RAB’s latest Radio on Main Street series comes to you from the 2025 ANA Masters of Marketing conference which was held in Orlando, Florida. Team RAB spent a week learning, growing and sharing the power of radio among 3,000 brand marketers. The conference theme was “Powering the Industry Agenda” where a lot of the conversations centered around growth through the fusion of AI, data and human creativity—all working together to deepen connections and deliver real results. In the coming weeks and months, you’ll be hearing the conversations recorded at the conference. In the first episode, Mike Hulvey is joined by Dan Kleinman, chief brand officer for Deutsch Family Wine & Spirits – the home of Josh Cellars, Yellow Tail and Redemption Bourbon brands. Kleinman, who manages the portfolio of brands, shares how they use storytelling, podcasts and authentic partnerships to reach younger audiences, and so much more. Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts Click here for Season 7: 2025 NAB Show podcasts
In this second episode of the ANA Masters of Marketing series, we hear RAB’s Mike Hulvey’s with Jenny Nelson, chief marketing officer, Audacy, who also serves on the executive committee of RAB’s Board of Directors. The conversation delves into a topic we’re passionate about at RAB - collaboration across the broadcast radio industry which is both driving momentum and innovation. They also cover the topic of testing AI to accelerate success while keeping our creators and human connections at the core. Enjoy the listening and further learn and understand how having a unified radio message ensures that we are all speaking with one powerful voice to truly power our own industry agenda and ultimately our future. Click Here to watch the interview on our YouTube channel.Click here for Season 8: 2025 ANA Masters of Marketing podcastsClick here for Season 7: 2025 NAB Show podcasts
In the latest episode recorded on site at the 2025 ANA Masters of Marketing Conference in Orlando, Florida, RAB’s Mike Hulvey chats with Mike Daum, chief marketing officer, Golden 1 Credit Union. This California-based company is a not-for-profit financial cooperative and one of the largest credit unions in the United States. The informative discussion covers key media and advertising topics including balancing omnichannel strategies, leveraging audio and sports marketing partnerships to build loyalty, and implementing AI with authenticity and a human touch - all while staying true to Golden 1’s mission and values. We also hear about Daum’s career launch and how the legendary Radio Ranch founder Dick Orkin inspired him to pursue a career in marketing and advertising. Click Here to watch the interview on our YouTube channel.Click here for Season 8: 2025 ANA Masters of Marketing podcastsClick here for Season 7: 2025 NAB Show podcasts
In the final episode of Radio on Main Street ANA Masters of Marketing series, RAB’s Leah Kamon sits down with Ryan Meegan, chief marketing officer and co-founder of DUDE WIPES alongside his agency partner Ashley Walters, chief marketing officer of Radio Mercury Awards-winning agency, Curiosity. You’ll hear all about origins of DUDE WIPES from four college guys who shared an apartment and came up with an idea out of necessity to their appearance on Shark Tank and their deal with entrepreneur Mark Cuban, and what they’re doing today to continue to grow and succeed. And of course, you’ll hear about their savvy marketing, use of humor in their advertising and above all, how they’ve been able to drive a cultural shift in behavior. Click Here to watch the interview on our YouTube channel.Click here for Season 6: 2024 ANA Masters of Marketing podcastsClick here for Season 5: 2024 NAB Show podcasts
In the thirteenth episode of the NAB Show series, we hear the conversation RAB’s Mike Hulvey had with Bob Goff, general manager, morning host and professional problem solver at Heart of Wisconsin Media. Bob is a jack of all trades at his radio station as he is the only full-time staff member and how he's able to pull it off by leveraging available technology to produce exemplary local radio and ensure his grassroots radio efforts deliver a first-rate listening and advertising client experience. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the second to last episode of the series, we hear the conversation immediate past RAB president and CEO Erica Farber had with four RAB student scholars, Max Castro, programming director; Dawson Cochran, radio DJ and audio production; Allyson Ritchey and Isaac Heldt, station manager, attending the Broadcast Education Association’s Spring convention in conjunction with the NAB Show. With over 100 students in attendance at the show, it is a terrific opportunity to hear from the next generation directly and why they are motivated, excited, and ready to work in radio! Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
We close the latest season of the podcast with a conversation featuring ENCO’s Bill Bennett, who is a Product Design and Solutions Manager and a true partner to RAB as he is the ‘behind the scenes’ engineer that helps us produce Radio on Main Street from the NAB Show exhibit floor. You will hear about Bill’s passion for new and effective technologies – whether it be automation, generative AI or other content creation tools. Bennett is equally enthusiastic about recruiting the next generation of radio engineers and along with his colleagues at ENCO, a great partner to RAB. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the ninth episode of the series, we hear the conversation RAB’s Mike Hulvey had with Townsquare Media’s Chief Operating Officer Erik Hellum, who along with his responsibilities at his company, currently serves as RAB’s Board of Directors Chair. Erik’s leadership at the helm of RAB has led to much of the industry’s recent collaboration, and in this conversation, you’ll hear more about the why and how it’s taking place and why ‘One Voice for Radio’ is so particularly important. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the tenth episode of the series, we hear the conversation RAB’s Mike Hulvey had with Steve Passwaiter, president of Silver Oak Political, a boutique sales and marketing consultancy that helps companies compete more effectively in the political advertising marketplace. There is no one more knowledgeable on the subject of political advertising, and you’ll want to listen to what he’s hearing from political consultants and buyers in the marketplace as the 2026 mid-terms are around the corner in the political advertising cycle. