Savvy Startup Marketer

A can't-miss, live wire interview with burnout coach and multi-business owner Ellyn Schinke about the real causes of entrepreneurial burnout.Ellyn shares how she burned out repeatedly, despite loving her work, and outlines the essential safeguards needed to protect your business and well-being. We challenge common myths like "hustle culture", obsession with high-ticket pricing, inflexible formulas to success and how deep values are your true defense against exhaustion.Plus Ellyn's AI, automation and productivity hacks that are game changing adds to a growing business.Join Ellyn for her FREE upcoming Burnout Proof Your Coaching Business Summit on October 13-17, 2025: https://www.coachellyn.com/summitFind Ellyn atWebsite: https://coachellyn.com/Community: https://www.coachellyn.com/communityNotion Template: https://www.coachellyn.com/notionBurnout-Proof Business: https://www.coachellyn.com/bpb YouTube: https://www.youtube.com/channel/UCb4Tu9qz1phbTogtWYeyAAQPodcast: https://www.coachellyn.com/burnout-podcastLindsey's Stuff:SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Recapping six years of highs and lows of being a full-time business owner and marketing service provider since 2019. Lessons learned, real talk advice and what is getting the priority for growth at Lindsey Wagnon Marketing.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Marketing service providers typically fall into four categories and each one has pros and cons you need to consider as a hiring business owner.In this episode, Lindsey aims to clarify options and help you move beyond traditional choices.Types of freelancers: The difference between hiring a short-term freelancer for a specific project (like website copy) and a single-method manager who handles one area of your marketing on an ongoing basis (like social media).The Rise of the Fractional CMO & Small Agencies: How boutique agencies offer a flexible, holistic solution that can act as a fractional marketing leader for your business, often at a lower cost than a full-time internal team.The large marketing agency: Their work is impressive and they can fill gaps for well funded or larger companies but can require strong revenue to afford.When to Hire In-House: There's almost always a level of growth that warrants having full-time dedicated marketing staff. How to know when your business is here.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're joined by brand strategist Asia Dore to discuss what it truly means to build a brand that positions you as an expert. Asia focuses on bridging the gap between what you want your brand to be and how it's actually perceived, empowering business owners to work within their "zone of genius."Highlights from this episode:Asia's three-step framework for establishing credibility and authority.Why the "curse of being an expert" makes it hard to see your own value.How to pivot away from work that isn't in your "zone of genius."Her candid take on why AI can't replace authentic creativity in branding.Get Asia's Powerful Positioning Masterclass for FREE with code SSMhttps://asiadore.com/powerful-positioning/Find Asia at:asiadore.comInstagram: @asia.doreSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Email marketing has seen big shifts in the last few years and anyone trying to get into inboxes and get engagement knows it's not like it used to be. In this highly tactical episode, Lindsey unpacks the latest trends and essential strategies for businesses looking to boost their email effectiveness. A must listen for every small business owner who is or may soon leverage emails for marketing.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Dr. Lauren Chase, founder of Climbing Hills Counseling, a boutique mental health practice for high-achieving women shares her journey of year one in building a virtual counseling business and offers practical advice for busy women. We get into lessons from the first year of owning a business, setting boundaries with clients, how she launched with a full client load and helpful ways to reset your at-home responsibilities and mental load when you become a business owner.Find Dr Lauren at climbinghillscounseling.comFollow her @climbinghillscounselingGet the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

It's transition time - end of summer, school starting, fall push all mean a reevaluation and reset of schedules, business priorities and time management decisions. Here's how Lindsey does a top-down life and business planning for the second half of the year with her favorite time management tool, the Perfect Day Planner.Get a fresh perspective on daily planning that balances both life and business leadership with a high dose of realistic expectation. A relatable glimpse into the considerations of a mom who is also an entrepreneur who also has extracurricular interests and also wants to maintain margin.Grab your FREE Perfect Day Planner hereGet the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

What can a business do to break through a year-after-year cycle of stagnant revenue? Here are three marketing fixes that helped a local services business increase quality leads, convert new leads faster and even lower the marketing spend.This is the kind of 2025 small business sales breakthrough story we love to share from our client partnerships.Want your own revenue turnaround - fast?Get on Lindsey's calendar for an upcoming Sales Ready Intensive.Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Three more common sales gaps every entrepreneur needs to be aware of, actively work to prevent and determine if one of these is a contributor to any current slow down in revenue.Join Lindsey in continuing the conversation from episode 69 with the rest of her sales troubleshooting from real work with small business owners just like you.Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

