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Scaling Japan Podcast

Scaling Japan Podcast

Author: Tyson Batino

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Helping business owners in Japan scale their businesses from $100,000 annually to $10,000,000 and beyond. Everything you need to know from recruitment, marketing, sales, and operations, we got you covered in taking your business to the next level.

Go to scalingyourcompany.com/the-scaling-japan-podcast and listen to experts and people who have scaled companies in Japan share their journeys and tips.
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Welcome to the ninth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. In this ninth episode, we are joined by Paul Kraft, the Founder and President of JapanIQ, who guides multinational corporations enter and succeed well in the Japanese market. He has helped launch and scaled brands already well known around the world in Japan, including Starbucks, Nespresso and the main subject of this interview, Haribo. Join us as Paul shares how he made the world famous gummy candy brand go from #8 to #1 in the Japanese market in the span of four years, helping it go from a niche imported brand to a worthy mainstream contender. --- TimeStamps : 0:00 Introduction3:25 Initiatives4:29  About Haribo’s History in Japan7:40 The Communication of the Packages to the Customer11:45 Further Communication with Haribo with Television Advertising14:28 Advantages and Experiences as a Leader for Growth26:32 About the Competitive Nature of Convenience Stores30:18 Convincing the Internal Business Team and the Likely Obstacles that Comes40:10 Further Likely Obstacles Between the Japanese partners and Headquarters45:10 “The Death of Thinking” and Inventory50:00  “Walk the Talk”  and “Doing Things that Don’t scale”55:32 European Customer Support Time Zone Obstacles56:38 Advice before Starting Sale in Japan59:13 Consumer Understanding1:05:40 Where to find Paul and Final Thoughts --- Links from Guest Appearance : LinkedIn | YouTube | JapanIQ ---The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services Scaling Your Company : 1 on 1 advisory on sales, marketing, management Scaling Your Sales : Courses to increase your sales in Japan. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO Launch Lab : Japan Incorporation Services Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠https://launch-lab.jp/⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
Welcome to the eighth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.  In this eighth episode, we are joined by Alex Zoboli, the Co-Founder and Managing Director at Cornerstone Recruitment Japan K.K, which is a Tokyo based recruitment firm focused on placing bilingual professionals in a wide range of market leading companies. He has successfully scaled the renowned recruitment agency RGF in Japan and has since launched his own firm. Join us as Alex shares his insights on recruitment, effective leadership, and the importance of being actively involved in the recruitment process. Show notes: 00:00: Introduction5:17 Having Your Own Business10:22 What Does a Recruitment Agency Do?11:33 Twelve Industries in the Agency14:21 Scaling the Company During Stage 120:10 Ideal People to Work With and Maintaining Them27:15 Three Elements in Recruitment29:20 Adapting Through the Stages32:35 How Did You Adapt Your Personality and Business Style?37:52 The Company's Advantage and Competitive Edge42:35 Have You Had Employees Come Back?43:19 Transitioning Style and Personality46:44 Unique Strength for Japan49:47 The Founder Doing the Interview/Recruitment53:13 Bringing in Key People55:31 Effective Qualities of a Leader58:28 Challenges1:00:41 About the Guest --- Links from Guest Appearance : Linkedin | Cornerstone | Youtube Channel --- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services Scaling Your Company : 1 on 1 advisory on sales, marketing, management Scaling Your Sales : Courses to increase your sales in Japan. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO Launch Lab : Japan Incorporation Services Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠⁠https://launch-lab.jp/⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