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the latest episode of the NAB Show series, RAB’s Mike Hulvey sits down with Linnae Young, executive vice president at Salem Media Group. Young also serves as an RAB board member. In this wide-ranging conversation, you hear about the importance of bringing the next generation into radio, company culture and the industry’s efforts around measurement and attribution and the importance of delivering growth for our clients and providing them with metrics that matter to them and not us! Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the twelfth episode of the NAB Show series, we hear the conversation RAB’s Mike Hulvey had with Samuel Tatum, senior vice president of national audio sales & partnerships at Urban One. The podcast covers important topics including multicultural marketing, recruiting Gen Z and Gen Alpha into radio, data & measurement and why it’s so important to love what you do and share that with the next generation. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the latest episode of the NAB Show series, we hear the conversation RAB’s Mike Hulvey had with Greg Davis Jr., vice president and market manager at Davis Broadcasting, Inc. Greg and his family operate a family broadcasting company rooted in their communities where they live and do business, which is the epitome of local radio serving their listeners and clients. Click Here to watch the interview on our YouTube channel. Click here for Season 7: 2025 NAB Show podcasts Click here for Season 6: 2024 ANA Masters of Marketing podcasts
In the sixth episode of the NAB Show series, we hear the conversation Mike Hulvey had with one of radio’s great advocates, Pierre Bouvard, chief insights officer at Westwood One and Cumulus Media. In this timely conversation, Pierre hits upon some key topics including advertising in economic uncertainty, creative best practices and the industry collaborating on changing advertiser perceptions. As always, a conversation with Bouvard provides you with great insights and tangible action items to share with colleagues whether they be on the buy or sell side of radio. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the seventh episode of the series, we hear the conversation RAB’s Mike Hulvey had with one of radio’s most positive ambassadors, Jose Villafane, chief executive officer and CRO at Nueva Network. Jose’s passion for radio and the opportunities in multicultural marketing and the explosion happening in Hispanic radio is truly infectious, especially with his clear purpose and vision for Nueva Network’s growth – especially as the company super-serves its listening communities. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the eighth episode of the series, we hear the conversation RAB’s Mike Hulvey had with Heather Cohen, president of The Weiss Agency, a leading talent agency. It’s a deep dive into the content side of the business – specifically radio’s on-air personalities as well as the evolution from radio to audio – and now video and how technology is rapidly changing the media and entertainment landscape. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
RAB recently attended the annual NAB Show in Las Vegas. Over a five-day period, this convention brought together 55,000 attendees and over 1100 exhibitors, along with featured keynotes and informative sessions focused on topics relevant to broadcasting, media, advertising and entertainment. There was lots of discussion around both challenges and opportunities facing radio, along with some key takeaways around the industry’s One Voice for Radio effort which truly makes radio better together. In this first episode of the series, you’ll hear the conversation RAB President and CEO Mike Hulvey had with NAB’s President and CEO Curtis LeGeyt. Click Here to watch the interview on our YouTube channel. Click here for Season 7: 2025 NAB Show podcasts Click here for Season 6: 2024 ANA Masters of Marketing podcasts
In the second episode of the new NAB Show series, you hear RAB’s Mike Hulvey and Nielsen Audio’s Managing Director Rich Tunkel’s conversation which was focused on Nielsen’s recent modernization effort – specifically the 3-minute Nielsen Qualifier update and how radio is seeing positive momentum around data measurement and attribution. Tune into the episode now and be sure to check out RAB’s destination for the modernization effort at RAB.com/OneVoice. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
The third episode of NAB Show Radio on Main Street features Borrell Associates Chief Executive Officer Gordon Borrell and RAB’s Mike Hulvey, and as always, there’s lots of ground covered. Along with covering the digital advertising landscape, you’ll also hear Borrell’s recommendation to continue to invest in the future as well as training for your media sales teams as that ensures they continue to drive results for clients and drive growth for their own companies. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the fourth episode of the NAB Show series, we hear the conversation Mike Hulvey had with RAB Board of Directors member Tina Murley, who is also chief revenue officer at Beasley Media Group. The conversation centers around Nielsen’s radio measurement modernization effort along with a focus on the advocacy initiatives Murley has been collaborating on with RAB and other broadcasters. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts
In the thirteenth episode from the ANA Masters of Marketing Conference, Mike Hulvey chats with David Matathia, a close friend of RAB and the radio industry. David has a unique marketing and advertising perspective as he’s held leadership roles with groundbreaking agencies, leading national brands and some of the top media publishers. Matathia, formerly head of strategy for Fitzco and currently executive vice president, strategy at TMA, talks about the power of emotionally connecting with consumers in meaningfully ways and how uniquely audio does just that in a unique and individual way. Click Here to watch the interview on our YouTube channel.Click here for Season 6: 2024 ANA Masters of Marketing podcastsClick here for Season 5: 2024 NAB Show podcasts