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Private Practice Workshop

Author: John Clarke from Private Practice Workshop

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This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you've come to the right place!
228 Episodes
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Annie Schuessler is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers and coaches make an impact beyond a traditional private practice. In this episode Elizabeth and Annie talk about  How Annie found the "sweet spot" for her group program How to get beyond perfectionism Experimenting with your structure and content Keeping participants engaged Making your group sustainable to run (and so much more!) Connect with Annie: Website: https://rebeltherapist.me/ Podcast: https://rebeltherapist.me/podcast-grid Instagram: @annieschuessler Books Annie Mentioned: Art of Gathering by Priya Parker https://amzn.to/2Xh7l65 Company of One by Paul Jarvis https://amzn.to/3veum60 Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
In this live Interview with Dr. Christie Kederian, Elizabeth and Christie discuss how to think outside the box when it comes to using your degree as a mental health professional and ways to set yourself up for success in a post-pandemic world as a therapist. Connect with Christie: Instagram: @thrivingtherapist (business coach account) @thedatedoctorchristie (dating coach & therapy account) Website: https://therapyfordating.com/ Books Christie mentioned: The 5 AM Club by Robin Sharma Think and Grow Rich by Napolean Hill The Big Leap by Gay Hendricks Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
Group Practice Blues (Why Group Practice Owners Fail) In today's episode, John talks about being a private practice owner and why group practice owners fail.  Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Steal our automated email funnel for FREE: http://www.privatepracticeworkshop.com/ck FREE online training on how to get clients consistently: https://www.privatepracticeworkshop.com/getclients Learn more and apply to work with John: https://www.privatepracticeworkshop.com/workwithme/ John’s all-time favorite business books: The Personal MBA https://amzn.to/2Lfbx07 Blue Ocean Strategy https://amzn.to/2Lbc6YN Building a Storybrand https://amzn.to/3nn1jYE Clockwork https://amzn.to/3nr2Nlf Profit First https://amzn.to/2JutWVV Entreleadership https://amzn.to/3q0w5rO The Big Leap https://amzn.to/2XkXWXr
Elizabeth and Lily discuss all things marketing, branding, and getting clients while still in grad school on this episode of the Private Practice Workshop Podcast. Apply to the next round of the Business Made Human Mastermind: https://go.privatepracticeworkshop.com  Connect with Lily: Therapy page: https://www.lilydawson.com/ Consulting for therapists: https://therapycorps.org/ Instagram: @lilydawsontherapy
John is talking with Brian Bosché today. Brian is an expert on purpose at work and a consultant who helps business leaders and companies (big and small) discover their exact purpose and leverage it for a real ROI. Join us on this episode where Brian and John discuss purpose, passion, and success. Apply for Business Made Human: https://go.privatepracticeworkshop.com/business-made-human-spring-21 Book a one-on-one session with John: https://go.privatepracticeworkshop.com/offers/q5zEBWei/checkout Work with Brian: https://www.thepurposecompany.ca/
Today Danielle Hayden is on the podcast. Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. Join us on this episode where Danielle and John discuss all things finances.  Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Book a one-on-one session with John: https://go.privatepracticeworkshop.com/offers/q5zEBWei/checkout Contact Danielle:  https://profitplannerbookkeeping.com/ danielle@kickstartaccountinginc.com
Today John interviews Kelly Fitzgerald. Kelly is the owner of Savvy Marketing Services. She offers marketing services for therapists. Specializing in optimizing private practice websites to get found on Google and outrank the competition. Listen to this episode to get all the secrets about SEO for therapists.  Visit Kelly's Website: https://savvymarketingservices.com/ Schedule a Free Consult with Kelly: https://savvymarketingservices.com/free-consultation/ Download SEO Guide for Therapists: https://savvymarketingservices.com/ppw-seo-guide/ Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
Patricia Young is a Highly Sensitive therapist (HSP), coach and podcaster. She teaches an online Course to help HSPs discover their superpowers and create meaningful and authentic connections. In this episode: What it means to be a highly sensitive person How Patricia went from therapist to coach How we are limited as therapists Why being real is so important How Patricia built her business ...and much, much more. Visit Patricia's website: https://unapologeticallysensitive.com/ Visit the Private Practice Workshop website: https://www.privatepracticeworkshop.com Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7  
John sits down with brand expert, website designer, and copywriter Deana Ward of Simple and Soulful. Deana shares her wisdom around: Why Squarespace How to write copy that compels How to create your brand How to combine words with visuals The website design process ...and much, much more. https://www.simpleandsoulful.com/ Book: Everybody Writes by Ann Handley: https://amzn.to/2YUrbBn Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
John sits down with internationally known marketing expert Eric Siu of the Marketing School podcast to talk all things business, marketing, and about some of the concepts Eric reveals in his new book, Leveling Up, including: Why every visionary needs a good integrator How the levels in business are like the levels in a video game How to know what level you’re on Eric’s daily routine for maximum productivity Eric’s advice for therapists wanting to scale Eric’s advice for therapists wanting to generate passive income Visit Eric's websites: www.levelingup.com https://www.singlegrain.com/ Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
