Retail Initiative

How does someone go from making products by hand to selling over a million units? In this episode of the Retail Initiative Podcast, Josh sits down with Meredith Jurica, founder of Makeup Junkie Bags, to dive into her incredible journey of scaling a brand from its humble beginnings to nationwide success. Meredith shares: How she transformed a DIY idea into a multi-million-unit brand The challenges of scaling from handmade to mass production What it really takes to build a loyal customer base Lessons from navigating rapid growth and brand visibility The mindset shifts that fueled her entrepreneurial success Whether you're crafting products by hand or managing a full-scale retail brand, Meredith's story is packed with insights and inspiration to help you take your business to the next level. Connect with Josh:💡 Learn more about how Josh helps retailers grow online: madebycapital.com🎙️ Free resources, trainings, and downloads: madebycapital.com/podcast/📅 Schedule a free strategy call with Josh: madebycapital.com/schedule/📸 Follow Josh on Instagram: @RetailJosh Connect with Meredith Jurica & Makeup Junkie Bags:🛍️ Shop Makeup Junkie Bags: makeupjunkiebags.com📸 Follow on Instagram: @makeupjunkiebags

What happens when a legacy retail business makes the bold move to evolve? In this episode of The Retail Initiative Podcast, Josh Orr sits down with Mamie Brown from Tucker Brown to talk about her journey in transforming a 40-year-old family business into a modern retail brand. She shares:✅ The big move from Lubbock to Fort Worth and how it reshaped their business✅ How Western fashion trends (thanks to Yellowstone) created new opportunities✅ The power of e-commerce and why they expanded beyond brick-and-mortar✅ Balancing tradition with growth without losing brand identity✅ The lessons learned from scaling a multi-generational retail business Whether you're navigating change in your retail business or looking for inspiration on how to grow while staying true to your brand, this episode is packed with insights! Connect with Josh: 📲 Learn how Josh helps retailers grow online: madebycapital.com📩 Free resources, trainings, and downloads: madebycapital.com/podcast📅 Schedule a free strategy call with Josh: madebycapital.com/schedule📷 Follow Josh on Instagram: @RetailJosh Connect with Tucker Brown: 🛍 Shop their collection: TuckerBrown1986.com📷 Follow them on Instagram: @TuckerBrown1986

In this episode of the Retail Initiative Podcast, host Josh Orr sits down with Christyne Gray, founder of She Profits Now, to explore the intersection of financial strategy and retail growth. Christyne shares her unique approach to money mindset, focusing on future planning rather than dwelling on the past, and how assigning purpose to every dollar can transform your business. Josh and Christyne discuss: The importance of aligning financial strategies with business goals. How to balance creativity with analytical decision-making in retail. Why sustainable growth requires intentional planning and profitability. Strategic use of debt to fuel growth initiatives without creating risk. Practical tips for budgeting, cash flow management, and leveraging credit cards effectively. Whether you’re an independent retailer or scaling an online platform, Christyne’s insights will inspire you to approach your finances with clarity, purpose, and confidence. Resources from Josh: Learn more about Josh's company and how he helps brick-and-mortar retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh Find Christyne and She Profits Now at SheProfitsNow.com for more resources and coaching opportunities. Don’t miss this episode packed with actionable strategies to level up your retail game!  

In this insightful episode of the Retail Initiative Podcast, Josh Orr sits down with Sara Burks from The Boutique Hub to discuss the ever-changing retail landscape and how independent retailers can thrive amidst challenges. With decades of experience and a passion for empowering small business owners, Sara shares actionable strategies and hard-earned wisdom to help retailers stand out and succeed. Josh and Sara dive into: The importance of customer service as a non-negotiable foundation. How to define and connect with your perfect customer for sustainable growth. The power of narrowing your focus and cutting out what doesn’t work. Why community and collaboration are essential for independent retailers. The value of investing in education and mentorship to take your business to the next level. Whether you’re a seasoned retailer or just starting, this episode is packed with practical advice and encouragement to help you adapt and grow in today’s dynamic retail world. Resources from Josh: Learn more about Josh's company and how he helps brick-and-mortar retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh Connect with Sara: Learn more about The Boutique Hub: theboutiquehub.com Follow Sara on Instagram: @TheBoutiqueHub Mentioned in this episode: Retail Bootcamp from The Boutique Hub  

