasoned leader in pharmaceutical sales and marketing with a Bachelor’s in Science from Ranchi University and an MBA from Dr. D.Y. Patil Vidyapeeth. He has honed his leadership and financial skills through executive programs at IIM Nagpur and Indore. Starting as a Market Research Executive at Computer Point, Subhojit transitioned to pharma as a Medical Representative at East India Pharmaceutical Works and Cadila Pharmaceuticals. At Emcure Pharmaceuticals, he advanced to Associate Director of Sales and later led as SBU Head of Sales and Marketing at Wanbury. Currently, he is the SBU Head of Sales & Marketing at Akumentis Pharmaceuticals, driving growth and innovation. Subhojit brings a wealth of experience and deep industry insights to navigate the evolving pharmaceutical landscape. LinkedIn :- https://www.linkedin.com/in/subhojit--mukherjee/ About the host:  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this exciting episode of the Pharma Marketing Playbook: Data, Gen, AI, and Beyond, as she interviews Dr. Crystal Variava, a visionary leader in audiology and the founder of True and Trusted. Tune in to explore Dr. Crystal remarkable career in healthcare, from clinical practice in audiology to strategic leadership and entrepreneurship. Discover her insights on patient-centric communication, the latest advancements in hearing and balance care, and the evolving role of AI and data analytics in pharma marketing. Gain actionable advice for aspiring healthcare professionals and learn how technology is transforming the healthcare landscape. Key Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 00:33 Meet Dr. Crystal Variava: A Visionary in Audiology 02:57 Dr. Crystal's Journey into Audiology 05:07 Challenges in Audiology Practice 09:43 Innovations in Hearing and Balance Care 16:26 Global Trends in Patient-Provider Communication 30:12 Addressing Doctor's Well-being                    31:15 Inspiration Behind True and Trusted 32:30 Challenges in Patient-Doctor Communication 34:16 Founding True and Trusted 39:03 The Role of AI in Pharma Marketing 44:08 Future of Healthcare Communication 48:57 Leadership Advice for Aspiring Healthcare Professionals 54:16 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest:-  Dr. Crystal is the Founder of True & Trusted, India’s first clinical communication performance company. She holds a Bachelor of Arts in Communication Science and Disorders, a BBA from Harvard Business School Online, and a Doctorate in Audiology from the University of Pittsburgh specializing in hearing and balance-related disorders. A clinical career highlight for Dr. Crystal was when she was federally recognized under the Obama Administration for excellence in patient- centered care. Thereafter, she moved to Mumbai to take on the role as Director of Audiology & Strategic Initiatives for Sonova India. While mobilizing programs throughout India, APAC and ultimately the global market, she noted patterns emerging irrespective of country, culture and healthcare system. This inspired her to create True & Trusted: Leadership in Healthcare to help Providers have effective communications that are patient-centered, purposeful and profitable for today and the future of healthcare. Contact her at :- https://www.linkedin.com/in/crystal-a-variava-au-d-62054a63/ About Host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin. She emphasizes the importance of planning, digital transformation, and collaborative leadership in the pharmaceutical industry. They also discuss the evolving role of AI and data analytics in pharma marketing and the significance of patient-centric strategies. Ideal for young professionals and industry leaders looking to stay ahead in the fast-evolving pharma landscape. Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 01:16 Meet Ms. Viral Pandya Vaidya 02:50 Career Highlights and Pivotal Moments 07:57 Leadership Philosophy and Team Collaboration 11:38 Operational Strategies and Innovations 23:58 The Future of Pharma Marketing and AI 30:06 Advice for Young Professionals 33:36 Closing Remarks and Farewell Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest :- Viral holds a Master’s Degree in Biochemistry from the Institute of Science and a Postgraduate Diploma in Business Management with a specialization in Marketing from Welingkar Institute of Management. She has enhanced her leadership acumen through the esteemed Executive General Management Program at the Indian Institute of Management, Bangalore. Viral’s career journey is both impressive and inspiring. She began as a Senior Product Officer at Ipca Laboratories and quickly advanced through key leadership roles, including Senior Executive at Panacea Biotech Ltd and Assistant Manager at Abbott Laboratories. Today, she serves as the General Manager of the Business Operations Group at Lupin, where she continues to lead with excellence, driving both business performance and operational innovation. With her deep expertise in business operations, product management, and pharmaceutical marketing, Viral brings invaluable insights on leading large teams, optimizing business processes, and navigating the evolving landscape of pharma marketing. Contact her: - https://www.linkedin.com/in/viral-pandya-vaidya-955a2017/ About Host:-  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights into global markets, and the shift towards patient-centric approaches. Discover the importance of mental