In this episode of the RevOps Baddie, William Redick, the VP of Revenue Operations at Global Performance Group, joins us to discuss the importance of sales enablement and training in revenue operations.

Redick explains how sales enablement and training help ensure that sales reps have the necessary resources and information to effectively sell products or services. He also emphasizes the need for a balance between standardized training and flexibility to accommodate the unique needs of individual sales reps.

The importance of tracking the progress and engagement of sales reps in their training and development is also discussed. Redick shares a real-life scenario where sales enablement and training made a significant impact on closing a deal and increasing revenue.

Additionally, Redick talks about prioritizing and allocating budgets for sales enablement and training initiatives, evaluating and measuring the ROI of these programs, and recommends tools and technologies that have helped in implementing sales enablement and training strategies.

If you're looking to improve your sales enablement and training programs, tune in to this episode for some valuable insights and best practices.

Summary
Introduction to today’s episode.
0:05
Why is sales enablement and training important?
2:24
Marketing and sales need to be aligned.
4:55
Do you have any tech recommendations for millennials?
6:58
How do you balance standardized training with flexibility?
9:17
Quantitative metrics and qualitative metrics.
15:02
How to track progress and engagement of sales reps.
17:51
Managers need to be able to identify and identify opportunities.
20:23
Sales Enablement and Training.
22:35
Big successes and success stories.
24:42