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Rocketship.fm

Author: Rocketship LLC

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© 2018 Rocketship LLC

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Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.

Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.
338 Episodes
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Interview: Claire Vo of Optimizely on Product Testing and Experimentation
This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get your team thinking about what and how they should be testing.Claire is the VP of Product Management at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development for several startups and technology companies including Electronic Arts and BuildASign.com. Claire is an expert in high velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.

Interview: Claire Vo of Optimizely on Product Testing and Experimentation

2018-10-3000:16:05

Chapter 10: Finale
In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches. Krish heads to Salt Lake City, Gonto gives us the initial feedback on their A/B test and Lee continues his journey into startup sales. 

Chapter 10: Finale

2018-10-1500:23:59

Chapter 9: The Launch
This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make more sales. He also sets some ambitious goals for new customer acquisition. We also catch up with Krish as Chargebee launches Revenue Story, a brand new app that helps customers answer the hard questions about their businesses. This is something Chargebee has been doing manually for many of their enterprise customers for the last 4 years, and they've not rolled it into a separate business line for the company. 

Chapter 9: The Launch

2018-09-2800:14:25

Chapter 8: Pre-Launch
In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets closer to launch, listen in on a planning session for the launch of Revenue Story and follow Gonto to an Auth0 executive offsite for planning their quarterly OKRs. 

Chapter 8: Pre-Launch

2018-09-2100:21:57

Chapter 7: Relationships
On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see how they balance family, friends, girlfriends and work/life balance while pushing for greatness, and what some might call the impossible.  

Chapter 7: Relationships

2018-09-1400:20:06

Chapter 6: Decisions, Decisions, Decisions
In this episode, we hear from Lee Tengum about his first customer interview for his new project and new project direction. It may or may not send him spiraling in a new direction. We also catch up with him about the other side projects that he is supporting on an ongoing basis. In the second half of the episode, we follow Gonto of Auth0 as his team gets closer to finalizing the plans for their A/B signup test and he takes off to Peru for a FinTech conference. 

Chapter 6: Decisions, Decisions, Decisions

2018-09-0700:19:41

Interview: Latif Nanji of Roadmunk
Latif Nanji is the co-founder and CEO of Roadmunk, the road mapping software that helps companies create and share their products strategy and roadmaps.Roadmunk is a roadmapping enterprise SaaS platform serving over 75,000 product innovators including Amazon, NY Times, Nike, The Coca-Cola Company, Bloomberg, Adobe & Citibank. 

Interview: Latif Nanji of Roadmunk

2018-08-3000:21:44

Chapter 5: First Steps
In today's episode, we learn more about the projects that Krish CEO of Chargebee, Gonto VP of Growth at Auth0 and Lee of 7am.ca will pursue for the next 2 months. You'll hear about them directly from them and their team as they discuss and plan the initial phases of each project. What will they get right and what will they get wrong? Find out as we follow along step by step to see what it's like to bring a new product idea to life. 

Chapter 5: First Steps

2018-08-2400:24:17

Sprint Week: Day 4 "User Testing"
In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode. 

Sprint Week: Day 4 "User Testing"

2018-08-1000:25:07

Sprint Week Bonus: Day 4 Retrospective with Michael Smart
In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart after the full day of user testing to find out what they found and more about how they think about user testing, what they're looking for in terms of feedback, and what their next steps will be. 

Sprint Week Bonus: Day 4 Retrospective with Michael Smart

2018-08-1000:23:29

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Comments (1)

Sai Chavali

love season 5! hope I can make it to Industry Collective one of these years. Cant imagine the crazy amount of work this project that you've released as Season 5!

Oct 22nd
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