Serve First, Sell Later Marketing

<p>Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal,  financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy. </p><p><br /></p><p>This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals. </p><p><br /></p><p>Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!</p>

#95 What Thousands of Professionals Taught Me About Marketing That Works

Send us a text In episode 95 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares The Momentum Marketing Framework™, a proven 4-stage system she developed after coaching and training thousands of professionals. Discover how this process takes the guesswork out of growth and how to move from stop-and-start marketing to predictable growth by focusing on visibility, acceleration, authority assets, and consistency. You’ll walk away with clarity on where you are now, what’s ho...

10-03
28:06

#94 Beyond Billable Hours: The Hidden Systems That Drive Top Earners (Part 2)

Send us a text If you’ve ever wondered how to actually move from thinking about business development to doing it consistently without it feeling forced or salesy, this episode is your activator coaching session. Sylvia walks you through the habits of modern rainmakers—commit, connect, and create—and then shows you how to turn those into simple, repeatable actions that fit your rhythm, whether you’re a solo professional or leading a team. You’ll learn how to set goals you can stick to, build m...

09-24
25:02

#93 Beyond Billable Hours: The Non-Obvious Habits of Top-Earners (Part 1)

Send us a text What if bringing in new clients wasn’t about being born a “rainmaker” but about building simple, repeatable habits? In this episode, we unpack groundbreaking research on the five business development personas and reveal why the activator consistently outperforms the rest. You’ll learn why activators thrive even in uncertain markets, how their habits boost revenue by up to 32%, and the three core practices that anyone can start applying right now. Whether you’re a solo professio...

09-17
19:51

#92 Why Referrals Don’t Guarantee Clients Anymore

Send us a text In Episode 92 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi discusses the diminishing power of referrals in the legal and mediation fields. She dives into how an impressive online presence is now crucial to converting referrals into actual clients. Learn actionable strategies on refining your digital footprint, including optimizing your website, generating compelling reviews, and using video and social media effectively. Don’t miss this roadmap to make...

09-11
22:49

#91 Your September Reset for Client Growth

Send us a text September isn’t just back-to-school season—it’s the perfect fresh start for your practice. In this episode, you’ll learn how to reconnect with your happiest clients in a way that feels authentic, thoughtfully reignite quiet contacts, and carve out a simple weekly “connection hour” that keeps your relationships strong all year long. If you’ve been waiting for the right time to follow up, build trust, and deepen connections, this is it. Tune in and make September your powerful re...

09-04
23:07

#90 4 Untold Truths of Running Your Own Practice

Send us a text Behind every polished courtroom scene or calm mediation table lies a reality few talk about—the messy, unglamorous truths of running your own practice. In this episode, Sylvia Garibaldi reveals four hard-hitting lessons every lawyer, mediator, and divorce professional needs to hear. If you’ve ever felt the weight of wearing every hat in your practice, this conversation will leave you with clarity, relief, and practical ways to reclaim your time, sanity, and growth. In this epis...

08-27
22:29

#89 One Newsletter. Endless Referrals.

Send us a text If you’ve ever felt like social media is just shouting into the void, this episode is going to change the way you think about staying connected with clients and colleagues. In Episode 89 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why newsletters are the most underrated marketing tool for lawyers, mediators, and divorce professionals. You’ll hear how a simple, well-crafted email newsletter can keep you top of mind with past clients, nurture re...

08-20
33:46

#88 5 Steps to Fast-Track Referral Partnerships

Send us a text Most professionals think building trust with referral partners takes years. It doesn’t. It takes a few intentional actions — done in the right order — in the first 10 days. In this episode of the Serve First, Sell Later Marketing Podcast, I share my 5-step fast-track for turning “nice to meet you” into “I’d send you my best client” without pushing, pitching, or waiting months for something to happen. You’ll learn how to give a quick-win resource that makes a referral partner lo...

08-14
27:30

#87 How to Win Clients From Other People’s Audiences

Send us a text You’ve probably heard that the only way to grow your practice is to start building your own audience from scratch—great news: that’s not your only path. In this episode of the Serve First, Sell Later Marketing Podcast, we explore smarter, more efficient ways to stretch your reach without starting at zero. You’ll learn how to step onto existing stages where your ideal clients are already paying attention, approach hosts with pitches that feel helpful—not salesy—and turn th...

08-09
23:08

#86 Rebranding from Litigation to Out-of-Court—What Actually Works

Send us a text Thinking about leaving litigation behind and stepping into mediation, arbitration, or collaborative law? In this episode, Sylvia Garibaldi shares exactly how to make that shift with clarity and confidence. You’ll hear how to reframe your identity, communicate your new direction, and build a brand that resonates. From social media strategies to referral relationship tips, this episode is packed with practical advice to help legal professionals grow a values-aligned, visible, and...

