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What if bringing in new clients wasn’t about being born a “rainmaker” but about building simple, repeatable habits? In this episode, we unpack groundbreaking research on the five business development personas and reveal why the activator consistently outperforms the rest. You’ll learn why activators thrive even in uncertain markets, how their habits boost revenue by up to 32%, and the three core practices that anyone can start applying right now. Whether you’re a solo professional or part of a firm, this conversation will show you how small, consistent actions can fuel big growth. If you’ve ever wondered how to stop waiting for opportunities and start creating them, this episode is for you!

In this episode, you'll learn:

• 01:31 Understanding Rainmakers
• 02:12 The Five Business Development Personas
• 03:21 The Power of Activator Behaviors
• 06:49 Diving into the Activator Playbook
• 07:06 The Bedrock of the Activator Mindset
• 08:51   Smart Networking
• 10:06   Leading with Value
• 11:14 Summarizing the Activator Model
• 15:14 Activator Launchpad: A Simple Plan

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #53 Transforming Law Firms Inside Out with Molly McGrath
• #62 Attract Clients: The "Serve First" Secret 
• #73 What Rainmakers Know: The Relationship Rules No One Teaches 

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