Rooted Business

The Power of Authenticity: How Being Yourself Online Pays Off Big   In this episode, I dive into the importance of being authentic across all social media platforms. I share personal stories and real-life examples to illustrate how staying true to yourself can significantly impact your audience and lead to unexpected opportunities. I recount a success story from a one-on-one strategy session with a client and discuss the shift in social media algorithms towards interest-driven content. Key takeaways include the value of maintaining core values, the potential for multifaceted content, and practical advice on leveraging series-based content to grow your audience. I also reflect on a recent investor dinner that highlighted the deep connections formed through genuine online engagement.   00:00 The Power of Authenticity on Social Media 00:58 A Story of Real-Life Integration 02:07 Overcoming Niche Constraints 05:00 The Value of Being Yourself 06:30 The Impact of Authenticity on Business 13:59 Understanding the Interest-Driven Algorithm 16:09 Creating Engaging Content Series 20:06 The Bigger Picture of Social Media Influence 24:55 Final Thoughts on Authenticity WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

To Automate or Not: Finding the Balance in Social Media Engagement   In this episode of the podcast, we're diving into the crucial debate of automation versus personal connection on social media. We explore how infusing real human interaction can significantly impact your online presence and grow your audience. I share insights from a conversation with another influencer, contrasting perspectives on the use of automated tools like ManyChat. Through examples, including influencer Alex Clark's engagement strategies and feedback from my own followers, we discuss the fine line between leveraging automation for efficiency and maintaining genuine, personal connections. Join me as we navigate the intricacies of using automation thoughtfully and strategically in your social media strategy.   00:00 Introduction: To Automate or Not to Automate? 01:21 The Debate: Personal Touch vs. Automation 02:54 Case Study: Alex Clark's Approach 06:09 Audience Reactions and Opinions 09:22 Balancing Automation and Authenticity 13:20 Final Thoughts: The Future of Social Media Engagement 21:23 Conclusion: Navigating Automation in Social Media   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Unlocking the Power of Long-Form Content for Over Explainers   I talk directly to the over explainers—those who struggle with condensing their messages in short-form content such as reels, stories, or posts. I share my approach to leveraging long-form content like blogs, podcasts, or detailed social media posts to provide comprehensive information. By creating one piece of in-depth content, you can slice it into smaller segments for your audience, making it easier to manage and more engaging. I provide examples from my own experiences, such as discussing beef liver or the trying to conceive journey. Learn how to balance your stories, keep your audience engaged, and avoid over-explaining by using long-form content effectively.   00:00 Introduction: Speaking to the Over Explainers 01:12 The Power of Long Form Content 01:45 Challenges of Over Explaining 02:31 Creating Effective Long Form Content 03:05 Personal Examples and Strategies 04:38 Leveraging Long Form Content for Engagement 08:53 Transitioning and Evolving Your Content 12:29 Conclusion: Embrace Your New Vision   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

    Mindset Shifts for Thriving on Social Media - The Power of Positive Assumptions   In this week's episode, I share some of my key positive assumptions to help you effectively grow your online audience. We kick things off with the assumption that we all have at least 10 minutes a day to dedicate to social media, no matter how busy our schedules are. I highlight the importance of reusing long-form content, as many people haven’t seen your previous posts. I also talk about gamifying your weekly content goals, such as aiming for three live sessions and engaging stories on Instagram. Throughout the episode, I stress the importance of valuing every follower, even if you have only a few. Maintaining a hopeful attitude and staying committed to your audience, no matter its size, is crucial for long-term success and personal fulfillment. Let’s make this week impactful and positive, together!   00:00 Introduction: Safe Assumptions for Growing Your Audience 01:08 Mindset Shift: Time Management for Social Media 02:42 Gamifying Your Social Media Strategy 04:40 Leveraging Long-Form Content 07:59 Engaging with Your Audience: Every Viewer Matters 10:21 Faithfulness in Small Beginnings 12:19 Overcoming Hopelessness: A Call to Action   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris   *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Breaking the Social Media Rules: Embracing Authenticity and Human Nature   In today's episode, I discuss why the so-called rules of social media are completely made-up and why understanding basic human behavior is far more important. I dive into natural laws of human psychology, emphasizing authenticity and the unchanging aspects of human connection. I share insights on the overwhelming amount of negative thoughts we have daily, and how this longing for connection and problem-solving drives social media engagement. It's not about trending audio or hacks; it's about making your audience feel seen and heard. Lastly, I stress the importance of integrating authenticity into your content and not being afraid to show different facets of your life. Join me as I encourage you to break the social media rules and focus more on genuine human connections.   