75. How to prove your credibility as an expert with Brand Strategist Asia Dore
Description
In this episode, we're joined by brand strategist Asia Dore to discuss what it truly means to build a brand that positions you as an expert. Asia focuses on bridging the gap between what you want your brand to be and how it's actually perceived, empowering business owners to work within their "zone of genius."
Highlights from this episode:
- Asia's three-step framework for establishing credibility and authority.
- Why the "curse of being an expert" makes it hard to see your own value.
- How to pivot away from work that isn't in your "zone of genius."
- Her candid take on why AI can't replace authentic creativity in branding.
Get Asia's Powerful Positioning Masterclass for FREE with code SSM
https://asiadore.com/powerful-positioning/
Find Asia at:
Instagram: @asia.dore
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