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Rocketship.fm

Author: Rocketship LLC

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© 2019 Rocketship LLC

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Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.

Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.
349 Episodes
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A Job To Be Done: Building Products People Want
Jobs to be done will change the way you think about a product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase.

A Job To Be Done: Building Products People Want

2019-01-1700:17:53

The Untold Story of Books.com [Part 2]
In the second and final episode of our look at Books.com, we discover what happens when Charlie Stack is faced with competition from Amazon.com and a multi-million dollar buy out offer on the table. We also learn more about what Charlie is up to currently and how the Books.com legacy has lived on.

The Untold Story of Books.com [Part 2]

2019-01-1500:19:19

The Untold Story of Books.com [Part 1]
The year was 1992. The location… Cleveland, Ohio. The birthplace of online commerce. That’s right. Cleveland Ohio. Not Silicon Valley, Not San Francisco. Not even Seattle Washington. This is the story of Books.com, the internet’s very first e-commerce store, its founder, Charlie Stack, a lawyer-turned-self taught software developer — and what happened when they created internet history… and later… faced a new entrant in Jeff Bezos and Amazon.com.

The Untold Story of Books.com [Part 1]

2019-01-1500:26:36

Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win
We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are of color, women, and/or LGBT. We discuss diversity in tech, her story to becoming an unlikely VC and her advice for founders on how to stay focused and prioritize. 

Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win

2019-01-0400:33:50

Interview: Vidya Dinamani on Conducting Effective Customer Interviews
Vidya Dinamani has a passion for coaching product leaders and teams. Vidya has over 18 years of experience specializing in business & technology strategy development and product design, development and management.Vidya has held multiple executive roles at leading companies, including executive positions leading Innovation and Product Management at Mitchell International, Director of Customer Experience for TurboTax, Intuit. She also served as Director of Business Operations and Chief IT Architect for the software provider. Prior to Intuit, Vidya was a consultant with Deloitte Consulting specializing in technology/strategy consulting.A holder of 7 US patents for software technology, Vidya earned a B.S. in Physics from Victoria University in Wellington, New Zealand, and a Masters from Carnegie Mellon University in Pittsburgh, Pennsylvania. She is also a certified Net Promoter Associate.

Interview: Vidya Dinamani on Conducting Effective Customer Interviews

2018-12-2700:19:35

Interview: Seth Godin on Achieving Greatness
We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world.Godin is the author of over 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.

Interview: Seth Godin on Achieving Greatness

2018-12-2000:29:17

Interview: Andy Rachleff of Wealthfront on finding product market fit
Rachleff co-founded Benchmark Capital, a venture capital firm, in 1995. The firm invested in companies including eBay, OpenTable, Snapchat, Twitter and Uber. Rachleff personally led investments in Blue Coat Systems, Equinix and Juniper Networks.In 2008 Rachleff co-founded Wealthfront, an automated investment service, with Dan Carroll. As of March 2018, Wealthfront had more than $10 billion of assets under management.Today we talk with Andy about finding product-market fit (a term he coined 15 years ago) and the three years before Wealthfront found it. 

Interview: Andy Rachleff of Wealthfront on finding product market fit

2018-12-1300:23:41

Interview: Scott Harper of Dialexa on Transforming your Companies Product Practices
Scott is a serial entrepreneur who has launched multiple technology product companies. He is the winner of the Ernst & Young Emerging Technology Entrepreneurs Of The Year 2016, and in this episode, Scott is sharing his experience around transforming companies internal product production processes.Dialexa is an internationally acclaimed technology and product development company, headquartered in Dallas, Texas. The company helps organizations, government agencies and businesses conceptualize, design, engineer, and launch innovative and high-quality products and solutions. 

Interview: Scott Harper of Dialexa on Transforming your Companies Product Practices

2018-12-0400:22:01

Rebroadcast: We F*cked Up: Stories about Product Mistakes
Mistakes. We all make them. We all learn from them.From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos. 

Rebroadcast: We F*cked Up: Stories about Product Mistakes

2018-11-2900:18:20

Interview: Todd Olson of Pendo on the 5 key metrics you should paying attention to
Todd Olson is Founder and CEO of Pendo.io. Olson served as Vice President of Products at Rally Software Development Corp. where he lead the evolution of Rally's proven Agile ALM platform for enabling software and product-driven enterprises to deliver 50% faster to market. Todd talks with us today about the 5 metrics you should be paying attention to and the motivation behind founding Pendo. 

Interview: Todd Olson of Pendo on the 5 key metrics you should paying attention to

2018-11-2600:27:59

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Comments (1)

Sai Chavali

love season 5! hope I can make it to Industry Collective one of these years. Cant imagine the crazy amount of work this project that you've released as Season 5!

Oct 22nd
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