07-31
33:10

#85 Turn One Webinar Into Clients

Send us a text Tired of feeling invisible online or stuck in a referral drought? In this episode, you'll learn why one well-executed webinar can change everything—even during the summer. Discover how to attract high-quality leads, build trust fast, and finally take control of your calendar. Whether you hate being on camera or think no one will show up—this is the episode you need to hear. No big list required. No fancy tech needed. Just a clear message and the courage to lead. Tune in and lea...

07-23
20:51

#84 Busting 6 Mindset Myths Blocking Your Growth

Send us a text Think you’re not the “marketing type”? In this episode, Sylvia Garibaldi calls out six common mindset myths that keep smart professionals stuck. She shows why success in business development is more about how you think than what you do—and how small shifts in mindset, habits, and perspective can lead to big results. Whether you’re introverted, short on time, or just tired of feeling salesy, this episode will help you reframe growth in a way that feels authentic and doable. Insi...

07-16
26:59

#83 The Secret to a Predictable Professional Practice

Send us a text If you don’t know where your clients are coming from, your marketing is flying blind. In this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi breaks down the one question every legal, mediation, or divorce professional should be asking—but most aren’t. Learn how to track your client sources, tighten up your referral pipeline, and stop wasting time (and money) on what’s not working. Fast, actionable, and packed with real-world impact. Don’t ...

07-10
28:53

#82 The New Networking (Without the Ick) That Actually Grows Your Practice

Send us a text Hate networking? You’re not alone – and you’re not doing it wrong. In episode 82 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi flips the script on everything you think you know about building a referral network. Discover how to grow your practice by investing in real relationships (no pitching, no pressure), combining online and in-person touchpoints, and using small, intentional actions that actually lead to results. If you’re a lawyer, m...

07-04
28:15

#81 How To Build Your Silent Pipeline on LinkedIn

Send us a text In episode 81 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares actionable strategies for lawyers, mediators and divorce professionals to leverage LinkedIn to grow their practice. She discusses the importance of consistent posting, the power of building a 'silent pipeline' of future clients, and the impact of authentic direct messaging. Sylvia also addresses common misconceptions about LinkedIn, debunks myths, and provides tips on producing valuabl...

06-29
28:09

#80 Use AI to Create Smarter, Faster Content

Send us a text Struggling to turn your expertise into scroll-stopping content? In this episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down the hidden gap between being brilliant at what you do… and knowing how to communicate it online. She shares a simple, actionable framework to clarify your message, write with impact, and finally connect with your audience—without ever “dumbing things down.” Inside this episode, you’ll learn: How to use AI to f...

06-18
26:31

#79 Building a Thriving Divorce Coaching Practice with Dr. Susan Korb Bernstein

Send us a text In this engaging episode, Dr. Susan Korb Bernstein, a renowned figure in the divorce coaching world, shares her journey from educator to leading divorce coach. Susan offers invaluable insights into building a successful divorce coaching practice, effective marketing strategies, and the importance of reframing the mindset around divorce coaching. She discusses her methods for client acquisition, the role of networking, and how offering free consultations and informational sessio...

06-11
40:16

#78 Launch a Book & Brand That Changes Lives – with Karen Goslin

Send us a text In episode 78 of the Serve First, Sell Later Marketing podcast, host Sylvia interviews Karen Goslin, a seasoned therapist, speaker, and author of the transformative book, 'Yellow Paint: Learning to Live Again.' Karen shares profound insights into the world of accountable therapy, illustrating how personal issues can become opportunities for growth. The episode also delves into the strategic marketing plan behind the book, including the grand launch at the Oscars and ongoing pro...

06-05
40:39

#77 Don’t Sell Services. Sell the Feeling After.

Send us a text In a world full of noise, facts don’t build trust – feelings do. In this powerful episode, Sylvia Garibaldi breaks down how professionals can cut through the clutter by creating emotional resonance in their marketing. She reveals how small, authentic cues — what she calls “soft authority signals” — quietly build credibility and turn browsers into buyers. You’ll learn how to move your messaging from “here’s what I do” to “here’s how you’ll feel after working with me....

05-28
28:18

#76 The 80-20 Marketing Hack Your Competitors Wish You Didn’t Know

Send us a text What if 80% of your new clients were coming from just 20% of your marketing efforts? In this insightful episode of the "Serve First, Sell Later Marketing Podcast," host Sylvia Garibaldi shares a shortcut to marketing clarity. She dives into the art of mastering marketing for legal, mediation and divorce practices using the transformative power of the 80-20 rule. Learn how to identify and leverage the most impactful marketing activities that drive the majority of new...

05-22
38:58

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