00:00 Breaking the Social Media Rules 00:58 Understanding Human Behavior 01:50 The Power of Negative Thoughts 03:04 Solving Unspoken Problems 04:52 The Age of Authenticity 05:20 Curiosity and Human Nature 06:46 The Importance of Authenticity 10:32 Building Your Audience from Values 13:49 Connecting with Your Audience   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris     *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Leveraging ChatGPT to Boost Your Social Media Presence   In this episode, I share a personal story from a recent Girls Night where a friend revealed she uses ChatGPT for her social media content. I discuss how I use ChatGPT as an inspirational tool, cautioning against relying solely on AI-generated content. I emphasize the irreplaceable value of human agency and soul in content creation. I then offer a practical exercise: asking ChatGPT to identify and positively reframe your blind spots. I underline the importance of recognizing your unique influence and value in the social media space, and suggest using these insights to enhance personal growth and audience engagement.   00:00 Girls Night Revelation: Chat GPT vs. Human Creativity 01:02 The Limitations of Chat GPT: Human Agency Matters 02:05 Using Chat GPT for Inspiration, Not Automation 02:24 Homework Assignment: Identifying Blind Spots 03:52 Reframing Blind Spots as Positive 05:29 Leveraging Influence: Everyone is an Influencer 07:07 The Importance of Valuing Your Work 07:48 Coaching and Overcoming Blind Spots   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Embracing Change: Finding Balance and Growth in Your Online Presence   In this episode, I encourage you to reflect on what you need to let go of and what to embrace as you grow your online audience. I share personal experiences about navigating significant life changes, like having a baby and adjusting to new schedules, while continuing to build an online presence without shame. You'll hear about my journey with postpartum adjustments, taking healthy breaks, and the importance of evaluating your workload every quarter. We discuss the balance of sustaining growth and joy in creating content, and how to make decisions that work for your physical and emotional well-being. Whether it's putting YouTube on hold or trying new things during busy times, I offer insights and give you permission to prioritize what's important in this season of your life.   00:00 Introduction: Embracing Change and Growth 00:54 Personal Experiences and Challenges 01:31 Adapting to Life's Seasons 03:29 Evaluating and Prioritizing 05:04 Finding Joy and Sustainability 07:03 Conclusion: Permission to Adapt   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Reflect on Your Growth: Embracing Change and Recognizing Progress   In this episode, I discuss the often daunting transitions many of us face, such as changing jobs or starting new ventures. I reflect on my own journey over the past few years, emphasizing the importance of looking back at past achievements to gauge current growth. By comparing our current state to where we were years ago, we can see significant progress and reassure ourselves that we are indeed maturing and blooming. I encourage you to pull up your social media memories as tangible evidence of your growth. Remember, growth takes time, and although you may not see immediate results, each small step contributes to your long-term success. Give yourself grace and patience as you navigate new challenges and embrace the present moment.   00:00 Embracing Major Life Transitions 00:34 Reflecting on Personal Growth 01:41 Overcoming Self-Doubt 02:20 Recognizing Your Progress 02:34 Using Social Media as a Growth Tool 03:40 Trusting the Growth Process 08:50 Long-Term Growth Perspective 09:28 Encouragement for New Beginnings 10:15 Homework and Final Thoughts WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

In this candid episode, LB emphasizes that while making money online is important, it shouldn't be the sole reason for building an online audience. True fulfillment comes from relationships and genuine connections. LB shares personal experiences of financial struggles and investing in the business while highlighting the eternal value of people and mission. Authenticity and likability are key to growing a meaningful presence, and LB urges listeners to pursue their passions and start their own 'parties' online if they can't find the right fit. This episode is a heartfelt reminder to align your motives with genuine care and purpose.   00:00 The True Value of Building an Online Audience 00:36 The Importance of Relationships Over Money 01:04 The Pitfalls of Chasing Money 01:44 Authenticity and Influence 02:04 Reflecting on Motives and Humanity 02:44 Finding Your Social Media Purpose 03:08 Creating Your Own Space Online 03:32 Continuous Learning and Self-Reflection   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Embracing Stress as a Catalyst for Growth   In this episode of the soft skills series, I dive into stress management amid personal chaos. Sporting my daughter's fluffy dinosaur costume to stay warm, I reflect on the last three incredibly stressful weeks. The completion of our commercial kitchen project culminated in financial pressures and unanticipated challenges, testing our resilience. I share insights on recognizing personal stress patterns, reframing stress, and the importance of pushing oneself out of comfort zones. While acknowledging the fine line between healthy stress and burnout, I emphasize that short-term stress can be a powerful growth tool. Remember, knowing your patterns and setting limits is crucial to turning stress into a positive force. Let's embrace stress and discover what we're truly made of.   00:00 Introduction to Stress Management 00:26 Personal Stress Experience 01:17 Recognizing and Planning for Stress 02:57 Managing Doubts and Inactivity 03:38 Healthy Stress and Resilience 07:04 Facing Financial Stress 10:35 Lessons Learned and Moving Forward 15:22 Embracing Risk and Growth 16:39 Conclusion and Final Thoughts   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Embracing New Beginnings Without Burning Old Bridges   In this heartfelt episode, I dive into the concept of evolving in your social media presence and business without losing the valuable relationships you've built over the years. Reflecting on my own journey and recent experiences with unexpected support from past acquaintances, I emphasize the importance of keeping connections alive and highlight that true wealth lies in the relationships we cultivate. Whether you're considering a business pivot or a social media refresh, remember that you don't have to abandon your past audience; they often come along for the ride, cheering you on. Join me as I encourage you to step into new eras confidently, knowing your past connections make you richer and more resilient.   