Welcome to the seventh episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.  In this seventh episode, we are joined by Tracey Northcott, the founder of Tokyo Family Stays, which provides short-term rentals for those looking for an apartment and authentic home in Japan. She has successfully scaled her business to more than 25 listings and has been able to scale a solid business with two full-time staff and freelancers. Join us as Tracey shares her inspiring journey of scaling her company to its current success, all the while maintaining her unwavering commitment to ethical business practices that prioritize the welfare of both staff and customers. Show notes: 00:00 Introduction  3:19 Tokyo Family Stays and How It Began 8:01 Part-Time Residence 8:55 Target Market and Ideal Customer 15:58 Stage 1 18:23 Meeting the Demands 22:07 Challenges Faced in Stage 1 24:12 Building a Relationship with Local Communities 26:15 Debunking Myths about Living in Japan 27:27 Taking More Foreign Customers  29:33 What Would Define The 2nd Stage? 37:12 Creating A Brand  41:10 Being An Ethical Business Owner 43:15 Stage 3: Challenges and The Pandemic 46:34  How Did You Overcome This Challenge? 50:23 Why is Automation Important in The Next Stage? 57:26 Global Best Practices 1:05:01 What’s Next? --- Links from Guest Appearance : Linkedin | Tokyo Family Stays --- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services Scaling Your Company : 1 on 1 advisory on sales, marketing, management Scaling Your Sales : Courses to increase your sales in Japan. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO Launch Lab : Japan Incorporation Services Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠https://launch-lab.jp/⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
Welcome to the sixth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.  In this sixth episode, Michael Stobo joins us to share his experience scaling Tripadvisor. From 2014 to 2019, he served as the APAC Group Product Manager for Tripadvisor in Tokyo, where he grew the site's revenue, traffic, and engagement. With nearly 15 years in the online travel industry, Michael recently led the technology team at Tabist, developing B2B and B2C products for the hotel sector. Currently, he is a product management consultant and leader, advising and coaching companies on all aspects of product management. Tune in as Michael discusses his expertise as a former product manager and the importance of collaborating with the right team to successfully manage a company. Show notes: 00:00 Introduction  4:14 About Tripadvisor  8:42 What Does a Product Manager Do?  11:22 Interdepartmental Communication 14:10 Programming Skills  16:44 Type of Product Manager 18:00 Working with the Right People and Team 22:22 Important Role of a Product Manager  26:39 Scaling Tripadvisor 30:41 Bringing It To Japan  35:44 Framework in Decision Making 41:17 Tips on Communicating to Headquarters  43:54 Managing SEO 48:13 Communicating with the Japanese Team  54:34 Developing Confidence and Trust within the Japanese Team  57:21 About The Guest and Travel Industry --- Links from Guest Appearance : Linkedin | Trip Advisor --- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services Scaling Your Company : 1 on 1 advisory on sales, marketing, management Scaling Your Sales : Courses to increase your sales in Japan. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO Launch Lab : Japan Incorporation Services Discover how Launch Lab can simplify your journey and fuel your growth in Japan : https://launch-lab.jp/ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
This is the fifth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.  In this fifth episode, we are thrilled to welcome Yan Fan, Co-founder of Code Chrysalis, as she shares her expertise in guiding individuals aspiring to establish careers in Japan's software engineering and tech sectors. This insightful discussion will delve into the importance of soft skills and a growth mindset in navigating the Japanese business landscape. Join us as Yan recounts the journey of nurturing Code Chrysalis, overcoming challenges, and ultimately achieving the remarkable success it has today. --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠⁠⁠hashimedia.com⁠⁠⁠ --- Show notes: 00:00 Introduction  3:48 Competitive Advantage: Work Experience and Growth Mindset 7:36 Career Direction and Mindset  9:43 Overcoming Challenges in Communicating Unique Selling Point  12:54 Stage 1  17:18 How Did You Communicate Success?  21:50 Community Building and Innovation 27:29 Personality and Business Style  30:02 Stage 2 32:00 Catalyst for Team Building 35:55 Other Challenges and “Grandiolarity Switching” 40:20 Unique Insights on Stage 2 45:24 Stage 3: Pivoting to Corporate Training  50:44 Challenges in Stage 3 1:02:47 Adapting to Evolve --- Links from Guest Appearance : Linkedin⁠⁠ | Code Chrysalis --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