Jordan Dottley, owner of West of 55, shares her journey of transforming a childhood dream into a thriving retail brand with two locations in Mississippi and a growing online presence. From unexpected challenges like building setbacks to mastering the art of customer experience, Jordan's story is packed with insights for retailers at every stage. In this episode of the Retail Initiative Podcast, host Josh Orr dives into: How Jordan’s passion for creating a multi-generational shopping experience shaped West of 55. The challenges of scaling from one store to two and the lessons learned. Why loving your team is key to operational success. How focusing on customer experience and connection drives repeat business. Strategies for balancing price points and staying competitive in today’s economy. Whether you’re a brick-and-mortar retailer or navigating e-commerce growth, Jordan’s story is a powerful reminder to lead with passion, values, and a relentless focus on your customers. Resources from Josh: Learn more about Josh's company and how he helps brick-and-mortar retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh Connect with Jordan: Shop WEST OF FIFTY FIVE at https://westoffiftyfive.com/ Follow Jordan on Instagram @shopwoff  

As the retail world faces a dynamic landscape, now is the time to reflect, reset, and strategize for a thriving future. In this special solo episode of the Retail Initiative Podcast, host Josh Orr shares his key lessons from 2024 and a fresh perspective on goal-setting to position your business for success in 2025. Josh discusses: Why shifting from a "need" mindset to a "want" mindset unlocks growth and creativity. How to align your business strategies with your core values for sustainable success. The power of focusing on what you can control in uncertain times. A unique approach to goal-setting, including the "five-year vision" exercise inspired by mentorship from Bob Negan of Whizbang Retail Training. How to navigate challenges without losing sight of your personal and professional aspirations. This episode is packed with actionable insights and exercises to help you evaluate the past year, set meaningful goals, and take ownership of your business's future. Whether you're a brick-and-mortar retailer or growing your online presence, these strategies will resonate and inspire. Resources from Josh: Learn more about Josh's company and how he helps brick-and-mortar retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh  

Kimmy Almon's journey with Kimmy's Boutique is a testament to the power of passion, focus, and building a brand rooted in authenticity. Starting with pop-ups and a dream, Kimmy turned her boutique into a thriving retail business with two locations in Galveston, Texas, and a growing online presence. From refining her customer base to creating an unforgettable in-store experience, Kimmy shares invaluable lessons for every retailer navigating today's competitive market. In this episode of the Retail Initiative Podcast, host Josh Orr sits down with Kimmy to explore: The pivotal moments that led Kimmy to take her boutique full-time. The challenges of balancing multiple locations and why "less is more." How focusing on her ideal customer transformed her business strategy. The role of community building in driving both in-store and online growth. Insights into transitioning from live selling to a robust e-commerce platform. Kimmy’s story is packed with actionable takeaways on how to embrace change, refine your brand, and make bold decisions that lead to growth. Whether you're a brick-and-mortar retailer or looking to expand your online presence, this episode is a must-listen. Resources from Josh: Learn more about Josh's company and how he helps brick-and-mortar retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh Connect with Kimmy: Shop Kimmy’s Boutique: ShopKimmys.com Follow Kimmy on Instagram @ShopKimmys  

Welcome to Season 4 of the Retail Initiative Podcast! After a year of focus and growth at Capital Commerce, Josh Orr returns with an exciting new season packed with actionable insights and inspiring stories to help retailers thrive in 2025. In this premiere episode, Josh reflects on the challenges and opportunities of 2024—a year marked by shifting social media algorithms, economic uncertainty, and evolving consumer behaviors. Drawing on lessons learned from some of the industry's most successful retailers, Josh shares strategies to help you redefine your competitive edge, overcome obstacles, and position your business for success. This season features solo episodes filled with practical tips and deep-dive conversations with innovative retailers. Whether you’re navigating setbacks or scaling new heights, this episode offers the clarity and direction you need to grow your retail business. 🎙️ Key Takeaways: The pitfalls of competing on price and how to stand out with a unique competitive advantage. How to adapt to external challenges and find opportunities in tough times. Lessons from retailers who thrived despite 2024’s obstacles. Strategies for building resilience and creating a strong foundation for growth. Links: Follow Josh on Instagram: @RetailJosh Learn more about Capital Commerce: www.madebycapital.com Want free resources? madebycapital.com/podcast  

