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Description
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
326 Episodes
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Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...
Send us a text The future of search has arrived, and it's not quite what many SEO professionals expected. In this eye-opening episode, we dive into a groundbreaking discovery about how AI search systems like ChatGPT determine which sources to trust and cite in their responses. A clever investigation has revealed that ChatGPT uses a method called Reciprocal Rank Fusion (RRF) to evaluate and rank content. When you ask ChatGPT a question, it doesn't just perform one search—it runs multiple rela...
Send us a text What happens when a 20-year veteran of SEO and affiliate marketing picks up a fresh perspective? Unexpected revenue discoveries, that's what. In this episode, I share my honest review of "The Payout Mafia" by Neil C and James Dooley—a collection of insights from fifteen successful affiliate marketers. While I'm not typically drawn to the flashy "robbing the bank" portrayal of our industry, the book's substance quickly overcame my initial hesitation. The real value comes from ...
Send us a text Link to Sparktoro report: https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped/ A digital revolution or much ado about nothing? The AI versus search debate has dominated SEO conversations lately, with doomsayers predicting the end of traditional search as we know it. But what's actually happening might surprise you. Drawing from the groundbreaking SparkToro and Datos report, this episode cuts...
Send us a text Navigating Google's algorithm updates can feel like wandering through a dense forest without a map. But what if there's a simple trail of breadcrumbs that could help guide both your users and search engines through your website? In this episode, I share a fascinating correlation I've noticed while analyzing sites affected by recent Google updates - many lack proper breadcrumb navigation. Breadcrumbs aren't just fairy tale elements; they're powerful navigation aids that show us...
Send us a text Managing SEO risk isn't just about playing it safe—it's about building something that lasts. After two decades in the industry, I've watched countless "guaranteed" tactics rise and fall, leaving digital casualties in their wake. The March 2024 Google core update highlights a fundamental truth: while both white hat and black hat tactics can work, understanding the associated risks is crucial. When my team at BroadbandCoUK lost 99% of our Google traffic after the Penguin update,...
Send us a text Conventional wisdom tells us faster is better in digital experiences, but what if slowing things down could actually increase user satisfaction and conversions? This episode explores the fascinating "Labor Illusion" concept – a psychological principle where users place higher value on services when they can see the work being done, even if it means waiting longer for results. I share how at Keywords People Use, we've transitioned from quick AI-based keyword clustering to more ...
Send us a text Wondering how many questions you should answer on each page of your website? The answer might surprise you. In this best-of episode from SEO Is Not That Hard, I dive into the strategic approach to organizing content based on user questions. Rather than guessing which questions to group together or creating endless single-question pages, I reveal how keyword clustering offers a data-driven solution that aligns with Google's understanding of content relationships. Keyword clust...
Send us a text Ever wondered why some SEO professionals succeed while others struggle, despite seemingly similar strategies? The answer might lie in something surprisingly simple: reading Google's guidelines. In this illuminating episode of SEO Is Not That Hard, Edd Dawson breaks down why Google's Search Essentials (formerly Webmaster Guidelines) and Quality Rater Guidelines should be required reading for everyone from SEO beginners to seasoned experts. With Google driving nearly 70% of all ...
Send us a text Struggling to understand why your content strategy suddenly stopped working in 2022? The answer may lie in a revolutionary concept from a Google patent called "information gain" – and it's transforming how search results work. In this eye-opening episode, I dive deep into Google's "Contextual Estimation of Link Information Gain" patent and how it's likely powering the recent helpful content updates that have confused so many SEO professionals. This algorithm calculates how muc...
Send us a text Feeling buried under an avalanche of keywords? You're not alone. Keyword overwhelm affects even experienced content creators, leading to paralysis and poor content planning decisions. This episode tackles this common challenge head-on with practical solutions that will transform your approach to SEO. The problem typically begins when traditional keyword research tools generate thousands of similar keywords, leaving you wondering: Should I create a separate page for each keywor...
Send us a text Ever wondered why some businesses grow exponentially while others struggle to gain traction? The secret might lie in how they leverage their existing customers. Referral marketing transforms satisfied customers into powerful advocates by creating win-win situations that benefit everyone involved. Unlike traditional affiliate programs where only promoters receive rewards, effective referral systems incentivize both sides of the equation. When Dropbox implemented their gro...
Send us a text Ever wondered how to get influential websites linking to yours without begging or paying? The secret might be right in front of you: human psychology. Link building through "EgoBait" taps into a fundamental truth about human nature - we all pay attention when someone talks about us. In this episode, I break down how creating content specifically designed to showcase others can become your most powerful link building strategy. Rather than hoping random content attracts backlink...
Send us a text A bombshell revelation from a recent Google API documentation leak has potentially exposed the inner workings of how the search giant evaluates links. In this eye-opening episode, I explore what I'm calling Google's "Actual Surfer" model – a sophisticated evolution of their PageRank system that may completely transform how we think about link building. The leaked data suggests Google categorizes every link in its index into three quality tiers: high, medium, and low. Most impo...
Send us a text Discover the hidden power of glossaries for supercharging both your website's user experience and SEO performance. Drawing from over two decades of website building and monetisation experience, Edd Dawson reveals how adding a comprehensive glossary to Keywords People Use transformed into an unexpected SEO powerhouse. What began as a solution for explaining complex SEO terminology without repetition has evolved into a robust resource containing over 300 definitions and 20,000 w...
Send us a text Ever created something valuable completely by accident? That's exactly what happened when I stumbled upon the "binge bank strategy" without even knowing it existed. Through consistently publishing short, digestible 5-15 minute podcast episodes about SEO topics, I unexpectedly built a library of content that new listeners could easily binge through once they discovered my show. The analytics don't lie – when someone finds an episode they connect with, they often download ...
Send us a text The digital landscape is changing dramatically with the rise of AI-powered search, but are the core principles of SEO still relevant? Drawing on over 20 years of experience in the field, I share my observations on what truly matters for search visibility in this evolving environment. Despite the anxiety surrounding large language models like ChatGPT and Claude, my experience shows that businesses selling physical products and websites offering unique, specialized information c...
Send us a text Struggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant link building strategy that surprisingly few marketers utilize: creating your own awards program. Most website owners approach awards from the wrong angle - entering competitions in hopes of winning recognition and maybe scoring a backlink ...
Send us a text The mystery behind Google's ranking algorithms often frustrates website owners, especially during core updates when traffic plummets without clear explanation. Many ask: "Why can't Google just tell us exactly what to do to rank well?" This episode tackles that fundamental question head-on, revealing surprising insights about why complete transparency might actually harm the web more than help it. Search rankings operate as a zero-sum game – only one site can occupy position on...
Send us a text What could running a farm possibly teach us about search engine optimization? As it turns out, quite a lot. When my family purchased a neglected farm five years ago to support our passion for horses, I never expected it would revolutionize my perspective on digital marketing. Yet the similarities between nurturing land and growing website traffic proved remarkably insightful. The patience required when planting grass seed and waiting for pastures to develop mirrors the long-te...
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thanks for your great podcasts