health, regulatory compliance, and the role of digital transformation in shaping the future of the pharmaceutical industry. Gain invaluable leadership advice and learn about the latest trends that are revolutionizing pharma, achieving remarkable results even during the COVID-19 pandemic. Subscribe, review, and share to stay ahead in the dynamic world of pharma marketing. Highlights:- 00:00 Introduction to Pharma Marketing Playbook 01:21 Introducing Dr. P. K. Rajput 03:26 Dr. Rajput's Career Journey 05:16 Evolution of Data and Technology in Pharma 06:27 Impact of COVID-19 on Pharma Industry 09:09 International Market Dynamics 11:31 AI and Data Analytics in Pharma 20:41 Future of AI in Pharma Education 21:32 AI in Pharma: Embrace or Be Replaced 22:10 Key Takeaways for Pharma Professionals 24:34 The Importance of Mental Health in the Workplace 29:27 Challenges and Opportunities for Indian Pharma 31:50 The Future of AI in Pharma 34:11 Personal Insights and Future Vision 39:07 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ *** About Guest : - With over 42 years of experience in the pharmaceutical and healthcare industry, Dr. Rajput is a visionary leader, mentor, corporate trainer, and international speaker. His illustrious career spans senior roles at Cadila Pharmaceuticals, where he led divisions in oncology, cardiology, and more, earning recognition as "The Rajput of Cadila." Dr. Rajput’s passion for education and leadership has made him a driving force in bridging the gap between industry and academia. A recipient of numerous accolades, he holds 14 honorary doctorates and is actively involved in nurturing the next generation of industry leaders. As a global ambassador for peace and mental health, his influence extends beyond business, touching humanitarian causes across the world. He is also a prolific author, with works that inspire transformational leadership, and his books have garnered international acclaim. In today’s episode, we’ll explore his insights on leadership in the pharma industry, his journey from a medical representative to Sr. Vice President, and his vision for the future of pharma marketing. We are excited to dive deep into his experiences and wisdom. Contact him at :- https://www.linkedin.com/in/pkrajput99/ About the host:  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medalist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, and delve into his insights on transitioning through career phases, transforming marketing strategies, and leading organizations. Discover strategic alignments, customer profiling, and the vital role of AI in enhancing pharma marketing dynamics. Gain insights on leveraging technology for superior diagnostics, patient management, and market comprehension. Prashant shares actionable advice for new entrants and experienced marketers on engaging with multi-generational workforces, advancing digital transformations, and harnessing AI for sustainable growth in the pharma landscape. Key Highlights:-  Introduction to the Pharma Marketing Playbook Meet Mr. Prashant Menon: A Distinguished Career Prashant's Journey in Pharma Marketing Strategic Alignments and Leadership Initiatives Challenges in Pharma Marketing The Role of AI in Pharma Marketing Advice for New Entrants in Pharma Marketing Closing Remarks and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠ ⁠https://multipliersolutions.com/⁠⁠  About Guest: - Mr. Prasant Menon, is  a distinguished leader in the pharmaceutical industry. He completed his Bachelor's in Microbiology at Bhavans College and his MBA in Marketing/Marketing Management at MET League of Colleges. He began his career at Cipla and soon advanced to become a Group Product Manager at Sun Pharma. He has undertaken senior roles at Ranbaxy, Alkem Laboratories, and Glenmark, before becoming Vice President at Alembic.  Later in his career he has worked as Director at Wanbury Ltd and Managing Director at Exeltis India.He is also  a visiting professor at Narsee Monjee Institute of Management Studies. Currently, he is the Founder and Director of Workplace Dynamics.  Prashant is a certified coach from Marshall Goldsmith &  The Bento Coach, and now Prashant serves as an Certified Coach in the International Coaching Federation. Contact him at : linkedin.com/in/prashantmenon19 About the host:  Saumya Prakash is the Co-Founder of Multiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI is transforming the pharma sector. Discover how AI is driving innovation in drug discovery, personalizing patient care, and reshaping marketing strategies. Atul also discusses the challenges and opportunities presented by AI and how data-driven approaches are revolutionizing the industry. Join us for an insightful discussion on navigating the future of pharma with advanced technologies and strategic vision. Key Highlights:- Leadership Transitions: Atul Suri's journey from Indian Army to the pharmaceutical industry. Core Leadership Traits: Adaptability, empathy, and accountability in shaping a successful career. AI's Role in Pharma: Speed to market, personalized engagement, and the future of digital health. Patient-Centric Approaches: Alembic’s initiatives in women’s health and community outreach. