Welcome to another episode of the Scaling Japan Podcast. Today we are joined by Yuga Koda, the CEO of Nihonium, a company dedicated to helping SaaS companies successfully enter the Japanese market. Nihonium works closely with foreign software companies, guiding them through the complex process of localization and adaptation to Japan's unique business landscape.

Join us in this episode as Yuga shares insights into the software gaps in Japan, how Nihonium supports the growth of foreign software companies, and the crucial role localization plays in building trust with the local market. We’ll also dive into cultural differences between Japan and the West, and Yuga will provide key advice for startups looking to establish themselves in Japan.

Stay tuned for a deep dive into navigating Japan's evolving tech ecosystem.

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Timestamps:

00:00 introduction

2:36 How Nihonium is helping SaaS companies enter the Japanese market?

9:05 What area of software are Japanese companies lacking?

11:41 Are domestic startups in Japan filling up the software gap?

12:23 Entry options for foreign software companies.

32:23 Gaining trust out of the local market/ Why is localization so important?

41:46 Cultural differences between Western vs Japan

51:50 Marketing in Japan

1:10:13 Advice for startups entering into Japan

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Reach out to Yuga on his LinkedIn⁠ here⁠

Visit Nihonium on their website⁠ here ⁠

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Exciting News for Getting More Sales in Japan !!

We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.

This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.

⁠⁠⁠⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠⁠⁠⁠

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Send in a voice message:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠⁠⁠