This is the fourth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.  In this fourth episode, we are delighted to welcome David Macdonald, founder and CEO of DJMAC. His company specializes in corporate consulting and advisory, particularly in global and intercultural business challenges, drawing upon his extensive experience at Docomo, Disney, and YouTube, as well as his role as an outside director at KADOKAWA Corporation. Join us as David shares his journey as one of YouTube's early executives in Japan and Asia, and how he led the team that expanded the creator economy in the region. Starting with just 5 team members, David grew it to over 50 in 5 years, benefiting tens of thousands of YouTubers and businesses. --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠⁠⁠hashimedia.com⁠⁠⁠ --- Show notes: 00:00 Introduction 1:26 What is the “Creator Economy”? 2:38 Competitive Advantage 3:17 Stage 1 and the History of Youtube in Japan 7:25 Localization of the Market 10:12 Talent Scouting Youtubers and Partners 16:05 Tips on Getting Partners on Board 19:07 The Turning Point of Youtube 28:35 Importance of Localized Content 34:40 Who are the Right People to Hire? 37:22 What Defines Stage 2? 41:46 Challenges of Youtube 47:55 Takeaways from the Interview 49:08 What’s Next? --- Links from Guest Appearance : Linkedin | DJMAC --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
This is the third episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.  In this third episode, Elizabeth Anne Kyle shares her journey of growing Arigato Travel from its humble beginnings as a cooking class to becoming an prominent inbound tourism company in Japan. As the founder and CEO of a company with over 500 trained guides and is the #1 Culinary Tours Company in Japan, she reflects on her experiences as a solopreneur and how her vision turned into a successful tourism business. Join us as we delve into Elizabeth's story to discover how she turned her passion into a successful venture, enriching guests' experiences with profound and unforgettable experiences. --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠hashimedia.com⁠ --- Show notes: 00:00 Introduction and about Arigato Travel 03:59 Target market & competitive advantage 07:56 Stage 1 12:28 : Challenges & Solution in Stage 1 19:33 : Advantages for a foreigner in Stage 1 32:41 Adapting your personality to the business 34:47 Stage 2 (going from food tour to full plan inbound) 40:51 Importance of a good Internship program for a business 44:15 Having good accounting in Stage 2 49:10 Challenges during the pandemic 54:51 How to maintain service quality as you scale 57:42 What's next for Arigato Travel? --- Links from Guest Appearance : ⁠Linkedin⁠ | Arigato Travel --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
This is the second episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes, so make sure to follow us on social media and stay up to date with the podcast. In this second episode, Bela Schweiger will share his story as an expert in scaling Häagen-Dazs. With an impressive track record including collaborations with major brands like The Coca-Cola Company, Nokia, General Mills, and L’Orèal, Bela shares his knowledge into spearheading the transformation of Häagen-Dazs in Japan and pioneering AI-driven ESG solutions for the Japanese market. Join us in today's episode as we look into Bela's experiences with innovative strategies and strategic partnerships that drove the successful revamp of Häagen-Dazs, imparting valuable lessons for businesses in the Japanese market. --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at hashimedia.com --- Show notes: 00:00: Introduction 02:14: What type of companies do you typically help to expand the Japanese market? 11:05: Advice on scaling your business and brand in Japan 14:50: About Häagen-Dazs coming into the Japanese market 24:40: About innovation and new product development 31:32: What was the situation when Häagen-Dazs first brought you in? 35:46: Dynamic change in Häagen-Dazs Japan 39:22: Brainstorming and its role in scaling up your business 45:10: Case Study of Costco Japan wanting a product due to a Korean Manga 46:32: Problems faced with Häagen-Dazs 49:28: Overcoming problems through the use of vending machines 53:05: Secret to scaling --- Links from Guest Appearance : Linkedin | Life-Lab --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠https://scalingyourcompany.com/salespamphlet/⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