Is your website NOT converting or just doesn’t feel like your brand? This Retail Initiative Podcast episode is for you. This is Part 2 of the ‘Your Next Million’ series—a step-by-step guide for brick-and-mortar retailers ready to grow online with clarity and purpose. In Part 1, we covered the mindset shifts needed to stop treating your website like a side hustle. Now we’re getting tactical: how do you take what’s working in your store (your vibe, your trust, your service) and translate that into an online experience that converts? Josh walks through what really makes your in-store experience powerful, and how to build those same touch points into your website—from first impression and navigation to product discovery, photography, and checkout. If you want your online presence to finally feel like your brand and actually drive results, this episode gives you the blueprint. What you’ll learn: The most common reason in-store retailers struggle to convert online traffic How to translate your store’s human experience into your website The top mistake most retailers make on their homepage (and how to fix it fast) What your in-store shopping journey can teach you about improving your online experience Why curated collections often convert better than strict product categories Connect with Josh: Learn more about how Josh helps retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast Schedule a free strategy call with Josh: madebycapital.com/schedule Follow Josh on Instagram: @RetailJosh  

If you’re a brick-and-mortar retailer serious about growing online—this is where you start. This Retail Initiative Podcast episode kicks off a powerful new series called “Your Next Million”—a practical, step-by-step roadmap for retailers ready to scale online without losing the heart of their in-store experience. Let’s be real, most e-commerce advice wasn’t built for retailers who run physical stores. That’s why so many of you have tried to grow online and felt stuck. In this first part, Josh lays the foundation for everything that comes next. He walks through the three critical mindset shifts that need to happen before any online strategy actually works—starting with how you see yourself, how you prioritize online growth, and how people experience your brand across every channel. This episode is about clarity, leadership, and building a business that’s aligned with where you want to go, not just what’s worked in the past. If your goal is to create a more cohesive brand and stop treating your website like a side hustle, don’t skip this. Here’s what you’ll learn: Why brick-and-mortar retailers need a different growth strategy than online-only brands The identity shift from “store owner” to “brand CEO” (and how it changes everything) The four vision types that shape how you approach online growth Why your website always takes a back seat and how to finally change that How to create an online experience that reflects the trust, quality, and connection you’ve built in-store Connect with Josh: Learn more about how Josh helps retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh  

If you're feeling the retail pressure in 2025, you're not alone. In this episode, Josh breaks down what’s really going on in the retail industry—yes, store closures are up and foot traffic is down—but he’s not here to scare you. He’s here to help you take control. Josh shares the balanced mindset retailers need to thrive during uncertain times, plus a 5-step framework you can use right now to identify problems, audit the basics, optimize your strategy, and grow your online sales even in a tough market. This is a tactical, no-fluff episode packed with encouragement and next steps. If you're ready to stop spinning your wheels and start building real momentum, don’t miss this one. Here’s what you’ll learn in this episode: Why 2025 is being compared to the last retail crisis—and what that really means The two dangerous mindsets retailers fall into (and what to do instead) How to identify the actual problem when sales are down A simple way to audit your traffic, site conversion, and email strategy Josh’s 5-step process to get back on track and start thriving again Connect with Josh: Learn more about how Josh helps retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh