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ *** About Guest : - Atul Suri, presently working as Strategic Business Unit Head at Alembic Pharmaceuticals Ltd., leverages over 25 years of Indian Army service. His corporate expertise spans leadership, organizational development, talent management, and corporate communications, transitioning to sales and marketing. Atul Sir holds multiple military accolades including the UN Force Commander's Commendation. He also holds master's degrees in Strategic and Management Studies and an HR certification from XLRI. He has been Recognized among India's top 20 L&D leaders in 2016 and Great Manager Award winner in 2020. Atul Sir is a motivational speaker and thought leader in the industry and we are honored to have him on the show..  LinkedIn Profile : https://www.linkedin.com/in/atul-suri-6177732/ *** About the host:  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from digital transformation to omnichannel approaches. Saumya and Thambu Raj also delve into the importance of personalized medicine and share insights into the future trends that are set to shape the industry. This episode is packed with valuable insights for marketers, healthcare professionals, and anyone interested in the future of pharma. Key Highlights : The transformation of pharma marketing through digital tools The role of data analytics in decision-making The impact of AI on personalized marketing strategies The evolution from traditional to omnichannel marketing The importance of industry-academia collaboration Future trends in pharma marketing Thambu Raj shares his journey from medical representative to senior leadership, offering valuable advice for aspiring professionals. Discover why embracing digital tools, AI, and data analytics is crucial in today's pharma landscape. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠ ⁠https://multipliersolutions.com/⁠⁠  About the Guest: Mr. Thambu Raj completed his MBA at Annamalai University and began his career at Ferring Pharmaceuticals. He held significant roles at Eli Lilly, USV Limited, and Abbott Diabetes Care. Currently, he serves as Senior Vice President in Sales Marketing & SFE at USV Private Ltd.  Thambu Raj's notable publications include Neuroscientific Insights and Therapeutic Approaches to Eating Disorders, and he is the author of the book Current Trends of Digital Marketing in the Indian Pharmaceutical Industry. His excellence has earned him multiple awards, including the Best Paper Awards on his recent publications and Gold Medalist and best outgoing student during his B Pharm and MBA. He is also pursuing his PHD in Marketing from Pune University. Linkedin: https://www.linkedin.com/in/thamburaj/?originalSubdomain=in About the host:  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driven strategies Real-world applications of AI in healthcare, from clinical summaries to patient support Innovative approaches to personalize communication with healthcare professionals The delicate balance between AI efficiency and human touch in marketing Evolving dynamics of pharma-healthcare provider relationships Practical tips for implementing AI while respecting data privacy and professional boundaries Whether you're a pharma marketer looking to optimize your strategies, a healthcare professional curious about AI's impact, or a tech enthusiast interested in healthcare innovations, this episode offers actionable insights to stay ahead in the rapidly evolving pharma landscape. Don't miss out on expert strategies to enhance HCP engagement, improve patient care, and drive business growth through AI-powered solutions. Subscribe now and join the conversation shaping the future of pharma marketing! Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: ⁠https://multipliersolutions.com/⁠  About the guest: Mr. Amaninder Singh Dhillon, is a distinguished leader in the pharmaceutical industry.  He provides strategic consulting services to global pharmaceutical and life science companies. His extensive expertise in oncology, coupled with his strategic and operational acumen, has enabled him to drive significant growth and innovation across various roles, including leadership positions at AstraZeneca, Mitra Biotech, Dr. Reddy's Laboratories, GlaxoSmithKline, and Pfizer.  Mr. Amaninder is also a certified Independent Director and currently works as freelance consultant at Olive Ridley Advisory. Linkedin: ⁠https://www.linkedin.com/in/amaninderdhillon/?originalSubdomain=in About the host:  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: ⁠https://www.linkedin.com/in/saumya-multiplierai⁠

Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences.  In this episode, Dr. Kavita delves into how these AI tools are transforming customer engagement, guiding patients through every step from symptom identification to treatment options, all while ensuring global consistency and adherence to regulatory compliance. We are talking about:  The shift to data-driven digital strategies in the pharmaceutical sector leveraging digital data for more precise targeting Elevating efficiency through AI driven resource allocation Understanding how prescribers needs influence prescribing patterns Importance of knowing patient needs for greater marketing effectiveness We also highlight the importance of digital marketing in creating disease awareness, boosting patient engagement, and fostering brand loyalty, all of which contribute to a more humane and effective patient journey. Learn how large language models like ChatGPT respond to patient queries with personalized, consistent messages across various channels. From omni-channel marketing to programmatic advertising, we discuss the strategies needed to navigate this evolving landscape successfully. Tune in for actionable insights and innovative tactics to drive better patient outcomes and achieve business success.  