00:00 Embracing Change: A Fresh Start 01:19 The Power of Past Connections 03:37 True Wealth: Relationships Over Riches 06:56 Evolving Without Abandoning Your Audience 09:37 Permission to Enter a New Era 13:59 Encouragement to Keep Going   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Mastering Networking: Beyond Transactional Relationships   In this episode, I delve into the importance of networking as a critical soft skill. We start by discussing the fundamentals of soft skills and their importance in personal and professional growth. I break down the concept of non-transactional networking, emphasizing the value of building genuine relationships over just making a profit. I share personal insights on how to view and approach networking, highlighting the significance of reciprocity and the importance of truly knowing and caring for your audience. Additionally, I offer tips on managing a lively comment section and the impact of humor as a tool to disarm fears related to negative feedback. The episode wraps up with strategies to reset your social media algorithm for a more positive experience. Tune in to learn how genuine networking can significantly enhance your audience growth and open unexpected opportunities.   00:00 Introduction to Networking and Soft Skills 00:04 Understanding Soft Skills 01:43 The Importance of Non-Transactional Networking 02:56 Building Genuine Connections 04:37 The Role of Reciprocity in Networking 07:17 Networking in the Age of AI 10:55 Handling Negative Comments with Humor 17:02 Final Thoughts on Networking   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris     *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Mastering Decision Making for Growing Your Online Audience   In this week's episode of the soft skills series, I dive into the topic of decision making, specifically tailored to help you grow your online audience with more confidence and speed. I share personal experiences from my journey, highlighting the importance of trying different platforms and methods—whether it's starting a podcast, blog, or YouTube channel. By experimenting, you can make better, educated decisions about what works best for you. I also discuss dealing with negative automatic thoughts that often accompany decision making, the pillars of significant life decisions, and the new freedom in career choices brought by the digital age. Learn to disarm these negative thoughts, trust in your plans made from peace, and embrace humility to connect more genuinely with your audience. As we navigate financial uncertainties and shifting work paradigms, the key takeaway is to make decisions from a place of understanding and faith, embracing risks and the potential for mistakes as part of the learning process. Enjoy the freedom to try new things and grow your audience over the long term.   00:00 Introduction to Decision Making 00:36 Jump In and Try Everything 02:12 The Importance of Timeless Content 02:24 Navigating Major Life Decisions 03:55 Career Decisions in the Modern Era 05:11 Faith and Decision Making 07:18 Launching a Product: My Experience 10:15 Handling Pre-Launch Nerves 14:51 Overcoming Negative Thoughts 18:00 Final Thoughts on Decision Making   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris     *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Reframing Problem Solving for Content Creation and Audience Growth   In this episode, I delve into one of my favorite soft skills—problem solving. Initially, I saw problems as negative, but I reframed my perspective to embrace them as opportunities. I discuss two critical aspects: creating content that solves your audience's problems and addressing the challenges of content engagement and audience growth. I stress the importance of humility and authenticity in connecting with your audience. Additionally, I share strategies for maintaining motivation even when content doesn’t immediately gain traction. Lastly, I emphasize that problems are inevitable and learning to tackle them positively can significantly enhance your problem-solving abilities.   00:00 Introduction to Problem Solving 01:11 Reframing Problems as Opportunities 01:23 Problem Solving for Audience Growth 03:34 Creating Content to Solve Problems 05:30 Engaging Your Audience with Problem Solving 07:56 Humility in Problem Solving 10:52 Long-Term Perspective on Content Creation 17:51 Embracing Problems as Growth Opportunities 21:56 Conclusion and Upcoming Coaching   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris   *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Unlocking Your Creative Potential: Embrace Boring and Reignite Your Inspiration   In this episode, I dive into the concept of creativity, emphasizing how even the seemingly mundane aspects of life can be a rich source of inspiration. Whether you think your content is boring or you have too many ideas and don't know where to start, I share practical tips on capturing and reigniting creativity. From making voice notes to saving inspiring posts, I explain how to create a 'treasure trove' of ideas that you can revisit. Plus, I tackle the common fear of judgment and encourage you to lean into your creative impulses, reminding you that your content can make others feel seen, heard, and inspired.   00:00 Introduction to Creativity 00:27 Overcoming the Fear of Being Boring 01:36 Embracing Everyday Inspiration 02:13 Managing Abundant Creativity 05:18 Practical Tips for Capturing Ideas 06:37 Re-inspiring Yourself 12:33 The Importance of Courage in Creativity 13:48 Conclusion: Sharing Your Creativity   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***