What does it take to build a thriving retail brand while staying true to your vision? In this episode, Josh sits down with Brooke Leno, founder of Out of Town Clothing, to talk about the lessons she learned from starting her boutique fresh out of college to growing it into a multi-location and online success. They cover: Why she had to stop selling to "everyone" to truly grow The shift from business owner to CEO (and how it changed everything) Why launching online wasn’t as easy as she expected—and how she turned it around How she built a team that allows her to step back and scale The importance of “riding the waves” and not getting caught up in daily sales swings If you're looking for real, behind-the-scenes retail wisdom, this is an episode you won’t want to miss. Connect with Josh: Learn more about how Josh helps retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh Connect with Brooke & Out of Town Clothing: Shop Out of Town Clothing: outoftownclothing.com Follow on Instagram: @ shopoutoftown  

What do the most successful retailers really have in common? After working with hundreds of brands, Josh has identified the five key traits that separate high-performing retailers from the rest. In this episode, Josh breaks down: The mindset shift that turns struggling brands into high-growth businesses Why understanding your perfect customer is non-negotiable for long-term success The mistake that keeps retailers stuck—and how to break free from it How the best in the industry approach hiring, financials, and brand impact Why you need to try until—and how this simple shift can change everything Whether you're running a brick-and-mortar store, an online brand, or both, these five things will help you level up your business. Connect with Josh: 🔹 Learn more about how Josh helps retailers grow: madebycapital.com 🔹 Free resources, trainings, and downloads: madebycapital.com/podcast/ 🔹 Schedule a free strategy call with Josh: madebycapital.com/schedule/ 🔹 Follow Josh on Instagram: @RetailJosh

Retail has changed—so how do you stay ahead? In this episode of the Retail Initiative Podcast, Josh sits down with Tara Austin, the founder of Ruthie Grace, to unpack the shifts in consumer behavior, social media, and marketing strategies that impact boutique owners today. Tara shares: The unexpected shift that made Ruthie Grace rethink its entire strategy Why relying on organic social media isn't enough anymore The #1 mistake retailers make when scaling beyond $300K How to balance inventory, financial literacy, and paid ads for long-term growth Her honest take on shutting down a business and what she learned from it If you’re a retailer looking to scale, this episode is packed with actionable insights you don’t want to miss. Connect with Josh: 💻 Learn more about how Josh helps retailers grow online: madebycapital.com 🎧 Free resources, trainings, and downloads: madebycapital.com/podcast/ 📅 Schedule a free strategy call with Josh: madebycapital.com/schedule/ 📲 Follow Josh on Instagram: @RetailJosh Connect with Tara & Ruthie Grace: Listen to Tara’s previous podcast episode with Josh: https://courses.madebycapital.com/podcasts/retail-initiative-2/episodes/2148415476 🛍️ Shop Ruthie Grace: shopruthiegrace.com 📲 Follow Tara: @taragraceaustin 📲 Follow Ruthie Grace: @ShopRuthieGrace

What happens when a side hustle turns into something much bigger? In this episode of the Retail Initiative Podcast, Josh sits down with the founders of Infinity Raine to talk about their unexpected journey from selling on Poshmark to launching a successful retail brand. They share: How they transitioned from reselling to creating their own brand The biggest lessons learned in the shift from side hustle to full-time retail Why understanding your ideal customer is the key to scaling How they leveraged community and brand identity for long-term success The challenges (and wins) that came with opening a brick-and-mortar store Whether you're just starting or looking to take your retail business to the next level, this episode is packed with insights to help you grow with confidence. Connect with Josh: Learn more about how Josh helps retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh Connect with Infinity Raine: Shop their collection: https://www.infinityraine.com/ Follow on Instagram: @InfinityRaineOfficial

Is your business evolving in the way you envisioned? Pivoting in business isn’t just about making quick adjustments—it’s about understanding when and how to make strategic changes that align with your long-term goals. In this episode, I share my own experience with a major business pivot, walking away from a high-revenue service to fully focus on a mission that brought me greater impact and fulfillment. We’ll break down the three layers of pivoting: Identity Shifts – Should you fundamentally change what you do or who you serve? Strategic Shifts – Are you evolving how you sell to match your long-term vision? Tactical Shifts – What tweaks can improve immediate results while building toward sustainable success? You’ll learn how to map out what you want to keep, what you need to let go of, and how to align your short-term actions with long-term growth. Whether you’re a retailer or an entrepreneur looking to refine your path, this episode is packed with practical insights to help you make bold, intentional decisions for your business. Comment "Podcast" for the link, and let me know your biggest takeaway! Resources from Josh: Learn more about how we help retailers grow online: madebycapital.com Access free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with me: madebycapital.com/schedule/ Follow me on Instagram for more tips: @RetailJosh  

