Secret Leaders with Dan Murray-Serter & Chris Donnelly

Looking for the best books to fuel your success in 2025? In this video, we dive into the top books that have shaped our entrepreneurial journey and made a lasting impact on our lives. Whether you're just starting out or you're a seasoned business owner, these books offer invaluable lessons on leadership, strategy, mindset, and growth. We’ll discuss how each book transformed our thinking, improved our decision-making, and helped us navigate the ups and downs of building a business. From timeless classics to the latest game-changers, these reads will inspire and equip you to take your business to the next level. ______________________________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

Every entrepreneur dreams of disrupting an industry, but few have done it as boldly as today's guest. In this episode, we dive into the story of a visionary who took on billion-dollar skincare giants like L'Oréal and Nivea—without any prior industry experience—and became the #1 men's skincare brand in France. He rejected conventional practices, bypassed traditional retail, and found success by challenging the status quo in one of the most established markets imaginable. What makes this conversation even more fascinating is how our guest spotted what the beauty behemoths overlooked: their greatest strengths had turned into their biggest weaknesses. Their size, reliance on traditional retail, and outdated strategies blinded them to how men actually want to shop for skincare products. Our guest’s innovative approach disrupted the industry and proved that sometimes, the most obvious opportunities are the ones industry leaders are too entrenched to see. Whether you're an aspiring entrepreneur looking to identify a market gap or someone ready to challenge industry giants, this episode is packed with insights on how to seize opportunities hiding in plain sight. Tune in to discover the strategies behind this ground-breaking success and learn how to apply them to your own business journey. ______________________________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

As series 7 draws to a close, in this episode we sit down to chat about some of our favourite episodes, our personal highlights, some of our regrets and how Dan got rejected by Deborah Meaden. ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Caspar Lee opens up about why he decided to leave his YouTube career behind, despite having 7 million followers, to focus on a new, exciting chapter: becoming a successful entrepreneur. Caspar reveals the challenges he faced as a content creator and how his passion shifted towards helping other YouTubers build long-term financial security. Now, he's using his experience to invest in fellow creators, helping them turn their earnings into sustainable wealth. Discover Caspar’s journey from viral sensation to investor, and how he's transforming the future for YouTubers by making their money work for them. ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we discuss Dan’s embarrassing moment as the first guest on diary of a CEO, we reflect on some of our recent episodes and discuss How Lily Allen and Kate Nash are making the most of OF and we do it all in our brand new studio! ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this eye-opening episode, we sit down with Dom Smales, founder of Gleam Futures, to discuss why the creator economy is on the verge of collapse and what creators must do to avoid losing their audiences. With a wealth of experience managing some of the biggest names in the industry, including Zoella, Dom shares his insights on the shifting dynamics of the creator landscape. We explore why creators are at risk of losing their influence if they don’t adapt, and how they can successfully transition from influencers to entrepreneurs. Dom also reveals the key traits and strategies that helped his most successful talents, like Zoella, rise to the top and sustain their success over time. Whether you’re a creator or entrepreneur, this episode is packed with actionable advice on how to navigate the challenges of the evolving creator economy and secure long-term success. ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan and Chris speak with the Founder of a £2 billion brand that takes the bold step of shutting down on Black Friday — the biggest shopping day of the year — and how they continue to thrive! ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

AI bots have scraped 6 billion words of content from Mumsnet. Justine Roberts (Founder of Mumsnet) isn't going away without a fight. In this episode she reveals why she’s suing AI and warns of its potential to destroy the future of content creators. She also reacts to the unfair treatment of women entrepreneurs and shares the challenges she’s faced throughout her own entrepreneurial journey. Plus, she breaks down why Mumsnet’s 9 million users hold significant influence over UK elections. Don’t miss this insightful conversation about AI, gender inequality, and the political power of one of the UK’s most influential platforms ___________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we sit down with BrewDog founder James Watt to dive into the story behind one of the world’s most disruptive beer brands. From bold marketing stunts to growing BrewDog into a global craft beer giant, James shares the entrepreneurial insights that helped him take the company to the next level. James also opens up about the constant media scrutiny he faces, why BrewDog often attracts bad press, and how he handles the challenges of being in the spotlight. Whether you're an entrepreneur looking for inspiration or curious about BrewDog’s unconventional journey, this episode is packed with valuable lessons. __________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

