PodBites

We just wrapped season 1 of PodBites! Listen to learn more about what we loved about hosting this live show. We also took some calls from Livecasters. Season 2 is coming soon! We discuss our plans for the next season and when to expect it in your feeds. A big thank you to everyone who participated in Season 1 and helped us along the way. We are grateful for our guests, our engineers, our listeners, the Castbox community, and more! THANK YOU! See you soon for SEASON 2!

Today we are joined by Brian Scordato, the founder of Tacklebox Accelerator and the author of the Idea To Startup podcast. Brian founded the Tacklebox Accelerator in 2015 following years of starting companies and working in venture capital. He writes popular posts for Fast Company, runs innovation seminars internally at companies like GE and Indeed, and teaches at General Assembly. In this episode, we are talking about how to invite guests to the podcast, what are the main challenges of the founders that want to market their startup, and also what are the key learnings from spending time in Y Combinator.

John Asante is our guest this week on PodBites. We chat with the long-time radio/podcast producer about tons of podcast-related topics including advertising, finding the right guests, the "right" show length, and more. Tune in to hear a shoutout to PodNews editor James Cridland, among a bunch of other can't-miss back-and-forths. John Asante is the Managing producer at Neon Hum Media, a podcast production company based in Los Angeles. Previously, he was a producer at Stitcher.

Join us for a chat with Giancarlo Bizzarro, Director of Sales at Endeavor Audio. As Sales Director at Endeavor Audio, he helps brands align with industry leading podcasts like Blackout, The Bellas Podcast, Dick Wolf Presents Hunted, UFC Unfiltered, Drink Champs, Family Ghosts, and The Punies by Kobe Bryant, to name a few. Before coming over to Endeavor Audio he was Director of Sales at Cadence13, and previously oversaw emerging media on the advertising side at Oxford Road for prominent companies like ZipRecruiter Blue Apron, Dollar Shave Club, Lyft, Ring, and more. During this interview, we chat about: - getting started in audio advertising - how to reach potential advertisers - tactics for gaining sponsors - Giancarlo's experience prior to podcast advertising - working on Obama's campaign And so much more! Tune in!

Today we are joined by Skye Pillsbury who is the main person behind the Inside Podcasting Newsletter. Skye began her career as a public relations professional. She worked at Niehaus Ryan Wong, helping to build the agency’s first “Internet” and “People and Technology” divisions. She directed the strategic public relations of over 10 clients, including Yahoo! before, during and after the company’s high-profile IPO. After leaving Niehaus Ryan Wong, Skye joined LinkExchange as a director of marketing. LinkExchange is a Sequoia-funded Internet start-up. Skye helped to generate enough “buzz” to attract the attention of Microsoft, who acquired the company one year later. At Microsoft, Skye managed a yearly budget of 20+ million and drove all strategic marketing activities. Eventually Skye returned to the PR agency world. She worked she worked for Eastwick Communications, and OutCast Communications. During her career as a publicist, Skye has garnered press coverage in numerous leading publications and media outlets including the Wall Street Journal, BusinessWeek, CNN, New York Times, NPR, Fortune, GQ, TechCrunch, San Francisco Chronicle and Rolling Stone Magazine. She has been on tour with clients on both coasts and around the country and has orchestrated hundreds and hundreds of media interviews. Recently, Skye jumped the fence from PR to writing; she now pens the Inside Podcasting newsletter for Inside.com and also produces a podcast which is called Inside Podcasting.

Monday, August 12, 2019 10:13 PM #Livecast #Replay Valentina Kaledina and Arielle Nissenblatt are joined by Jay Connor. Jay is a Los Angeles-based writer, producer, consultant, and founder of Extraordinary Ideas, where he serves as the co-host and producer of the popular podcast “The Extraordinary Negroes” in addition to serving as an Editor at The Root. His work has been featured in prestigious outlets such as The New York Times, Pitchfork, The Root, Huffington Post, South by Southwest, Bitch Media, CBS, and many others. Outside of his creative pursuits, Jay uses his multimedia platform to celebrate the accomplishments, opinions, and agency of marginalized groups, in addition to actively combating injustice, gender inequality, and the destigmatization of mental illness. Additionally, he’s an accomplished speaker and panelist who lends his insight and commentary to outlets such as Sirius XM and NPR. In this episode, we are talking about Jay's podcast, events for podcasters, journalism, and screenwriting.

Friday, August 9, 2019 11:02 PM #Livecast #Replay Today we are joined by Jeffrey Hayzlett who is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. Also, he is the host of the business podcast All Business with Jeffrey Hayzlett on C-Suite Radio and another one called The Hero Factor. He is a global business celebrity, speaker, best-selling author, and Chairman and CEO of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of best-selling business books. Hayzlett is an inductee into the National Speakers Association’s Hall of Fame. As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Marketing Week and shares his executive insight and commentary on television networks like Bloomberg, MSNBC, and Fox Business. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is an expert in business turnaround, marketing and brand building.

