Yurii Veremchuk is one of the most trusted voices on LinkedIn when it comes to outbound sales and personal branding. With over a decade of experience, he’s helped scale startups, built a respected personal brand, and become a leading expert in cold email strategy. From testing outbound tactics to creating content people actually share and save, Yurii brings real-world experience, consistency, and sharp execution to everything he does.In this episode, we dive into his journey of following a passion for sales, working across startups and scaleups, and building systems that convert. He shares insights on inbound versus outbound, how to stand out in the age of AI, and what it takes to grow a personal brand on social media with intention and staying power.Connect with Yurii:https://www.linkedin.com/in/yuriiveremchuk/Timestamps:00:00 – Cold open: stress, pressure & privilege in sales01:02 – Intro and welcome01:21 – Meet Yurii: failures, lessons, and wins in sales02:14 – How sales started with student projects and sponsors03:00 – 9 years at one startup and closing 1000+ customers04:15 – The uncomfortable truth about selling06:01 – How Yurii actually learned outbound (and why books weren’t enough)08:00 – Why outbound was easier in 2016—and harder now09:18 – Books are outdated before they hit shelves10:45 – Learning through testing vs. chasing best practices12:20 – AI and cold email: threat or opportunity?13:35 – Is it too late to start outbound or LinkedIn?14:12 – Inbound vs outbound: which is harder and why16:15 – How LinkedIn became Yurii’s growth engine18:09 – The power of influencing before someone becomes a buyer19:15 – Starting late, scaling fast: Yurii’s content journey21:01 – Why memes work for sales (and how Yurii tested formats)22:23 – Yurii’s content pillars: carousels, memes, infographics24:00 – Don’t copy formats—lean into your strengths25:07 – The difference between growth and virality25:43 – Under 10K strategy: comment to get noticed27:50 – From 10K to 40K: collabs and content upgrades28:56 – How to keep showing up (even when you don’t feel like it)31:09 – Why consistency is easier than a comeback32:25 – What to do when you don’t feel like posting33:55 – Smart commenting: rent someone else’s audience34:49 – Why AI-generated comments actually hurt your brand36:07 – What’s next: LinkedIn → IG, X, TikTok, YouTube37:03 – Hitting 100K on LinkedIn was just step one37:43 – Hobbies: F1, snowboarding, boxing, balance39:11 – Favorite drivers and what-ifs in Formula 140:07 – Book recs: cold calling, negotiation, spin selling41:06 – Where to find Yurii + how his sales systems work42:27 – One overlooked strategy: mining content from real calls Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Adrien Thomas is the co-founder of Crescendo, an agency helping brands become the first name AI recommends. After more than a decade in digital consulting, Adrien made a bold move from France to Singapore to help his company expand globally. Then Covid hit. What followed was a journey of rebuilding, rethinking, and eventually launching his own business. Today, Crescendo is at the forefront of AI-native visibility, helping brands show up inside ChatGPT, Gemini, and Perplexity, not just on Google.In this episode, Adrien opens up about the reality of moving across continents to chase big goals, what it takes to build something from scratch, and why visibility in the age of AI is about so much more than search. You'll get a crash course in SEO, AEO and GEO, along with practical tips on growing your brand on LinkedIn without burning out. It’s part masterclass, part mindset shift, with a healthy dose of real talk on what it means to grow a business while still enjoying your life.Connect with Adrien:https://www.linkedin.com/in/athomas-lkdin/https://x.com/_AdrienThomas_https://www.crescendoagency.aihttps://www.youtube.com/@CrescendoAgency/Timestamps:00:00 – Cold open: AI is the new homepage01:01 – Intro: Meet Adrien Thomas, co-founder of Crescendo02:14 – Moving from France to Singapore for a new role03:47 – Starting from scratch during the pandemic06:15 – How Crescendo was born and why AI visibility matters08:58 – SEO, AEO, GEO: What they mean and why they matter11:48 – Search is out, answers are in13:30 – Teaching the machine to trust your brand15:44 – Why visibility in 2025 needs a new strategy17:50 – From 0 to 10k: How Adrien grew on LinkedIn20:25 – Using AI for support, not identity22:57 – What builds real authority online25:49 – Repurposing content that earns visibility27:42 – Boundaries, burnout, and staying consistent30:30 – Your bio is your prompt now32:50 – Think ecosystems, not just content35:00 – A new playbook for brand growth37:15 – Forget vanity metrics, focus on trust39:40 – Inside the agency: running Crescendo42:20 – Leadership, lifestyle, and agency life44:57 – Growth that fits your life, not just your goals47:12 – Future of Crescendo and AI-native visibility49:38 – Advice for creators and founders in 202551:00 – Where to follow Adrien + closing thoughts Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Michelle J Raymond is the Company Page Queen, global speaker, podcast host, and your go-to B2B LinkedIn bestie. She’s the founder of B2B Growth Co, co-host of The LinkedIn Branding Show, and author of two best-selling books on LinkedIn strategy. With over a decade on the platform, Michelle has built a global community by helping businesses and their people grow with confidence. Her mission is simple: show up consistently, build trust, and turn LinkedIn into a powerful business tool, no gimmicks, just results.In this episode, we unpack Michelle’s journey and explore how to grow personal and company brands in a way that feels real, sustainable, and human. She shares practical advice on staying visible in the age of AI, building community, and showing up without burning out. It’s an honest, energising conversation with someone who leads with positivity, experience, and zero fluff.Connect with