Radio On Main Street featuring Mike Daum, Chief Marketing Officer, Golden 1 Credit Union
Description
In the latest episode recorded on site at the 2025 ANA Masters of Marketing Conference in Orlando, Florida, RAB’s Mike Hulvey chats with Mike Daum, chief marketing officer, Golden 1 Credit Union. This California-based company is a not-for-profit financial cooperative and one of the largest credit unions in the United States. The informative discussion covers key media and advertising topics including balancing omnichannel strategies, leveraging audio and sports marketing partnerships to build loyalty, and implementing AI with authenticity and a human touch – all while staying true to Golden 1’s mission and values. We also hear about Daum’s career launch and how the legendary Radio Ranch founder Dick Orkin inspired him to pursue a career in marketing and advertising.
Click Here to watch the interview on our YouTube channel.
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