True crime podcast in real time Zander Sherman is a bestselling author and award-winning journalist. His feature writing has appeared in Vanity Fair and Esquire, among many others, and been noted by The New York Times. In 2019, he won a Canadian Screen Award for his work on a CBC documentary, “Murder in Cottage Country.” He is the season four host of Uncover, a CBC Podcast. Previously, Sherman authored The Curiosity of School, a bestselling history of education published by Penguin Canada. Sherman lives north of Toronto, and co-writes music under the name Larch. In today’s show we are talking about one of the most successful true crime podcasts, and about how the soundtracks for podcasts are created. Also, Zander announces his new book that will be released in September.

Today we are joined by Allyson Marino who is the founder of the podcast network Lipstick & Vinyl. My co-host is Arielle Nissenblatt. Allyson Marino has generated over $90 million in radio and podcast advertising revenue over the course of her career working with some of the most successful media brands in audio including CBS Radio, Acast, PodcastOne and Midroll. A pioneer in the podcast industry, Allyson was instrumental in breaking new ground to define what have now become the industry standards for podcast advertising and monetization. In 2018 she founded her own podcast firm, Lipstick & Vinyl, which is focused on supporting underrepresented voices in media. The firm currently represents 14 podcasts and helps them cover everything from development, production and studio space, to being a collaborative marketing partner by building sales materials and pairing brands for sponsorship. In this episode, we are talking about how to build a podcast network.

Today we are joined by Ever Gonzalez who is the founder of Outlier Podcast Festival and the host of a podcast Outlier On Air, a weekly podcast that interviews founders, disrupters, and mavens. Ever is also the founder and CEO of OutlierHQ, a media and events company that provides resources to help entrepreneurs start, grow, and scale their businesses. Ever started his career in freight management business. First, as an employee, and later created his own freight company, which he sold in 2012. in 2012, Ever started OutlierHQ. Outlier is an online publication, physical co-working space, and conference series geared toward the dynamic community of startups and entrepreneurs. It is a network of founders, disruptors, and business owners from around the world. It is dedicated to providing the knowledge, tools and insight needed to propel a company from its foundation to its ultimate potential. So far, the company hosted more than 200 events. In 2013, Ever started his own podcast and since then he released more than 400 episodes. In the podcasts, Ever interviews disrupters, rule breakers and big thinkers. Ever is famous as a producer of Outlier Podcast Festival. He is also Co-Founder of theFutureX Podcast Network. In today’s episode we are talking about upcoming Outlier festival in Denver and how does it help to create an inclusive podcasting community. Also, we are talking a lot about how to start own business.

Today we are joined by Ant McGinley, who is a radio presenter at Communicorp UK and producer of several podcasts, including award winning football funny show “On The Left Side”. Ant started his love affair with audio on a student radio station in 1996. After graduation he went to work for BBC Radio 1, Classic FM and Kerrang Radio. He made his very first podcasts in 2005, only stopping because he took the opportunity to present a morning show on commercial radio. In 2013 he took a leap of faith and decided that podcasting was the future. Since then he’s made about 450 podcast episodes and picked up 3 nominations including 1 Award for his work. (Statistically this means at least one in every hundred episodes he does is quite good.) He picked up the award for his satirical football show "On The Left Side" which he makes with his long time colleague Jim Salveson. The show has won critical acclaim and led to them both being hired to create new podcast content for the Communicorp radio group. Ant is based in Manchester, UK, but his passion and experience has led him to being invited to speak on podcasting at events and on radio stations around the world. One of the examples, is the worlds largest podcaster conference Podcast Movement where he was with his keynote presentation “Podcasting from Nothing”. In this talk, Ant guides the room from starting without any idea, or equipment, to releasing a show on all good podcast apps (including Castbox) in just 20 minutes. In this episode, we are talking about podcast content creation. We discuss what is the difference between radio and podcast content, podcasting as business, and some key things about podcasting in Europe.

Friday, June 27, 2019 4:01 PM #Livecast #Replay We are joined by Wei Jiang, a venture partner at ZhenFund. ZhenFund is one of the most respected early stage investors in China. ZhenFund was founded in 2011 by former entrepreneurs, co-founders of New Oriental, the largest provider of private education in China, Bob Xiaoping Xu and Victor Qiang Wang. The goal of ZhenFund is to invest in the most promising innovators. The fund was launched in collaboration with Sequoia Capital China. ZhenFund now has a network of over 600 portfolio companies, including over 10 unicorns based in China and has offices in Beijing, Shanghai and Silicon Valley. The total size of the fund is around 1 billion dollars. Wei’s investment portfolio includes such companies as Leap.ai, Subtle Medical, Citcon, and many others. Wei held leadership positions in a number of world class internet companies: Prior to ZhenFund, he was the Chief Marketing Officer at Google Greater China. Wei was an entrepreneur himself, he had founded startups in both US and China. Earlier in his career, Wei worked for eBay, Intuit and NBC internet. In this episode, we are talking about why ex-Googlers are so special and what are the most interesting segments in media & entertainment that can flourish in the future.