Michelle:https://www.linkedin.com/in/michellejraymond/https://www.instagram.com/good_trading_co/https://www.youtube.com/@michellejraymondMore:https://b2bgrowthco.com/https://socialmediaforb2bgrowthpodcast.com/https://michellesquared.com/https://www.linkedin.com/newsletters/6861434915754528768/https://podcasts.apple.com/au/podcast/the-linkedin-branding-show/id1622751326https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569Timestamps:00:00 – Cold open: Helping people grow, one business at a time00:54 – Why LinkedIn? Why now?01:26 – Meet Michelle: LinkedIn strategist, speaker, chocoholic02:31 – The story behind the “J” in Michelle J. Raymond03:48 – Her first LinkedIn success story — from 80 clients to online community05:50 – The turning point: Losing her job, starting her business07:38 – How LinkedIn changed over the last 10 years08:43 – What’s going wrong with LinkedIn in 2025?10:11 – Algorithm shifts: Reach vs. relevance11:25 – The video rollercoaster on LinkedIn12:47 – Why Gen Z is reshaping LinkedIn’s future13:48 – Real talk: Will a LinkedIn alternative rise?15:05 – Pay to play? Boosting posts and changing dynamics17:14 – The dangerous illusion of “just boost it”18:11 – AI on LinkedIn: Are we still talking to humans?19:16 – Will people pay to work with real people?20:51 – LinkedIn “success” is often a lie22:21 – Growing on LinkedIn is slower than ever — here’s why24:10 – The real reason Michelle shows up every day26:03 – Would she leave LinkedIn? Here's her honest answer27:08 – Let’s talk… Tim Tams?! 🍫28:18 – What makes your content stick29:45 – Be memorable: Create your LinkedIn “thing”31:04 – The Chicago Uber story (yes, it involves Tim Tams)32:43 – Standing for something on LinkedIn (even if it’s chocolate)33:13 – Want to grow? Here's what Michelle actually tells people34:19 – The power of strategic community35:16 – Automation ≠ relationships35:51 – Why viral posts hurt your business36:43 – Is your engagement real… or bots?37:27 – LinkedIn is more fun with the right people38:25 – Be human: share the messy parts39:58 – Even LinkedIn pros lose motivation41:17 – Be your digital twin — not a LinkedIn robot42:35 – Off the clock: chocolate, travel, and never been to London?!43:31 – Why Italy has her heart45:14 – The weirdest job offer ever: Chief Sunshine Officer 🌞46:00 – Where to follow Michelle + her newsletter + podcast47:10 – Don’t forget her books (and where to find them)48:39 – Final message: Stop skipping LinkedIn company pages! Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Kamya Marwah is a content and community lead at Jely, a top 1% LinkedIn creator, and the founder of Kamya’s Art Studio. Known as “your neighbourhood marketer,” she blends strategy with storytelling, calmness with creativity, and corporate with personal. From B2B startups to mandala art, Kamya brings a unique energy to everything she does, thoughtful, ambitious and rooted in real connection.In this episode, Kamya shares her story of moving from Delhi to London and discovering what it really takes to build a standout personal brand. Learn practical tips on growing an audience, building trust on LinkedIn, and staying consistent while keeping things human. It’s a great reminder that showing up online can open doors, spark ideas and help you build something that lasts.Connect with Kamya:https://www.instagram.com/kamyas_creatives/ https://www.linkedin.com/in/kamya-marwah/https://myjulip.com/kamyamarwahTimestamps:00:00 – Cold open: forget about going viral00:52 – Write posts like you're talking to a friend01:15 – Intro and welcome01:21 – Meet Kamya: content and community lead, marketer, artist02:00 – How she came up with “your neighbourhood marketer”03:30 – The early days of showing up online05:12 – The first posts that gained traction06:48 – Balancing structure with personality in carousels08:27 – How Canva helped her find her creative edge10:09 – What others started copying from her content11:55 – Thoughts on originality and personal voice13:32 – Growing a brand that blends art, humour and ambition15:00 – The role of kindness and calm in content16:36 – Why community-first beats content-first18:14 – Discovering what really resonates on LinkedIn20:03 – How she tracks performance and doubles down21:40 – Going from 0 to 20k followers23:18 – Her best tip for beginner creators24:59 – Making time for content while working full time26:21 – What she’s learned from her art business28:00 – Her approach to building trust online30:06 – Using Instagram to show another side of her brand31:44 – Dealing with self-doubt and creative pressure33:30 – How to keep showing up when it’s hard35:12 – Ambitions and future plans36:47 – Her favourite tools (Notion, Canva, ChatGPT)38:25 – Advice to her younger self40:00 – What most people misunderstand about personal branding42:00 – Final thoughts and thank you43:20 – Where to find Kamya and follow her work Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Alex Colhoun is a content strategist, brand builder, and former Twitch streamer who helps founders grow their presence online with standout storytelling and high-converting content. He’s worked with over 120 entrepreneurs, built one of the fastest-growing personal brands on LinkedIn, and continues to share the strategies that actually move the needle.In this episode, we explore Alex’s journey from streaming to strategy. You’ll hear how he built a massive Twitch following, pivoted into brand-building on LinkedIn, and developed a system for showing up online with clarity and consistency. He shares lessons on content creation, community building, and growing across multiple platforms, all while travelling the world.Connect with Alex:https://www.linkedin.com/in/jackgaisford/https://www.instagram.com/jackgaisfordhttps://www.youtube.com/c/JackGaisford https://the-content-club.co.uk/Timestamps:00:00 – Cold open: from Twitch to content strategy01:02 – Intro and welcome01:26 – Meet Alex: creator, strategist, digital nomad02:31 – His surprising start on Twitch04:00 – Why he walked away from streaming success05:18 – From content to clarity: discovering brand building06:47 – Building trust across platforms08:11 – The mindset