In this episode, John shares tips and pitfalls of hiring a virtual assistant for your therapy private practice. Included in this episode: 1. John's history with hiring VAs 2. Pitfalls to hiring and working with a VA 3. How to successfully hire and work with a VA 4. How to find a VA and how much to pay them Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7  
Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 John returns for a solo episode where he outlines the 8 biggest lessons he's learned in 2020, and how he plans to incorporate these lessons into 2021 and beyond. Lessons learned include: Hold your plans loosely Keep sight of the bigger mission Therapists are now more important than EVER before Care for yourself first so that you can care for others     Have a cash reserve Be nimble, stay nimble (prepare for ongoing evolution of how therapy is delivered and consumed) Diversify your income streams (examples: courses (including installments), mastermind groups, affiliate revenue (BIG one), VA doing work for other people, etc.) Keep designing your business around the life you want (imagine your perfect day. Example: surf from 7-10 every morning, work 11-5 M-Th, separate days for separate parts of the business, minimal team)
John offers a brief but high-impact solo episode where he breaks down the real reason why many group practice owners fail, and what we can do about it. Included in this episode: The coffee shop story The difference between small, medium, and large group practices Why you need to commit Why you need mission, vision, and values How to get help and avoid failure Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
John welcomes entrepreneur and co-founder of Freshbooks Mike McDerment to talk about: How he went from accidental founder to over 24 million users The basics of value-based pricing Why people struggle to set their prices Why and how to charge what you’re worth ...and much, much more. Mike’s book: https://www.freshbooks.com/assets/other/Breaking-the-Time-Barrier.pdf Try Freshbooks for free: https://www.freshbooks.com/ Learn more about Fully Booked: www.privatepracticeworkshop.com/getclients Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
John welcomes group practice owner and anti-racism consultant Nathalie Edmond to talk about: Overt and covert racism Surprising examples of White supremacy How becoming an anti-racist organization starts with you Steps to becoming an anti-racist organization Access to services Why the location of your practice matters ...and much, much more. www.drnatedmond.com If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Free marketing training: www.privatepracticeworkshop.com/getclients Free email funnel www.privatepracticeworkshop.com/ck
John is back for a solo episode, talking about why NOW is our time as therapists and mental health professionals. Included in this episode: Anxiety, depression, addiction, domestic abuse, and suicide are on the rise. Stigma going down as needs go up. How accessibility to therapy is changing. Our new lives online. How therapy itself is changing. How to define your model. How to set yourself up for success during these changing times. If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com Free marketing training: www.privatepracticeworkshop.com/getclients Free email funnel www.privatepracticeworkshop.com/ck
Warning: this episode contains profanity. John sits down with San Francisco-based therapist and money expert Tiffany McLain for an open-ended dialogue about: Therapists and money Black Lives Matter The implications of sliding scale Diversity in private practice Examining your own privilege The privilege of being in private practice ...and much, much more. www.heytiffany.com If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Free marketing training: www.privatepracticeworkshop.com/getclients Free email funnel www.privatepracticeworkshop.com/ck
In this episode, John sits down with Business Made Human mastermind member Dr. Tara Egan to talk about: How Tara went from school psychology to private practice + parent coaching How publishing books has helped grow Tara’s business Scaling through multiple streams of income Visit Dr. Tara Egan's website: https://www.charlotteparentcoaching.com If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Free email funnel www.privatepracticeworkshop.com/ck
In this episode, John shares five things he's done wrong and five things he's done right in business. He shares the lessons he's learned along the way, and how his vision about business has changed since he decided to become an entrepreneur in 2013.  Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 What I have done wrong: Took on too much at once Failed to set work boundaries Didn't learn about managing people Charged too little Took things personally What I have done right: Read and listened to podcasts covering all areas of business Took risks Made allies  Didn't skim on costs Got a coach and joined a mastermind group Book recommendations: Blue Ocean Strategy by W. Chan Kim: https://amzn.to/3juaJRe Building a StoryBrand by Donald Miller: https://amzn.to/3hsqJkO Profit First by Mike Michalowicz: https://amzn.to/3ePqApR Clockwork by Mike Michalowicz: https://amzn.to/3fS5xED Total Money Makeover by Dave Ramsey: https://amzn.to/3eOQvOx The Personal MBA by Josh Kaufman: https://amzn.to/3090wlq If you are interested in working with me, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com Free email funnel www.privatepracticeworkshop.com/ck
Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Covered in this episode:    Why you need an email list 3 functions of an email funnel:  Collect leads To warm up leads To segment leads   Steal our private practice email funnel for free at the link below http://www.privatepracticeworkshop.com/ck
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