This is a very special episode of the Scaling Japan Podcast. It will be our first of many episodes on Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episode, so make sure to follow us on social media and stay up to date with the podcast. In this first episode, Tyson himself will share his story as the co-founder of One Coin English, an English language school. With over 8000 students and a team of 200+ employees, Tyson shares how he scaled the company from scratch, leveraging unbeatable pricing and strategic locations. Overcoming initial trust hurdles, he overcame challenges like teacher recruitment and promotional overflow. Tyson walks us through the stages of growth, from proving the business model to expanding to multiple schools. He emphasizes the importance of building a resilient team, seizing timing advantages, and transitioning from founder to business leader. Show Notes : 0:00: Introduction1:12: What company do you scale?2:35: What was your company’s competitive advantage?2:57: Problems faced during this scaling process4:42: Stage 1: What were the stages of One Coin English?5:17: Advantages and how you utilized them8:39: Challenges faced at this stage10:24: Unique insights12:50: How did you adapt your personality at this stage?16:05: Stage 2 of Once Coin English: can we actually scale this business model or not?17:09: Advantages and how you utilized them in stage 2?20:10: Challenges faced at this stage21:35 Unique insights22:44: How did you adapt your personality at this stage?26:33: Stage 3: Becoming a professional company.& advantages at this stage30:30: Challenges faced at this stage36:07: Unique insights --- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services Scaling Your Company : 1 on 1 advisory on sales, marketing, management Scaling Your Sales : Courses to increase your sales in Japan. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO Launch Lab : Japan Incorporation Services Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠⁠https://launch-lab.jp/⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠
Welcome to another episode of the Scaling Japan Podcast. Today, we are joined by Aya Murota, who, since October 2023, has been the manager of global startups in the innovation promotion division of Yokohama City, with her department being part of the Economic Affairs Bureau. Aya brings a wealth of experience and passion to her role, having previously worked at a global startup company where she played a key role in building the business from scratch in Yokohama. Join in as Aya shares about the startup scene in Yokohama, as well as the long history and the many innovations she's been involved in both within and beyond the vast multicultural port city of Japan. --- Show Notes 0:00 Introduction 3:07 More About Yokohama City 5:09 The Industries or Business Types Sought in Yokohama 7:13 The Type of Support Offered for Entrepenurs 8:41  What Types of Companies Approve a Start Up Visa? 9:30 Definition of Start Up for Yokohama 11:18 The Subsidiaries Offered 12:13 Types of Support and Programs for the Stages of a Company 13:58 The Management Program 14:40  Success Cases of a Foreign Company in Yokohama 15:27  Rising Stars Coming Out of Yokohama   18:00 More History and the Open Nature about Yokohama City 20:56 The Business Cultural Differences 21:41 The City’s Plans Moving Forward for the Next Three Years + Final Thoughts --- Reach out to Aya Murota and Yokohama's official account YOXO on LinkedIn.For more information on Startup Visa click here To learn more about Yokohama's startup ecosystem, click here --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠⁠⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠⁠
Welcome to another episode of the Scaling Japan Podcast. Today we're joined by Scott Scofield, CEO of COVUE. COVUE is well-known as a brand operator in Japan where they provide a full-service market entry platform into Japan. From import to logistics to retail, COVUE is a one-stop solution for foreign brands who wish to enter Japan.  We are gonna do a two-part series with Scott with part one on e-commerce systems in Japan and part two will focus on logistics, compliance, and the other parts after selling. --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠hashimedia.com⁠ --- Links from Guest Appearance: COVUE Scott Scofield LinkedIn --- Show Notes: 00:00: Introduction2:36: What is Rakuten?8:24: Challenges of creating an account10:35: Restrictions on opening an account13:26: Unique insights on Rakuten’s loyalty point system20:21: About Amazon34:17: Further insights on Amazon36:10: About Yahoo Shopping53:12: Is it easy to create an account in Yahoo Shopping? --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
As angel investing is becoming more popular in Japan, this episode we are joined by Yuki Shirato who is an investment lawyer that works in M&A and runs Yakumi.co, a Japanese angel syndicate. Yuki Shirato talks about how he got into his career and shares his experience as an angel investor. He further delves into what exactly angel investing is, what kind of businesses it is suitable for and what profiles investors are looking for. Links from Guest Appearance  LinkedIn Yakumi.co Show Notes (0:45) Yuki Shirato’s self introduction (1:40) How Yuki Shirato became an angel investor (3:50) What is an angel syndicate (6:27) Types of business that are suitable and that aren’t suitable for angel investment (8:01) 3 stages of the early business stage in Japan (13:08) Difference between a start up and normal business (15:06) What types of data metrics do angel investors look for (16:27) Angel investment in Japan (20:50) Characteristics of founders who have scaled successfully (26:28) Characteristics of founders that were unsuccessful in scaling