This Episode is sponsored by Dubai's Department of Economy and Tourism (DET). Discover why Dubai is the ultimate business hotspot here: http://www.dubaibeyondpossible.com AD In just 64 years, Dubai transformed from a small fishing village into a global hub for trade, technology, and innovation. This video explores what drove Dubai's rapid evolution thanks to its world-class infrastructure and business-friendly policies. We dive into Dubai’s status as a magnet for global talent with initiatives like the Golden Visa program and its thriving free zones. Dubai’s forward-thinking approach includes investments in AI, fintech, and space exploration, securing its place as a leader in technology and economic growth. With ambitious plans like the Dubai Economic Agenda D33, Dubai's future is as bold as its past. If you want to understand how Dubai became a global powerhouse and what lies ahead, this video is your ultimate guide. Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Harpin turned a simple home repair service into a $5.3 billion empire with Homeserve. Whether you're an aspiring entrepreneur or seasoned business owner, Richard reveals the secrets behind scaling, leadership, and resilience and shares the 8 crucial business lessons that will help you achieve long-term success. Get ready for actionable insights from one of the UK's top entrepreneurs! _________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive deep into the whirlwind that’s been Elon Musk’s acquisition of Twitter and why it might be his most advantageous move to date. From making headlines with his partnership with President Donald Trump during the election to dominating the news cycle ever since—Elon’s influence is skyrocketing. But why did he buy Twitter? What’s his master plan? We break down the history of Twitter, the motivations behind the $44 billion deal, and speculate on what Elon might be plotting for the platform's future. Is he reshaping free speech, aiming for political power, or just playing the long game with tech and influence? ________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we sit down with the legendary Deborah Meaden to dive into her incredible entrepreneurial journey—from her early days starting up in business to becoming a household name on Dragons' Den. Deborah shares candid stories from her time on the show, offers invaluable tips for aspiring entrepreneurs, and reveals key lessons she’s learned along the way. We also explore her passion project: a brand-new book aimed at teaching kids about money management at a young age. If you’re looking for inspiration, business advice, or insights into how to empower the next generation, this conversation is a must-watch! ——————— Sign up to Wise Business banking: https://wise.com/gb/business/?utm_source=secretleaders&utm_medium=audio&utm_campaign=secret+leaders_2H+2024&utm_content=Wise+Business Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive deep into the UK's 2024 Autumn Budget, a pivotal moment in British history. With Labour delivering their first budget in 14 years and the first female Chancellor leading the charge, there’s a lot to unpack. We discuss the £22 billion black hole in the nation's finances, the biggest tax shake-up in a generation, and Labour's promise to avoid raising taxes on working people—meaning no increases in VAT, National Insurance, or Income Tax. But what does this really mean for businesses and entrepreneurs? How will these changes impact the UK economy, and more importantly, how do we address the growing debt crisis? ________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

Timo Boldt's journey to turning Gousto into a billion-dollar company is a remarkable tale of resilience. Despite facing rejection on Dragons' Den, Timo founded Gousto in 2012 from his one-bedroom flat with a vision to revolutionize home cooking using technology and data. Today, the meal kit delivery service delivers over 1.5 million meals each month, showcasing significant growth potential in a market projected to reach $27.33 billion by 2028. In this interview, Timo shares insights on his transition from finance to food tech, the impact of AI on personalizing food choices, and the future of home cooking in an age of convenience. Join us as we explore the challenges of scaling a startup and Timo's vision for the evolving food industry! ——————— Sign up to Wise Business banking: https://wise.com/gb/business/?utm_source=secretleaders&utm_medium=audio&utm_campaign=secret+leaders_2H+2024&utm_content=Wise+Business For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders And a special thanks to Qube for letting us use their incredible podcast studio in Canary Wharf, London to film this episode. Mention “Secret Leaders” as a referral to waiter the joining fee: https://theqube.com/membership/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive into the unique business model of Sam Harris, a philosopher, neuroscientist, and best-selling author who’s redefining how to make millions—by charging nothing. We break down how Sam has built a thriving platform by offering his content for free, while giving his audience the option to support his work through voluntary contributions. Learn the psychology behind this bold strategy, how it’s reshaping the traditional business landscape, and why it’s a model more entrepreneurs should consider. Tune in to discover how Sam Harris is proving that sometimes the best way to earn is by giving first. ________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this video, Spencer Matthews shares the life-changing experience of running 30 marathons in 30 days. He opens up about the intense physical and mental challenges he faced, revealing how pushing his body to the limit reshaped his mindset and transformed his life. More than just a personal challenge, Spencer reflects on how this feat has shifted people's perceptions of him—allowing him to inspire others through his journey. Beyond the marathons, Spencer discusses the highs and lows he's encountered as an entrepreneur since founding his non-alcoholic gin company, CleanCo. From overcoming setbacks to celebrating milestones, he offers a raw and inspiring look into what it takes to succeed both in business and in life. Tune in to hear Spencer’s powerful lessons on resilience, leadership, and how his journey has allowed him to make a meaningful impact on others. ________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

In this video, we break down what might just be Elon Musk's greatest week yet! From unveiling groundbreaking new products like the Tesla Cab and the futuristic Tesla Robot, to a jaw-dropping SpaceX launch where Musk helped to save stranded the astronauts! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this gripping interview, former Financial Times editor Lionel Barber reveals the secrets behind billionaire Masayoshi Son and shares chilling details about his unforgettable encounter with Vladimir Putin at the Kremlin. Lionel offers exclusive insights from his new book 'Gambling Man,' diving into his time spent with Masa Son and recounting some of his most impactful interviews as editor of the Financial Times. Discover untold stories about global power players, insider business tactics, and what it’s like to sit across from one of the world’s most powerful leaders. Watch now for a rare glimpse into the world of high-stakes journalism and secretive billionaires ________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices