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Coaching Businesses to do Business Better
56 Episodes
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[audio:http://traffic.libsyn.com/pastdue/CoachRadio310MarketingThroughInstagram.mp3] I’m in the middle of an all-in experiment on Instagram and learning a number of things. When I started a few months ago it was with about 80 followers and have recently been averaging about 10 new followers per day, the majority of which I don’t know personally know. Along the way I’ve learned … Continue reading "310 Coach Radio: Marketing Through Instagram"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio308MoreFreeOnlineImages.mp3] More resources for stock photos that don’t suck. An interesting article about the effects of typography on user experience. The daily routines of geniuses. Catching Fire documentary. ### Need help? Justin and Josh are available to consult with you on your business or idea. Download the show | Leave a review on iTunes Subscribe … Continue reading "308 Coach Radio: More Free Online Images"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio307FreeShutterstockGettyPhotos.mp3] Getty Images and Shutterstock now offer free photos for projects. This week I saved $3,000 per month without affecting customer signups. I talk about the process and the months of research to figure it out. Josh created a document that will help you get better marketing results. We’re continuing to crush it at in-person … Continue reading "307 Coach Radio: Free Shutterstock & Getty Photos"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio306MarketingWithTwitterChats.mp3] Social Media Examiner shares Six Ways to Market With Twitter Chats. Retention Science reports on the ideal number of words to use in an email subject line for the best open rates. Video email split test. ### Need help? Justin and Josh are available to consult with you on your business or idea. Download … Continue reading "306 Coach Radio: Marketing With Twitter Chats"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio305MoreFreeCommercialUsePhotos.mp3] Free, commercial use photos. The photos are curated and you can browse by category. Examples of correctly and incorrectly using QR codes. One of my favorite incorrect ways: QR codes on your website and in your email signature. In59seconds posted a video about the secrets of persuasion. [tentblogger-youtube ydchCy5WF_I] ### Need help? Justin and … Continue reading "305 Coach Radio: More Free Commercial Use Photos"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio304AreYouCreatingEnoughContent.mp3] How often are marketers creating content? 42% of marketers produce one or more content assets per week and that doesn’t include blog posts. Whitepapers, ebooks, webinars and videos are the most popular forms of content created. Blog posts created per month: Nine things productive people refuse to do. Does a clear space equal a clear … Continue reading "304 Coach Radio: Are You Creating Enough Content?"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio303WhatToTestOnALandingPage.mp3] We discuss ideas of items to test on a landing page. Here are a few to think about. Trust seals Social proof Menu bar Layout Headline Button copy Button color Long vs. short forms ### Need help? Justin and Josh are available to consult with you on your business or idea. Download the show … Continue reading "303 Coach Radio: What To Test On A Landing Page"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio302ChangingFocus.mp3] Big news this week as 37 Signals changes its name to Basecamp and decides to support and focus on its new namesake product. They’ll leave behind a host of great products including Ta-da List (2005), Writeboard (2005), Backpack (2005), Campfire (2006), The Job Board & Gig Board (2006), Highrise (2007), Sortfolio (2009), the all new … Continue reading "302 Coach Radio: Changing Focus"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio301MakingMoneyOnline.mp3] Lewis Howes wrote about these 10 ways to make money online with integrity. How to start building a website. Do you wireframe or just start building? I use Balsamiq to wireframe. Marketing statistics every CMO should know for 2014. Highlights: Nearly 25% of the ad market will be internet advertising by 2015 78% of … Continue reading "301 Coach Radio: Making Money Online"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio300EasyPayrollProcessing.mp3] I just began using a combination of ZenPayroll and FreshBooks to manage all of my bookkeeping and payroll. So far, I’m enjoying it. Goodbye QuickBooks. 21 Steps to a Great LinkedIn Profile. Guide for New Internet Marketers. “When you know your customer as well as you know your business, the majority of your marketing … Continue reading "300 Coach Radio: Easy Payroll Processing"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio298GrowthPlans.mp3] We discuss growth plans and ideas for the year ahead on today’s show. Marketing ideas to drive the growth of your business for the next 12 months. Getaway to focus on planning, trade shows, conferences, Google AdWords. Upcoming events and travel plans: Outdoor Retailer (winter and summer), gear testing trips, Real Estate shows, Opticon … Continue reading "298 Coach Radio: Growth Plans"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio297AttractMoreLocalBusiness.mp3] I think most businesses are concerned about sending more traffic to their website instead of trying to better convert the traffic they already have. Google local has greatly improved over the years. If you’re not on it (and you don’t have to be a local business) you’re missing out. I’m running a test on … Continue reading "297 Coach Radio: Attract More Local Business"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio296MakingaSuccessfulSale.mp3] We recently ran a very successful sale at BombBomb. Josh and I talk about how to make sales and promotions worth your while and some alternatives to discounts. Instead of offering a discount, try providing more value. Wallpaper Wednesday. Services that provide a pop-over when your mouse moves towards closing a web page. Awwwards … Continue reading "296 Coach Radio: Making a Successful Sale"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio295ExpectationsofaWeb-basedBusiness.mp3] The latest experimental win, and it’s a good one! Setting expectations of making money from a website. When you set a goal to make money, the road to achieving that can be a long one. Josh and I talk about setting expectations, goals and strategies to achieve results. ### Need help? Justin and Josh … Continue reading "295 Coach Radio: Expectations of a Web-based Business"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio294CreatingaStrategyforMoreSales.mp3] I spent a week at a Real Estate Expo and had a great experience giving away an iPad Mini every day of the show. We talk about the results and whether it was worth the cost. During that time I used Callfire to import a spreadsheet of phone numbers to text a reminder to … Continue reading "294 Coach Radio: Creating a Strategy for More Sales"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio293TheRightWaytoBuildaWebsite.mp3] No longer is it enough to launch a website that looks nice. The days of having a site that only looks good are gone. Today, your site must be useable. Not only functional, but useable in the sense that your visitors must take the action you’ve designed from the beginning. If all you’re doing … Continue reading "293 Coach Radio: The Right Way to Build a Website"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio292LookingForANinja.mp3] I’m now committed to using a to-do list from Asana. We’re hiring a Content Marketing Specialist at BombBomb. We talked behind the scenes of an affiliate contest I’m running. I’m giving away over $1,200 during the month of November, all to drive one big goal. ### Need help? Justin and Josh are available to … Continue reading "292 Coach Radio: Looking For A Ninja"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio291TimeToChangeEverything.mp3] What’s your most productive time of day? I heard an expert say it’s the morning for everyone. I’m playing around with to do apps and came across any.do. They have such an amazing website, we talked through marketing outcomes for them and how I’ll use it. It may be time for you to change … Continue reading "291 Coach Radio: Time To Change Everything"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio290GuaranteeYourMarketingSuccess.mp3] Josh wrote a fantastic post: Marketing Success = Educating, Not Selling. It’s about equipping your prospect with the tools they need. 7 Low Cost, High Impact Marketing Tools. Squarespace has been on the scene lately and we share a few thoughts. ### Need help? Justin and Josh are available to consult with you on … Continue reading "290 Coach Radio: Guarantee Your Marketing Success"
[audio:http://traffic.libsyn.com/pastdue/CoachRadio289BetterThanSocialMedia.mp3] Last week I talked with a team from one of the world’s most popular bloggers. For a long time they’ve been focused heavily on social media and have written books on some of the best social networks. Recently they’ve decided the best place to be is in the inbox and are very interested in … Continue reading "289 Coach Radio: Better Than Social Media"
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