Welcome to another episode of the Scaling Japan Podcast. In this episode, we are delighted to welcome back Robert Purss for the third time. He is the founder and managing director of McLaren Group, a Tokyo-based bilingual marketing consultancy offering comprehensive services, including marketing strategy, consumer research, and business development. In Part 3, he will delve into essential tools and methodologies for conducting effective research that sets the stage for achieving future success.  Join us as Robert shares valuable insights into market research and growth strategies in Japan, addressing why companies need market research, affordable research alternatives for businesses with limited budgets, and the advantages of consulting market research professionals.  Link to Part 1: https://scalingyourcompany.com/marketing-agencies-in-japan-part-1-with-robert-purss/  Link to Part 2: https://scalingyourcompany.com/marketing-agencies-in-japan-part-2-with-robert-purss/  Links from Guest Appearance: LinkedIn | McLaren Group⁠⁠⁠⁠⁠⁠⁠ --- Show Notes: 00:00 Introduction 2:34 What is Market Research? 3:24 Why Would a Company Need Market Research?  8:11 Existing Product Growth Strategy and New Product Growth Strategy  13:47 Research Tools for SME’s 16:20 Managing Data 19:37 What Research Can a Company with No Budget Do? 22:34 Leading Questions and Online Data Sources 27:14 Comprehensive Research: Quantitative and Qualitative 31:59 How Much Do Brands/Businesses Spend on Market Research? 34:15 80/20 Principle, Market Landscape Understanding, and Concept Testing  36:49 Talking to an Expert 39:12 In Which Departments or Budget Categories is Market Research Held? 40:27 Where Can I Find Japanese People To Do Micro-research? 42:20 Why Should Someone Use the Services of a Market Research Professional?44:04 Tips for Interviewing Japanese People  46:00 Final Comments --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠⁠⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠⁠
Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Milosz Bugajski, a partner and advertising lead at Humble Bunny, a Tokyo-based digital marketing agency renowned for its enterprise-level performance marketing services tailored to ambitious brands. The company excels in web design, coding, SEO, pay-per-click ads, and other services aimed at optimizing website and digital presence to drive growth in Japan. Join us as Milosz dives into paid advertising in Japan, exploring how it works, why it matters, and sharing effective advertising strategies, along with other insightful topics. Link to Nathan Hoernig's Episode: https://scalingyourcompany.com/episode-6-how-to-grow-from-1-10-employees-with-nathan-hoernig/ --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠⁠⁠⁠hashimedia.com⁠⁠⁠⁠ --- Links from Guest Appearance: Linkedin | Humble Bunny ⁠⁠⁠⁠⁠--- Show Notes: 00:00 Introduction  2:51 Paid Online Ads: How They Work and Importance  6:45 What Would Be a High Quality Ad? 9:36 How Can an Agency Help Someone with Paid Ads? 13:33 Unique Characteristics of Japanese Online Advertising Market 18:52 Line Advertising in Japan 20:52 Good Target Market for Line Ads 21:54 First Steps in Starting Online Advertising  25:42 Cultural Nuances that Impacted an Ad Campaign 28:19 Common Mistakes that Foreign Businesses Make in Online Japanese Advertising 32:25 Differences Between Hiring A Specialist or Freelancer vs Agency 37:35 Strategies for Scaling Up Advertising 39:52 Good Return on Ad Spend 40:50 Trends in Japanese Online Advertising 44:28 About the Guest 45:09 Ideal Client 45:37 Brands the Company is Working With --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠⁠
Welcome to another episode of the Scaling Japan Podcast. In this episode, we are joined by Steve Heller, the Chief Operating Officer of Hashi Media, a rapidly rising social media and influencer marketing agency based in Tokyo. The company specializes in tech, gaming, and lifestyle brands, serving a wide range of clients from small businesses to industry giants like Alibaba, MSI, and Dell. Join us as Steve shares his expertise on influencer marketing in Japan, covering topics such as brand awareness, choosing the right platform, and more. --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠⁠⁠hashimedia.com⁠⁠⁠ --- Links from Guest Appearance: Linkedin⁠⁠ | Hashi Media ⁠⁠⁠--- Show Notes: 00:00 Introducion 1:59 Influencer Marketing 5:01 What is an Influencer? 