shift that changed everything09:43 – Why LinkedIn became his home base11:06 – The early days of showing up online12:38 – Creating systems for consistency14:15 – Why travel shaped his brand15:42 – Keeping creativity alive while moving around17:06 – How he balances business and lifestyle18:33 – The power of milestones and personal posts20:04 – What makes a brand “work” in 202521:49 – Building a community with intention23:30 – The truth about silent followers24:58 – Making content that connects (and converts)26:41 – What creators get wrong about growth28:23 – Cross-platform content that stays true to you30:04 – What people really buy when they follow you31:31 – His take on tools, batching, and burnout33:10 – Life on the road: the honest side of digital nomad life34:56 – His favourite countries, routines, and setups36:20 – Lessons from creating in different cultures37:48 – Advice he’d give his earlier self39:10 – Quick-fire: tools, platforms, creator habits40:58 – Final thoughts on freedom, systems, and staying human43:25 – Hitting 40k, birthday timing, and final reflections45:22 – Where to find Alex and closing thoughts47:00 – Outro and thank you Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jack Gaisford is the founder of The Content Club™, a community helping founders create confident and consistent videos that drive real business results. Before launching it, he spent seven years running his agency Odyssey, producing thousands of videos for brands like Microsoft, Xbox and Panasonic. That experience led him to realise the biggest wins come when founders learn to master video themselves.In this episode, Jack shares his journey from early YouTube experiments to becoming one of LinkedIn’s original video creators. You’ll hear practical advice on building your brand with video across LinkedIn and YouTube, stories from helping founders turn content into clients, and the mindset that’s kept him showing up for years while growing a business and enjoying family life.Connect with Jack:https://www.linkedin.com/in/jackgaisford/https://www.instagram.com/jackgaisfordhttps://www.youtube.com/c/JackGaisfordhttps://the-content-club.co.uk/Timestamps:00:00 – Why clients from content stay longer and trust more00:46 – The myth of quick wins and 90-day success01:00 – Intro and welcome01:22 – Who is Jack Gaisford and what is The Content Club™01:55 – Early YouTube experiments and teaching himself video02:24 – Growing a gaming channel to 15K subs before shutting it down03:07 – Bullying, quitting YouTube, and what he wishes he did differently04:51 – Why Gen Z dreams of becoming YouTubers05:45 – Where content creation is heading in the next 5–10 years07:36 – Starting YouTube again after years on LinkedIn08:24 – YouTube vs LinkedIn: platforms with different incentives09:25 – Data obsession, analytics and A/B testing on YouTube11:12 – Why YouTube is still Jack’s favourite platform13:19 – The creators and channels that inspire him16:22 – LinkedIn beginnings: early video hacks with his dad’s company18:02 – Building his first agency and landing global brands18:55 – Why he shut the agency and launched The Content Club™19:41 – LinkedIn as a huge untapped opportunity for creators22:09 – How to stand out and break through the noise24:29 – Jack’s advice: go harder and commit longer than others27:49 – Why most content success is a long road, not quick wins28:46 – £2M in revenue from organic LinkedIn content alone30:10 – Is video still growing on LinkedIn?31:58 – How social media has shifted from social to relevance34:47 – What really makes content work in 202536:45 – Why you only learn by doing the thing37:34 – The personal “why” that keeps Jack showing up40:05 – Gaming, Rocket League, and switching off41:26 – Gym, health, and balancing work and life43:57 – Where to find Jack online44:30 – Final advice for anyone struggling with content creation Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Florian Camiade is The AI Personal Branding Guy, with more than 45,000 readers following his insights across platforms. Drawing on five years of experience in growth, content and AI, he helps entrepreneurs and creators turn their expertise into authority and attract clients through his High Status Funnel method. His work blends marketing, copywriting and AI strategy to show how technology can amplify rather than replace your personal brand.In this episode, you’ll hear how Florian’s journey from musician to photographer to digital marketer shaped his creative approach to branding. He shares lessons on using AI without losing authenticity, building content that attracts the right clients, and practical advice for standing out at a time when publishing is easier than ever, but being remembered is harder than ever. Whether you’re just starting out or already growing across platforms, Florian’s strategies will help you create content that connects and a brand that lasts.Connect with Florian:https://www.linkedin.com/in/floriancamiade/https://floriancamiade.com/https://x.com/FCamiadehttps://www.youtube.com/@itsfloaiTimestamps:00:00 – Cold open: why most offers fail before they start01:00 – Intro and welcome01:22 – Meet Florian: The AI Personal Branding Guy with 45K readers02:05 – Why he sees himself as a marketer first, AI second03:02 – First encounter with AI and why it felt underwhelming05:25 – The trap of lazy copy-paste AI content06:00 – Why robotic LinkedIn comments destroy trust instantly07:26 – Authenticity online: why typos beat jargon every time08:23 – From musician to photographer: Florian’s creative roots09:47 – Discovering marketing and learning sales the hard way10:50 – Lessons from playing in bands and teamwork12:08 – Shifting from artist to marketer and embracing AI13:38 – Why storytelling makes branding and art timeless15:28 – Why ignoring AI is no longer an option16:03 – The best sources to stay updated on AI news18:35 – X vs LinkedIn: tone, pace and audience reactions20:18 – Why he follows founders instead of companies for insights21:21 – X as a “circus” vs LinkedIn’s polished image22:44 – What comments reveal