We're marketing, but not selling...You feel like you're doing everything you've been told as a small business owner, but the sales are just not where you want them to be. Your sales problems are likely one of these 6 common gaps most businesses face and have to fix at some point in their growth - tackled head-on in this episode from Lindsey's realtime client sales troubleshooting experiences.Inventory size, service offerings, confusing messaging, trying to be a big brand before your business is ready, focusing too much on clients and not enough on selling your own offers are some of the points covered in this two part podcast drop.Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Business networking coach Cyndee Sparre gets real about today's networking climate, why quality is superior to quantity, the strain of overcommitment and when it became clear she needed a major entrepreneurial pivot.In this open and refreshing conversation, Cyndee and Lindsey unpack the realities of networking in person and online, monetization strategies, podcasting as a marketing strategy and more.Find Cyndee at:Instagram: @mynetworkingladyLinkedIn: Cyndee Sparre & My Christian Business NetworkWebsite: mychristianbusinessnetwork.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Special guest Diane Sorensen is a transformational coach and creator of the Beautiful Behavior podcast and coaching programs.Diane, who has a 30-year background in early childhood education, now focuses on supporting women to feel calmer, more confident, and more connected in their relationships, parenting, and personal growth. She shares her journey from traditional education to coaching, driven by her personal experiences with family relationships and a desire to help mothers thrive.We talk business launch, beating invisible patterns that can lead to feeling stuck, and her podcast, Beautiful Behavior, which focuses on breaking generational patterns in parenting and shifting from behavior-focused models to relationship-focused, steady leadership in motherhood.Find Diane at https://www.dianesorensen.net/On Instagram @dianesorensen.bbDownload the From Drama to Empowerment workbook here: https://www.dianesorensen.net/drama-to-empowermentBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Special guest Yvonne Allanah shares her current reality launching the brand new Biz Fix Central, a small business operations and systems solutions agency, after an impressive career portfolio that includes some of the world's largest companies and stages.Having lived and worked across Dubai, Nigeria, and the US, and growing up in a business-oriented family, Yvonne developed a deep passion for process improvement. In this episode, Lindsey and Yvonne talk about the common breakdowns in internal operations, supporting the smaller sized business with large company-honed skills and how to effectively create awareness of an infant startup.Find Yvonne on LinkedIn at https://www.linkedin.com/in/yvonneallanah/On Instagram @bizfixcentralGet your FREE problem solving workbook at https://bizfix-central.kit.com/a55402936bBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

How do you set your rates? This is one of the most common questions I get from new business owners - especially service providers in the creative space. I have given a lot of thought to my pricing and creating a revenue-sustainable model that is also free of constant hustle pressure over the years, so I thought I would share my perspective for the curious.Pro tip: If pricing has you wound in a knot, it's well worth a consult with a bookkeeper, pricing strategist or at the very least, read the book Profit First.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Ladies, it's time to level up your expectations of brand photography. Hailey Aitkins shares how she launched Nota Lux and blends her passion and natural gifting for supporting women with a true creative photography talent. Hear what you should expect from a brand photographer and how you can prepare for your next branding photo shoot. Service providers NEED to hear her tips on creating the true end-to-end client experience to stand out in your industry.Follow Hailey on Instagram @nota.luxCheck out Nota Lux at https://www.notalux.co/Hire Hailey at https://haileyaitkins.hbportal.co/public/67abb0e317e0e200196c573bBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

In the previous episode, we put the spotlight on the entrepreneur's best business partner: Google Analytics or GA4. Lindsey unpacked why this FREE data tracking platform is critical to the small business online system, and what it has the power to do for your daily business growth awareness.This week, Lindsey shares her top four metrics to track on GA4 and how she has her own personal Google Analytics dashboard set up.Plus, learn how to create better source tracking through UTM linking in podcast show notes and email platforms specifically.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Your built-in business partner is *drumroll* - Google Analytics!In this episode of Savvy Startup Marketer, Lindsey emphasizes the importance of understanding your online traffic, lead generation, and the effectiveness of your content strategies, revealing her own near-obsessive daily engagement with the platform. The episode urges listeners who haven't already done so to prioritize setting up Google Analytics immediately to begin tracking essential data for future informed decision-making.Next week's installment will delve into the practical application of GA4, specifically how to set up a customized reports snapshot to efficiently monitor the key metrics that truly matter for business success.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Angel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy.Find The Modest Company at https://www.themodcosc.com/Follow Angel @themodcoscGrab your PR Goal Setting Workbook here: https://subscribepage.io/u5DcpZBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Easy ways every entrepreneur can improve their website search ranking AND perform better across every marketing platform - including social accounts, podcast platforms and sales pages. If you're writing content for online platforms, you ARE doing SEO, so it's critical too know how to do it right. Don't miss this two part series on better SEO for 2025.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Search is bigger than ever - which means every business owner creating any kind of content online needs to know how to optimize it for great search results. In this two-part series, Lindsey unpacks what search optimization means in 2025, why entrepreneurs should lean into this organic marketing strategy more than ever and one of the best quick tricks to improving search results across all platforms.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.