07:37 Unique Influencers in Japan 8:57 What is a Talento? 11:09 Tiers of Influencers 13:19 Media Platforms Influencers Use in Japan 15:12 Twitter as an Influencer Marketing Channel 17:29 Reaching Out to Influencers and Content Creators 20:43 Differences Between the Tiers 23:31 Advantages of Working With Hashi Media 25:43 Conflict Between Influencers and Agencies 28:57 Tips For a Company Doing Effective Influencer Marketing in Japan 32:27 Measuring the Success of a Campaign  36:39 Foreign Influencer Market in Japan 43:33 Trends in Influencer Marketing in Japan 44:42 Tips for Corporations Who Would Like to Work With Influencer Marketing Agencies 47:18 More Information about Hashi Media --- Exciting News for Getting More Sales in Japan !! We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino. This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers. ⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠⁠
Welcome to another episode of the Scaling Japan Podcast. In this episode, we are joined once again by Scott Scofield, CEO of COVUE. COVUE is well-known as a leading brand operator in Japan which provides a full-service market entry platform. Following our previous discussion in Part 1 where Scott talked about choosing the right e-commerce sites in Japan, Part 2 will delve into logistics, import compliance, and post-sales procedures. This will cover topics including Japan's import regulations, with practical examples from food and beauty care products, as well as the correct application of marketing labels and licenses. Join us as Scott shares his expertise and discusses how COVUE has successfully navigated challenges related to import compliance. *Please note that the notes / documents mentioned within the episode are being reworked by COVUE due to updates in regulations, further updates will be posted onhere as well as COVUE's website. --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠⁠hashimedia.com⁠⁠ --- Links from Guest Appearance: Linkedin | ⁠COVUE⁠ ⁠--- Show Notes: 00:00 Introduction 01:38 Import Regulations in Japan 06:45 PSE and Power Electrical Safety 08:08 What was the Catalyst? 10:24 Foreign Sellers 12:58 Import Compliance in Japan 17:40 Phases of Regulations   21:32 Tariffs 24:03 Import Compliance for Food Products 31:18 Import Compliance for Beauty Care Products 35:46 Marketing Label and License 38:14 Strategies for Ensuring Compliance 39:56 Technology and Compliance      43:18 Solving Problems Involving Import Compliance --- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services Scaling Your Company : 1 on 1 advisory on sales, marketing, management Scaling Your Sales : Courses to increase your sales in Japan. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO Launch Lab : Japan Incorporation Services Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠https://launch-lab.jp/⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠⁠
In this episode of the Scaling Japan Podcast, we welcome Takuo Urushihara, who serves as the Program Manager (international) for Venture Café Tokyo. Recommended by acquaintances for his expertise in community building, Takuo has spearheaded the growth of Venture Cafés, initially beginning with events in Tokyo and expanding to numerous other cities across Japan and throughout Asia. His efforts have successfully attracted both Japanese locals and foreigners to participate in their events, showcasing the inclusive nature of their initiatives. In this podcast, Takuo discusses communities that exist in Japan, what Japanese and Foreign guests seek from venture cafes, and insights on building a community! --- This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠hashimedia.com⁠ --- Links from Guest Appearance: LinkedIn Venture Cafe Tokyo Venture Cafe Tokyo - Events Show Notes: 00:00: Introduction 3:31: About CIC and venture cafes 7:35: What type of communities exist in Japan? 14:42: The concept of "online salon" communities in Japan 19:03: What do both Japanese and Foreign guests seek from venture cafes and start-up events in a multicultural community? 27:28: What do both Japanese and Foreign guests seek from venture cafes and start-up events in a Japanese community? 29:52 Insights on building the core group of a community 42:19: Networking culture in Japan vs. America 45:10: Tips for growing your community --- Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠⁠⁠Visit here to learn how he can help⁠⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠
