How One Simple AT&T Ad Changed Internet History Forever
Update: 2025-04-04
Description
From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.
You will learn:
- The birth of banner ads with AT&T’s legendary 44% CTR
- Google AdWords’ rise and the search ad revolution
- How Facebook’s targeting reshaped elections
- Mobile & programmatic ads that track your every move
- The next frontier: Ad-powered payments
Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce.
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