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© 2018 Rocketship LLC

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Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.

Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

330 Episodes

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Sprint Week: Day 4 "User Testing"

In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode.

Sprint Week: Day 4 "User Testing"

2018-08-1000:26:23

Sprint Week Bonus: Day 4 Retrospective with Michael Smart

In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart after the full day of user testing to find out what they found and more about how they think about user testing, what they're looking for in terms of feedback, and what their next steps will be.

Sprint Week Bonus: Day 4 Retrospective with Michael Smart

2018-08-1000:26:16

Sprint Week Bonus: Day 3 Retrospective with Michael Smart

Go behind the scenes as we catch up with Michael Smart of AJ&Smart after their day of Prototyping Kevin Rose's fasting app, Zero. Michael talks with us about how they approach prototyping, what to look for in a testable prototype and what could go wrong tomorrow when they put this prototype in front of real users.

Sprint Week Bonus: Day 3 Retrospective with Michael Smart

2018-08-0900:18:23

Sprint Week: Day 3 "Prototyping"

Follow along as we bring you behind the scenes as AJ&Smart prototypes the next version of Zero, Keven Rose's fasting app, to test with real users in under 8 hours. There is no room for failure. The user tests are scheduled so a prototype must be completed. Michael Smart, Co-Founder of AJ&Smart walks us through how they approach prototyping and what makes an effective prototype for testing.

Sprint Week: Day 3 "Prototyping"

2018-08-0900:24:52

Sprint Week Bonus: Day 2 Retrospective with Michael Smart

In this bonus episode, you'll hear more from Michael Smart of AJ&Smart about how he and the team think or organize storyboarding sessions. All week they're working with the Zero App team to determine what their next 6 to 24 month roadmap could be.

Sprint Week Bonus: Day 2 Retrospective with Michael Smart

2018-08-0800:22:41

Sprint Week: Day 2 "Storyboarding"

Join us for day two of Zero apps design sprint with AJ&Smart. Today is all about storyboarding. Listen as the team from AJ&Smart take the ideas generated on day one and start to solidify them. The goal is to sketch an actual UI showing how a user would move through this part of the story — where they click, what info they enter, what they think, etc. This is the step before prototyping and one of the most exciting days of the sprint process.

Sprint Week: Day 2 "Storyboarding"

2018-08-0800:24:11

Sprint Week Bonus: Day 1 Retrospective with Michael Smart

At the end of day 1, we caught up with Michael Smart, co-founder of AJ&Smart, to get his inside take on how the first day went. We learn more about how he thinks about Design Sprints and their process for ensuring everything stays on track each day.

Sprint Week Bonus: Day 1 Retrospective with Michael Smart

2018-08-0700:20:12

Sprint Week: Day 1 "Gathering Ideas"

In this episode, we drop a microphone into the first day of Zero, Kevin Rose's Intermittent fasting app, design sprint with agency AJ&Smart. The goal of the first day is to encourage everyone to share what they already know and develop a common understanding with the rest of the group. Everyone involved in a sprint has different perspectives and different information about the problem they're trying to solve. This is generally done through a series of ideation and sketching exercises, all of which you'll be able to listen in on in today's episode.

Sprint Week: Day 1 "Gathering Ideas"

2018-08-0700:26:25

Sprint Week: Getting Ready to Sprint

Follow along as each day this week we take you behind the scenes of an entire design sprint for Kevin Rose's app Zero led by Design Agency AJ&Smart.AJ&Smart is a design agency focused exclusively on helping companies innovate through the design sprint process and they let us drop our microphones into the room as they conducted a week-long Design Sprint with Mike Masur, the CEO of Zero. If you haven't heard of a design sprint before, it's based on the book, Sprint, by Jake Knapp and John Zeratsky of Google Ventures which was released just under 3 years ago. The design sprint is a process of rapid idea testing wherein one week a team is able to ideate, sketch, prototype and test an idea with real users.

Sprint Week: Getting Ready to Sprint

2018-08-0600:20:151

Next week is Sprint Week!

Every day next week we will be going behind the scenes of a design sprint for the intermittent fasting app, Zero, which was founded by Kevin Rose. The design sprint is lead by AJ&Smart, the design agency focused exclusively on helping companies innovate through the design sprint process. You'll be behind the scenes as the team plans, iterates, and prototypes until finally getting their ideas in front of real users.

Next week is Sprint Week!

2018-08-0300:01:59

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