In this episode of the Scaling Japan Podcast, we welcome once again Robert Purss, Founder and Managing Director of McLaren Group. Following our discussion in Part 1, we will explore the ways to find the right marketing agency for your company. This includes paying for and evaluating pitches from agencies, when you should ask for a second-round pitch, and how to structure your contract and scope of engagement. Here's the link for those who missed part 1 : https://scalingyourcompany.com/marketing-agencies-in-japan-part-1-with-robert-purss/ Links from Guest Appearance: ⁠⁠LinkedIn⁠⁠ ⁠McLaren Group Marketing⁠ ⁠Marketing Agencies Presentation Slides⁠ Show Notes: 01:59 Recap for Part 1 09:55 How to find the right agency? 16:39 Paying for a marketing pitch from different agencies 19:30 Developing a brief for the agencies 24:37 At what contract level is fair to ask for two rounds? 28:12 How to evaluate a marketing agency / freelancer? 31:37 Contract and Scope of Engagement 33:20 How to Structure Payment Expectations 38:55 How to work smoothly with a marketing agency? --- Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠⁠Visit here to learn how he can help⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠
In this episode of the Scaling Japan Podcast, we welcome Momoka Ebi, an accomplished professional specializing in PR, sales, and marketing. At Redhill Japan, Momoka oversees key client management while driving sales, human resources, and marketing initiatives. With Redhill's rapid growth since 2014 and its presence in 22 countries across Asia, Momoka emphasizes the firm's focus on providing comprehensive PR solutions to both foreign companies entering Japan and Japanese firms expanding globally. This episode touches on topics of Redhill’s role in helping companies in Japan, PR localization, working with traditional media in Japan, and many more. Listen in to get to know more about PR in Japan! Links from Guest Appearance: ⁠LinkedIn⁠ ⁠Redhill 00:00: Introduction 1:20: About Redhill Japan 1:45: How does Redhill help companies in Japan? 2:06: What type of clients does Redhill have? 3:02: What is PR? 4:23: Difference between PR and marketing 7:11: How can PR be beneficial for doing business in Japan? 11:40: How does Japanese culture affect the way you do PR? 15:55: What are some common pitfalls that companies make in doing their PR? 18:44: Impact of Social Media in PR 21:05: Differences between the Japanese and foreign media landscape? 23:31: The dominance of traditional media in Japan despite social media 25:02: Insights in working with traditional Japanese media 25:56: Role of press clubs in Japan 37:38: Can other non-conventional journalists participate in press clubs? 29:13: Key components of a successful PR strategy in Japan 38:17: Further insights on localization in Japan 40:06: Role and importance of influencers and celebrity endorsements in Japan as a foreign brand 42:48: Insights on event planning and management in Japan 43:38: Unique points in terms of customer service 46:21: What does a PR agency actually do? 47:26: Exploring PR Agency support for media presence 52:31: Emerging trends in 2023 and 2024 Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠Visit here to learn how he can help⁠⁠ --- Send in a voice message: ⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠
In this episode of the Scaling Japan Podcast, we welcome Kaga Yusuke from JETRO's Startup Support Division and Will Ferguson, an expert in international startup growth. We explored JETRO's role in aiding Japanese and foreign startups, uncovering case studies and tips for navigating the Japanese market. We will also discuss JETRO plans for 2024 to support startups, like their Techstars Accelerator program. This episode is perfect for those who wish to propel their startup journey in and out of Japan. Links from Guest Appearance: LinkedIn - Yusuke Kaga LinkedIn - Will Ferguson JETRO Startup Scouting Service Show Notes: (00:00): Introduction (4:39): What ministry is JETRO a part of? (5:13): JETRO’S expanding role in startups (7:06): JETRO’s unique support system (11:04): How does JETRO help Japanese startups? (14:49): Japanese case studies and tips for Japanese companies and startups (23:20): How does JETRO help foreign startups? (27:04): Tips for foreign companies entering Japan (31:35): Additional information on how to help foreign startups or Japanese companies (33:52): JETRO’s plans in 2024 (37:59): Application period for Techstars Accelerator (39:48): Connecting with JETRO: How can companies connect with Will and Yusuke? --- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services Scaling Your Company : 1 on 1 advisory on sales, marketing, management Scaling Your Sales : Courses to increase your sales in Japan. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO Launch Lab : Japan Incorporation Services Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠⁠https://launch-lab.jp/⁠⁠ --- Send in a voice message: ⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠
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