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Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons for people and brands to amplify our work by featuring their expertise fairly and visibly.

We start with the foundations: why links still matter for Google and why they matter even more as ChatGPT, Claude, Gemini, and Perplexity cite sources. From there, we break down three reliable ego bait formats. First, interviews that spotlight a single expert with thoughtful questions, clean editing, and a transcript that boosts search visibility. Second, expert roundups that gather sharp, concise insights around one focused prompt, multiplying reach across contributors and their audiences. Third, awards designed with clear criteria and honest methodology so companies proudly display badges and link back to your announcement page.

You’ll hear practical workflows for each tactic, including how to choose guests and categories, how to write prompts that elicit substance not fluff, and how to package the final piece with visuals, pull-quotes, and copy-and-paste snippets. We also cover lighter plays like curated listicles and niche directories, where to set expectations on effort versus yield, and how to avoid common pitfalls such as overstuffed lists or vague award criteria that erode trust.

The secret sauce is the follow-up. We walk through polite outreach that secures participation, and post-publication nudges that encourage sharing without strings attached. Make it easy with assets, keep it genuine, and track what formats lead to real links. If you’re ready to move beyond cold emails and create content that people are proud to promote, this guide will sharpen your strategy and accelerate results.

Enjoyed this conversation? Subscribe, leave a quick review, and share it with someone who’s planning their next link-building campaign. Got questions or want personalised help? Book a free one-on-one demo at keywordspeopleuse.com/demo and let’s level up your content.

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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