At the beginning of the episode, a quick re-cap about Podcast Day in London last week. **** In this episode, I am joined by Jim Lechleitner who is a Co- founder and Managing Partner at the Park Bridge and an expert in U.S.- China relations. Jim has been active in multiple aspects of U.S. China relations for over a decade. Prior to co-founding Park Bridge, Jim was the Head of the U.S.-China Advisory Practice at Starr Strategic Holdings, a boutique investment bank focused on cross-border M&A, government advisory, and strategic consulting. In that role, Jim routinely advised Fortune 500 companies in education, healthcare, agriculture, real estate, and financial services on China strategy and capital raise initiatives. Jim started his career in China at the Carnegie-Tsinghua Center for Global Policy, where he was responsible for building out the Center’s operations and development strategy. In this episode, we are talking about the U.S.-China podcast market and challenges and opportunities for the podcasters.

#Livecast This is a special episode before the Podcast Day in London 13th June with Peter Niegel from Radio Days Europe https://www.radiodayseuropepodcastday.com/ Peter Niegel has been a senior audience researcher with the Danish Broadcasting Corporation since 2000 and is today among the leading audio audience researchers in Europe. He spoke at national and international conferences on a variety of audio related subjects. Peter holds a Masters Degree in History in Media Science and in Corporate Communication. He is a member of the Executive Committee of Radiodays Europe. In this episode, we are talking about Podcasting in Europe.

Wednesday, June 5, 2019 11:07 PM #Livecast #Replay Stephen is CEO of Krempl Communications International. As an international trainer, speaker and author he has worked with thousands of leaders in more than 30 countries. He worked for Fortune 500 companies, such as Starbucks, YUM Brands, PepsiCo, and Motorola. Stephen is an expert on how leaders can stand out and get noticed in their corporations. Stephen is an author of five books including: The 5% Zone: How to Stand Out as a Global Leader. As a trainer, Stephen is doing lectures, in house and online programs that focus on developing high potential leaders. His online program is called Winning in the Work World. In this episode, we are talking about what makes a perfect pitch and how important is storytelling.

Friday, May 31, 2019 9:49 PM #Livecast #Replay Jessica is the founder and equal co-owner of Interview Connections which is the first podcast booking agency. She started the business in 2012. The Interview Connections team of Booking Agents work with clients such as Ali Brown, JJ Virgin, Perry Marshall, and other authors … as well as numerous PR agencies. Jessica is a podcaster herself, doing a regular show called #RockThePodcast. Jessica has been a featured speaker at Podcast Movement, Podfest Multimedia Expo, and Dream Business Academy. In today's episode, we are talking about how to get booked on more podcasts.

May 22 10:01 PM #Livecast #replay James is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is Managing Editor of a daily podcast newsletter, podnews.net, and he runs the media information website media.info. James has worked in radio since 1989 as an award-winning copywriter, presenter, and internet strategist. In 2001 he joined the original Virgin Radio in London. In 2007 he joined the BBC to work on the BBC iPlayer for radio, the one that later became the UK Radioplayer. After that James has worked for a variety of media companies in Europe, North America, Asia and Australia. In this episode, we are discussing the future of audio content, listeners’ preferences, and the winners of British Podcast Award.

May 15 6:00PM PT #Livecast #replay Podbites EPISODE #3 Guest: Rob Walch Rob Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP of Podcaster Relations for Libsyn. Rob is Co-Author of “Tricks of the Podcasting Masters”Que 2006, which was an editors pick as a Top10 Reference book for 2006 by Amazon. Rob started podcasting in 2004 as host of the award winning podCast41. Additionally Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone. Since 2004 Rob has presented at well over 100 events on the subject of podcasting and New Media. Rob has consulted on podcasting for Jack Welch, Tim Ferriss, and eBay to name just a few. In this episode, we are talking about podcasting trends, investments, advertising and various types of content creators.

May 1 6:00PM PT #Livecast #replay Podbites EPISODE #2 Guest: Edith Yeung Edith Yeung is the creator of the China Internet Report and a partner at Proof of Capital and 500 Startups. Edith invests in blockchain and AI startups, including Stellar, Oasis, Solana, Silk Lbas and many more. Earlier in her career, she worked as General Manager of Dolphin Browser, a Sequoia-backed mobile browser with over 150 million installs worldwide. Edith frequently speaks at the internet and investment conferences around the globe, and also she is featured by BBC, Bloomberg, CBS, NPR, Techcrunch etc. In this episode, we are talking about internet, cross-border investments, blockchain, and how the smart speakers will influence podcasting.

April 24 6:00PM PT #Livecast #replay Podbites EPISODE #1 Guest: John Zagula John Zagula is managing director and Founding Partner of Ignition Capital. John was also a Founding Managing Director of Qiming Ventures in China. He serves on the boards of directors of and as an advisor to several private companies with operations in both the United States and China, including Castbox. Prior to that, John was General Manager of global marketing for Microsoft Corporation where he spent nearly a decade in several senior marketing and strategy positions. John is an investor, adviser, marketing expert, author, and an adjunct professor of business and entrepreneurship at the University of Washington. In this episode, we are talking about creative industries. Also, we are discussing how to use podcasting as a marketing tool.