Welcome to another episode of 'Pharma Marketing Playbook' where we delve into the latest strategies in pharmaceutical marketing, data analytics, and AI trends. In this episode, we sit down with Jyoti Patil Shah, CEO of V Care Foundation, who brings her vast experience in psychology, counseling, and patient advocacy. Jyoti shares her journey from counseling to leading a not-for-profit organization dedicated to supporting cancer patients across India and Nepal. Learn how V Care has navigated challenges, expanded their services, and leveraged technology to provide emotional and practical support to over 1.1 million patients. Gain insights into the importance of health literacy, patient support programs, and the responsible use of AI in revolutionizing cancer care.

Key Highlights - 

00:00 Introduction to the Pharma Marketing Playbook

00:30 Meet Our Special Guest: Ms. Jyoti Patil Shah

01:51 Jyoti's Journey to CEO of V Care Foundation

05:20 The Evolution and Impact of V Care Foundation

09:05 Health Literacy and Digital Transformation

21:28 Leveraging AI in Cancer Care

26:49 Advice for Aspiring Patient Advocates

29:48 Conclusion and Final Thoughts

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multiplierai.co/

About Guest : 

Jyoti Patil Shah is a passionate leader in healthcare with deep expertise in psychology and counseling. She holds multiple degrees in Industrial and Counseling Psychology and has worked closely with marginalized families and children. A former visiting faculty at SNDT University, she has mentored many postgraduates. Since 2008, she has been an integral part of V Care Foundation, supporting cancer patients with care and compassion. From Program Manager to CEO, she has helped the organization reach over 11 lakh patients across India and Nepal, in partnership with leading hospitals like Tata Memorial.

Contact Her at : https://www.linkedin.com/in/jyoti-patil-shah-479417133/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at:  https://www.linkedin.com/in/saumya-multiplierai/ 

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