In this inspiring episode of the Retail Initiative Podcast, Josh sits down with Morgan Freiburger, the founder of Rich Hippie, to unpack her journey from making jewelry to building a thriving retail brand. Morgan shares how she transitioned from crafting pieces in Huntsville, Texas, to running a successful brick-and-mortar store and e-commerce operation in Stillwater, Oklahoma. Here’s what you’ll learn in this episode: The pivotal lessons Morgan learned about networking and why relationships are the backbone of her success. Why taking your own photos is a game-changer for creating a strong brand identity. How to ask the right questions to move the needle in your business. The importance of delegating and building a strong team to scale sustainably. Strategies Morgan uses for seasonal launches, drops, and social media engagement. Morgan’s story is a testament to the power of perseverance, adaptability, and intentionality in retail. Whether you’re a seasoned retailer or just starting out, this episode is packed with actionable insights and encouragement. Connect with Morgan: Website: https://www.richehippie.com/ Instagram: @richehippie Resources from Josh: Learn more about Josh's company and how he helps brick-and-mortar retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh      

Title:Reinventing Retail: Heather Orscheln on Evolving, Scaling, and Staying Authentic Description:In this episode of the Retail Initiative Podcast, host Josh Orr sits down with Heather Orscheln of Revel Boutique to explore her inspiring journey of retail reinvention and growth. From starting as a consignment store in a small Missouri town to building a thriving brick-and-mortar and online boutique, Heather shares invaluable insights for every retailer looking to scale and succeed in today’s market. Heather discusses: How she evolved her business from consignment to a curated boutique. Strategies for scaling in a small town by building community connections. The power of focusing on your ideal customer and letting go of what doesn’t fit. Transitioning from live sales to a robust e-commerce platform. The importance of prioritization and saying “no” to grow your business. Whether you're a seasoned retailer or just starting out, this episode is packed with actionable advice to help you adapt, grow, and connect with your audience in meaningful ways. Connect with Heather: Website: shoprevelboutique.com Instagram: @shoprevelboutique Facebook: Revel Boutique Resources from Josh: Learn more about Josh’s company and how he helps brick-and-mortar retailers grow online: madebycapital.com Free resources, trainings, and downloads: madebycapital.com/podcast/ Schedule a free strategy call with Josh: madebycapital.com/schedule/ Follow Josh on Instagram: @RetailJosh Tune in to this episode and discover how to adapt and thrive in retail—no matter your starting point!

In this episode (Part 2 from the talk at the Manifest Workshop) we explore the crucial aspects of focusing in retail business, emphasizing permission to prioritize, clarity of vision, and the importance of strategic action over a scattered approach. We delve into building an "anti-fragile" business model, ensuring resilience against internal and external challenges, and the significance of content and retention strategies for sustainable growth. Through a blend of theory and practical advice, this discussion aims to empower retailers with the tools and mindset necessary to navigate the evolving landscape of retail success. Learn more about Josh's company and how they help brick-and-mortar retailers grow online at madebycapital.com Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/

In this episode, we delve into the transformative strategies for retail businesses, highlighting the significance of setting audacious goals and the efficiency of focusing on impactful efforts through the 80/20 rule. Featuring insights from the Manifest Workshop with Tara Austin and Ashley Alderson, the discussion explores how adopting a 10X mindset rather than settling for 2X can lead to exponential growth. It also emphasizes the importance of community over competition in the retail industry. With actionable advice on navigating the stages of retail growth and the psychological aspects of entrepreneurship, this podcast is an essential listen for retailers seeking to elevate their business and mindset for groundbreaking success. Learn more about Josh's company and how they help brick-and-mortar retailers grow online at madebycapital.com Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/