In this episode of Rocketship.FM, we dive deep into the world of evidence-based product development with Connor Joyce, author of "Bridging Intention to Impact." Connor challenges the common assumption that high usage metrics automatically equate to product success. Instead, he introduces a comprehensive framework for measuring genuine impact on user outcomes and business goals.

Connor shares insights from his experience at Microsoft and various startups, explaining how product teams can move beyond surface-level metrics to truly understand if their features are solving customer problems. He introduces key concepts like the user outcome connection, feature impact analysis, and the insights hub - all aimed at creating a culture of evidence-based decision making in product development. Whether you're a seasoned product leader or an individual contributor looking to drive change, this episode offers practical strategies for ensuring your products don't just get used, but actually work.

This episode is sponsored by:

Virtual Edition of INDUSTRY: The Product Conference: Join hundreds of Product Managers and Product Leaders from all around the world for a day-long virtual conference experience -- including keynote sessions, interactive discussions, virtual networking and more. Purchase your pass before September 15th, and you can register for just $99 (saving 50% off of the day of show rate).

Wix Studio: Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity—faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix. 

Rocketship.FM is brought to you by Evergreen Podcasts.