across different platforms23:32 – What sets Florian apart in a crowded LinkedIn niche25:21 – His ideal clients and why he limits projects to five27:20 – Breaking down the High Status Funnel step by step29:59 – Why content builds trust and cold ads don’t32:32 – The three biggest problems most clients face35:05 – Why delegation can be life or death for founders35:35 – Advice for growing on LinkedIn: start with “why”36:26 – Don’t reinvent the wheel: learn from other platforms38:59 – Adapting proven structures to your own brand40:30 – Where to follow Florian: LinkedIn, YouTube, newsletter41:27 – Closing thanks and wrap-up Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Emily Dunlop is a brand strategist and the creator of The Authority Academy and The Good Marketing Club. After more than a decade in corporate marketing, she chose to start over, moving to Italy and building a business that reflects her values. Today she helps founders, coaches and creators package their expertise, position themselves with clarity and grow personal brands that consistently sell.In this episode, Emily shares her journey of leaving corporate life, rebuilding from scratch and creating offers that convert. She explains why your story matters more than chasing metrics, how to test ideas before scaling and what it really takes to turn trust into revenue. A conversation full of practical lessons, honest encouragement and the reminder that it is never too late to create the business and life you want.Connect with Emily:https://www.linkedin.com/in/emily-jane-dunlop/https://www.instagram.com/emily_dunlop/https://www.thisisemilydunlop.com/Timestamps:00:00 - Cold open: why leaving isn’t for everyone01:00 - Intro and welcome01:22 - Who is Emily: Good Marketing Club & Authority Academy02:05 - 12 years in marketing and lessons from big brands03:58 - The Tuscany turning point that changed everything04:49 - Mirror moment: great life but misaligned career05:42 - Why the five-year plan didn’t make sense anymore06:35 - Launching Good Marketing Club and building community07:28 - Values over vanity and creating authentic content15:39 - Proof beats claims and why niche advice is overrated16:21 - Do you really need to niche?17:44 - Clarity questions that actually matter19:56 - Why your story is always interesting20:33 - Standing out in a crowded market without shouting21:30 - Why vulnerability creates trust22:25 - Forget viral, focus on building relationships23:08 - Taking off the corporate mask online24:43 - How social media became a new chapter25:19 - Content rhythms that feel sustainable26:06 - Showing the messy middle of business28:23 - Why now was the right time for Authority Academy30:14 - Shifting from one-to-one to one-to-many offers31:32 - What Authority Academy helps people achieve32:15 - Mindset, offers and ecosystem explained33:09 - Positioning and messaging that resonates34:01 - Pricing, proof and what clients look for34:58 - Who Emily works with today35:49 - Careers are not linear36:59 - Futureproofing your skills and brand38:01 - Why pivots still work when consistent43:40 - The spotlight effect and overcoming fear44:21 - Quickfire: Italy, food and life abroad47:18 - Where to find Emily online48:24 - Final advice: back yourself and begin49:22 - Outro Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Xhoni Mimillari is a LinkedIn coach who has helped more than 200 experts since 2019, including bestselling authors, high-performance coaches and CEOs with tens of thousands of clients. His clients have generated over $2.3M in inbound leads by combining human psychology, social selling and consistent content to help clients win more business and build brands people trust. With a background in sales and years of coaching experience, his approach focuses on trust, congruency and results that last long after the first conversion.Listen to this episode for a free deep-dive into turning LinkedIn into a steady source of clients. You will learn how to convert silent lurkers into buyers, position your brand so prospects trust you faster, and use psychology-backed storytelling to inspire action without sounding salesy. Drawing on years of consistent posting and over 100 client success stories, Xhoni shares exactly what works, what does not, and how to stand out in today’s competitive LinkedIn landscape.Connect with Xhoni:https://www.linkedin.com/in/xhonimimillari/https://xhoni-mimillari.mykajabi.com/https://mimillari-consulting-2.kit.com/4ded68faaahttps://www.instagram.com/xhoni__official/https://www.youtube.com/@xhoni96Timestamps:00:00 – Intro & why Xhoni is a trusted sales voice01:15 – How LinkedIn turned into £2.3M in inbound leads03:05 – From cold outreach to attracting ideal clients05:20 – Building authority without chasing virality07:40 – The mindset that drives consistent sales10:05 – What most “value posts” get wrong12:15 – Turning silent lurkers into active buyers14:45 – Why most LinkedIn DMs never convert17:05 – Sales lessons from years of client wins19:20 – Speaking to the driver behind every decision21:50 – Why authority beats attention in the long game24:10 – The underrated power of personal brand26:40 – How to build trust before you pitch29:05 – Common mistakes killing your inbound leads31:20 – The £2.3M sales playbook, step by step33:50 – Sales content that feels natural, not pushy36:15 – Leveraging YouTube alongside LinkedIn growth38:40 – The LinkedIn growth tactic anyone can use today41:10 – How to position yourself as a peer, not a follower43:05 – Converting comments into actual clients45:00 – Final mindset shift for long-term sales success47:10 – Where to find Xhoni & closing thoughts Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
New to Produced By with Tommen? This is a temporary trailer to give you a feel for the show, featuring one of our most listened-to recent episodes with Alex Vacca.Alex Vacca is a nomadic entrepreneur, content creator and co-founder of ColdIQ, a go-to-market agency helping B2B companies scale revenue through outbound, paid and content systems. In just two years, he has grown ColdIQ from two founders to over 30 full-time team members, built one of the most respected GTM brands in Europe and attracted a global audience across LinkedIn, X and YouTube.Listen to this episode to get inspired by Alex’s bold decision to escape the traditional career path in his 20s and embrace a life of learning, exploration and entrepreneurship. He shares the story behind building ColdIQ, practical tips for attracting clients through content and timeless advice on staying consistent, focused and curious while building your personal brand and business.Connect with Alex:https://www.linkedin.com/in/alex-vacca/https://www.youtube.com/@AlexVaccahttps://www.instagram.com/alx.vca/https://coldiq.com/Timestamps:00:00 – Why Alex left the safe path in his 20s01:45 – Podcast intro and guest welcome02:30 – Moving abroad alone and early career pivots05:10 – From crypto to cold outreach and sales07:45 – Travelling through 12 countries with just a laptop11:00 – Starting the agency from scratch13:40 – Building a personal brand alongside the business16:10 – First hires, growth mindset and team culture19:30 – Breaking down outbound, paid and content23:15 – The importance of founder energy in content26:30 – Daily structure, routines and staying sharp29:10 – Lessons from kung fu and being a beginner again31:00 – Hard things, self-discipline and staying curious35:00 – Long-term thinking, systems and building for freedom38:40 – How he built trust and reputation in his niche41:30 – Final advice for creators and entrepreneurs43:00 – Where to follow Alex and closing thank you Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Aiman Tahir is a LinkedIn Growth Strategist, podcast host and creative marketer, better known on LinkedIn as The Mindful Marketing Girly. She has built a fast-growing presence by blending emotional intelligence with AI tools, creating content that connects and leading campaigns that capture attention. From producing viral billboards in Pakistan to growing a personal brand that inspires thousands, her work is rooted in creativity, strategy and community.Listen to this episode to discover Aiman’s journey of pursuing her passion for marketing, podcasting and personal branding, learn tips and tricks on how to show up consistently online without burning out, and get inspired by her always positive, friendly and enthusiastic mindset, leaving you motivated to take your own next step.Connect with Aiman:https://www.linkedin.com/in/aiman-tahir/https://www.youtube.com/@TheMindfulMarketingShowTimestamps:00:00 – The moment Aiman knew she had to build her own platform00:59 – Welcome + why “Mindful Marketing Girly” works02:08 – How 17 podcast episodes got her called “Top 1%”03:15 – From Pakistan to Dubai: gold medal, agency life, and e-commerce04:54 – Going viral: billboards that stopped traffic06:16 – Finding her “sweet spot” in marketing and content07:31 – Running two podcasts without burning out09:10 – AI overwhelm vs. staying relevant10:48 – The danger of chasing trends on LinkedIn11:57 – Her go-to creators for AI inspiration12:47 – AI tools she actually uses (and ignores)13:55 – From introvert to visible creator: starting on LinkedIn15:19 – 3 likes and a breakthrough: building for purpose17:13 – Why introverts can win in video and podcasting18:58 – Rejections, pivots, and lessons in public21:12 – The panda mascot: why it works (and how she made it)22:47 – Picking purple: colour psychology and brand recall24:04 – Changing colours = losing recognition overnight25:03 – The USP that keeps her consistent28:12 – Burnout: cutting from 6 posts a day to a healthy cadence29:45 – How she keeps posting from her phone31:30 – Joining the FenPost challenge → joining the team33:00 – Favourite FenPost features for creators35:40 – The one feature she wishes existed36:52 – Life off-screen: nature walks and a reset routine38:02 – Dream guests and big ambitions39:09 – The creators she actually follows39:49 – Why she doesn’t binge podcasts (and what she does instead)40:23 – Idea capture: notebooks and Squid Game moments41:54 – Where to find her online42:26 – Advice to every 20-something creator44:38 – Wrap-up and final thoughts Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Alex Vacca is a nomadic entrepreneur, content creator and co-founder of ColdIQ, a go-to-market agency helping B2B companies scale revenue through outbound, paid and content systems. In just two years, he has grown ColdIQ from two founders to over 30 full-time team members, built one of the most respected GTM brands in Europe and attracted a global audience across LinkedIn, X and YouTube.Listen to this episode to get inspired by Alex’s bold decision to escape the traditional career path in his 20s and embrace a life of learning, exploration and entrepreneurship. He shares the story behind building ColdIQ, practical tips for attracting clients through content and timeless advice on staying consistent, focused and curious while building your personal brand and business.Connect with Alex:https://www.linkedin.com/in/alex-vacca/https://www.youtube.com/@AlexVaccahttps://www.instagram.com/alx.vca/https://coldiq.com/Timestamps:00:00 – Why Alex left the safe path in his 20s01:45 – Podcast intro and guest welcome02:30 – Moving abroad alone and early career pivots05:10 – From crypto to cold outreach and sales07:45 – Travelling through 12 countries with just a laptop11:00 – Starting the agency from scratch13:40 – Building a personal brand alongside the business16:10 – First hires, growth mindset and team culture19:30 – Breaking down outbound, paid and content23:15 – The importance of founder energy in content26:30 – Daily structure, routines and staying sharp29:10 – Lessons from kung fu and being a beginner again31:00 – Hard things, self-discipline and staying curious35:00 – Long-term thinking, systems and building for freedom38:40 – How he built trust and reputation in his niche41:30 – Final advice for creators and entrepreneurs43:00 – Where to follow Alex and closing thank you Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Alana