I had the privilege of hosting Chris Hoover, a seasoned professional with a sterling reputation in the realm of revenue operations and software sales strategy. With an illustrious career spanning Etsy, Zscaler, and other renowned companies, Chris is a trusted advisor in optimizing revenue operations for growth and success. Delving into the discussion, we explore the pivotal role of revenue operations in the software industry and its profound impact on sales performance and strategy. The conve...
On today's episode, we have Justin Christianson, Founder of Conversion Fanatics, which was recently acquired by Fusion92. He's here to share his expertise on optimizing the customer journey for better conversion rates. Justin explains that his work involves identifying and prioritizing areas of the customer journey that need optimization. He shares an example of a project that led to a significant increase in conversion rates. He also discusses the importance of gathering and analyzing data ...
Welcome to today's episode where we discuss the importance of building a revenue operations team with the right skills and expertise. Our guest, Jeremey Donovan, EVP of Revenue Operations and Strategy at Insight Partners, brings over two decades of experience in sales, marketing, and revenue operations. Jeremey shares valuable insights on skills needed, driving growth and profitability, common mistakes, team size and structure, metrics to track, performance improvement, and onboarding practic...
Welcome back to another exciting episode of "RevOps Baddie"! Today, we have a special guest with us, Pilar Schenk, the COO of Cisco Global Security & Collaboration. We are thrilled to have her here to delve into the crucial role of innovation and experimentation in driving revenue at large, established companies. Pilar begins the discussion by defining innovation within the context of Revenue Operations and highlighting its significance in driving revenue growth. Innovation, she explains...
In this episode of the podcast, we delve into the dynamic realm of Scaling Sales Organizations with our esteemed guest, Stuart Watson, Owner of East Peak Advisors. Stuart takes us through his intriguing journey into the world of revenue operations and sales, shedding light on his passion for building, scaling, and effectively operating inside sales organizations. Our conversation unfolds across several insightful segments, including the strategies that have proven most effective in scaling sa...
In today's episode, the host interviews Rachel Bergman, a GTM Leader, CRO, Growth & Revenue Leader, and Advisor. Rachel shares her insights and experiences on go-to-market (GTM) strategies for SaaS companies and how RevOps plays a critical role in overcoming challenges and achieving success. Rachel begins by giving a short summary of her work as a GTM leader and advisor. She then discusses the main challenges SaaS companies face when developing GTM strategies, such as market saturation, b...
Today, we are joined by Eric Martin, the VP of Demand Generation at Stack Overflow. Eric is here to share his insights on aligning Sales Development Representatives (SDRs) and Marketing teams for revenue growth by focusing on the metrics that matter. Eric starts by highlighting the key metrics that SDRs and Marketing teams should track to align their efforts and achieve revenue growth. He emphasizes that tracking the right metrics can help measure the effectiveness of marketing campaigns in ...
In this episode of RevOps Baddie, host and RevOps expert discusses The Difference Between Marketing, Growth, and RevOps with Francisco Lacayo, the Chief Revenue Officer of WhiteSharkMedia, a digital marketing agency specializing in pay-per-click advertising and technology. The episode begins with Francisco providing an overview of his role as CRO at WhiteSharkMedia and defining the differences between Marketing, Growth, and RevOps. He explains that Marketing is the process of promoting and ...
In this episode of the RevOps Baddie podcast, Alex D. Simoes, the VP of Revenue Operations at ColdTrack, joins the show to discuss the topic of unlocking the potential of Revenue Operations. The host kicks off the conversation by pointing out that Head of Revenue Operations is the top trending job for 2023 according to LinkedIn, and asks Alex to provide an overview of what a RevOps professional does. Alex explains that the role of a RevOps professional involves bridging the gap between sales,...
Our guest today is Jeff Wadholm, Senior Vice President of Revenue Operations at MeridianLink. Jeff joins us to discuss the impact of RevOps on company culture, focusing on fostering accountability and driving performance. Let's dive into the conversation with Jeff. Jeff explains the relationship between RevOps and company culture, emphasizing the importance of aligning the two. He shares insights on how RevOps teams can foster a culture of accountability within an organization, supported by e...
Today's guest is AJ Olander, the CSO of Salelytics. In this episode, AJ dives into the topic of patient-centric revenue revolution, highlighting the importance of inbound patient support and how it fits into the broader context of revenue operations. AJ explains the role of inbound patient support in driving revenue growth for healthcare companies and how its significance has evolved over time. He also discusses how this strategy can be applied to any customer-centric company. Additionally, A...
In this episode, we sit down with Sarah Fruy, the VP of Marketing at Linqia, to discuss the topic of influencer marketing and how it can drive revenue growth for your business. Sarah begins by defining influencer marketing as a form of marketing that involves partnering with influential individuals to promote your brand or products to their followers. She highlights the importance of finding the right influencers who align with your brand and can help you reach your target audience effective...
In this episode of the RevOps Baddie, we sit down with Austin Ashworth, the VP of Revenue Operations at StaffBuildersHR, to discuss the ins and outs of revenue operations (RevOps) when it comes to scaling and managing teams. Austin starts by giving us a brief overview of his role and how revenue operations is essential in supporting the scalability of a company's operations. We then dive into the importance of technology in the process of scaling, and how revenue operations plays a crucial r...
Welcome back to another exciting episode of "RevOps Baddie"! Today, we have a special guest with us, Tom Pae. Tom is an independent consultant and a thought leader in sales operations, marketing operations, and revenue operations. With over a decade of experience, he has established himself as an expert in driving revenue growth through data analysis, process optimization, and technology implementation. We are thrilled to have Tom here to discuss the critical role of technology in revenue ope...
In this episode of the RevOps Baddie, William Redick, the VP of Revenue Operations at Global Performance Group, joins us to discuss the importance of sales enablement and training in revenue operations. Redick explains how sales enablement and training help ensure that sales reps have the necessary resources and information to effectively sell products or services. He also emphasizes the need for a balance between standardized training and flexibility to accommodate the unique needs of indiv...
On today’s episode, we have Ashmi Pancholi, the VP of revenue operations and analytics at Affirm. Today, we will be discussing how Affirm is revolutionizing the financial services industry through innovative strategies. Affirm has been able to stay ahead of the curve in terms of implementing innovative revenue operations strategies in a rapidly evolving industry by continuously testing and iterating on their approach. They have also been able to stay ahead by using data and analytics to infor...