Stay ahead of the curve with the latest trends and strategies in pharma marketing. Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode7  ***** Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multipliersolutions.com/  About the guest:  Dr. Kavita Lamror holds an MPH from Johns Hopkins and an MBBS from Maharashtra Institute of Health Sciences. With extensive experience in the healthcare industry, she has worked across academia, pharmaceuticals, and medical devices, focusing on real-world evidence (RWE) and health outcomes. Currently, she leads RWE efforts at Maxis Clinical, generating insights from diverse data sources globally. Before joining Maxis Clinical, Dr. Lamror was a Real-World Evidence Investigator Expert and Product Owner at Sanofi, where she led global RWE studies and developed key RWE products. She has also held pivotal roles at Excelra, Cactus, Indegene, and Novartis, establishing Value Evidence functions as revenue-driven verticals. Notably, she has been involved in the merger and acquisition of two digital RWE companies in the U.S. as part of an inorganic growth strategy. Dr. Lamror is passionate about identifying and nurturing talent within the industry, ensuring her teams are well-equipped to tackle complex challenges. She emphasizes optimizing technology to create value from both structured and unstructured data in an evolving healthcare landscape. Linkedin: https://www.linkedin.com/in/dr-kavita-lamror-7222a41a/ About the host:  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr. Salil Kallianpur, a pharma veteran shares with you the transition from sales to marketing, from earning an MBA and joining Dr. Reddy's. This was the turning moment of his life. Where he learned strategic thinking and creative problem-solving. After a brief stint at Novartis, he joined Pfizer, and leveraged his cardiology expertise. His nine-year period at Pfizer marked a significant phase in his pharmaceutical career. We take a compelling look into: The shift from science-based selling to strategic marketing in pharma's pre-digital era. Cultural understanding as the cornerstone of successful international pharma strategies. The critical need for value creation in customer engagement, beyond product-centric approaches. The potential and pitfalls of AI adoption in pharma marketing without proper data infrastructure. Salil Kallianpur's insights reveal the complex interplay between science, culture, and technology in shaping pharmaceutical marketing. As the industry stands at the crossroads of traditional practices and digital innovation, success hinges on balancing data-driven strategies with human-centric approaches. The future of pharma marketing lies not just in adopting new technologies, but in fundamentally rethinking value creation for healthcare professionals and patients alike. This episode offers rich insights into diverse pharmaceutical markets, from Russia to the Middle East, Africa, Gulf, and CIS countries, highlighting their unique characteristics. ***** Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://www.multiplierai.co/ About the guest: Mr. Salil Kallianpur began his career as a Scientific Officer at Serdia Pharmaceuticals. Over the past two decades, he has advanced to key roles, including Head of Marketing at Pfizer Ltd. and Executive Vice President at GSK. He has also held significant positions at Dr. Reddy's Laboratories and Novartis. Currently, Salil is the Founder and Managing Director of Arks Knowledge Consulting Pvt Ltd and a visiting professor at SVKM's Narsee Monjee Institute of Management Studies. As an industry expert, he brings a wealth of experience and insight to our show . Linkedin Profile:https://www.linkedin.com/in/salilkallianpur/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three distinct groups based on AI adoption levels and shares advanced strategies that front-runners are using to stay ahead. From hyper-personalized content to AI-generated videos for doctor communications, this episode is packed with practical insights for businesses at every stage of AI adoption.Tune in to know about: Challenges of embracing Generative AI in Pharma MarketingGenerational training gapsCritical data privacy concernsPromising AI applications in diagnosis and drug development"Pill plus" solutions that leverage VR and AI to enhance treatment efficacyWhether you're new to pharma marketing or a seasoned professional, this episode offers valuable advice on leveraging AI effectively and underscores the importance of top management’s role in implementing these transformative technologies.Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode6 *****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/  About the guest: Gauri Chaudhari is the Founder of Brand Innerworld, a consultancy specializing in healthcare brand strategy. At Brand Innerworld, she collaborates with marketing teams to develop strategies for a diverse range of healthcare brands, including patented brands, branded generics, OTC brands, consumer health supplements, medical devices, digital medical platforms, and health applications. Gauri's expertise lies in defining brand strategies, value propositions, promises, personalities, media strategies, and performance evaluations.She excels in extracting valuable insights from healthcare professionals, patients, and consumers, driving the successful launch of new brands. An accomplished author, her book "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand" is a must-read for healthcare professionals.With over 27 years in the industry, Gauri previously led the healthcare business at FCB-Ulka Advertising, managing campaigns for top pharma companies and overseeing India operations for Draft FCB Ulka Healthcare in New York. Her career spans various healthcare sectors, including prescription medicines, OTC brands, medical devices, and hospitals. She has led impactful health awareness campaigns, such as the Anti-AIDS campaign for the Bill Gates Foundation.Gauri also coaches executives, serves as a communication advisor to IPA, and has taught pharma marketing at NMIMS for a decade. Her articles regularly appear in business, advertising, and healthcare publications.Linkedin: https://www.linkedin.com/in/gauri-chaudhari-5501702/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the transformative journey of pharma marketing, from the revolutionary impact of the Indian Patent Act of 1970 to groundbreaking milestones like JB Chemicals' launch of Metrogyl. You'll also hear about the invaluable marketing tools that have shaped the industry over the decades and how generative AI is poised to drive future innovations.We take a compelling look into: the future of biologics and biosimilarstheir potential to dominate the market by 2035-2040the rise of the pre-filled syringe industrypersonalized medicine that puts patients firstAI revolution in making of brand pitchesAlso discover how leading Indian companies like Biocon and Intas are navigating the challenges of high costs, refrigeration needs, and administration methods to bring these advanced treatments to the forefront.This episode is a treasure trove of insights if you are interested in learning all about the past, present, and future of pharma marketing.Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode5 *****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Mr. Vivek began his career as a pharmaceutical representative. Over the past two decades, he has been the Chief Mentor at B- Black Belt Brand Builders (formerly The Enablers), guiding countless professionals in the industry and students in B-schools. Previously, he was the Head of Pharma and Sales of two divisions at Torrent Pharmaceuticals. Mr. Vivek is also an accomplished author, with notable books including “What the Pharma CEO Wants from the Brand Manage” and has written over 9 books till date, the ninth being: “THE AILMENTS IN MEDICO-MARKETING COPYWRITING: THE Rx”. The book takes the readers through how generative AI can make the lives of brand managers easy and is also a guide on how to leverage prompt engineering in copywritingLinkedin: https://www.linkedin.com/in/vivekhattangadi/ Website: https://vivekhattangadi.org/About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai

What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project on AI-enabled early breast cancer detection, Ganesh's passion for AI shines through as he explains : how AI is transforming customer engagement and sales effortsenhancing patient interactions through AI chatbotscrucial role of high-quality data in training AI modelstypes of data necessary for effective pharma marketinggroundbreaking advancements in AI within the field of oncologyhow machine learning and data analytics can uncover hidden insightsenhancing personalized marketing and disease diagnosisThis episode offers a comprehensive look at the transformative power of AI in making healthcare more accessible and efficient, providing invaluable knowledge for both industry professionals and curious listeners alike. So listen in…Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode4 *****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/  About the guest: Ganesh Chakkarwar is a seasoned professional with over 14 years of experience in Pharma Sales & Marketing. He has a strong background in Hemato-Oncology Brand Management, successfully launching and managing top brands like RituxiRel, TrastuRel, and DenosuRel. Ganesh is passionate about AI in healthcare and digital health, enhancing his expertise with a sabbatical at Jio Institute, where he completed a capstone project on AI-powered breast cancer screening. He also expanded his global perspective through a study module at Nanyang Technology University. Currently, Ganesh leads marketing projects, focusing on digital initiatives, corporate branding, market research, and sales force effectiveness.Linkedin: https://www.linkedin.com/in/ganesh-chakkarwar-508144129/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai

How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs.Don’t be left behind as big data and AI rewrite the rules of the pharma industry. Join your host Saumya Prakash and her guest for the episode, Prof, Madhu Viswanathan, a celebrated figure in analytics from the University of Minnesota Carlson School of Management as they walk us through the seismic shift from traditional data management to the forefront of technological integration that’s revolutionizing pharma marketing, salesforce dynamics, and incentive plans. Key points discussed: The vital role of capturing dataTransformation in the role of sales repsBiases lurking in sales strategiesHow tech is addressing these challengesViewing data analytics and AI as allies of growthTune in to know how the strategic use of data is not just a buzzword but a reality that's reshaping the competitive landscape and refining decision-making for those at the helm.Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode3 *****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Professor Madhu Viswanathan. Prof. Viswanathan has a rich background in academia and has exposure to diverse industries including Pharma. He is renowned for his expertise in analytical skills, statistical and econometric modeling, data analytics, and market research. He has executed several projects in the past with leading multinational giants. Connect at: https://www.linkedin.com/in/madhu-viswanathan/Website: https://www.isb.edu/en/research-thought-leadership/faculty/faculty-directory/madhu-viswanathan.html About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip you with the strategic insights to do just that!Navigate through the competitive pressure in the industry, as Vikram highlights: The escalating role of AI in RFPs and its cost-impactGetting ahead of media agencies that are equipped with AI prowessCrucial role of data in revolutionizing the industry landscapeRoadmap to implement AI strategies for PR and communication agenciesEnhancing your marketing presentations with Gen AIVikram lays bare the challenges and the crucial need for a clear direction, robust data, and the right tools to succeed in this rapidly evolving landscape.Tune in and reset your media agency on a prosperous path in the AI-driven world.Download your Pharma PR Playbook PDF at https://bit.ly/mai-ep2 ****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Vikram Kumar is Chief Executive officer of Multiplier AI. He is an MBA (IIM Calcutta), B Tech (IIT-BHU) Recognized industry expert on healthcare marketing with 11 years delivering key projects for global healthcare brands in USA, India and 9 countries. He has worked with clients such as Abbott, Galderma, Merck, Medtronic, Medtronic, Sun Pharma, Glenmark. In his Early Years, he worked as the first employee for Rupert Murdoch's largest Dot-Com Investment. He also led development of product for and was in top management of a company ranked as a leader by Inc magazine in the analytics space for 8 years in a row. Connect at: https://www.linkedin.com/in/multiplierai About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur,  Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing.Some of the key aspects we discuss in this episode: Impact of Marketing on Generic Drug MarketImproving Pharma Marketing Content and Effectiveness Challenges of Marketing and Analytics Teams Chatbots and Automation in the Life sciences Industry Social Media Marketing Challenges and Opportunities for Pharma BrandsImportance of correct Business Rules and Analytics for data driven marketing You can download your copy of Data Insight Playbook at https://bit.ly/49FcLIvPharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Mr. Praveen Mathur is a seasoned industry professional with a career spanning over several decade in the pharmaceutical and healthcare sector. Presently holding the position of Vice President at Emedi Pharmaceuticals, his extensive experience is marked by a strong focus on data analysis, market research, and the strategic optimization of sales initiatives.Contact him at: https://www.linkedin.com/in/praveen-mathur-88693b6/About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours!Meet your host:Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software with a keen focus on the pharmaceutical and technology sectors. Holding an MBA from SP Jain Institute of Management and a B.Tech in Computer Science from BITS Pilani, she achieved recognition on the Dean's list at both institutions.Saumya's career spans semiconductors, finance, and healthcare/pharma. She excelled as a developer and data analyst at ST Microelectronics, worked in the global product development team at i-flex solutions, and played a pivotal role in Capgemini's Win Centre in Hyderabad.Transitioning to finance, she contributed to Société Générale's Basel II implementation. Recognized as a young women leader at Capgemini, she co-founded Multiplier AI Solutions, earning NASSCOM's top 10,000 startups recognition and participating in T-Hub's T-Angel program.Her deep understanding of the pharmaceutical industry guides her as the leader of Operations and India Sales at Multiplier AI Solutions. Her academic excellence and professional achievements position her as a prominent figure in AI, IT Software, and technology. Explore her insights on these cutting-edge industries in our podcast.Connect with her at: https://www.linkedin.com/in/saumya-multiplierai About Multiplier AI:Multiplier AI is a leading force in the Healthcare industry, providing cutting-edge solutions to global brands like Galderma, Abbott, Merck, Cipla, Mankind, and more. With a team of 70+ dedicated professionals, we specialize in Generative AI, data insights, and physician influencer marketing, driving growth and transformation in the Healthcare landscape.They are experts in the areas of Generative AI and Personalized Marketing, Data Insights, and Physician Influencer MarketingTo know more contact : US: 1-925-217-7578 India: (+91)- 9100379991 Email: presales@multipliersolutions.com Website: https://multipliersolutions.com/