Sparrow is a brand strategist, visual storyteller, and co-founder of The Foundry. With 35 years in branding and 25 years as a business owner, she helps leaders craft personal brands that reflect who they are and what they stand for. From executive positioning to employer branding, her experience runs deep, and her creative approach stands out.In this episode, we dive into her journey of rebuilding after personal loss, growing from 800 to over 27,000 LinkedIn connections, and using personal branding to unlock real business growth. You’ll hear practical advice on how to show up online, build trust, and create a brand with lasting impact. It’s part story, part strategy, and part creative masterclass from someone who truly walks the talk.Connect with Alana:https://www.linkedin.com/in/alanasparrow/https://www.instagram.com/alanasparrowhttps://www.thefoundrysite.com/_15/https://alanasparrow.com/Timestamps:00:00 – Why personal brands can change the world01:00 – Podcast intro and guest welcome01:23 – Alana’s background: 35 years in branding02:13 – How personal branding entered her business03:28 – The pandemic’s impact on her agency04:44 – Losing her mother and stepping back from work05:53 – Rebuilding with LinkedIn after 800 connections07:06 – How she tripled revenue in under a year08:04 – How competitors reacted during COVID09:25 – Why she doesn’t care about competition10:24 – Realising LinkedIn’s full potential11:48 – Growing 97k Instagram followers before LinkedIn13:05 – Learning LinkedIn strategy from Laura Acosta15:29 – Applying storytelling skills to the platform17:12 – Handling criticism and passive-aggressive comments18:53 – Why negative feedback is rare on LinkedIn20:45 – Dealing with AI-generated comments23:27 – Why going viral can hurt your brand25:54 – The Instagram post that gained 17k followers (and backfired)27:46 – Choosing universal topics that attract the right audience28:18 – Why she keeps showing up on LinkedIn30:12 – Long-term goals beyond social media posting31:24 – Why she’ll never outsource her content creation32:26 – Common personal branding mistakes on LinkedIn34:36 – Why experimenting without strategy can backfire36:47 – The importance of strong foundations and positioning39:38 – Why audience size doesn’t equal a healthy business40:55 – How engagement pods hurt the platform43:46 – Why quality growth matters more than quantity44:03 – Chasing sunshine and water in her free time44:34 – Her dog Junie and personal life45:30 – Why work and hobbies often blend together45:57 – Where to find Alana online46:33 – Final personal branding advice48:00 – Podcast closing and thank you Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jiri Kilevnik is a Creative Director and AI VFX Pipeline Architect at Runway, where he helps build the next generation of creative tools for filmmakers and video creators. Before joining Runway, he spent years as a Visual Effects Supervisor at Framestore and Rodeo FX, working on projects like Deadpool and Wolverine, Loki, The Fall Guy and Snow White. He also teaches at NYU, helping students combine AI with real-world production pipelines.In this episode, Jiri shares how he went from studying to become an electrician in a small Czech town to supervising blockbuster films and building cutting-edge tools at one of the world’s most innovative AI startups. You’ll get a behind-the-scenes look at working in an industry where progress happens faster than ever, along with real advice for anyone aiming to break into VFX, AI or the new wave of creative tech.Connect with JIri:https://www.linkedin.com/in/jiri-kilevnik-48a0584b/https://www.imdb.com/name/nm8945630/https://www.jirikilevnik.com/Timestamps:00:00 – How AI is changing filmmaking01:00 – Podcast intro and guest welcome02:27 – From Star Wars fan to VFX artist04:45 – First projects: ads and shampoo labels05:08 – Why Jiri never went to film school06:55 – Learning Maya and Shake from manuals08:40 – How learning VFX has changed since the 2000s10:14 – Breaking into film after years of rejection13:44 – Freelancing abroad: London and Barcelona15:30 – Working on Game of Thrones in Croatia17:26 – Persistence, failure, and staying motivated21:13 – Why filmmakers must learn AI now23:51 – How fast AI is changing VFX workflows25:42 – Moving from film to AI development29:14 – Building The Weeknd’s AI avatar for Spotify33:01 – Using AI for Marvel movies37:36 – Why advertising adopted AI faster than film40:33 – Joining Runway as Creative Director42:45 – What Jiri actually does at Runway45:46 – How he accidentally became popular on LinkedIn47:58 – Balancing work, family, and side projects49:26 – Book and film recommendations (sci-fi favourites)52:19 – Where to find Jiri online54:19 – Why sharing failures matters in tech56:47 – Podcast closing and thank you Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Colin Gray is a podcaster, educator and founder behind two of the most trusted names in the audio space: ThePodcastHost.com, a go-to hub for podcast education, and Alitu.com, a podcast-making app designed to simplify every step of the process. With a background in higher education and a doctorate in online learning, Colin has spent the past 15 years helping creators share their voice, through tools, guides, speaking, and hands-on support.In this episode, you’ll hear how Colin discovered podcasting nearly two decades ago, long before it became mainstream. We explore what it’s like to support thousands of podcasters through his blog, software and courses, and how he stays creative while running businesses, raising a family and showing up with consistency. It’s an honest, thoughtful conversation with someone who’s built a career around making podcasting more human.Connect with Colin:http://colingray.link/Timestamps:00:00 – How to capture and repurpose ideas01:17 – Colin’s intro and career background01:54 – Discovering podcasting in 2006–200702:49 – From blogging to building Alitu04:10 – What podcasting was like in the 2000s05:35 – How podcasting has evolved (and will)06:00 – Why AI won’t replace podcasting07:36 – The power of human connection in audio10:07 – How to repurpose podcasts for LinkedIn11:17 – Using AI as a creative assistant12:19 – Colin’s favourite podcasting and video tools14:16 – Why he prefers manual clips over auto-tools15:42 – What’s next for Alitu (AI features coming)16:46 – Why most auto-clipping tools fail18:43 – The surprising story behind the name “Alitu”19:42 – Alitu’s robot logo and podcast assistant role22:17 – Childhood dream: Becoming an astronaut24:07 – How audience feedback shaped Alitu25:01 – Using email lists to find content ideas30:00 – A typical day in Colin’s life33:09 – Why newsletters still matter34:47 – Why LinkedIn is Colin’s top social platform36:03 – How LinkedIn helps creators build brands38:38 – Colin’s favourite podcasts to listen to40:13 – What he loves most about podcasting41:38 – Turning spontaneous ideas into frameworks43:45 – Using AI to identify unique content angles44:47 – The part of podcasting Colin dislikes most47:18 – The “live recording” mindset for new podcasters51:03 – Colin’s hobbies and life in the Scottish Highlands52:35 – Book and board game recommendations54:28 – Where to find Colin and Alitu55:15 – Colin’s final advice: Keep it simple Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Keti Zasheva is a LinkedIn branding strategist, co-founder of We Craft You Grow, and founder of K.D'Studio. She has helped over 100 founders and CEOs grow their visibility on LinkedIn without cold messages, burnout, or cringe tactics. With a background in design and a life shaped between Australia and Macedonia, Keti brings a blend of creativity, clarity, and strategy to every brand she supports.In this episode, she shares how she grew her own profile to over 20,000 followers in less than a year. You will hear what it really takes to run a done-for-you LinkedIn agency, how to stand out without selling out, and a few unexpected stories along the way. From philosophy-fuelled books to Assassin’s Creed and her love of cats, this one is as inspiring as it is refreshingly real.Connect with Keti:https://www.linkedin.com/in/keti-zasheva-179a03290/https://www.wecraftyougrow.com/Timestamps:00:00 – Why authenticity matters on LinkedIn01:02 – Podcast intro and guest welcome01:25 – Keti’s story: Macedonia to Australia02:34 – From gaming and art to design03:20 – Why she left 3D art behind05:00 – Choosing slow living over hustle culture06:06 – Would she move again?07:33 – Freelance design and first LinkedIn posts08:05 – Meeting her co-founder Marina09:20 – How memes changed her growth12:03 – Growing from 100 to 20k+ followers13:24 – Her advice: uniqueness, value, fearlessness16:13 – Why short posts perform better18:13 – Consistency, burnout, and boundaries20:53 – Starting her agency We Craft You Grow22:43 – Plans for growing the agency23:42 – Who they work with and why24:34 – How their agency stands out26:45 – Client challenges and lessons learned29:02 – Why daily posting can backfire33:33 – How to build real LinkedIn engagement35:35 – Her dream clients and ideal projects36:18 – Tools she uses: ChatGPT, Canva, Adobe38:49 – Why she writes books on mindset41:02 – Stoicism, burnout, and personal growth44:15 – Her hobbies: cats, gym, archery, art45:40 – Gaming and creative energy47:29 – Final advice: be real, stay human48:29 – Podcast closing and thank you Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Luke Redhead is a personal branding and business coach, and the founder of Sentry Collective. After getting laid off from his corporate job without warning, he turned a side hustle into a full-time mission: helping solopreneurs grow through content, not cold DMs. With years of writing experience, a calm approach to strategy and a knack for simplifying personal brand growth, Luke now supports founders in building trust, showing up authentically and landing clients they actually want to work with.Listen to this episode to get inspired by Luke’s journey of discovering his passion without any formal education or clear roadmap. You’ll learn how to stand out online by focusing on real connection over dry impressions, how to build your brand on LinkedIn or any platform, and how to create content that not only looks good, but actually moves the needle.Connect with Luke:https://www.linkedin.com/in/lukeredheadhttps://playbook.sentrycollective.comhttps://sentrycollective.com/Timestamps:00:00 – What growing on LinkedIn really means00:58 – Podcast intro and guest welcome01:19 – Luke’s career: from IT to coaching02:55 – Starting freelance writing after moving out04:25 – The layoff that changed his life06:27 – Going full-time with his business07:25 – Why trying different jobs matters09:09 – Losing a job as a life catalyst10:28 – Comfort zones and taking risks11:26 – Overcoming inaction and regret12:04 – The “90-year-old self” decision method13:44 – Business expectations vs reality14:59 – Advice for new freelancers and solopreneurs16:21 – Why getting 2–3 clients is key17:33 – Learning through trial, error and coaching19:39 – Thousands of posts: how content reps work22:12 – Why he chose LinkedIn over other platforms24:19 – Repurposing content across multiple channels26:09 – Clients: psychographics vs demographics28:01 – The value of working with diverse clients30:02 – Success beyond metrics: mindset shifts33:50 – Common client mistakes and lessons36:00 – Building personal systems for content38:19 – Luke’s newsletter and deeper insights39:47 – How to grow on LinkedIn the right way44:32 – The truth about overnight success44:57 – Personal life: walking, nature, brand authenticity47:21 – Book rec: 1000 True Fans (article)48:11 – Where to find Luke and his services49:39 – Motorbikes, racing and personal hobbies50:43 – How Luke helps solopreneurs grow51:59 – Podcast closing and thank you Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Sam G. Winsbury is the Founder & CEO of Kurogo, a leading personal branding agency that helps entrepreneurs and executives become thought leaders. He’s worked with over 250 clients around the world, from fast-growing startups to major firms like KPMG and Salesforce, turning content into consistent opportunity.In this episode, Sam shares the journey behind building one of the world’s top LinkedIn branding agencies. You’ll hear honest lessons from years of consistent posting, what it really takes to grow beyond 50,000 followers, and practical strategies to attract dream clients, grow your presence online, and build a brand that stands out.Connect with Sam:https://www.linkedin.com/in/sam-g-winsburyhttps://linktr.ee/samgwinsburyhttps://www.kurogo.co.uk/Timestamps:00:00 – Why positioning matters in personal branding01:16 – Sam’s background and agency intro02:09 – The meaning behind the name “Kroger”02:54 – Rebranding the agency03:23 – Starting up during university and COVID04:34 – How the pandemic helped growth05:49 – His first posts on LinkedIn07:22 – LinkedIn’s early creator scene08:24 – Losing and rebuilding his account09:36 – Why consistency compounds10:42 – Don’t compare across industries12:00 – Motivation, habits and “just post” myth13:45 – What makes Kroger stand out15:05 – Building systems to convert leads17:07 – Competitors and depth of service17:39 – Client stories: wins and lessons19:48 – Learning from campaign failures20:45 – Signing a dream client23:05 – His vision for Kroger24:25 – Entrepreneurial role models26:09 – Hitting 50k and going on Sky TV29:49 – Public speaking while introverted32:04 – Platform focus beyond LinkedIn34:32 – Advice for LinkedIn growth36:46 – Daily routine and team setup38:29 – Hobbies: sport, music, languages40:56 – Book recs: The Chimp Paradox, Psycho-Cybernetics42:05 – Long-term personal goals45:16 – Advice: offer free work to get started46:19 – Where to follow Sam and final wrap-up Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Emma Gaskin is a Speaking and Voice Coach and founder of The Speaking Hub. She helps female founders turn their voice into income using her signature Speak Up method, which blends mindset work, magnetic presence and clinical speech therapy expertise. With over 1,000 clients supported and a decade in the NHS, Emma combines science and soul to help women speak with clarity, confidence and conviction.In this episode, you’ll hear how Emma went from helping others find their voice to reclaiming her own. She turned personal setbacks into purpose and built a thriving coaching business. Learn how she found her why, left behind what no longer served her and how you can become a more confident, compelling speaker too.Connect with Emma:https://www.linkedin.com/in/thespeakinghub/https://www.instagram.com/the.speakinghub/https://emmagaskincoaching.my.canva.site/shespeaks Timestamps:00:00 – Confidence gaps & societal conditioning01:00 – Intro & guest welcome01:37 – Why she helps female founders02:21 – Science of speaking anxiety03:43 – Real-world impact of low confidence04:34 – Host on public speaking fears04:56 – Spotlight effect & survival brain06:35 – Redefining public speaking08:16 – NHS speech therapy background10:36 – Fight-or-flight explained12:22 – Relearning speech with neuroplasticity15:19 – Helping stroke survivors speak again16:30 – From NHS to coaching16:41 – Losing & reclaiming her voice18:44 – Power of active listening21:05 – Turning adversity into mission22:11 – Her journey to becoming a coach24:27 – Handling nerves with purpose26:26 – Finding clients through content28:42 – The Speak Up formula30:19 – Life impact of speaking skills30:32 – Starting small with speaking up31:43 – The ripple effect of using your voice33:35 – Who she works with36:13 – Public speaking = performance training36:44 – Daily prep: EFT, journaling, visualising39:22 – How she structures a talk41:11 – Speaker inspirations on LinkedIn44:25 – AI cringe & authenticity online47:24 – Building genuine trust48:52 – Her hobbies: dance, nature, dogs49:59 – Book rec: Visualise51:13 – Where to find her online51:32 – Final thoughts & wrap-up Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Nati Zaretsky is a 3D artist at ARJEANNIE and one of the most recognisable creative voices on LinkedIn, known for his daily posts about movies, animation, 3D and AI. His journey started with a childhood fascination for animated films and evolved into a career that blends artistic expression with cutting-edge tools. Driven by a belief that storytelling and technology go hand in hand, Nati has carved out a unique space where creativity, education and entertainment meet.Listen to this episode for an inside look at the world of 3D art and film through the eyes of a true enthusiast. We talk about how Nati found his voice on LinkedIn, built a recognisable presence in the creative niche, and what it takes to turn visual storytelling into daily content. Expect a rich conversation about animation, personal growth and the craft behind the screen.Connect with Nati:https://www.linkedin.com/in/nati-zaretsky/https://www.instagram.com/natizaretzky/https://natizaretsky.substack.com/https://www.natizaretsky.com/Timestamps:00:00 – AI tools changing 3D01:00 – Intro to Nati’s work02:03 – Early love for animation02:52 – Picking a 3D path04:10 – Learning: school vs self-taught07:55 – Blender’s rise in the industry10:07 – Pixar, sequels, and originals11:53 – Why original films struggle13:17 – Disney vs Pixar favourites15:31 – Thoughts on other studios20:43 – Landing a 3D job via LinkedIn22:09 – VFX and animation in Israel23:14 – Growing on LinkedIn25:33 – Building AR at work27:42 – Balancing content and projects29:52 – Favourite AI tools for 3D35:00 – Tips for LinkedIn growth37:18 – Top film directors40:06 – Watching movies as a creator42:45 – Hobbies and book picks44:37 – Where to find Nati45:12 – Final thoughts on creative branding Connect with Tommen:X: https://x.com/TomasLouckyStan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/Instagram: https://www.instagram.com/thisistommen/More:Links: https://linktr.ee/produced_byFenPost: https://fenpost.com/?via=tomasNewsletter: https://producednewsletter.substack.com/Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Denial Brown
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